novi.digital

What novi.digital does

novi.digital is a UK-based, founder-owned digital marketing consultancy founded in 2009 by Managing Director Aaron Crewe, operating from Lancaster with regional offices in Manchester, Chester, Leeds, and London. The firm delivers data-driven and psychology-focused strategies across three core service pillars — Search Engine Optimisation (SEO) Management, Pay-per-click (PPC) Management, and Paid Social Management — supplemented by a portfolio of audit services (SEO, PPC, UX, HubSpot, Microsoft Clarity), training programmes (SEO, PPC, HubSpot, Microsoft Clarity, AI), and specialised management for Google Ads, Microsoft Ads, and Meta Ads. Its stated client base consists of B2B and luxury B2C brands with £2m+ turnover and £100k+ annual digital marketing spend, with 300+ clients served since inception and claimed generation of £150m+ in client revenue.

The firm's technical backbone is built around proprietary in-house tooling and methodologies: Forager (keyword research and optimisation for Google Ads), Acumen (PPC lead-generation data analysis), the METRIC Framework (SEO task prioritisation), and the Optimal Efficiency Frontier (OEF) framework (ROAS, CPA, and conversion-rate optimisation). It integrates a broad platform stack including Google Ads, Microsoft Advertising, Meta, LinkedIn, HubSpot, Databox, Google Analytics 4, Microsoft Clarity, Shopify, Salesforce, and ClickUp, and holds Google Premier Partner and BCorp certifications.

The business model is consultancy-led, monetising through recurring monthly retainers (from £750 p/m for SEO consultancy and £1,500 p/m for management) typically priced at 5–15% of marketing spend, supplemented by one-time fees for audits and training. Go-to-market is sales-led, combining direct website quote requests, inside sales, and a formalised referral/partner programme offering 5–10% lifetime commission. Senior specialists are placed directly on client work under a single-client-per-sector policy, with short 3-month minimum contracts and a 30-day cancellation notice. No external institutional funding, M&A activity, or subsidiary structures are disclosed.

Name

novi.digital

Legal name

Novi Digital Ltd

Website

https://novi.digital

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

novi.digital is a UK-based, founder-owned digital marketing consultancy founded in 2009 that delivers SEO, PPC, and Paid Social management, audits, and training to B2B and luxury B2C brands with £2m+ turnover, using proprietary tools and a consultancy-first, senior-led model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Search engine optimization services
• Pay-per-click management
• Paid social advertising
• Digital marketing consultancy
• Lead generation services

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Management & Consultancy: Recurring monthly retainer fees for SEO, PPC, and paid social management services. Fees typically range from 5% to 15% of marketing spend, with base prices starting at £750 p/m for consultancy and £1,500 p/m for management.
2. Audit Services: One-time fees for comprehensive audits including SEO audits (£1,500+ VAT), PPC audits, UX audits (£1,500+ VAT), HubSpot audits (£1,000+ VAT), and Microsoft Clarity audits.
3. AI Training Courses: One-time fees for AI training sessions ranging from £350+ VAT (1 hour) to £1,500+ VAT (full day), covering ChatGPT, Microsoft Copilot, and other AI platforms.
4. HubSpot Training: Professional services revenue from HubSpot training sessions at £600+ VAT (1 hour), £1,200+ VAT (half day), and full-day programs.
5. Training Services: SEO training and PPC training services offered at various tiers from £750+ VAT (half day) to £1,500+ VAT (full day).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

novi.digital is a UK-based digital marketing consultancy that sells monthly retainer-based Search Engine Optimisation (SEO), Pay-per-click (PPC), and Paid Social management services to B2B and luxury brand clients. Its portfolio also includes standalone audit services (SEO, PPC, HubSpot, UX, Microsoft Clarity) and training programmes (SEO, PPC, HubSpot, Microsoft Clarity, AI), all delivered using proprietary tools (Forager, Acumen) and frameworks (METRIC, OEF) under a consultancy-first model that works alongside client in-house teams.

