Prompt Engineering Consulting
Prompt Engineering Consulting is a Sydney-based, founder-led Generative AI consultancy that designs, deploys, and operates AI agents and GTM automation for Australian non-technical founders and micro-enterprises, replacing traditional sales headcount with outcome-based, multi-agent workflows.
- Company typePrivate
- Founded2023
- HeadquartersSydney, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Prompt Engineering Consulting does
Prompt Engineering Consulting is a Sydney-headquartered, founder-led Generative AI consultancy that targets Australian non-technical founders and micro-enterprises (under 50 staff) seeking to build go-to-market (GTM) infrastructure without hiring traditional sales teams or in-house AI talent. The firm is operated as a distributed remote team across Australia, the US, and Europe, with Johnathan Pestano (founder; 22 years of GTM experience across SaaS, media, real estate, and consulting; three startups founded, one exit, Harvard Business School executive education) serving as the principal consultant and public face of the business.
The core offering is Hermes Agent + OpenClaw Consulting, an outcome-based AI consulting service that orchestrates multiple AI agents (built on Perplexity's Hermes Agent and the OpenClaw framework) to automate prospecting, outreach, content, and pipeline workflows, governed by Human-in-the-Loop review. This is supplemented by six discrete consulting services (Generative AI Advisory, Market Research, Sales Prospecting, Sales Outreach, Content Creation, and AI Agent design/deployment) plus a Free AI Courses educational resource. Technical delivery relies on a stack of third-party LLMs (OpenAI GPT, Anthropic Claude, Google Gemini, Perplexity) and vibe-coding platforms (Replit, Lovable, Claude Code, Google AI Studio, Base44) integrated with GTM tooling (Apollo, Clay, Gumloop, HubSpot, Stripe, Clearbit, SendGrid).
The business model combines professional-services billing (hourly advisory or daily rates) with a newer fixed-price, outcome-based tier for the Hermes Agent + OpenClaw product, plus a one-time implementation fee and $100-$200/month VPS/API usage for ongoing operations. Pricing is positioned against the $180k-$275k total cost of ownership of a full-time Sales Development Representative, framing the service as a structurally cheaper alternative. Customer acquisition is sales-led via free 30-minute discovery calls, supported by content marketing, an email newsletter lead magnet, and active LinkedIn presence. No funding rounds, institutional investors, or disclosed revenue figures are on record; the legal entity is Prompt Engineering Services, registered in New South Wales, Australia.
Prompt Engineering Consulting firmographics
Firmographics- Name
- Prompt Engineering Consulting
- Legal name
- Prompt Engineering Services
- Website
- https://prompt-engineering.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prompt Engineering Consulting is a Sydney-based, founder-led Generative AI consultancy that designs, deploys, and operates AI agents and GTM automation for Australian non-technical founders and micro-enterprises, replacing traditional sales headcount with outcome-based, multi-agent workflows.
- Ownership category
- akta.pro rank
Prompt Engineering Consulting industry classification
Industry- Product category
- AI Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD)
- akta.pro secondary industries
- Data, Analytics & AI Consulting (BPAHAEAF), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Prompt Engineering Consulting is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Prompt Engineering Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting and Advisory Services: Professional services including GenAI advisory, market research, sales prospecting, sales outreach, content creation, and AI agent design and deployment. Priced on hourly advisory basis or daily rate, with fixed-price outcome-based tiers available for Hermes Agent + OpenClaw service.
- Outcome-Based AI Consulting: Fixed-price outcome-based model for Hermes Agent + OpenClaw service, moving away from hourly billing. Provides micro-enterprises with GTM pipeline generation power at lower cost than hiring full-time SDR ($200k+ savings).
- Implementation Services: One-time implementation fee for Hermes Agent + OpenClaw setup, covering expert orchestration development, security implementation, and essential engineering for autonomous agents. Ongoing operating costs of $100-200/month for VPS and API usage after implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Hourly or Daily Advisory |
| Outcome Based/ Performance | Multi-year contract | Fixed-Price Outcome-Based Tiers |
| One time/ perpetual license | Pay-as-you-go | OpenClaw Implementation |
| Usage-based | Monthly | OpenClaw Ongoing Operations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Prompt Engineering Consulting product offering
Product offeringCore offering
Prompt Engineering Consulting is a Sydney-based Generative AI consultancy that designs, builds, and executes go-to-market (GTM) strategies and AI automation for non-technical founders, startups, and micro-enterprises. Its flagship offering is Hermes Agent + OpenClaw Consulting, an outcome-based AI service that deploys AI agents to automate the entire GTM pipeline, supplemented by specialised consulting in GenAI advisory, market research, sales prospecting, sales outreach, content creation, and AI agent design. The firm blends 20+ years of GTM expertise with prompt engineering across LLMs such as OpenAI, Anthropic Claude, Google Gemini, and Perplexity.
