Cypress North
Cypress North is a privately held, performance-based digital marketing agency in Buffalo and Rochester, NY offering PPC, web development, data analytics, and creative services to enterprise and SMB clients across healthcare, ecommerce, and B2B verticals, supported by proprietary AI tooling.
- Company typePrivate
- Founded2009
- HeadquartersBuffalo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cypress North does
Cypress North is a privately held, performance-based digital marketing agency founded in 2009 and headquartered in Buffalo, NY with a second office in Rochester, NY. The firm operates across four in-house departments — Digital Marketing, Creative, Technology, and Data — offering PPC and digital advertising, website design and development, data analytics and engineering, branding, video, and creative services. The company claims 40 in-house marketers, 130+ years of combined team experience, and $100M+ in managed client ad spend, with a customer base spanning enterprise (Johns Hopkins, TransUnion, Curbell Plastics, MarineMax, Werfen), mid-market (Sealing Devices), and SMB clients across healthcare, manufacturing, ecommerce, non-profit, and B2B verticals.
The agency's underlying technology layer includes proprietary first-party tools — Smart Suggest AI, a real-time web-page recommendation engine; Cypress Metrics, an anonymous performance measurement system; and custom GPTs for marketing and data analysis applications — built on a stack of Python, R, SQL, Google Cloud, and BigQuery. The "Marketing Science" service line combines data science with marketing campaigns through predictive modeling, sales forecasting, and custom AI development.
Cypress North operates a sales-led, project-based engagement model: clients initiate via a "Start a Project" intake form, services are custom-quoted, and revenue is generated primarily through professional service fees plus management/percentage fees on the $100M+ of advertising spend under management. Distribution is concentrated in North America with global reach claimed, and the company generates inbound demand through the Marketing O'Clock podcast, CN Blog, YouTube, expert guides, and industry conference participation (e.g., SMX Advanced). Leadership includes partners Greg Finn (Head of Performance & Innovation) and Matthew Mombrea (CTO), with department heads across Marketing Operations, Lead Gen, Organic, Data, and Creative.
Cypress North firmographics
Firmographics- Name
- Cypress North
- Legal name
- Cypress North Corp
- Website
- https://cypressnorth.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cypress North is a privately held, performance-based digital marketing agency in Buffalo and Rochester, NY offering PPC, web development, data analytics, and creative services to enterprise and SMB clients across healthcare, ecommerce, and B2B verticals, supported by proprietary AI tooling.
- Ownership category
- akta.pro rank
Cypress North industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where Cypress North is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cypress North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital agency providing PPC & digital advertising, website design & development, and data analytics & engineering services. Revenue generated through professional service fees for ongoing marketing campaigns, project-based web development, and consulting engagements.
- Managed Spend Revenue: The agency manages over $100M in client ad spend, indicating a significant portion of revenue may be tied to percentage fees or management fees based on advertising budget under management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Cypress North product offering
Product offeringCore offering
Cypress North is a performance-based digital marketing agency that provides PPC and digital advertising, website design and development, data analytics and engineering, and creative services (branding, video, graphic design, animation) for business clients. It supplements these services with proprietary first-party technologies — Smart Suggest AI, Cypress Metrics, and Custom GPTs — and a Marketing Science practice that applies machine learning and predictive modeling to marketing campaigns. All work is delivered in-house by 40+ specialists across its Buffalo and Rochester, NY offices.
Product overview
Cypress North is a performance-based digital marketing agency offering a comprehensive suite of services organized around four core departments: Digital Marketing, Creative, Technology, and Data. Their core services include PPC & Digital Advertising, Website Design & Development, Data Analytics & Engineering, and Creative Services (branding, video, graphic design, animation). They differentiate through proprietary technology products including Smart Suggest AI (web-page recommendation engine), Cypress Metrics (performance measurement), and Custom GPTs for marketing applications. The agency also produces educational content through the Marketing O'Clock podcast, CN Blog, and expert marketing guides. Their Marketing Science practice merges data science with ML/AI for predictive modeling, forecasting, and custom AI solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Marketing O'Clock: Weekly podcast covering PPC, SEO, and everything digital marketing
Products and services
- PPC & Digital Advertising
- Website Design & Development
- Data Analytics & Engineering
- Creative Services
- Marketing Science
- Smart Suggest AI
- Cypress Metrics
- Custom GPTs
- HubSpot Solutions Partner Services
Quantifiable outcome
- $100M+ Managed Spend
- +3 more outcomes
Companies that use Cypress North
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles2 records
Cypress North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature3 records
Cypress North partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreHubSpot Solutions Partner Program member with Gold Badge status. Cypress North offers HubSpot implementation, training, and integration services, including syncing HubSpot audiences with ad platforms.