Product overview

Novi.Digital is a B2B and luxury brand digital marketing consultancy offering a comprehensive suite of services built around a consultancy-first approach. The core portfolio comprises three main service pillars: Search Engine Optimisation (SEO) Management, Pay-per-click (PPC) Management, and Paid Social Management, each available with associated audit and training services. These core services are supported by specialized sub-services including Google Ads Management, Microsoft Ads Management, and Meta Ads Management. The company also offers a range of standalone audit services (HubSpot Audit, Microsoft Clarity Audit, UX Audit, SEO Audit, PPC Audit) and training programs (HubSpot Training, Microsoft Clarity Training, SEO Training, PPC Training, AI Training). All services are delivered using proprietary technology including Forager software for keyword optimization, Acumen for lead generation analysis, and the Optimal Efficiency Frontier (OEF) and METRIC frameworks for campaign prioritization and optimization. The company operates as a consultancy-first model, working alongside in-house teams rather than as a traditional agency, with a focus on data-driven, psychology-focused strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimisation (SEO) Management Full SEO service including training, consultancy, management, audits, strategy, research and reporting to enhance online visibility and drive targeted organic traffic through data-driven and psychology-focused strategies. Consultancy from £750 p/m + VAT.
• Pay-per-click (PPC) Management End-to-end PPC management including strategy, campaign setup, optimisation and transparent reporting across Google Ads, Microsoft Ads and other platforms to maximise ROI and achieve optimal CPA. Management from £1,500 p/m + VAT.
• Paid Social Management Paid social campaign management, strategy, consultancy, audience targeting, optimisation and performance reporting across Meta Ads and LinkedIn Ads platforms. Audits from £1,000 + VAT.
• Lead Generation Services B2B lead generation service that helps businesses acquire high-quality leads through targeted digital marketing strategies spanning PPC, SEO and paid social channels.
• Google Ads Management Specialised management of Google Ads campaigns across Search, Display, YouTube, Discover and Maps via Performance Max to maximise ROAS.
• Microsoft Ads Management Specialised management of Microsoft Advertising campaigns, leveraging unique audience segmentation for B2B and professional services targeting.
• Meta Ads Management Facebook and Instagram advertising management for brand awareness, lead generation and e-commerce campaigns across the Meta network.
• SEO Audit Comprehensive SEO audit evaluating technical SEO, content and links using the proprietary METRIC framework and Forager software; includes a 30+ page report with keyword analysis, competitor benchmarking and task prioritisation. Priced from £1,500 + VAT per project.
• PPC Audit PPC campaign audit identifying optimisation opportunities and areas for improvement in existing advertising campaigns.
• HubSpot Audit Comprehensive review of HubSpot platform setup covering marketing, sales and service hubs, technical configuration, data structure, integrations and automation workflows. Priced at £1,000 + VAT per audit.
• Microsoft Clarity Audit Behavioural analytics audit using Microsoft Clarity tools, including heatmaps, scroll maps, session recordings and user interaction analysis to identify UX friction points and conversion opportunities.
• UX Audit User experience audit analysing website design and functionality to identify pain points in user journeys; includes one-off consultation (£150) and full UX audit (£1,500 + VAT) with actionable recommendations.
• SEO Training Corporate SEO training programmes covering technical SEO, content optimisation and link-building strategies. Available as one-hour consultation, half-day (from £750 + VAT) or full-day (from £1,500 + VAT) sessions, with certificates of completion.
• PPC Training Pay-per-click training services that help businesses develop skills in campaign management, strategy and optimisation.
• HubSpot Training Expert HubSpot training covering CRM fundamentals, Marketing Hub, Sales Hub and Service Hub. Available in 1-hour (£600 + VAT), half-day (£1,200 + VAT) and full-day formats.
• Microsoft Clarity Training Training on the Microsoft Clarity platform covering session recordings, heatmaps, behavioural funnel analysis, and integration with Google Analytics and CRM systems. Available in 1-hour, half-day and full-day formats.
• AI Training Artificial intelligence training covering ChatGPT, Microsoft Copilot and OpenAI API usage, including AI prompt engineering, ethical AI use and business integration. Available in 1-hour (£350 + VAT), half-day (£750 + VAT) and full-day (£1,500 + VAT) formats.

