Basilur Tea
Basilur Tea is a Sri Lanka-based, founder-owned DTC brand that manufactures and globally sells premium Ceylon teas, cold brews, and luxury gift sets through a Shopify e-commerce storefront, targeting individual consumers and corporate gift buyers across at least eight countries.
- Company typePrivate
- Founded2011
- HeadquartersAngoda, Sri Lanka
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Basilur Tea does
Basilur Tea is a Sri Lanka-based manufacturer and global direct-to-consumer brand of premium Ceylon tea, founded in 2011 by Dr. Gamini Abeywickrama. The company produces black, green, white, oolong, and fruit-infusion teas, plus cold-brew formats and teaware accessories, organized across seventeen-plus themed sub-brands including the signature Tea Books, Artisan Collection, Timeless Treasures, Gin Tea Collection, and Corporate Gifts lines. Products are positioned as premium gifting items, with packaging formats ranging from $8.50 mini sampler books to $350 luxury rare-tea gift sets, and several products have received Great Taste Awards from the Guild of Fine Food.
The business operates entirely through a Shopify-powered e-commerce storefront at basilurtea.com, supplemented by organic social media presence across six platforms, content marketing, and email newsletters. There is no disclosed retail, wholesale, or marketplace distribution; the company sells direct to consumers globally with free shipping thresholds (over $85) and free-gift incentives (over $150) designed to raise average order value. The technology stack is limited to standard Shopify commerce tooling with no proprietary platform, AI/ML, or API infrastructure disclosed.
Basilur is a privately held, founder-owned, bootstrapped business with no institutional investors, funding rounds, or M&A activity evidenced in the source data. The company employs 101–250 people at its Angoda, Sri Lanka headquarters, sources 100% pure Ceylon tea from Sri Lankan estates, and serves individual consumers and corporate gift buyers across markets including the USA, Canada, Mexico, Argentina, Switzerland, Japan, and Australia. Revenue is not disclosed.
Basilur Tea firmographics
Firmographics- Name
- Basilur Tea
- Legal name
- Basilur Tea
- Website
- https://basilurtea.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Basilur Tea is a Sri Lanka-based, founder-owned DTC brand that manufactures and globally sells premium Ceylon teas, cold brews, and luxury gift sets through a Shopify e-commerce storefront, targeting individual consumers and corporate gift buyers across at least eight countries.
- Ownership category
- akta.pro rank
Basilur Tea industry classification
Industry- Product category
- Premium Tea
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Basilur Tea is headquartered
LocationHeadquarters
- HQ city
- Angoda
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
Basilur Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model through e-commerce store. Products sold include loose leaf tea, tea bags, pyramid sachets, and gift sets at various price points from budget to luxury segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini Tea Books and sampler packs |
| Unit Pricing | Pay-as-you-go | Standard tea products (loose leaf, tea bags) |
| Unit Pricing | Pay-as-you-go | Premium and luxury gift sets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Basilur Tea product offering
Product offeringCore offering
Basilur Tea manufactures and sells premium Ceylon tea sourced from Sri Lankan estates, offered in loose-leaf, tea bag, pyramid sachet, and tea book formats across black, green, white, oolong, herbal, and fruit infusion varieties. The brand is sold primarily through its direct-to-consumer e-commerce storefront, with a strong emphasis on gift-ready packaging and limited-edition collectible collections.