Product overview
Prompt Engineering Consulting is a Go-to-Market (GTM) consultancy offering a portfolio of consulting services powered by Generative AI and prompt engineering. The core offering is Hermes Agent + OpenClaw Consulting, an outcome-based AI consulting service for automating GTM pipelines, supplemented by six specialised consulting services: Generative AI Advisory, Market Research, Sales Prospecting, Sales Outreach, Content Creation, and AI Agents. The company also provides a Free AI Courses educational resource. These services are designed for Australian non-technical founders and startups, helping them leverage LLMs and AI automation to drive GTM growth and operational efficiency without requiring technical expertise or traditional sales teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Hermes Agent + OpenClaw Consulting Outcome-based AI consulting service for Australian non-technical founders and micro-enterprises that designs, deploys, and manages Hermes Agent + OpenClaw AI assistants to automate the entire go-to-market pipeline. Delivered on fixed-price tiers with expert orchestration, security implementation, and Human-in-the-Loop governance, replacing manual sales development and software with AI agents trained on the client's business processes and knowledge base.
- Generative AI Advisory Strategic consulting engagement to develop a comprehensive, customised Generative AI strategy covering AI strategy development, prompt engineering implementation, and AI tool selection. Designed to drive growth and profitability for enterprises and startups adopting GenAI.
- Market Research Prompt engineering service that uses Generative AI to distil large volumes of industry trend data and reports into actionable marketing strategies, customer segmentation, persona development, and repeatable B2B sales playbooks and salesplays.
- Sales Prospecting B2B sales prospect research service that uses Generative AI and prompt engineering tools to build targeted lists of high-quality leads and design effective outreach strategies for competitive business environments.
- Sales Outreach B2B sales outreach strategy service that uses advanced Generative AI and prompt engineering techniques to develop customised, repeatable sales outreach campaigns tailored to the client's offering and customer needs, scaling outreach and increasing B2B deal conversion.
- Content Creation Generative AI content creation service covering blog writing, social media updates, reports, and white papers for lead generation, using prompt engineering techniques to produce engaging content that drives website traffic and brand visibility.
- AI Agents AI Agent design and deployment service that builds AI agents trained on the client's business processes and knowledge base, replacing manual human labour and software to free GTM and operations teams for high-value work.
Quantifiable outcome
- Over $200k cost savings compared to hiring full-time SDR
- +2 more outcomes
Companies that use Prompt Engineering Consulting
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Prompt Engineering Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature5 records
Prompt Engineering Consulting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Hermes AgentcoreAI assistant platform specifically engineered for micro-enterprises GTM automation. Part of the Hermes Agent + OpenClaw outcome-based consulting service offering expert orchestration and guaranteed business outcomes.
- OpenClawcoreAI workflow automation platform providing multi-agent orchestration capabilities. Open-source framework commoditizes base technology while Prompt Engineering Consulting provides expert orchestration, security implementation, and guaranteed outcomes.
- ApollosupportingAI platform used for sales intelligence, lead generation, and sales automation workflows in GTM implementations.
- ClaysupportingAI platform leveraged for data enrichment and sales intelligence in customer engagement workflows.
- ReplitsupportingAI coding platform used for vibe coding GTM asset development including landing pages, prototypes, and interactive product demos.
- Claude Code (Anthropic)supportingLLM platform used for vibe coding complex logic GTM assets including ROI calculators, data processing tools, and business logic automation.
- GumloopsupportingAI workflow automation platform used for building automated workflows and customer engagement sequences.
- Google AI Studio / GeminisupportingMultimodal AI platform used for content generation, data analysis, and vibe coding marketing content automation.
- Perplexity / Perplexity CometsupportingAI search and research platform used for market research, competitive analysis, and customer intent signal tracking.
