herdl
Herdl Ltd is a UK digital marketing agency founded in 2013 that delivers SEO, PPC, web design, email marketing, and hosting through standardized Lead Gen, Ecommerce, and Brand packages to a mixed enterprise and SMB client base across its Leicester, Nottingham, and London offices.
- Company typePrivate
- Founded2013
- HeadquartersAshby De La Zouch, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What herdl does
Herdl Ltd is a UK-based digital marketing agency founded in 2013, headquartered in Ashby-de-la-Zouch with additional offices in Nottingham and London. The firm operates as a private limited company (Companies House registration #8394619) with a disclosed team of 1-10 employees, and delivers integrated digital marketing services spanning web design, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, hosting, and consultancy. Its service stack is anchored by Google Partner certification for paid search and Klaviyo certified agency status for email automation, with additional infrastructure capability provided through a DevOps partnership.
Herdl organizes delivery around three standardized packages — Lead Gen, Ecommerce, and Brand — indicating a productized go-to-market model rather than purely bespoke engagements. The client base is mixed, combining enterprise and public-sector accounts (McDonald's, NHS, Royal Mail, Aviva, Capita) with smaller commercial clients such as QAccounting, which points to multi-segment positioning across both large organization project work and SMB retainer relationships.
The agency's revenue mechanics rely on package-based retainers, project fees, and infrastructure/hosting revenue across web, search, email, and paid media channels. Recent strategic activity includes the addition of an AI consulting line, deepening ecommerce email specialization through the Klaviyo partnership, and infrastructure extensions via the DevOps partnership, all of which point to an effort to broaden the service surface while keeping the core offering tightly bundled.
herdl firmographics
Firmographics- Name
- herdl
- Legal name
- Herdl Ltd
- Website
- https://herdl.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Herdl Ltd is a UK digital marketing agency founded in 2013 that delivers SEO, PPC, web design, email marketing, and hosting through standardized Lead Gen, Ecommerce, and Brand packages to a mixed enterprise and SMB client base across its Leicester, Nottingham, and London offices.
- Ownership category
- akta.pro rank
Where herdl is headquartered
LocationHeadquarters
- HQ city
- Ashby De La Zouch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
herdl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Professional services revenue from SEO, PPC, Web Design, Email Marketing, Hosting, and Consultation services delivered through tiered marketing packages (Lead Generation, Ecommerce, Brand Marketing packages at Level 1, 2, and 3).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Level 1 Brand Marketing Package - Starter package for startups or smaller businesses |
| Subscription | Monthly | Level 2 Brand Marketing Package - Medium sized brands looking to accelerate growth |
| Subscription | Monthly | Level 3 Brand Marketing Package - Brands looking to fully expand reach and maximise growth |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
herdl product offering
Product offeringCore offering
Herdl is a UK-based digital marketing agency that delivers professional services across web design, SEO, PPC, email marketing, hosting, and marketing consultation. The agency serves both small businesses and large enterprises, providing individual services as well as bundled marketing packages (Lead Generation, Ecommerce, and Brand Marketing tiers). It is a Google Certified PPC agency and Certified Klaviyo partner, combining technical execution with strategic consultancy.
Product overview
Herdl is a data-driven digital agency offering an integrated portfolio of marketing services. The core offering spans Web Design, SEO, and PPC as primary channels, complemented by Email Marketing (with certified Klaviyo expertise and support for Mailchimp, HubSpot, and ActiveCampaign), Hosting (professional WordPress), and Consultation services. These are delivered both as individual services and bundled into Marketing Packages at three tiers—Lead Generation, Ecommerce, and Brand Marketing—each with escalating scope across research, setup, and ongoing management phases. The agency also offers specialized Klaviyo services for eCommerce brands and a free Email Marketing Audit as a lead-generation tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click)
- Email Marketing
- Marketing Consultation
- Hosting
- Lead Generation Package
- Ecommerce Marketing Package
- Brand Marketing Package
- Klaviyo Services
Quantifiable outcome
- QAccounting tripled monthly turnover
- +2 more outcomes
Companies that use herdl
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
herdl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
herdl partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- KlaviyocoreCertified Klaviyo experts providing email marketing platform expertise including setup, migration, integration, and optimisation. Herdl is an officially certified Klaviyo partner agency trained and trusted to deliver email marketing services in line with Klaviyo best practices. Works with Klaviyo CRM for real-time personalised customer connections across email, SMS, and 350+ integrations.
