What RondOm Podotherapeuten does

RondOm Podotherapeuten is a Dutch podiatry operator headquartered at Hooge Zijde 17, Eindhoven, with the broader group rooted in Leusden. The company runs the largest multi-site podotherapy network in the Netherlands, operating 40+ practice locations across 9 provinces (Noord-Holland, Zuid-Holland, Utrecht, Flevoland, Limburg, Noord-Brabant, Overijssel, Gelderland, plus Zeeland references), with embedded access points in hospitals (e.g., Van Weel Bethesda Ziekenhuis in Dirksland), medical centers, and physiotherapy clinics. Services span the full foot-and-lower-limb pathway: podotherapy consultations, ultrasound imaging by MSU-credentialed echografists, shockwave therapy, dry needling, nail surgery, podomanual therapy, exercise therapy, taping, and instrumental foot treatment. Hardware and consumables revenue comes from custom podotherapeutische zolen manufactured in an in-house zolenlab, nail braces (nagelbeugel from €30), and orthopedic braces (Push, Orthoservice/BioSkin, EXO-L), plus medical shoes (Tudo Volta). Specialized service lines target sports, diabetes, rheumatism, children, fall prevention (valpreventie), and corporate/occupational podotherapy (bedrijfspodotherapie).

The firm is part of the RondOm Lopen Groep, alongside RondOm Pedicures, RondOm Leefstijl, RondOm Schoenen (including Lake cycling shoe retail and shoefitting consult), and RondOm Ergotherapeuten, enabling co-located cross-sell of medical pedicures, lifestyle coaching, and footwear. Digital channels include online zolen ordering and the Diabetes Voetencheck App, developed in partnership with Diabeter for type 1 diabetes patients and supported by Diabetes Fonds. An AI integration in the electronic patient system was launched in June 2024 to streamline clinical workflow.

The business model is primarily direct-to-consumer fee-for-service podotherapy, partially reimbursed through Dutch aanvullende verzekering packages across roughly 40 health insurers (including FBTO, DSW, De Friesland, Ditzo, CZ, VGZ, Zilveren Kruis, Menzis, ONVZ and others). A second B2B motion sells occupational podotherapy to enterprises to reduce musculoskeletal absenteeism. Pricing tiers include consultations priced by treatment type, nail braces starting from €30, and brace reimbursement ranging €50-€150 per calendar year depending on insurer package. Revenue and ownership details beyond the group structure are not publicly disclosed.

Name

RondOm Podotherapeuten

Legal name

RondOm Podotherapeuten

Website

https://rondompodotherapeuten.nl

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

RondOm Podotherapeuten operates the largest multi-site podotherapy network in the Netherlands, with 40+ practice locations across 9 provinces delivering foot, ankle, knee, hip, and back care, custom insoles, and braces to consumer, corporate, and chronic-disease patients.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Podiatry services
• Custom foot orthotics
• Diabetic foot care
• Fall prevention programs
• Corporate podiatry

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices50 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Podotherapy Consultations and Treatments: Direct healthcare services including consultations, examinations, and treatments for foot, ankle, knee, hip and back complaints. Revenue generated through patient consultations and therapeutic interventions.
2. Custom Podotherapeutic Insoles (Steunzolen): Custom-made insoles manufactured in their own soles laboratory (zolenlab) for patients with various conditions. Patients can order insoles online.
3. Medical Devices (Braces): Supply of braces including Push, Orthoservice/BioSkin, and EXO-L for feet, ankles and knees. Revenue from brace sales and fitting services.
4. Corporate Podotherapy Services: B2B services for companies providing occupational podotherapy to reduce absenteeism and improve worker productivity.
5. Health Insurance Reimbursements: Services partially or fully reimbursed through Dutch health insurance (aanvullende verzekering). Different coverage levels per insurance provider (2026 packages).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

RondOm Podotherapeuten is a Dutch podotherapy practice chain with 40+ locations across 9 provinces, delivering foot diagnostics, podiatric treatment, custom-made insoles, ankle and foot braces, nail braces, and preventive foot care programs. The organization also offers specialized services such as fall prevention, running analysis, corporate podotherapy, and a free diabetes foot check app, while maintaining RGS- and ISO 9001-certified quality standards.

Product overview

RondOm Podotherapeuten operates as a network of podotherapy practices across the Netherlands, offering a comprehensive range of foot and lower limb care services. The core offering centers on podotherapy (podotherapie) as a unified healthcare service, supported by specialized treatment modalities including echografie (ultrasound imaging), shockwave therapy, dry needling, nail surgery (nagelchirurgie), podomanual therapy (podomanueel), exercise therapy (oefentherapie), taping, and instrumental foot treatment (voetbehandeling). The company provides custom orthotic insoles (podotherapeutische zolen) as a key product, along with braces (EXO-L, Push, BioSkin), nail braces (nagelbeugel), and medical shoes (Tudo Volta). Digital services include the Diabetes Voetencheck App, online insole ordering, and AI-integrated electronic patient systems. Specialized services target specific patient groups: sports podotherapy (sportpodotherapie) with running and cycling analysis, diabetes podotherapy (diabetespodotherapie), rheumatism podotherapy (reumapodotherapie), children's podotherapy (kinderpodotherapie), and corporate podotherapy (bedrijfspodotherapie). Additional offerings include shoe advice services (sportschoenadvies, wielrenschoenen from Lake, shoefitting consult), and fall prevention (valpreventie) programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Evidence-based care with published research projects including Valonderzoek (fall prevention research) and Diabetes Voetencheck App research

Named customers4 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

19 partnerships are on record, tiered core, strategic and minor.

