Gastroenterology Associates of New Jersey

What Gastroenterology Associates of New Jersey does

Gastroenterology Associates of New Jersey (GANJ) is a private, physician-owned integrated gastroenterology group practice founded in 2009 by nine gastroenterologists and headquartered in Woodland Park, NJ. The practice delivers comprehensive gastrointestinal care including evaluation, diagnosis, and treatment of acute and chronic digestive conditions, with core service lines in colonoscopy, upper endoscopy, capsule endoscopy, ERCP, endoscopic ultrasound (EUS), Bravo pH monitoring, esophageal and anorectal manometry, FibroScan liver assessment, and the ORBERA intragastric balloon weight loss procedure. GANJ operates through a layered care network spanning 28-29 office locations across six New Jersey counties, multiple affiliated ambulatory endoscopy centers, and medical staff privileges at 13 regional hospitals, supported by 49 gastroenterologists, 4 physician assistants, and 8 nurse practitioners.

GANJ's revenue model is built on fee-for-service clinical care and procedural reimbursement from Medicare, Medicaid, and major commercial insurers (Aetna, Cigna, Horizon BCBS, UnitedHealthcare, and others). The practice also operates specialty programs including the Comprehensive IBD Care Center for inflammatory bowel disease and a genomic analysis offering for colon cancer risk assessment. Patient acquisition channels include physician referrals, self-referrals, insurance network participation, online presence (healow and eClinicalWeb patient portals), and social media (Instagram, Facebook, YouTube), with a 4.7/5 Google rating across 3,285 reviews supporting organic acquisition. The practice reports 219,840 in-person and tele-visits, 88,760 unique patients served, 38,523 procedures performed, and 206,765 calls handled by its centralized call center annually, with multilingual support across Spanish, Korean, Hindi, Russian, Italian, and Arabic-speaking communities. GANJ is led by President and CEO George N. Pavlou, MD, with Steven J. Puchik as COO, and operates wholly-owned subsidiary divisions including Hackensack Digestive Disease Associates, North Jersey Gastroenterology, Ocean Family Gastroenterology, and Digestive Disease Consultants of North Jersey.

Name

Gastroenterology Associates of New Jersey

Legal name

Gastroenterology Associates of New Jersey

Website

https://ganjllc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Gastroenterology Associates of New Jersey is a private, physician-owned integrated gastroenterology group practice serving adult patients across 28-29 office locations in six New Jersey counties, providing diagnostic, therapeutic, and preventive GI care including colonoscopy, endoscopy, and IBD management.

Ownership category

akta.pro rank

Product category

Gastroenterology and Digestive Health Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493), Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC), Endoscopy & GI Procedure Centers (HLAFAIAE), Endoscopy & GI Diagnostic Centers (HLAFAKAG)

Keywords

• Gastroenterology medical practice
• Endoscopy procedures
• Colon cancer screening
• Inflammatory bowel disease
• Digestive health services

Headquarters

HQ city

Woodland Park

HQ country

United States

HQ region

North America

Offices41 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: Office consultations, follow-up visits, and ongoing patient care for acute and chronic gastrointestinal conditions. Billed to insurance or patients based on insurance participation.
2. Procedural Revenue: Endoscopic procedures including colonoscopy, upper endoscopy, ERCP, EUS, capsule endoscopy, and therapeutic interventions. Major revenue stream with procedures performed at office-based endoscopy centers and hospital affiliations.
3. Insurance Reimbursement: Participating provider with Medicare, Medicaid, and major commercial insurers including Aetna, Amerigroup, AmeriHealth, Cigna, Empire BCBS, Horizon BCBS, Humana, Oxford, Qualcare, Tricare, UnitedHealthcare. Revenue derived from negotiated contractual reimbursement rates.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gastroenterology Associates of New Jersey is an integrated physician group practice that delivers comprehensive gastroenterology care across 28 office locations in New Jersey. Its core offering includes clinical consultations, diagnosis, and treatment of acute and chronic gastrointestinal conditions, along with a full range of endoscopic procedures (colonoscopy, upper endoscopy, ERCP, EUS, capsule endoscopy, Bravo pH monitoring, manometry). The practice also operates specialized programs such as the Comprehensive IBD Care Center, ORBERA weight loss balloon procedures, genomic cancer risk analysis, and telehealth visits, supported by affiliated endoscopy centers and hospital privileges.

