WS Weinmann & Schanz

What WS Weinmann & Schanz does

WS Weinmann & Schanz GmbH is a family-owned German B2B wholesale distributor of sanitary, heating, and HVAC (SHK) products headquartered in Balingen, Baden-Württemberg, with operational roots dating to 1982 and led by managing directors Nicole Schanz and Egon Schanz. The company exclusively serves registered SHK trade businesses (plumbers, heating installers, climate/ventilation technicians), requiring applicants to provide a Gewerbeanmeldung or Handelsregisterauszug before account activation. Its primary customer segment is small and mid-sized German and European trade craftsmen, with no disclosed enterprise-anchor accounts.

The core product is a B2B e-commerce platform (WS Online-Shop) supported by a mobile app and a physical Badausstellung showroom, distributing a multi-category SHK portfolio spanning sanitary ware, heating systems, climate/ventilation equipment, installation materials, tools, and operating equipment. The catalog is assembled from approximately 27 brand partnerships, including premium-tier suppliers (Grohe, Geberit, Viega, Hansgrohe, Grundfos) and category-adjacent additions (Midea for split AC, Claber for irrigation, Nilfisk for cleaning, Resideo for smart-home controls). Supporting tooling includes the WC-Sitz Konfigurator, Etiketten-Generator, and a DATANORM-standard article/pricing data feed for integration with trade quoting and inventory software.

The business model is transactional B2B wholesale: revenue is generated by reselling partner-brand products to registered business customers, augmented by tiered shipping fees (free above €120 in Germany; €5.50-€65 depending on parcel/freight and speed) and a €5 minimum-order surcharge for orders under €20. Delivery spans ~25 European destinations with four speed tiers (standard, next-day, express, Saturday). Marketing combines the e-commerce storefront, Instagram/LinkedIn/Facebook presence, Google reviews (4.4 stars, 540 reviews as of May 2026), and recurring monthly brand promotional campaigns such as Klimawochen. The company holds no external investors, no disclosed funding rounds, and no parent-company structure.

Name

WS Weinmann & Schanz

Legal name

WS Weinmann & Schanz GmbH

Website

https://weinmann-schanz.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

WS Weinmann & Schanz is a family-owned German B2B wholesale distributor of sanitary, heating, and HVAC products serving SHK tradespeople through an e-commerce platform, mobile app, and showroom across roughly 25 European destinations, distributing over 25 brand partners' portfolios with DATANORM data integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Balingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Product Sales: Revenue from selling heating, plumbing, and HVAC products to registered business customers (SHK tradespeople) through online shop and direct sales. Products include sanitary ware, heating systems, installation materials, tools, ventilation equipment, and accessories from various brand partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WS Weinmann & Schanz is a B2B wholesale distributor selling sanitary, heating, and air-conditioning (SHK) equipment, parts, tools, and installation materials to registered trade professionals. The company operates its own online shop, a physical bathroom showroom (Badausstellung), and direct delivery services across Germany and parts of the EU, distributing products from major brand partners as well as own-label items.

Product overview

WS Weinmann & Schanz operates a B2B wholesale e-commerce platform (Online-Shop) for the SHK industry (Heizung/Heating, Sanitär/Sanitation, Klima/Climate). The product portfolio encompasses multiple categories including sanitary products, heating systems, climate control and ventilation, installation materials, tools, and operating equipment. The platform integrates practical service tools such as a label generator, WC seat configurator, and provides DATANORM article data exchange for software integration. The company distributes products from numerous brand partners (Grundfos, Hansgrohe, Grohe, Viega, Geberit, Midea, Jung Pumpen, etc.) and runs seasonal promotional campaigns like Klimawochen. Additional services include catalogs, planning forms, mobile app access, and customer account management features.

Differentiator

Problem solved

Functional benefit

Products and services

• WS Online-Shop (B2B Wholesale Platform)
• Sanitär Products
• Heizung Products
• Klima- und Lüftungsprodukte
• Installation Products
• WS App
• DATANORM Article Data Service
• Etiketten-Generator (Label Generator)
• WC-Sitz Konfigurator (Toilet Seat Configurator)
• Badausstellung (Bathroom Showroom)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered minor and core.

