What MPS Egg Farms does

MPS Egg Farms (legally Midwest Poultry Services, L.P.) is the sixth-largest shell egg producer in the United States, operating 14 million laying hens across seven farms in Indiana, Illinois, Texas, and Georgia, and producing 11 million eggs daily. Founded in 1875 as a water-powered grain mill in North Manchester, Indiana by Daniel Strauss, the business has remained under family ownership across six generations and is currently led by Co-CEOs Dan Krouse and Sam Krouse. The company runs an average of 24 delivery trucks per day, supplying grocers, food distributors, and food service companies nationwide.

The company's operations are vertically integrated, encompassing company-owned HACCP-certified feed mills, automated stacked-deck and cage-free housing systems, and on-site solar generation that reduces CO2 emissions by roughly 1,000 tons annually. All seven farms hold SQF Level 3 certification, the highest tier of food safety assurance, and UEP Certified status for animal welfare. The product portfolio spans conventional white and brown shell eggs, cage-free eggs (with the Sunnyside facility operating at 100% cage-free capacity), California-compliant eggs, and nutritionally enriched offerings including Omega-3 variants, with customized nutrition programs available to institutional buyers.

MPS operates an exclusively B2B go-to-market model with no consumer-facing brand. Revenue is generated through direct sales to grocers, food distributors, and food service companies under customized pricing arrangements (market-based or cost-based) and multi-year supply commitments. A field sales team conducts in-store quality and shrink control at the buyer level. With 700 employees, industry association memberships in the United Egg Producers and the American Egg Board, and founding membership in the $40 million Coalition to Close the Protein Gap (announced 2026-05-27), MPS maintains a horizontal segmentation strategy across three enterprise channels and pursues gradual capacity expansion through organic build-out of cage-free and specialty egg capabilities.

Name

MPS Egg Farms

Legal name

Midwest Poultry Services

Website

https://mpseggfarms.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MPS Egg Farms is the sixth-largest U.S. shell egg producer, operating 14 million laying hens across seven farms in four states and producing 11 million eggs daily for B2B customers including grocers, food distributors, and food service companies nationwide.

Ownership category

akta.pro rank

Product category

Shell Egg Production

NAICS

Chicken Egg Production (112310), Poultry and Egg Production (1123)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Layer Hen Egg Production (Table Eggs) (AFAEADAB), Grower Feed (Poultry Grow-out) (AFADACAI)

Keywords

• Shell egg production
• Poultry farming
• Cage-free eggs
• Egg processing
• Specialty egg products

Headquarters

HQ city

North Manchester

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Shell Egg Production and Sales: MPS Egg Farms produces 11 million eggs per day from 14 million laying hens. The company sells shell eggs to grocers, food distributors, and food service companies across the United States. They offer various products including white and brown shell eggs, cage-free eggs, California compliant eggs, and nutritionally enriched eggs including Omega 3 options. Revenue is generated through direct B2B sales with guaranteed supply commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MPS Egg Farms (Midwest Poultry Services) is a sixth-generation, family-owned shell egg producer operating seven farms in Indiana with 14 million laying hens that produce approximately 11 million eggs per day. The company supplies conventional, cage-free, and specialty shell eggs (including California-compliant, Omega-3 enriched, and nutritionally enriched varieties) to grocery chains, food distributors, and food service companies nationwide.