- GooglecoreCypress North leverages Google Ads, Google Analytics, Google Cloud, BigQuery, and Google Merchant Center for client work. Team members are certified in Google Ads.
- TransUnioncoreCypress North partnered with TransUnion to create API integrations for their client RentPrep's tenant screening platform, enabling automated credit report processing via TransUnion SmartMove.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Cypress North competitors and assessment
Company assessmentBroad incumbents
- Hero Digital: Larger digital transformation agency offering strategy, experience design, technology, and marketing. Comparable as a broad incumbent offering integrated digital services including website development, data/analytics, and performance marketing to enterprise clients.
Direct peers
- OuterBox: Digital marketing and ecommerce agency offering SEO, PPC, and website design/development. Comparable in its focus on ecommerce clients (Curbell-style B2B commerce), combined marketing + development delivery model, and proprietary technology emphasis.
- KlientBoost: Performance marketing agency specializing in PPC, paid social, and landing page optimization. Closely comparable in service stack (PPC + CRO + creative), client segmentation (mid-market ecommerce and SaaS), and use of proprietary landing-page testing methodologies.
- Coalition Technologies: Digital marketing and web development agency providing SEO, PPC, web design, and ecommerce development. Closely comparable in combining performance marketing services with custom web development for ecommerce and B2B clients.
- Titan Growth: Digital marketing agency specializing in paid media, SEO, and content marketing with proprietary analytics tooling. Comparable in PPC-first service mix, focus on enterprise clients, and investment in proprietary marketing technology.
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and data-driven marketing. Directly comparable in being a multi-department full-service shop (marketing, creative, technology, data) with proprietary technology platforms and a similar mid-market/enterprise client profile.
- Cardinal Digital Marketing: Digital marketing agency with healthcare vertical focus. Comparable given Cypress North's healthcare client base (Johns Hopkins, UBNS, ATLAS Surgery Center, Werfen) and similar performance-led service offering.
- Perfect Search Media: Digital marketing agency offering paid media, SEO, and content marketing. Comparable in being a mid-sized full-service agency with data-driven methodology and similar client segments (mid-market, ecommerce, lead-gen).
- Disruptive Advertising: PPC and performance marketing agency offering Google Ads, paid social, and CRO services with a similar mid-market enterprise focus. Directly comparable in service mix (paid media-led) and customer profile (mid-market ecommerce and lead-gen brands).
- Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, and email marketing. Comparable in offering multi-channel performance marketing, serving mid-market and enterprise clients, and operating from a non-major-metro US location (San Diego).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cypress North social profiles
Digital presenceCypress North compliance and trust
Trust signalCompliance2 records
Cypress North financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cypress North leadership team
Management profileNumber of profiles
Profiles7 records
Cypress North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cypress North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cypress North
What does Cypress North do?
Cypress North is a performance-based digital marketing agency that provides PPC and digital advertising, website design and development, data analytics and engineering, and creative services (branding, video, graphic design, animation) for business clients. It supplements these services with proprietary first-party technologies — Smart Suggest AI, Cypress Metrics, and Custom GPTs — and a Marketing Science practice that applies machine learning and predictive modeling to marketing campaigns. All work is delivered in-house by 40+ specialists across its Buffalo and Rochester, NY offices.
Is Cypress North a public or private company?
Cypress North is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cypress North founded?
Cypress North was founded in 2009. It employs 1 to 10 people.
Where is Cypress North based?
Cypress North is headquartered in Buffalo, United States, in the North America region.
How does Cypress North make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are managed Spend Revenue.
Who are Cypress North's main competitors?
Hero Digital is listed as a broad incumbent. Direct peers are OuterBox, KlientBoost, Coalition Technologies, Titan Growth, WebFX, Cardinal Digital Marketing, Perfect Search Media, Disruptive Advertising and Ignite Visibility.
Does Cypress North have an API?
No public API is recorded for Cypress North.
What industry is Cypress North in?
Cypress North's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 5418 and its SIC code is 8700.