Gumloop
Gumloop is a no-code AI agent platform that enables non-technical employees at AI-forward enterprises (Shopify, Ramp, Gusto, Samsara, Instacart) to build, deploy, and orchestrate AI agents across 100+ integrated applications via a credit-based subscription model.
- Company typePrivate
- Founded2023
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gumloop does
Gumloop is a no-code AI agent platform that enables non-technical employees to build, deploy, and orchestrate AI agents for automating multi-step business workflows. Founded in April 2023 by McGill University classmates Max Brodeur-Urbas and Rahul Behal in Vancouver (originally as AgentHub), the company relocated its headquarters to San Francisco following its January 2025 Series A. The platform consists of three components: the core Gumloop builder (a canvas for constructing agents and workflows), Gumloop Agents (proactive AI agents deployable natively inside Slack, Microsoft Teams, and email), and Gumstack (an enterprise security and observability layer that monitors AI tool usage across the organization — including Claude Code, ChatGPT, Cursor, and custom agents — with audit logs, RBAC, and VPC deployment).
The platform is model-agnostic, providing access to OpenAI, Anthropic, Google Gemini, and DeepSeek under zero-data-retention agreements, and integrates with 100+ applications spanning CRM (Salesforce, HubSpot, Attio), data warehouses (Snowflake, BigQuery, PostgreSQL), communications (Slack, Teams, Gmail), sales intelligence (Gong, Apollo), and developer tools (GitHub, Cursor). Gumloop is SOC 2 Type II certified and GDPR compliant, targeting AI-forward enterprises that include Shopify, Ramp, Gusto, Samsara, Instacart, Opendoor, and Webflow.
The company operates a credit-based subscription model with a free tier (5k credits/month), a Pro tier starting at $37/month (20k+ credits), and custom Enterprise pricing. Go-to-market combines product-led growth for individuals and SMBs with a dedicated enterprise field-sales motion for larger organizations. As of March 2026, Gumloop has raised approximately $70M across seed, Series A, and Series B rounds led by First Round Capital, Nexus Venture Partners, and Benchmark, respectively, with Shopify Ventures participating as a strategic investor.
Gumloop firmographics
Firmographics- Name
- Gumloop
- Legal name
- AgentHub Inc.
- Website
- https://gumloop.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gumloop is a no-code AI agent platform that enables non-technical employees at AI-forward enterprises (Shopify, Ramp, Gusto, Samsara, Instacart) to build, deploy, and orchestrate AI agents across 100+ integrated applications via a credit-based subscription model.
- Ownership category
- akta.pro rank
Gumloop industry classification
Industry- Product category
- AI Automation Platform
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Gumloop is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Gumloop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Credit-Based Subscription: Subscription-based model using credit system. Users select tiered plans (Free, Pro, Enterprise) with monthly credit allocations. Credits are consumed based on AI model usage, workflow runs, and agent interactions. Annual billing available with 20% discount. Enterprise tier includes unlimited seats and custom credit volumes with dedicated support and advanced security features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals to explore the platform |
| Subscription | Annual | Full platform access for growing teams |
| Subscription | Annual | Enterprise-grade for scaling organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Gumloop product offering
Product offeringCore offering
Gumloop provides a no-code AI agent platform that enables non-technical employees to build, deploy, and orchestrate AI agents for automating multi-step business workflows across 100+ applications including Slack, Salesforce, HubSpot, and Snowflake. The offering comprises three core components: the Gumloop core platform (visual canvas for building agents), Gumloop Agents (proactive multi-step AI workers native to Slack, Teams, and Email), and Gumstack (enterprise observability layer monitoring all AI tool usage across the organization with SOC 2 Type II compliance, VPC deployment, and RBAC).
Product overview
Gumloop is a unified AI automation and agent platform consisting of three core components: Gumloop (the main platform enabling teams to build and orchestrate AI agents without coding), Gumloop Agents (the proactive AI agent capabilities that handle complex multi-step tasks), and Gumstack (the security monitoring layer for enterprise AI observability and governance). The platform enables non-technical employees to automate workflows across their tech stack via natural language interfaces.
Differentiator
Problem solved
Functional benefit
Brands
- Gumloop: The core AI automation and agent collaboration platform enabling employees to build AI agents and automations without coding expertise.
- Gumloop Agents
- Gumstack
Products and services
- Gumloop (Core Platform) The core Gumloop platform is a no-code AI automation and agent collaboration environment where employees build, share, and orchestrate AI agents and multi-step automations across their business. It provides visual building blocks, model-agnostic AI access, integration with 100+ applications, and multi-agent orchestration capabilities.
- Gumloop Agents Gumloop Agents are proactive AI agents that any company employee can build in minutes, connect to hundreds of apps, and deploy natively across Slack, Microsoft Teams, and Email. Agents reason, adapt, and learn from executions, handling complex multi-step tasks autonomously.
