BIGEYE
Full-service marketing agency serving consumer brands across DTC, CPG, beauty, wellness, pet, and retail, integrating proprietary consumer research (EyeQ) and analytics (EyeSight) with creative, performance media, and AI SEO services.
- Company typePrivate
- Founded2002
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BIGEYE does
Bigeye Agency is a full-service marketing agency founded in 2002 and headquartered in Orlando, Florida, serving consumer brands across DTC, CPG, beauty, wellness, pet, home goods, and retail categories. The firm operates two proprietary technology platforms: EyeQ, a rapid consumer research platform that delivers actionable insights in 72 hours using AI-enhanced analysis on verified consumer panels combined with senior researcher review, and EyeSight, a marketing analytics dashboard that consolidates paid media, organic, email, retail media, and e-commerce data into a unified view tracking ROAS, CAC, LTV, and revenue attribution with Marketing Mix Modeling and incrementality analysis.
The company delivers integrated services spanning consumer research, branding and creative, performance media across 100+ platforms (including Meta, Google, Amazon, TikTok, and 50+ retail media networks such as Walmart Connect, Target Roundel, Kroger, and Instacart), social media management, email and lifecycle marketing (via Klaviyo), CPG marketing, and — most recently — AI SEO and GEO services targeting visibility on ChatGPT, Perplexity, and Google AI Overviews. The agency holds Google Ads Certified Partner, Meta Business Partner, Amazon Ads Verified Partner, TikTok Marketing Partner, and Klaviyo and Criteo partner credentials.
Bigeye operates a sales-led GTM motion selling directly to consumer brand clients through consultative conversations and structured engagement agreements. Engagement structures include flat monthly fee subscriptions for ongoing programs (media management, content production, EyeQ research) and project-based one-time work (packaging refresh, brand strategy sprints), with clear deliverables and no change orders. Pricing is not publicly disclosed. The firm reports 200+ clients served, $250M+ in cumulative client revenue driven, and 4.8x average ROAS across its book.
BIGEYE firmographics
Firmographics- Name
- BIGEYE
- Legal name
- Bigeye Agency
- Website
- https://bigeyeagency.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Full-service marketing agency serving consumer brands across DTC, CPG, beauty, wellness, pet, and retail, integrating proprietary consumer research (EyeQ) and analytics (EyeSight) with creative, performance media, and AI SEO services.
- Ownership category
- akta.pro rank
BIGEYE industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where BIGEYE is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BIGEYE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Agency Services: Full-service marketing agency providing integrated consumer research, branding and creative, performance media, and analytics services. Revenue generated through structured engagement agreements with clear deliverables. Some clients work on flat monthly fees for ongoing programs like media management, content production, or EyeQ research. Others engage project-by-project for one-time work like packaging refresh or brand strategy sprints.
- EyeQ Research Subscription: Monthly consumer insights subscription on a flat-fee basis. Includes concept testing, message testing, persona development, audience segmentation, brand tracking, price sensitivity analysis, packaging testing, and creative validation. Provides continuous insights without per-study procurement costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ongoing monthly retainer engagements for continuous programs |
| One time/ perpetual license | Multi-year contract | Project-based one-time work engagements |
| Subscription | Monthly | EyeQ monthly subscription for continuous consumer insights |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BIGEYE product offering
Product offeringCore offering
Bigeye is a full-service marketing agency for consumer brands integrating proprietary consumer research (EyeQ), branding and creative production, performance media management, and unified marketing analytics (EyeSight). The firm delivers consumer insights in 72 hours via AI-enhanced research on verified consumer panels, then activates those insights through in-house creative, paid media across 100+ platforms, AI SEO/GEO, email lifecycle, and CPG marketing programs.
Product overview
BIGEYE is a full-service marketing agency for consumer brands combining consumer intelligence with creative execution and performance media. The core offering consists of proprietary technology platforms (EyeQ Rapid Consumer Intelligence and EyeSight Analytics) plus integrated service offerings (Consumer Research, Branding & Creative, Performance Media, Marketing Analytics, Social Media Management, Email & Lifecycle Marketing, CPG Marketing, and AI SEO & GEO). EyeQ delivers rapid consumer insights via AI-enhanced analysis on a flat monthly subscription, while EyeSight provides unified analytics across all marketing channels. Services are delivered through a single integrated team covering strategy, design, copywriting, motion, photography, and production. The company operates as a Google Ads Certified Partner, Meta Business Partner, and Amazon Ads Verified Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- EyeQ Rapid Consumer Intelligence Proprietary rapid consumer research platform that validates creative concepts, tests messaging, and uncovers audience insights, delivering actionable findings in 72 hours for standard studies and 1-2 weeks for complex methodologies. Used by consumer brand marketers seeking fast decision-grade consumer intelligence.
- EyeSight Analytics Platform Unified marketing analytics dashboard integrating data from every marketing channel into one view, tracking ROAS, CAC, LTV, and revenue attribution in real time. Includes Marketing Mix Modeling and incrementality analysis for consumer brand clients.
- AI SEO and GEO AI-powered search visibility service managing brand presence across ChatGPT, Perplexity, Google AI Overviews, and other generative AI platforms, using GEO and AEO strategies for consumer brands.
- Performance Media and Advertising Strategic media buying and optimization across Meta, Google, Amazon, TikTok, YouTube, and 100+ retail media networks including Walmart, Target, Kroger, and Instacart. Full-funnel media planning from awareness to conversion for consumer brands.
- Consumer Research and Insights Consumer research service providing psychographic segmentation, behavioral analysis, concept testing, competitive audits, brand tracking, pricing studies, and predictive attention modeling for consumer brand marketers.