• Diabetes FondscoreStrategic or Co-development PartnerPartner of Diabetes Fonds, supporting diabetes research and prevention. Collaboration on Diabetes Voetencheck app development and distribution.
• DiabetercoreStrategic or Co-development PartnerInnovative partnership for type 1 diabetes care, combining specialized diabetes treatment with podotherapeutic foot care for integrated patient outcomes.
• ReumaZorg NederlandcoreStrategic or Co-development PartnerPartnership for rheumatism-related foot care, providing specialized podotherapy services for reuma patients.
• Erasmus MCstrategicStrategic or Co-development PartnerResearch collaboration on osteoarthritis in the big toe. Actively recruiting participants for joint research projects on foot conditions.
• Eindhoven University of Technology (TU/e)strategicStrategic or Co-development PartnerAcademic partnership for research and development in podotherapy techniques and technologies.
• Fontys HogescholenstrategicStrategic or Co-development PartnerEducational partnership with Fontys universities for student training and academic collaboration in healthcare.
• AMC (Amsterdam UMC)strategicStrategic or Co-development PartnerAcademic medical center partnership for research and specialized healthcare collaborations.
• Sportscreening NederlandminorGTM or Marketing PartnerSportscreening partnership for comprehensive athletic performance and injury prevention services.
• Bas van de Goor Foundation / Nationale Diabetes ChallengeminorGTM or Marketing PartnerCollaboration supporting diabetes awareness and management through sports and physical activity programs.
• PharosminorStrategic or Co-development PartnerKnowledge institute partnership for healthcare quality and innovation in podiatric care.
• BeweegalliantieminorGTM or Marketing PartnerMovement alliance partnership promoting physical activity and healthy lifestyles.
• Ruimte voor LopenminorGTM or Marketing PartnerPlatform partnership for promoting walking and mobility initiatives.
• KIPZminorChannel Partner/ Reseller/ DistributorHealthcare quality register partnership for professional certification and standards.
• Cycle CapitalminorGTM or Marketing PartnerCycling industry partnership for cycling-related podotherapy services and research.
• Gezonde Partner (Diabetes Fonds)minorGTM or Marketing PartnerBusiness club partnership for healthy enterprise initiatives.
• Arene Online HuisartsenpraktijkminorChannel Partner/ Reseller/ DistributorOnline general practice partnership for integrated healthcare referrals.
• RondOm PedicurescoreChannel Partner/ Reseller/ DistributorSister company within Rondom Lopen Group providing medical pedicure services. Colocated at many practice locations for integrated foot care.
• RondOm LeefstijlcoreChannel Partner/ Reseller/ DistributorLifestyle coaching services within Rondom Lopen Group for holistic patient care.
• RondOm SchoenencoreChannel Partner/ Reseller/ DistributorShoe retail platform launched by RondOm to help patients find correct shoes. Integration with patient records for personalized shoe recommendations based on foot measurements.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Beter Horen: Dutch multi-site audiology retail chain that has pursued national rollup and integration with complementary health services. Comparable multi-site specialty healthcare retail model in the Netherlands, illustrating an adjacent category that follows a similar national-chain playbook.
• ArboNed: Dutch occupational health services provider serving employers with workplace health, absenteeism reduction, and prevention programs. Comparable to RondOm's bedrijfspodotherapie (corporate podotherapy) B2B motion, addressing the same employer productivity and absenteeism thesis.

Direct peers

• Podozorg Nederland: National Dutch podotherapy network with multi-site practice model and comparable service portfolio including orthotic insoles and foot treatment. Directly competes with RondOm for patients, clinicians, and insurer contracts in the Dutch market.
• Voetcentraal: Dutch podotherapy network providing foot care, custom insoles, and biomechanical analysis across multiple locations. Directly comparable service mix and patient base to RondOm Podotherapeuten, including sport and diabetes podotherapy offerings.
• Hallux Podotherapie: Largest podotherapy chain in the Netherlands, directly comparable to RondOm in offering podiatric insoles, treatment of foot and ankle complaints, and multi-site practice model. Closest direct competitor for national podotherapy market share.
• Podotherapie Hermanns: Multi-site Dutch podotherapy practice offering custom insoles, biomechanical assessments, and specialized foot care. Comparable in scale and service offering to a regional RondOm cluster.

Broad incumbents

• OIM Orthopedie: Dutch orthopedic specialist providing custom orthotic devices, insoles, and braces. Adjacent to RondOm on the orthotic insoles and bracing product line, with overlap in patient segments but a broader orthopedic focus.
• Livit Orthopedie: Dutch orthopedic devices provider with broader portfolio spanning orthotics, prosthetics, and orthopedic footwear. Comparable to RondOm on the orthotic insoles and medical-device revenue stream, but operates at broader scale with a wider product portfolio.
• Bergman Clinics: Large Dutch private clinic chain operating multi-specialty outpatient care across the Netherlands. Comparable multi-site Dutch clinical operating model and footprint, but at much broader scale and across multiple specialties rather than podotherapy alone.
• Medipoint: Major Dutch DME (durable medical equipment) provider distributing braces, mobility aids, and orthotic supplies. Comparable as a Dutch channel for braces and orthotic devices, though focused on equipment distribution rather than clinical podotherapy services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/CentrumRondOm
• LinkedInlinkedin.com/company/podotherapeutisch-centrum-rondom
• Facebookfacebook.com/RondomPodotherapeuten

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RondOm Podotherapeuten