Blingle

What Blingle does

Blingle (legal entity HPB Lighting, LLC, DBA Blingle Premier Lighting) is a franchise-based outdoor lighting services company headquartered in Omaha, Nebraska. The company designs, installs, and maintains custom lighting systems for residential and commercial customers across at least twelve US states (Nebraska, Massachusetts, Texas, Florida, Kentucky, Colorado, Tennessee, Georgia, Wisconsin, Virginia, Missouri, Indiana), with services spanning holiday lighting, landscape lighting, permanent RGB lighting, patio lighting, event lighting, commercial lighting, and specialized niches such as wedding, pool/lanai, deck, and porch lighting. Its core technology stack comprises energy-efficient LED lighting products paired with a visualization software tool that lets customers preview and customize proposed lighting layouts before installation commitment.

Blingle's business model is project-based professional services delivered through a franchise network: independent franchisees operate local branches under the Blingle brand and execute design, installation, and ongoing maintenance work, while the corporate entity (HPB Lighting, LLC) collects franchise fees, royalties, and technology/licensing revenue. Pricing is quote-based with complimentary no-obligation design consultations used as the lead-generation mechanism; recurring maintenance agreements supplement one-time installation revenue. Customer segments are split horizontally between residential homeowners and commercial properties including HOAs, restaurants, retail storefronts, corporate offices, healthcare facilities, and event venues.

The company is part of the Horsepower Brands portfolio of home-services franchise brands (alongside Mighty Dog Roofing, iFOAM, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone), with shared customer data enabling cross-promotion across the brand family. Leadership includes founder Mike Marlow and Vice President/Brand Leader Nels Peterson. The company claims over two decades of operating history, holds a registered "Blingle Premier Lighting" trademark, and has earned media features in publications including US News and World Report, Parade, Homes & Gardens, and franchise trade outlets; no revenue, headcount-trend, or funding figures are publicly disclosed.

Name

Blingle

Legal name

HPB Lighting, LLC

Website

https://blingle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blingle (HPB Lighting, LLC) is a franchise-based outdoor lighting services company that designs, installs, and maintains custom holiday, landscape, permanent, event, and commercial lighting systems for residential and business customers across twelve-plus US states, operating under the Horsepower Brands portfolio.

Ownership category

akta.pro rank

Product category

Outdoor Lighting Services

akta.pro primary industry

Landscape Lighting Design & Layout (HSAIAHAA)

akta.pro secondary industries

Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Outdoor & Landscape Lighting Installation (HSAOAFAB)

Keywords

• Outdoor lighting installation
• Holiday lighting services
• Landscape lighting design
• Permanent LED lighting
• Commercial lighting solutions

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Lighting Installation Services: Custom outdoor lighting design, installation, and maintenance services for residential and commercial customers. Services include holiday lighting, landscape lighting, permanent lighting, patio lighting, event lighting, and commercial lighting. Revenue is generated through project-based fees for design and installation, with ongoing maintenance service agreements.
2. Franchise Model: Growth is driven through franchise opportunities, where franchisees operate Blingle lighting businesses in designated territories under the Blingle brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Blingle designs, installs, and maintains custom outdoor lighting systems for residential and commercial customers through a franchise network. Its core offerings cover holiday, landscape, permanent, patio, event, and commercial lighting services, supported by free design consultations and a proprietary visualization tool that previews designs before installation.

Product overview

Blingle is a premier outdoor and holiday lighting service company offering a comprehensive portfolio of lighting solutions for residential and commercial properties. The core offerings consist of six main service categories: Holiday Lighting, Landscape Lighting, Permanent Lighting, Event Lighting, Commercial Lighting, and Patio Lighting. These are supported by specialized services including Pool/Lanai Enclosures Lighting, Deck Lighting, Porch Lighting, and Wedding Lighting. The company differentiates through Visualization Technology that allows customers to preview designs digitally before installation. Services are delivered through franchise locations across the United States. The product is a service-based model (not software) focused on design consultation, professional installation, and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Lighting Design, installation, and removal of festive seasonal lighting displays (Christmas, Halloween, Hanukkah, Fourth of July, Valentine's Day) for residential and commercial properties.
• Landscape Lighting Professional outdoor lighting installation that highlights gardens, trees, walkways, and architectural features for residential and commercial properties.
• Permanent Lighting Year-round integrated LED lighting systems installed permanently on rooftops, decks, gazebos, and architectural elements, with RGB color-changing capabilities for customizable ambiance.
• Event Lighting Custom lighting design and installation for weddings, corporate events, fundraisers, graduations, and private celebrations of various sizes.
• Commercial Lighting Professional lighting solutions for businesses including retail storefronts, restaurants, corporate offices, HOAs, event venues, healthcare facilities, and municipalities.
• Patio Lighting Outdoor illumination for patios, decks, porches, pergolas, and outdoor entertainment areas to extend usability into evening hours.
• Pool/Lanai Enclosures Lighting Specialized lighting for pool areas, screened enclosures, and lanai spaces common in Florida climates.
• Franchise Opportunities Franchise program allowing entrepreneurs to open and operate a Blingle Premier Lighting service location in their designated U.S. territory.

Quantifiable outcome

• Free design consultation available for all customers

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Horsepower BrandscoreOthersHorsepower Brands is the parent company of Blingle Premier Lighting. Blingle is part of a family of home service brands including Mighty Dog Roofing, iFOAM, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, and Stand Strong Fencing. Blingle shares customer data within this family of brands for cross-promotional purposes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdoor Lighting Perspectives: The largest national franchise specializing in residential and commercial landscape and architectural outdoor lighting design, installation, and maintenance. Operates the same franchise model and service mix (landscape, architectural, holiday) as Blingle, making it the closest direct competitor.
• Trimlight: National franchise selling permanent programmable LED lighting for rooflines and architectural features. Directly competes with Blingle's Permanent Lighting offering on price and product, using a similar franchise-distribution model.
• JellyFish Lighting: Franchise-based permanent outdoor LED lighting system installed on rooflines and architectural features. Direct competitor in the permanent RGB outdoor lighting category, with comparable app-based control and franchise unit economics.
• Gemstone Lights: Manufacturer and franchisor of permanent outdoor LED lighting systems sold through dealers across North America. Competes head-to-head with Blingle's permanent lighting product on features, warranty, and dealer-network scale.
• Christmas Decor (by FRAM): Long-running holiday and seasonal lighting franchise network covering Christmas, Halloween, and other occasions. Closest peer for Blingle's Holiday Lighting service line, with a comparable franchise model and SMB/residential customer base.

Regional players

• Night Vision Outdoor Lighting: Specialty outdoor lighting installer serving a defined regional footprint with similar landscape and architectural lighting services. Comparable on craft and service mix but smaller and not a franchise system.

Others

• Mighty Dog Roofing: Sibling franchise brand under Horsepower Brands offering residential roofing services. Directly comparable on franchise model, GTM, and shared customer data, and a natural cross-sell channel for Blingle.
• Gatsby Glass: Horsepower Brands sister franchise specializing in glass and glazing for residential and commercial customers. Relevant as a portfolio peer with shared customer base and franchise infrastructure.
• Bumble Bee Blinds: Horsepower Brands sister franchise offering window blinds, shades, and treatments. Comparable on home-services franchise economics and cross-sell potential with Blingle's outdoor lighting customer.

Emerging players

• EverLights: Growing permanent outdoor LED lighting dealer network offering app-controlled, year-round programmable lighting. Emerging peer in the same permanent-lighting category where Blingle is competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blinglelights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blingle