- Branding and Creative Brand positioning, identity systems, naming, packaging, campaign creative, social ads, email creative, video production, product photography, UGC content, and influencer partnerships for consumer brands.
- Social Media Management Organic social media management, content strategy, and creative production across Instagram, TikTok, LinkedIn, YouTube, and Facebook, with content built on consumer research insights for consumer brands.
- Email and Lifecycle Marketing Email and SMS marketing turning one-time buyers into repeat customers through lifecycle flows, segmentation, and retention strategy built on Klaviyo and consumer intelligence from EyeQ for consumer brands.
- CPG Marketing Full-service CPG marketing for consumer packaged goods brands, covering research, strategy, creative, media, retail, e-commerce, and analytics for brands on shelves, in carts, and in kitchens.
- Marketing Analytics Customized analytics dashboards, performance reporting, and competitive intelligence connecting marketing channels to business outcomes, including custom reporting cadences and executive-ready presentations for consumer brands.
Quantifiable outcome
- 4.8x average ROAS across all clients
- +2 more outcomes
Companies that use BIGEYE
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BIGEYE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
BIGEYE partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and important.
- GooglecoreGoogle Ads Certified Partner with platform-level expertise in search, display, and programmatic advertising. Brings Google Ads capabilities to every campaign for consumer brand clients across performance media.
- MetacoreMeta Business Partner with certified expertise in Facebook and Instagram advertising for consumer brands. Enables strategic paid social campaigns and platform-level optimization.
- AmazoncoreAmazon Ads Verified Partner managing Amazon advertising campaigns including Sponsored Products, Sponsored Brands, and Amazon DSP. Manages Amazon presence across product search and retail media.
- TikTokcoreTikTok Marketing Partner enabling short-form video advertising, creator partnerships, and social content strategies for consumer brands targeting younger demographics.
- KlaviyoimportantKlaviyo Partner managing email and SMS lifecycle marketing for consumer brands. Builds lifecycle email sequences that turn first-time buyers into repeat customers.
- CriteoimportantCriteo Partner providing programmatic advertising and retargeting capabilities for client campaigns across the open web.
- WalmartcoreManages Walmart Connect retail media campaigns and sponsored product advertising across Walmart's retail media network including in-store and digital placements.
- TargetcoreManages Roundel (Target's retail media network) advertising including onsite search ads and offsite display campaigns targeting active shoppers.
- KrogerimportantManages retail media advertising across Kroger's digital and in-store media network for CPG and consumer brand clients.
- InstacartimportantManages Instacart retail media advertising placements connecting brands with grocery shoppers at the point of purchase intent.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BIGEYE competitors and assessment
Company assessmentDirect peers
- AMP Agency: Integrated marketing agency combining strategy, creative, media, and analytics for consumer brands — comparable scope and target segment to Bigeye.
- Power Digital Marketing: Full-service growth marketing agency serving DTC and consumer brands with integrated paid media, creative, and analytics — directly comparable to Bigeye's core offering and target market.
- Hawke Media: Growth marketing agency providing performance media, creative, and lifecycle marketing for consumer brands — competes with Bigeye for the same mid-market and enterprise DTC/CPG clients.
- Tinuiti: Performance marketing agency specializing in retail media networks, paid social, and search for consumer brands — overlaps with Bigeye's media buying and retail media offerings across 50+ networks.
- Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing — competes with Bigeye in performance media and increasingly in the AI SEO/GEO space.
- Wpromote: Full-service digital marketing agency serving mid-market and enterprise clients with paid media, SEO, creative, and analytics — a like-for-like competitor to Bigeye's integrated offering.
Broad incumbents
- Bounteous: Larger digital experience and marketing agency offering media, creative, and analytics as part of a broader portfolio — overlaps with Bigeye's services but with significantly more scale and resources.
- Jellyfish: Global digital marketing agency offering media, creative, and analytics as part of Brandtech Group — broader portfolio and geographic reach, but directly competes for enterprise consumer brand accounts.
- Razorfish: Large global agency with full media, creative, and analytics capabilities — competes with Bigeye for enterprise consumer brand engagements but with substantially more resources and breadth.
Emerging players
- Acceleration Partners: Performance marketing agency specializing in affiliate, partner, and influencer programs for consumer brands — partial overlap with Bigeye's lifecycle and influencer components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BIGEYE social profiles
Digital presenceBIGEYE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIGEYE leadership team
Management profileNumber of profiles
Profiles1 record
BIGEYE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIGEYE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIGEYE
What does BIGEYE do?
Bigeye is a full-service marketing agency for consumer brands integrating proprietary consumer research (EyeQ), branding and creative production, performance media management, and unified marketing analytics (EyeSight). The firm delivers consumer insights in 72 hours via AI-enhanced research on verified consumer panels, then activates those insights through in-house creative, paid media across 100+ platforms, AI SEO/GEO, email lifecycle, and CPG marketing programs.
Is BIGEYE a public or private company?
BIGEYE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIGEYE founded?
BIGEYE was founded in 2002. It employs 11 to 50 people.
Where is BIGEYE based?
BIGEYE is headquartered in Orlando, United States, in the North America region.
How does BIGEYE make money?
Two revenue lines are on record. Marketing Agency Services are the primary driver. The others are eyeQ Research Subscription.
Who are BIGEYE's main competitors?
Direct peers on record are AMP Agency, Power Digital Marketing, Hawke Media, Tinuiti, Disruptive Advertising and Wpromote. Broad incumbents are Bounteous, Jellyfish and Razorfish. Acceleration Partners is listed as an emerging player.
Does BIGEYE have an API?
No public API is recorded for BIGEYE.
What industry is BIGEYE in?
BIGEYE's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights. Its NAICS code is 54191 and its SIC code is 7311.