Rayer Healthcare

What Rayer Healthcare does

Rayer Healthcare is a Dutch for-profit physiotherapy and fitness practice founded around 2016 and headquartered in Gouda, Netherlands, co-owned by Mariska Waleveld and Stephan Rayer. It operates an integrated care-plus-fitness model: four physiotherapy clinics (Gouda HQ, Alphen aan den Rijn Geerestein, Alphen aan den Rijn Sportlaan, Leidschendam) plus a separate FysioSport site in Hoofddorp are physically co-located with three Rayer HealthCenter sports schools, creating a patient pipeline from clinical rehabilitation into supervised training. The clinical offering is unusually broad for a regional practice, combining standard physiotherapy with specialist modalities such as diagnostic ultrasonography, radial and focused shockwave therapy, EMTT, MAPLe electrotherapy for pelvic floor, NIMOC for coccyx complaints, dry needling, cupping, and manual therapy, alongside oncology, neurological (ParkinsonNet, MS Zorg Nederland), cardiac, pulmonary, oedema, paediatric, shoulder (Schoudernetwerk Groene Hart) and pelvic physiotherapy plus pregnancy/postpartum programs (ZwangerFit/MamaFit/MamaMoves) and a 12-week fall-prevention course.

The business is funded primarily through Dutch health-insurer fee-for-service billing (contracts with all major zorgverzekeraars, standard session price €52/30 min), out-of-pocket surcharges (€55 echografie, €25-35 shockwave, €70 specialist sessions) and recurring HealthCenter gym memberships from €44.95/month. Additional revenue streams include personal training, small-group classes, FysioSport subscriptions, course packages (ZwangerFit, Valpreventie) and B2B sportverzorging contracts with eight or more regional amateur sports clubs plus a Spieren voor Spieren City Run sponsorship. Rayer sells direct-to-consumer via online booking (mijnzorgtoegang.nl) and phone, with no GP referral required (Directe Toegankelijkheid Fysiotherapie), while a separate channel-partner motion runs through hospital and specialist network referrals — Rayer therapists work inside Groene Hart Ziekenhuis and Alrijne Ziekenhuis.

Since 2023 the organization has been positioning itself as part of TopzorgGroep, a Dutch multidisciplinary practice network that brings HKZ and Stichting Keurmerk Fysiotherapie certification, shared back-office, and access to medical specialist rehabilitation, cardiac/pulmonary rehab, specialistische GGZ, lifestyle coaching and UWV/WMO re-integration programmes. Rayer self-describes as 'nummer 1 in fysiotherapie' in the Netherlands, employs 70+ colleagues, and carries a 4.8/5 Google review rating; it is profitable-looking regional multi-site operator with no external institutional investors disclosed.

Name

Rayer Healthcare

Legal name

Rayer Healthcare

Website

https://rayerhealthcare.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rayer Healthcare is a Dutch integrated physiotherapy and fitness practice operating four physiotherapy clinics and three HealthCenter sports schools across South Holland (plus Hoofddorp FysioSport), serving musculoskeletal, sports, geriatric, oncology, neurological and pregnant/postpartum patients via insurer billing and gym subscriptions.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH), Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK), General Health Coaching (HSADAGAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Physiotherapy services
• Manual therapy
• Sports rehabilitation
• Orthopedic physiotherapy
• Fitness memberships

