Pabst Labs
Pabst Labs is a Los Angeles-based subsidiary of Pabst Brewing Company that develops and sells THC-infused beverages — including the PBR High Seltzer lineup and Not Your Father's Root Beer — to adult-use cannabis consumers in California via DTC e-commerce and the Eaze dispensary marketplace.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pabst Labs does
Pabst Labs is a Los Angeles-based cannabis-infused beverage company that operates as a subsidiary of Pabst Brewing Company. The company develops and sells THC-infused ready-to-drink beverages targeting adult-use cannabis consumers (21+) in jurisdictions where such products are legal. Its portfolio includes the PBR High Seltzer line in multiple flavors (Daytime Guava, Midnight Berries, Lemon, Strawberry Kiwi) with differentiated functional cannabinoid blends, as well as the Not Your Father's Root Beer sub-brand.
The product platform relies on emulsion nanotechnology licensed from Vertosa, which the company uses to deliver faster onset times than conventional cannabis edibles. This technology choice is the primary technical differentiator versus other cannabis beverages that rely on standard infusions. The company holds a California cannabis license (DCC 10003262 / CDPH-10003262), which currently defines its regulatory and geographic perimeter.
Commercially, Pabst Labs sells through two channels: a direct-to-consumer Shopify e-commerce storefront and the Eaze dispensary marketplace for licensed retail distribution within California. Pricing is anchored at approximately $5.00 per can, with multi-pack formats available. Ryan Cron serves as Head of Sales, and the organization is small (1–10 employees), with brand and operational support provided by the Craftwork agency. There is no disclosed revenue, no disclosed funding history, and no evidence of multi-state expansion in the available data.
Pabst Labs firmographics
Firmographics- Name
- Pabst Labs
- Legal name
- Pabst Labs
- Website
- https://pabstlabs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pabst Labs is a Los Angeles-based subsidiary of Pabst Brewing Company that develops and sells THC-infused beverages — including the PBR High Seltzer lineup and Not Your Father's Root Beer — to adult-use cannabis consumers in California via DTC e-commerce and the Eaze dispensary marketplace.
- Ownership category
- akta.pro rank
Pabst Labs industry classification
Industry- Product category
- Cannabis-Infused Beverages
- NAICS
- Beverage and Tobacco Product Manufacturing (312), Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
Keywords
Where Pabst Labs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pabst Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Cannabis-Infused Beverage Sales: Direct product sales of cannabis-infused seltzer beverages to consumers. Products are sold as single units or 4-packs through e-commerce and licensed dispensary partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single can products at $5.00 USD each |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pabst Labs product offering
Product offeringCore offering
Pabst Labs manufactures and sells non-alcoholic, cannabis-infused (THC) sparkling seltzers and sodas under the PBR High Seltzer and Not Your Father's Root Beer brands. Products are sold as 12oz cans (single units and 4-packs) with 10mg THC per can and additional cannabinoids (THCV, CBD, CBN) targeted at different use occasions. The company uses emulsion nanotechnology (via Vertosa) to deliver faster onset than traditional cannabis edibles.
Product overview
Pabst Labs is a cannabis-infused beverage company offering a portfolio of non-alcoholic, THC-infused sparkling seltzers and sodas under the PBR High Seltzer and Not Your Father's sub-brands. The product line consists of four PBR High Seltzer flavors (Daytime Guava, Midnight Berries, Lemon, and Strawberry Kiwi) differentiated by their cannabinoid profiles for different times of day, plus Not Your Father's Root Beer. All products utilize proprietary emulsion technology for faster onset than traditional edibles. Products are sold through the e-commerce platform and via Eaze delivery.
Differentiator
Problem solved
Functional benefit
Brands
- PBR High Seltzer: Non-alcoholic, cannabis-infused sparkling seltzer with various flavors (Daytime Guava, Midnight Berries, Lemon, Strawberry Kiwi). Each 12oz can contains 10mg THC with varying additional cannabinoids depending on the product line.
- Not Your Father's Root Beer
Products and services
- PBR High Seltzer: Daytime Guava
Companies that use Pabst Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Pabst Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Pabst Labs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- VertosacoreVertosa provides emulsion nanotechnology that enables Pabst Labs' cannabis-infused beverages to work faster than traditional edibles. This technology partnership is a key differentiator for the product's faster onset claims.