• CaleffiminorOthersBrand partner supplying hydronic control and valve products for heating and plumbing systems.
• GrundfoscoreOthersMajor pump manufacturer partner featured in monthly promotional campaigns. Supplies innovative pumps and systems.
• GrohecoreOthersPremium bathroom and kitchen fixtures brand partner offering faucets, showers, and sanitary systems.
• ViegacoreOthersLeading manufacturer of piping systems and plumbing solutions.
• GeberitcoreOthersPremium sanitary technology and bathroom ceramics manufacturer.
• HansgrohecoreOthersPremium bathroom and kitchen brand featured in branded campaigns and promotional actions.
• MideaminorOthersAir conditioning and climate control products including split systems with R-290 refrigerant.
• NilfiskminorOthersProfessional cleaning equipment supplier featured in promotional campaigns.
• Jung PumpenminorOthersPump manufacturer for wastewater and drainage applications.
• ClaberminorOthersGarden irrigation products featured in seasonal promotional campaigns.
• DanfossminorOthersHeating and climate control technology components.
• SonaxminorOthersCar care and cleaning products.
• EffebiminorOthersSanitary and hydronic components.
• DeLonghiminorOthersHeating appliances and climate control products.
• fischerminorOthersFixing systems and anchors for installation applications.
• BuderusminorOthersHeating systems and boilers.
• WilominorOthersPump manufacturer for building services and water applications.
• BoschminorOthersPower tools and heating equipment.
• AfrisominorOthersMeasurement and control technology for heating systems.
• AalbertsminorOthersInstallation systems and flow control solutions.
• IntercalminorOthersHeat exchangers and thermal technology.
• ResideominorOthersSmart home and building control solutions.
• HansaminorOthersSanitary fittings and fixtures.
• SchellminorOthersSanitary fittings for public and commercial applications.
• RemsminorOthersTools for pipe processing and installation.
• KnipexminorOthersProfessional hand tools for trade applications.
• SchloesserminorOthersLocks and hardware products.
• EvenesminorOthersCeramic tiles and bathroom ceramics featured in promotional campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GC-Gruppe (Großhandels Contor): Leading German SHK wholesale group aggregating regional wholesalers (Eckert, Cordes & Gräfe, Pietsch, etc.) under a central procurement and brand portfolio. Overlaps directly in product categories and customer base but operates at materially larger scale and branch footprint.
• Eurobaustoff: European purchasing and distribution alliance for building materials and SHK products with member wholesalers across Germany and the EU. Comparable in category coverage (sanitary, heating, installation) and target customers, although operates a buying-group/cooperative model rather than a single brand-owner.
• Hagebau Handelsgesellschaft: Major German building materials buying group offering cross-trade assortment (sanitary, heating, tools, installation) to construction and SHK professionals. Overlaps in plumbing/heating brands and trade customer base, but operates a much broader portfolio (DIY plus pro) and dealer-network model.

Regional players

• MEGA eG: Baden-Württemberg cooperative for building materials, sanitary and heating products serving regional SHK tradespeople. Geographic proximity to WS Weinmann & Schanz's Balingen HQ and overlapping SHK assortments make it a regional competitive peer.

Direct peers

• Richter+Frenzel: One of the largest German sanitary, heating and air-conditioning wholesalers serving SHK tradespeople with multi-brand assortments and branch network. Direct overlap in customer segment, product categories (Grohe, Geberit, Viega, Grundfos) and B2B wholesale model.
• Heinrich Schmidt Gruppe: German multi-trade wholesale group for sanitary, heating, electrical and installation products serving SHK tradespeople. Comparable in product breadth, trade customer base and B2B wholesale model with overlapping regional European footprint.
• ZEWOTHERM: German heating, ventilation and renewable energy wholesaler with online B2B shop distributing to SHK installers. Highly comparable in HVAC product mix, online shop focus and target customer (SHK craftsmen).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/weinmannundschanz
• LinkedInlinkedin.com/company/ws-weinmann-schanz-gmbh
• Instagraminstagram.com/weinmannschanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WS Weinmann & Schanz