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Physiotherapy fee-for-service (insurance-billed): Per-session physiotherapy billing declared directly to all major Dutch health insurers (Rayer has contracts with all major insurers). Patients pay only for non-covered items (e.g. €55 echografie, €25 radial / €35 focused shockwave surcharge, manual therapy/edema/pelvic €70/session). Insurers cover from supplementary insurance or basic insurance after the 20th session for chronic indications. Missed appointments charged 100%.
2. Gym / HealthCenter membership subscription: Recurring monthly membership at Rayer HealthCenter fitness clubs (Gouda, Alphen, Leidschendam) starting from €44.95/month, including 7 days/week access, supervision, locker/shower, personal training scheme. Includes a special Volwassenenfonds Sport & Cultuur rate of €275 subsidy (€100 personal contribution) for low-income adults in Gouda.
3. Personal Training pay-as-you-go: 1-on-1 personal training sessions sold separately across all three HealthCenter locations; tied to coaching packages and free introductory sessions.
4. Small Group / Group classes recurring subscription: Recurring subscription for small-group training and group classes (Pilates, 50+ Fit, Strength & Stability, Core Training, Functional Strength, BBB, HIIT Boxing, Circuit Training), typically bundled into gym membership or sold as add-ons.
5. FysioSport program subscription: Subscription per 4-week block at €30 (1x/wk), €40 (2x/wk) or €50 (3x/wk), plus €55 intake and €75/hour Medical Personal Training. Reduced to €25/wk for patients under active physiotherapy treatment at Rayer.
6. Specialty course packages (Zwangerfit, MamaFit, MamaMoves, Valpreventie): Bundled course packages sold as multi-week programs: Zwangerfit+MamaFit €295 (Zwangerfit only €235; MamaFit only €90; MamaMoves €41/4 weeks); Valpreventie 12-week course (1.5h/wk, 2 therapists). One-time and recurring hybrid revenue.
7. Sports care B2B contracts (sportverzorging): Contracted sports care services to regional sports clubs (DSO Zoetermeer football, Tempo Alphen korfball, Alphians handball/softball, Zeegersloot golf, HLTC Hoogerheide tennis, AZC waterpolo, Seghwaert tennis, Buytenwegh tennis) plus sponsorship of Spieren voor Spieren City Run Hilversum.
8. Professional/clinical training services (under TopzorgGroep): Through the planned merger with TopzorgGroep, additional revenue streams include Medisch Specialistische Revalidatiegeneeskunde, Hartrevalidatie, Longrevalidatie, Specialistische GGZ, lifestyle coaching, UWV/WMO re-integratie, letselschade, and bedrijfszorg/arbeidsrevalidatie.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rayer Healthcare operates multidisciplinary specialist physiotherapy practices across four South-Holland locations in the Netherlands (Gouda, Alphen aan den Rijn x2, Leidschendam), offering shockwave therapy, manual therapy, oncology, neurological, pediatric, sports, oedema and pelvic floor physiotherapy under direct access without GP referral. The practices are co-located with the Rayer HealthCenter sportschool sub-brand delivering supervised fitness, personal training, Pilates and small-group classes. Services are billed to all major Dutch health insurers and supplemented with B2B sports care contracts for regional sports clubs.

Product overview

Rayer Healthcare operates as a single integrated healthcare practice brand with a modular service architecture. The core offering, Rayer Healthcare Fysiotherapie, delivers multidisciplinary specialist physiotherapy from four clinic locations (Alphen aan den Rijn Geerestein, Alphen aan den Rijn Sportlaan, Gouda and Leidschendam) and is paired with the Rayer HealthCenter sub-brand, an on-site sportschool offering Fitness, Personal Training, Pilates and Small Group Training. On top of the core, Rayer Healthcare provides a portfolio of specialist treatment modules including Shockwave therapie, Sportfysiotherapie, Manueel therapie, Bekkenfysiotherapie, Kinderfysiotherapie, Cupping, Dry needling, Longfysiotherapie & COPD, Medische revalidatie, Neurologische revalidatie, Oedeemtherapie, Oncologie & revalidatie, Schoudernetwerk, Valpreventie (65+), Bekken (bodem) check, FysioSport and the Zwangerschap en herstel program (ZwangerFit, MamaFit, MamaMoves). Operational programs such as Hartrevalidatie and MS Sportgroep complement the offering. The intended intensive collaboration with TopzorgGroep is positioned as a future extension of this platform, enabling broader multidisciplinary paramedical and specialist rehabilitation services across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Rayer HealthCenter: The branded sportschool / fitness division of Rayer Healthcare, offering fitness, personal training, pilates, small group training and specialized programs for the 50+ demographic across Alphen aan den Rijn, Gouda and Leidschendam locations.