- Lovable (formerly GPT Engineer)supportingAI coding platform specialized in landing page and marketing website development using React/TypeScript with production-grade output.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Prompt Engineering Consulting competitors and assessment
Company assessmentDirect peers
- Single Grain: Growth marketing and AI-powered GTM consultancy that designs and executes revenue programs for growth-stage and mid-market companies. Closely comparable in the strategy-plus-execution model and the focus on AI-driven go-to-market outcomes.
- Growth Tribe: AI and growth upskilling plus consulting firm that helps companies adopt generative AI for marketing and sales. Comparable in combining AI education, prompt engineering enablement, and hands-on GTM consulting for non-technical operators.
- Maven: AI and business education platform that pairs cohort-based courses with expert-led consulting cohorts. Comparable overlap in monetizing AI expertise through both courses (free AI courses page) and applied advisory for operators and founders.
- Tomoro: Boutique generative AI consultancy designing and deploying LLM-powered agents and workflows for enterprise clients. Comparable in offering generative AI strategy, agent design, and implementation services with similar technology stack alignment.
- Wizard AI: Generative AI consultancy delivering AI strategy, agent development, and workflow automation to mid-market and enterprise clients. Closely matches Prompt Engineering Consulting's core generative AI advisory + AI agent delivery model.
Emerging players
- Pencil: AI-powered creative and GTM platform that generates ad copy, email, and content variants for performance marketing teams. Comparable intersection in AI-assisted content creation and GTM execution, but operates as a SaaS product rather than services.
- Smartwriter: AI platform for hyper-personalised cold email and outreach at scale. Overlaps with Prompt Engineering Consulting's AI-driven sales prospecting and outreach services, but is productized rather than consulting-led.
Regional players
- Adaptovate: Asia-Pacific management and technology consultancy focused on AI, digital transformation, and operating-model design. Comparable in the APAC management consulting + emerging tech positioning, though broader in scope and targeting larger enterprises.
- Inspira Digital: Australian digital transformation and MarTech consultancy serving mid-market and enterprise clients across ANZ. Comparable in being an Australia-headquartered consultancy delivering digital and AI-enabled GTM programs to local buyers.
Broad incumbents
- Accenture: Global professional services firm with a sizable generative AI and data consulting practice serving enterprise clients worldwide. Sets the broader competitive ceiling for AI consulting services and competes for similar GTM-AI budgets at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prompt Engineering Consulting social profiles
Digital presencePrompt Engineering Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prompt Engineering Consulting leadership team
Management profileNumber of profiles
Profiles1 record
Prompt Engineering Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prompt Engineering Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prompt Engineering Consulting
What does Prompt Engineering Consulting do?
Prompt Engineering Consulting is a Sydney-based Generative AI consultancy that designs, builds, and executes go-to-market (GTM) strategies and AI automation for non-technical founders, startups, and micro-enterprises. Its flagship offering is Hermes Agent + OpenClaw Consulting, an outcome-based AI service that deploys AI agents to automate the entire GTM pipeline, supplemented by specialised consulting in GenAI advisory, market research, sales prospecting, sales outreach, content creation, and AI agent design. The firm blends 20+ years of GTM expertise with prompt engineering across LLMs such as OpenAI, Anthropic Claude, Google Gemini, and Perplexity.
Is Prompt Engineering Consulting a public or private company?
Prompt Engineering Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prompt Engineering Consulting founded?
Prompt Engineering Consulting was founded in 2023. It employs 1 to 10 people.
Where is Prompt Engineering Consulting based?
Prompt Engineering Consulting is headquartered in Sydney, Canada, in the North America region.
How does Prompt Engineering Consulting make money?
Three revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are outcome-Based AI Consulting and implementation Services.
Who are Prompt Engineering Consulting's main competitors?
Direct peers on record are Single Grain, Growth Tribe, Maven, Tomoro and Wizard AI. Emerging players are Pencil and Smartwriter. Regional players are Adaptovate and Inspira Digital. Accenture is listed as a broad incumbent.
Does Prompt Engineering Consulting have an API?
No public API is recorded for Prompt Engineering Consulting.
What industry is Prompt Engineering Consulting in?
Prompt Engineering Consulting's product category is AI Consulting Services. Its primary akta.pro industry code is HDAAACAD, Prompt Engineering, Orchestration & LLMOps Tooling, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 54161 and its SIC code is 8742.