- Gumstack Gumstack is Gumloop's security and observability product that monitors and controls data use across all AI agents in an organization. It tracks tool calls across Claude Code, ChatGPT, Cursor, internal custom agents, and Gumloop agents with full audit trails, MCP inventory, RBAC, SCIM/SAML support, VPC deployment options, and zero data retention guarantees.
Quantifiable outcome
- $1.5M+ additional ARR generated in 3 months through coaching and enablement agents at Gusto
- +7 more outcomes
Companies that use Gumloop
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Gumloop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration134 records
AI capability11 records
Feature6 records
Gumloop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Integration Partners (100+ apps)coreGumloop integrates with 100+ applications including Slack, Salesforce, HubSpot, Gong, Google Workspace, Snowflake, Notion, Stripe, and many more. These integrations enable agents to work where data already lives. Platform uses MCP (Model Context Protocol) for extensible integrations.
- AI Model Providers (OpenAI, Anthropic, Google, DeepSeek)coreGumloop provides access to multiple AI models from OpenAI, Anthropic, Google Gemini, and DeepSeek, allowing users to select the appropriate model for each task without vendor lock-in. Platform maintains Zero Data Retention agreements with third-party model providers.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Gumloop competitors and assessment
Company assessmentDirect peers
- Zapier: The dominant no-code workflow automation platform with thousands of app integrations and a large SMB/mid-market base. Most directly comparable to Gumloop in enabling non-technical users to automate multi-step workflows, though Zapier has only recently added native AI agent capabilities.
- Make (Integromat): Visual no-code automation platform competing directly in the workflow automation space. Comparable in target customer (operations and business teams) and visual builder approach, with growing AI integrations.
- n8n: Open-source workflow automation platform with strong AI agent capabilities and a technical-leaning user base. Comparable as a no-code/low-code automation platform increasingly positioning around AI agents and MCP-based integrations.
- Workato: Enterprise-grade iPaaS and workflow automation platform with strong security, governance, and AI capabilities. Comparable in serving AI-forward enterprises with secure, governed automation, though Workato skews more toward traditional enterprise integration use cases.
- Tray.io: Enterprise iPaaS with a visual builder for complex integrations and automations. Comparable in serving mid-market and enterprise customers building AI-powered workflows, with similar general-purpose automation positioning.
Broad incumbents
- Microsoft Power Automate: Microsoft's enterprise automation platform tightly integrated with the Microsoft 365, Dynamics, and Azure ecosystems. A broad incumbent offering overlapping workflow automation and increasingly Copilot/agent capabilities, with massive enterprise distribution.
Emerging players
- Lindy AI: No-code AI agent builder for business users, focused on automating sales, support, and marketing workflows. Comparable as a direct AI-agent-focused competitor to Gumloop with a similar PLG motion and SMB-to-mid-market target.
- CrewAI: Framework and platform for orchestrating multi-agent AI workflows, including a no-code offering. Comparable in the multi-agent orchestration and agent-building space, though CrewAI historically catered to more technical users.
- Replit: Browser-based development platform with growing AI agent capabilities (Replit Agent) that automates coding and increasingly business workflows. Comparable as an AI-native platform expanding from technical users into broader business automation use cases.
- Relevance AI: No-code platform for building and deploying AI agents and multi-agent workforces, with strong positioning in sales, marketing, and research automation. Comparable in target customer (business teams building AI agents) and PLG-to-enterprise motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gumloop social profiles
Digital presenceGumloop compliance and trust
Trust signalCompliance2 records
Gumloop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gumloop leadership team
Management profileNumber of profiles
Profiles2 records
Gumloop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gumloop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gumloop
What does Gumloop do?
Gumloop provides a no-code AI agent platform that enables non-technical employees to build, deploy, and orchestrate AI agents for automating multi-step business workflows across 100+ applications including Slack, Salesforce, HubSpot, and Snowflake. The offering comprises three core components: the Gumloop core platform (visual canvas for building agents), Gumloop Agents (proactive multi-step AI workers native to Slack, Teams, and Email), and Gumstack (enterprise observability layer monitoring all AI tool usage across the organization with SOC 2 Type II compliance, VPC deployment, and RBAC).
Is Gumloop a public or private company?
Gumloop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gumloop founded?
Gumloop was founded in 2023. It employs 11 to 50 people.
Where is Gumloop based?
Gumloop is headquartered in Vancouver, Canada, in the North America region.
How does Gumloop make money?
One revenue line is on record: credit-Based Subscription.
Who are Gumloop's main competitors?
Direct peers on record are Zapier, Make (Integromat), n8n, Workato and Tray.io. Microsoft Power Automate is listed as a broad incumbent. Emerging players are Lindy AI, CrewAI, Replit and Relevance AI.
Does Gumloop have an API?
Yes. Gumloop exposes a public API. Developer documentation is at docs.gumloop.com.
What industry is Gumloop in?
Gumloop's product category is AI Automation Platform. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 51321 and its SIC code is 7372.