- GooglecoreGoogle Certified PPC agency. Implements Google Ads campaigns (Search, Display, Remarketing, Shopping), Google Analytics tracking and analytics implementation, Google My Business setup and optimisation.
- Microsoft AdvertisingcoreMicrosoft Advertising partner implementing campaigns across Search, Audience, and Remarketing. Works with Bing Webmaster Tools and Bing Places.
- John Arundel (DevOps Consultant)minorWorld-renowned devops consultant and technical author who builds and manages Herdl's WordPress hosting infrastructure on Linux-based UK servers.
- Create LeicesterminorHerdl is a sponsor of Create Leicester, a quarterly event for digital creators and marketers held at LCB Depot in Leicester's cultural quarter.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
herdl competitors and assessment
Company assessmentDirect peers
- Propeller Group: UK digital agency offering SEO, PPC, content marketing, and web design. Comparable service mix targeting UK mid-market and enterprise customers.
- Aira: UK digital marketing agency providing SEO, paid media, content strategy, and data-driven marketing services. Closely comparable in service portfolio and target market.
- Croud: UK-based digital marketing agency offering SEO, PPC, content, and digital transformation services to enterprise clients. Direct competitor with comparable service portfolio and enterprise focus.
- Impression Digital: UK digital agency specializing in SEO, PPC, content, and digital PR for enterprise clients. Direct service overlap and similar UK enterprise client profile.
- Hallam Internet: Nottingham-based UK digital marketing agency providing SEO, PPC, web design, and integrated digital strategy. Headquartered in one of Herdl's office cities and a direct local competitor.
- novi.digital: UK digital marketing agency offering SEO, PPC, content, and analytics services. Direct competitor with overlapping service offerings and UK enterprise focus.
- Go Up Ltd: London-based UK SEO and digital marketing agency with similar search-focused service mix. Overlapping capabilities in SEO, content, and technical marketing.
- Custard Online Marketing: UK digital marketing agency based in the Midlands offering SEO, PPC, web design, and email marketing services. Direct regional competitor with comparable service portfolio.
Broad incumbents
- Brainlabs: Global digital marketing agency with strong paid media, SEO, and analytics capabilities. Larger, more established player offering similar services to enterprise clients at greater scale.
Others
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
herdl social profiles
Digital presenceherdl financial estimates
Financial estimateRevenue estimate
Valuation estimate
herdl leadership team
Management profileNumber of profiles
herdl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
herdl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about herdl
What does herdl do?
Herdl is a UK-based digital marketing agency that delivers professional services across web design, SEO, PPC, email marketing, hosting, and marketing consultation. The agency serves both small businesses and large enterprises, providing individual services as well as bundled marketing packages (Lead Generation, Ecommerce, and Brand Marketing tiers). It is a Google Certified PPC agency and Certified Klaviyo partner, combining technical execution with strategic consultancy.
Is herdl a public or private company?
herdl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was herdl founded?
herdl was founded in 2013. It employs 1 to 10 people.
Where is herdl based?
herdl is headquartered in Ashby De La Zouch, United Kingdom, in the Europe region.
How does herdl make money?
One revenue line is on record: digital Marketing Services.
Who are herdl's main competitors?
Direct peers on record are Propeller Group, Aira, Croud, Impression Digital, Hallam Internet, novi.digital, Go Up Ltd and Custard Online Marketing. Brainlabs is listed as a broad incumbent. Tug Agency is listed as an others.
Does herdl have an API?
No public API is recorded for herdl.