Quantifiable outcome

• 800% lead increase for car park management client
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• DesignRushminorGTM or Marketing PartnerDesignRush ranks top PPC agencies in the UK, and Novi Digital is featured among them. This partnership boosts Novi Digital's visibility, showcasing their expertise in Pay-Per-Click management.
• ClutchcoreGTM or Marketing PartnerNovi Digital is a top-rated company on Clutch with reviews and services featured. Clutch ranking in top 10 Best SEO Companies out of 2700+ companies.
• SLCTEDminorGTM or Marketing PartnerSLCTED features leading PPC agencies in the United Kingdom, with Novi Digital proudly listed among them. This partnership enhances Novi Digital's presence in the digital marketing landscape.
• Good Business ChartercoreOthersThe Good Business Charter recognises responsible business practices. Novi Digital's accreditation highlights its commitment to transparency, fairness, and sustainability.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status with advanced specialization in search, display, video, and shopping. Novi manages Google Ads campaigns as a core service offering.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Ads partner managing campaigns across Microsoft search network. Successfully driving results with unique audience segmentation.
• Meta AdscoreTechnology or IntegrationMeta (Facebook/Instagram) advertising partner providing paid social management services to clients.
• LinkedIn AdscoreTechnology or IntegrationLinkedIn Ads partner for B2B targeting and professional audience advertising campaigns.
• HubSpotcoreTechnology or IntegrationHubSpot partner providing training, audits, and integration services. Novi offers certified HubSpot training courses and ecosystem optimization.
• Microsoft ClaritycoreTechnology or IntegrationMicrosoft Clarity partner providing UX analytics, heatmaps, and session recording services for behavioral analysis.
• DataboxcoreTechnology or IntegrationBusiness analytics platform used for comprehensive data analysis, custom dashboards, and performance tracking across marketing channels.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Semetrical: UK digital agency offering SEO, PPC, digital PR, and content services. Directly comparable in service portfolio, UK geographic focus, and mid-market to enterprise client targeting.
• Rise at Seven: UK SEO, digital PR, and content-led agency. Comparable as a UK-headquartered performance marketing competitor focused on organic and paid search, though with a stronger digital PR and content emphasis.
• Custard Online Marketing: UK digital agency specializing in SEO, PPC, and conversion rate optimization. Comparable in service mix and mid-market UK positioning, with similar data-driven philosophy.
• Tug Agency: UK digital marketing agency delivering SEO, paid media, and content strategy for B2B and enterprise clients. Comparable on service mix, target customer (enterprise B2B), and UK regional agency positioning.
• Croud: UK-based digital marketing agency offering paid media, SEO, and content services to enterprise clients. Directly comparable to Novi in service mix (PPC, SEO, paid social) and B2B/mid-market positioning, though Croud operates at significantly larger scale.
• Hallam Internet: Multi-award-winning UK digital marketing agency offering SEO, PPC, paid social, and content. Comparable as a similarly-sized UK agency competing in the same enterprise and mid-market B2B segment with overlapping service lines.
• Brainlabs: UK-originated digital media agency specializing in PPC, SEO, programmatic, and analytics. Closely comparable to Novi on paid media focus, data-driven optimization philosophy, and proprietary tool development, but at a much larger headcount.
• Receptional: UK digital marketing consultancy offering SEO, PPC, and analytics. Comparable as a similarly-sized UK consultancy-first agency competing for B2B clients with proprietary analytical approaches.
• Builtvisible (Varn): UK SEO and digital marketing agency (now part of Varn) with strong organic search expertise. Comparable as a UK-based SEO-led agency with enterprise clients and overlapping service offerings.

Broad incumbents

• Google Premier Partner Agencies: The broader Google Premier Partner ecosystem (including larger agencies like WPP, Publicis, and Dentsu) represents the broader incumbent landscape. While not a single peer, this group competes for the same enterprise PPC budgets with significantly more resources and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/novidigital
• LinkedInlinkedin.com/company/novidigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about novi.digital