Products and services

• Rayer Healthcare Fysiotherapie Core multidisciplinary specialist physiotherapy delivered from four clinic locations, including orthopedic, post-operative, neurological, oncological, pediatric, pelvic floor and cardiac/lung rehabilitation. Open to patients without GP referral (Directe Toegankelijkheid Fysiotherapie) and billed directly to all major Dutch health insurers.
• Rayer HealthCenter Sportschool Supervised fitness/gym sub-brand with locations in Alphen aan den Rijn, Gouda and Leidschendam offering 7 days/week access, personal training schemes, group classes (Pilates, 50+ Fit, Strength & Stability, BBB, Circuit Training, HIIT Boxing) and a special focus on the older demographic. Pairs directly with the physiotherapy service for rehabilitation continuity.
• Shockwave Therapie Specialist treatment using radial and focused shockwave sound waves to activate self-healing for tendon, bursitis and osteoarthritis complaints (heel spur, Achilles, tennis/golf elbow, knee, shoulder, hip). Mandatory pre-treatment diagnostic ultrasonography localizes the pathology; reported >80% success for bursitis/tendonitis and >90% for heel spur.
• Sportfysiotherapie
• Oedeemtherapie Specialist treatment for abnormal fluid accumulation (lymphedema, venous edema, lipedema) using manual lymph drainage, bandaging, lymph taping, exercise therapy, compression therapy devices and therapeutic elastic stockings, plus tailored training programs.
• Oncologie & Revalidatie Oncology physiotherapy delivered by post-HBO/master-trained therapists, treating movement problems from cancer and its treatment; includes mobility exercises, oedema therapy, condition guidance (individual/group), manual lymph drainage and the Oncobeweeggroep palliative program.
• Neurologische Revalidatie Specialist rehabilitation for neurological conditions including CVA/stroke, Parkinson and Multiple Sclerosis; affiliated with ParkinsonNet and MS Zorg Nederland for guideline-based treatment.
• Medische Revalidatie
• Schoudernetwerk Groene Hart
• Valpreventie (65+)
• Zwangerschap en Herstel (ZwangerFit / MamaFit / MamaMoves)
• Personal Training
• Fitness (Begeleid)
• Pilates
• Small Group Training
• FysioSport
• Hartrevalidatie
• MS Sportgroep
• Sportverzorging B2B Contracts