Product overview

MPS Egg Farms is a large-scale egg production company operating as one of the largest and most reliable shell egg producers in the United States. The company operates 14 million laying hens across seven farms producing 11 million eggs daily. The product portfolio centers on shell eggs distributed through grocers, food distributors, and food service companies nationwide. Products include white and brown shell eggs (conventional), cage-free eggs, California-compliant eggs, and nutritionally enriched eggs including Omega-3 varieties. The company operates company-owned feed mills and maintains rigorous food safety standards with SQF Level 3 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional White and Brown Shell Eggs Standard commodity-grade white and brown shell eggs sold in bulk to grocery retailers, food distributors, and food service operators nationwide.
• Cage-Free Shell Eggs Cage-free shell eggs meeting UEP Certified cage-free standards, produced at MPS Egg Farms' Sunnyside Farms facility and sold to retail and foodservice buyers seeking animal-welfare-compliant eggs.
• California-Compliant Eggs Shell eggs produced to meet California-specific housing and welfare regulations, sold to retailers and food service operators serving California and other markets with similar standards.
• Omega-3 Enriched Shell Eggs Shell eggs from hens fed Omega-3-enriched diets, providing elevated Omega-3 fatty acid content for health-conscious retail and foodservice customers.
• Nutritionally Enriched Shell Eggs Shell eggs enhanced with added nutritional attributes beyond standard eggs, supplied to retail and food service customers seeking differentiated, value-added egg products.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coalition to Close the Protein GapcoreStrategic or Co-development Partner · 27 May 2026MPS Egg Farms is a founding member of the Coalition to Close the Protein Gap, a $40 million public-private initiative targeting America's 800-million-pound annual charitable protein deficit. Coalition members include major protein companies such as Tyson Foods, Cargill, Perdue Farms, and Elanco Animal Health, alongside founding partners HHS and USDA. HATCH will implement cold storage infrastructure and logistics with a goal of delivering up to 3 billion protein-rich meals annually.
• Manwaring FarmsminorStrategic or Co-development Partner · 1 January 1968Historical partnership established in 1968 when the Strauss family partnered with Manwaring Farms to establish Midwest Poultry Services (MPS). This partnership eventually consolidated under sole Strauss family ownership by 1994-1996.
• United Egg ProducersminorOthersMPS Egg Farms is a member of United Egg Producers, an industry organization. Bob Krouse was instrumental in developing UEP animal welfare guidelines that all team members are trained on.
• American Egg Board (Incredible Egg)minorOthersMPS Egg Farms is a member of the American Egg Board, operator of the Incredible Egg brand, supporting industry-wide egg promotion and marketing efforts.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cal-Maine Foods: Largest U.S. shell egg producer (NASDAQ: CALM) — directly comparable to MPS on product category (shell eggs), target customers (grocers, food service), and scale. Public-market proxy for U.S. shell egg economics and trade multiples.
• Rose Acre Farms: Second-largest U.S. egg producer, privately held, vertically integrated shell eggs with multiple farms across the Midwest and Southeast — competes head-to-head with MPS for grocery and food-service accounts.
• Rembrandt Foods: Major privately held U.S. egg producer with both shell egg and egg products (liquid/powdered) operations — comparable to MPS on shell egg production and supply scale, with broader downstream product mix.
• Hillandale Farms: Large privately held U.S. shell egg and pullet producer operating across the Mid-Atlantic and Midwest — directly comparable on flock size, B2B grocery/food-service distribution, and cage-free transition strategy.
• Michael Foods: Large U.S. egg products company (owned by M-Foods/Post Holdings) producing both shell eggs and value-added processed egg products for food service — comparable on shell egg supply and B2B food-service customers.

Emerging players

• Vital Farms: Public specialty egg producer (NASDAQ: VITL) focused on pasture-raised, higher-priced shell eggs — comparable to MPS on shell egg production and cage-free/animal-welfare positioning, but serves a premium retail niche rather than mainstream grocery at MPS's scale.
• Pete & Gerry's: Leading U.S. organic and pasture-raised shell egg brand — comparable on shell egg production and cage-free positioning, but primarily serves the organic/premium retail tier rather than MPS's mainstream grocery volume.
• Eggland's Best: Licensed-branded shell egg network (Eggland's Best, Inc.) supplying nutritionally enhanced eggs to grocery — comparable on enriched/nutritional shell egg SKUs (e.g., Omega-3) that overlap with MPS's specialty product line.

Regional players

• Wilcox Family Farms: Multi-generational, family-owned shell egg producer based in the Pacific Northwest — comparable on family-ownership model, cage-free/organic offerings, and B2B grocery distribution, but serves a regional rather than national footprint.

Broad incumbents

• Cargill (Animal Nutrition / Protein): Global agribusiness giant with both animal feed manufacturing and egg/protein supply chains — comparable to MPS on feed supply vertical integration and as a fellow Coalition to Close the Protein Gap partner; not a direct competitor but a relevant broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPS Egg Farms