- EazecoreEaze is the primary dispensary fulfillment partner for Pabst Labs products. Consumers can purchase PBR High Seltzer products through Eaze's online marketplace, which handles delivery to licensed cannabis consumers.
- ShopifycoreShopify powers the Pabst Labs e-commerce storefront, handling online sales, payment processing, and order management for direct-to-consumer sales.
- Craftwork Design Co.minorFulfillment partner and e-commerce agency handling order fulfillment and customer support operations for Pabst Labs' direct-to-consumer sales.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pabst Labs competitors and assessment
Company assessmentDirect peers
- Cann: Cann sells cannabis-infused social tonics in a similar low-dose, seltzer-format positioning (founded in LA). Closest direct competitor to Pabst Labs' PBR High Seltzer line in terms of format, target consumer (social/recreational 21+), and dose profile.
- Wynk: Wynk is a cannabis-infused seltzer brand with multiple flavor SKUs sold through dispensaries. Directly comparable on format (canned seltzer), channel (licensed dispensary), and consumer occasion.
- Keef Brands (Keef Cola): Keef produces cannabis-infused sodas and seltzers in single-serve cans sold through dispensaries. Same format (canned beverage), same channel (licensed retail), same consumer (21+ legal-cannabis buyers).
- Wana Brands: Wana is a leading cannabis edibles brand that has expanded into beverages. Comparable as a multi-SKU cannabis CPG brand selling through dispensaries with parent-distribution scale.
- House of Saka: House of Saka produces cannabis-infused sparkling wines and beverages. Comparable as a premium cannabis beverage brand targeting social/celebratory occasions through dispensary distribution.
- Lagunitas Hi-Fi Hops: Lagunitas (Molson Coors) launched Hi-Fi Hops, a non-alcoholic, hop-infused sparkling beverage with THC/CBD variants — a near-identical positioning to PBR High Seltzer (alc-brand parent + cannabis-infused seltzer format).
Emerging players
- Kikoko: Kikoko makes cannabis-infused teas and wellness beverages targeting functional use cases (sleep, calm). Comparable on the functional cannabinoid-blend thesis that Pabst Labs has pursued with Midnight Berries.
Broad incumbents
- Tilray Brands: Tilray is a large, multi-category cannabis operator with a beverage portfolio and significant US distribution. A broad incumbent competing for dispensary shelf space across multiple cannabis beverage segments.
- Canopy Growth: Canopy Growth (Constellation Brands-backed) is a large cannabis operator with THC-beverage products and deep retail relationships. A broad incumbent with substantially greater capital and multi-state reach.
Others
- Eaze: Eaze is the licensed cannabis delivery marketplace that serves as Pabst Labs' primary dispensary fulfillment partner. Comparable as a critical go-to-market infrastructure player rather than a product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pabst Labs social profiles
Digital presencePabst Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pabst Labs leadership team
Management profileNumber of profiles
Profiles1 record
Pabst Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pabst Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pabst Labs
What does Pabst Labs do?
Pabst Labs manufactures and sells non-alcoholic, cannabis-infused (THC) sparkling seltzers and sodas under the PBR High Seltzer and Not Your Father's Root Beer brands. Products are sold as 12oz cans (single units and 4-packs) with 10mg THC per can and additional cannabinoids (THCV, CBD, CBN) targeted at different use occasions. The company uses emulsion nanotechnology (via Vertosa) to deliver faster onset than traditional cannabis edibles.
Is Pabst Labs a public or private company?
Pabst Labs is a private company. It is classified as corporate owned and is currently operating.
When was Pabst Labs founded?
Pabst Labs was founded in -1. It employs 1 to 10 people.
Where is Pabst Labs based?
Pabst Labs is headquartered in Los Angeles, United States, in the North America region.
How does Pabst Labs make money?
One revenue line is on record: cannabis-Infused Beverage Sales.
Who are Pabst Labs's main competitors?
Direct peers on record are Cann, Wynk, Keef Brands (Keef Cola), Wana Brands, House of Saka and Lagunitas Hi-Fi Hops. Kikoko is listed as an emerging player. Broad incumbents are Tilray Brands and Canopy Growth. Eaze is listed as an others.
Does Pabst Labs have an API?
No public API is recorded for Pabst Labs.
What industry is Pabst Labs in?
Pabst Labs's product category is Cannabis-Infused Beverages. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal). Its NAICS code is 312 and its SIC code is 2080.