Quantifiable outcome

• >80% therapy success rate for tendonitis
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• TopzorgGroepflagshipStrategic or Co-development PartnerRayer Healthcare plans an intensive collaboration with TopzorgGroep, a Dutch network of multidisciplinary practices. The merger will strengthen continuity, quality, innovation and future-proofing of both organisations. TopzorgGroep provides a substantial back-office, is HKZ and Keurmerk Fysiotherapie certified, and works with Stichting Revalidatiegeneeskunde Nederland on medical-specialist rehabilitation, cardiac and pulmonary rehab, specialistische GGZ, lifestyle, UWV/WMO reintegration, letselschade and bedrijfszorg/arbeidsrevalidatie.
• Groene Hart Ziekenhuis (GHZ)coreStrategic or Co-development PartnerDeep collaboration with GHZ in Gouda: Rayer's Gouda physiotherapists also work inside the hospital. Joint oncology rehab (Oncobeweeggroep, Mammateam, pelotte-urology, gynaecology, MDL bekkenbodemcentrum), cardiac rehabilitation, pulmonary rehabilitation, post-operative rehab pathways, and the Oncologische Fitnesstrainer (Willemijn Westerlaken) project via Stichting Vrienden van het GHZ.
• Alrijne Ziekenhuis (via Parkinsonnet)coreStrategic or Co-development PartnerCollaboration via Parkinsonnet network for treatment of Parkinson's patients in the region, in conjunction with Alrijne Ziekenhuis (and Groene Hart Ziekenhuis). Rayer therapists are ParkinsonNet-registered.
• Anna Tommie (Dr. Rietveld)minorImplementation/ SI/ Consulting PartnerOrthopedic centers (Dr. Rietveld) referenced for shared orthopedic/movement patients.
• Snowworld ZoetermeerminorStrategic or Co-development PartnerListed partner — Snowworld Zoetermeer indoor ski center, likely for cross-promotion with winter-sport clients.
• NOC*NSF (Nederlands Olympisch Comité*Nederlandse Sport Federatie)coreStrategic or Co-development PartnerRecognised Olympic support point (Olympisch steunpunt), giving Rayer access to elite-sports expertise and protocols for sports physiotherapy.
• ParkinsonNetcoreStrategic or Co-development PartnerRayer is connected to ParkinsonNet for specialised Parkinson and parkinsonism treatment. Therapist Alissa Boumans is member.
• MS Zorg NederlandcoreStrategic or Co-development PartnerConnected to MS Zorg Nederland, an organisation in which various care providers collaborate to deliver optimal MS care. Knowledge sharing and developing new treatment possibilities. Therapist Alissa Boumans is a member.
• Schoudernetwerk Groene Hart (SNGH)coreStrategic or Co-development PartnerRegional multi-disciplinary network of physiotherapists specialised in shoulder complaints. Joint schouderspreekuur (shoulder consultation) with the orthopaedist. Includes shared protocolled treatment plans, second opinion options, post-op shoulder controls.
• Fys'optimaminorChannel Partner/ Reseller/ DistributorFys'optima — collaborating physiotherapy practices network.
• Healthsoftware.nlcoreTechnology or IntegrationProvider of knowledge-intensive practice management software for physiotherapy clinics (patient records, scheduling, declarations).
• Willemijn Westerlaken Coaching & TrainingminorImplementation/ SI/ Consulting PartnerOncological fitness trainer — provides oncology fitness coaching as part of Rayer's oncology program.
• Rico4sportminorGTM or Marketing PartnerSport, fitness, bootcamp and personal training provider in Alphen aan den Rijn — local referral / cross-promotion partner.
• SportspectrumminorGTM or Marketing PartnerSports management & facility partner in Alphen aan den Rijn.
• Vereniging Ondernemers Alphen aan den Rijn (VOA)minorGTM or Marketing PartnerLocal entrepreneurs association in Alphen aan den Rijn.
• Webregio.nlminorGTM or Marketing PartnerLocal regional internet portal for Alphen aan den Rijn / Leiden — local visibility partner.
• Oefentherapie DudokminorStrategic or Co-development PartnerListed partner in Rayer Health Market on Saturday 3 June 2017 (Hilversum) — joint health market event with multiple specialists.
• Rondom PodotherapeutminorStrategic or Co-development PartnerCo-partner at the 2017 Rayer Health Market — provided foot analysis screenings.
• Stichting Vrienden van het GHZminorStrategic or Co-development PartnerFoundation raising funds for 'outdoor sports after cancer' (Buitensporten na de ziekte kanker) project — Rayer staff (Marianne Oostveen) actively supports this project.
• Volwassenenfonds Sport & Cultuur (via Sportpunt Gouda)minorGTM or Marketing PartnerRayer HealthCenter Gouda works together with the Adult Sport & Culture Fund — participants get a discounted €375/year membership (€275 subsidy, €100 own contribution) through the municipality of Gouda.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Trainmore: Dutch 24/7 fitness chain with a low-cost subscription model. Overlaps with Rayer HealthCenter in target market and pricing tier, and competes for the same consumer wallet in the same Dutch regions, though without clinical oversight.
• SportCity: Established Dutch mid-market fitness chain with broad geographic coverage. Comparable to Rayer HealthCenter in offering monthly fitness memberships and group classes, but at a larger footprint and without on-site physiotherapy integration.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and broader Europe. Comparable to Rayer HealthCenter as a fitness subscription operator in the same Dutch market, but with a low-cost, high-volume proposition that competes on price rather than clinical integration.

Direct peers

• TopzorgGroep: Dutch multidisciplinary network of practices and Rayer's planned merger partner. Operates the same physiotherapy, sportschool and rehab service mix at national scale and provides the back-office, HKZ/Keurmerk accreditation and clinical-network integration that Rayer is folding into.
• Pro-F Fysiotherapie: Multi-location Dutch physiotherapy chain offering multidisciplinary outpatient care across the Randstad. Comparable to Rayer in service breadth (manual therapy, sports physio, etc.) and direct-access model, but without the integrated sportschool sub-brand.
• De Fysioo: Dutch physiotherapy practice network with multiple locations offering direct-access care and multidisciplinary specialist teams. Closely comparable to Rayer in operating model (multi-clinic Dutch direct-access physio) and target patient segments.
• Fysius Rugcentrum: Dutch specialised physiotherapy chain focused on back, neck and pelvic complaints. Comparable to Rayer in specialist positioning and modality-led differentiation, and operates on a multi-clinic direct-access model with similar insurance-billing mechanics.

Regional players

• Fysiotherapie De Bilt: Regional Dutch physiotherapy practice operating in the Utrecht region. Comparable to a single Rayer clinic in service offering and direct-access model, illustrating the fragmented competitive set Rayer competes against within the Randstad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rayer.Healthcare
• Xx.com/rayerhealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rayer Healthcare