Product overview

Gastroenterology Associates of New Jersey (GANJ) is an integrated group practice offering comprehensive gastroenterology care through a multi-location network. The core offering is digestive health services including evaluation, diagnosis, and treatment of acute and chronic gastrointestinal conditions. The practice operates through two main product lines: (1) clinical consultations and procedures encompassing colonoscopy, upper endoscopy, capsule endoscopy, Bravo pH monitoring, breath testing, manometry studies, and therapeutic endoscopy; and (2) specialized programs including the Comprehensive IBD Care Center for inflammatory bowel disease management, genomic analysis for cancer risk screening, and the ORBERA balloon weight loss procedure. GANJ delivers care across 29 office locations and multiple affiliated endoscopy centers throughout six New Jersey counties, with a team of 49 gastroenterologists, 4 physician assistants, and 8 nurse practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Digestive Health Services Full-spectrum gastroenterology care delivered by board-certified gastroenterologists, including evaluation, diagnosis, treatment, and follow-up for acute and chronic gastrointestinal conditions across 28 office locations in New Jersey.
• Gastroenterology Procedures Diagnostic and therapeutic endoscopic procedures including colonoscopy, upper endoscopy, capsule endoscopy, Bravo pH monitoring, breath testing, anorectal manometry, esophageal manometry, ERCP, EUS, and therapeutic endoscopy, performed by GANJ gastroenterologists in office and affiliated endoscopy settings.
• Comprehensive IBD Care Center at GANJ Specialized clinical program providing integrated expertise and innovative diagnostic tools for inflammatory bowel disease management, including Crohn's disease and ulcerative colitis.
• ORBERA Balloon Procedure Non-surgical intragastric balloon weight loss procedure offered to patients seeking physician-supervised obesity treatment options.
• Genomic Analysis for Colon Cancer Screening Genetic testing service for colon cancer screening and personalized risk assessment as part of preventive digestive health care.
• Telehealth / Tele-visit Services Virtual healthcare consultations enabling remote patient evaluations, follow-up care, and complementing in-person visits as part of the practice's broader care delivery model.
• Endoscopy Center Services Outpatient advanced endoscopy and surgical procedures performed at GANJ-affiliated ambulatory surgery centers including Hackensack Endoscopy Center, North Jersey Gastroenterology endoscopy center, Premier Endoscopy, Northfield Surgical Center, Wayne Surgical Center, Affiliated Endoscopy Services of Clifton, Ridgedale Surgery Center, Endoscopy Center of Bergen County, Ocean Endosurgery Center, and Ambulatory Center for Endoscopy.

Quantifiable outcome

• 219,840 in-person or tele-visits annually
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered core.

• Hackensack University Medical CentercoreOthersGANJ physicians hold medical staff privileges at Hackensack University Medical Center, one of New Jersey's leading academic medical centers, enabling hospital-based consultations and procedures.
• St. Joseph's Wayne HospitalcoreOthersMedical staff privileges at St. Joseph's Wayne Hospital for inpatient GI consultations and procedures.
• Clara Maass Medical CentercoreOthersMedical staff privileges at Clara Maass Medical Center in Belleville, NJ.
• UMC MountainsidecoreOthersMedical staff privileges at UMC Mountainside Hospital in Montclair, NJ.
• St. Joseph's Regional Medical CentercoreOthersMedical staff privileges at St. Joseph's Regional Medical Center in Paterson, NJ. Dr. Mainero serves as Chairman of the Medical Executive Committee.
• The Valley HospitalcoreOthersMedical staff privileges at The Valley Hospital in Paramus, NJ. Dr. Pazwash serves as Chair of the Division of Gastroenterology.
• Morristown Medical CentercoreOthersMedical staff privileges at Morristown Medical Center, part of Atlantic Health System.
• Hackensack Meridian HealthcoreOthersAffiliation with Hackensack Meridian Health network for coordinated patient care and referrals.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allied Digestive Health: New Jersey-based integrated gastroenterology group practice with multiple locations and endoscopy centers; most comparable direct regional competitor offering the same multi-site GI care model across the same NJ market.
• United Digestive: PE-backed regional gastroenterology group practice operating multiple office and endoscopy center locations with advanced procedures; closely comparable in integrated multi-site structure and procedural service mix.
• Digestive Health Associates of Texas: Large multi-location gastroenterology practice in Texas offering diagnostic and therapeutic endoscopy with affiliated ASCs; highly comparable in multi-site integrated structure and service mix, although Texas-based.
• Capital Digestive Health: Independent integrated gastroenterology practice in the DC/Mid-Atlantic region with multiple offices and endoscopy centers; comparable integrated group model with similar size and service scope.

Broad incumbents

• GI Alliance: Largest PE-backed gastroenterology practice management platform in the U.S., operating multi-site GI groups across many states; comparable in integrated group model and procedural focus, though at much greater national scale.
• Gastro Health: PE-backed national gastroenterology platform with comprehensive GI services including advanced endoscopy and infusion; comparable integrated multi-site GI practice, though operating across multiple states rather than a single region.
• Hackensack Meridian Health: Large NJ-based integrated health system with employed gastroenterology specialists and multiple hospitals; comparable as a same-market provider of GI services but operating under employed/hospital model rather than independent group.
• Atlantic Health System: NJ-based multi-hospital health system operating Morristown Medical Center and other facilities where GANJ physicians hold privileges; comparable as institutional GI care provider but as a hospital system rather than physician-owned group.

Regional players

• Connecticut GI: Large integrated gastroenterology group practice serving Connecticut with multi-specialty GI services and endoscopy; comparable multi-site integrated model but in an adjacent Northeast geography.
• Borland Groover: Long-established multi-location gastroenterology group with multiple endoscopy centers and clinical research programs; comparable integrated practice model though Florida-based rather than Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV6HgosEep9J5UhYeoDXmGQ
• Facebookfacebook.com/GastroenterologyAssociatesNJ
• Instagraminstagram.com/ganj_gastro/?hl=en
• Xx.com/ganj_llc
• LinkedInlinkedin.com/company/gastroenterology-associates-of-new-jersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastroenterology Associates of New Jersey