Product overview
Basilur Tea is a premium Ceylon tea brand offering a diverse portfolio of tea products organized across multiple product lines. The core offering consists of pure Ceylon teas categorized by type: Black Tea (157 products), Green Tea (61 products), White Tea (6 products), Oolong Tea, and Fruit Infusions. The company differentiates through signature packaging formats including Basilur Signature Tea Books (book-shaped containers) and Luxury Tin Caddies. Specialized collections include the Cold Brew Collection (cold brew tea beverages), Gin Tea Collection, Artisan Collection (rare and premium blends), and Corporate Gifts line. Additional offerings include Birthday Gifts, Gifts For Her, Gifts For Him, and Basilur Teaware accessories. The product portfolio spans from single-origin pure teas to complex flavored blends, with offerings ranging from everyday tea bags to luxury handmade teas in premium packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Basilur Signature Tea Books: Signature collection of tea books that transform premium Ceylon tea into works of art
- Basilur Timeless Treasures
- Basilur Artisan Collection
- Black Essence
- Bouquet Collection
- Four Seasons
- Gin Tea Collection
- Leaf of Ceylon
- Oriental Collection
- Specialty Classics
- Winter Collection
- Basilur Teaware
- Great Taste Award Winners
Products and services
- Black Tea Collection Premium Ceylon black tea range including Earl Grey, Breakfast, and signature blends, sold in loose-leaf, tea bag, and pyramid sachet formats for individual consumers and gift buyers.
- Green Tea Collection Premium Ceylon green tea in loose-leaf, tea bag, and pyramid sachet formats, targeting health-conscious tea drinkers seeking single-origin quality.
- White Tea Collection Premium Ceylon white tea offered in loose-leaf and packaged formats for consumers seeking rare, gently processed single-origin teas.
- Fruit Infusions Collection Caffeine-free fruit and herbal infusions blending natural fruit, flower, and herbal ingredients, designed for non-traditional tea drinkers and gift purchases.
- Oolong Tea Collection Premium Ceylon oolong teas for consumers seeking nuanced, semi-oxidized single-origin flavors in packaged and loose-leaf formats.
- Basilur Signature Tea Books Iconic book-shaped collectible tea packaging containing assorted premium Ceylon tea sachets, designed as a premium gift item.
- Basilur Timeless Treasures Collection Limited-edition premium tea collection in collectible packaging, positioned as a high-end gift within the Basilur portfolio.
- Basilur Artisan Collection Curated artisan tea range featuring special blends and limited editions aimed at premium tea enthusiasts and gift buyers.
- Basilur Luxury Tin Caddies Premium loose-leaf teas packaged in decorative resealable tin caddies, designed as collectible gift items.
- Basilur Crafted Cartons Premium tea bag cartons combining everyday usability with Basilur's signature premium packaging design.
- Basilur Cold Brew Collection Teas specifically blended and packaged for cold brewing, targeting consumers seeking ready-to-prepare iced tea at home.
- Earl Grey Collection Earl Grey flavored black tea range from Basilur, featuring bergamot-infused Ceylon tea in multiple packaging formats.
- Breakfast Tea Collection Robust, malty breakfast-style Ceylon black teas in loose-leaf and tea bag formats for everyday premium drinking.
- Gin Tea Collection Specialty tea collection inspired by gin botanicals, blending Ceylon tea with juniper, citrus, and herbal notes for premium cocktail and hot tea use.
- Birthday Gifts Collection Curated Basilur tea gift sets packaged for birthday gifting occasions, combining premium teas with themed packaging.
- Gifts For Her Collection Curated premium tea gift sets designed and packaged for female recipients, offered as ready-to-give presents.
- Gifts For Him Collection Curated premium tea gift sets designed and packaged for male recipients, positioned as ready-to-give presents.
- Basilur Teaware Tea preparation accessories and teaware branded under Basilur, sold to complement the company's tea offerings.
- Basilur Corporate Gifts Bulk corporate gifting service offering Basilur branded tea collections for businesses seeking premium gifts for clients, employees, and events.
Companies that use Basilur Tea
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Basilur Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Basilur Tea partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Basilur Tea competitors and assessment
Company assessmentBroad incumbents
- Teavana (Starbucks): Premium tea brand now operating under Starbucks; broad tea portfolio with retail and foodservice presence overlapping Basilur's premium positioning.
- Twinings (Associated British Foods): Global incumbent tea brand with massive retail distribution; competes broadly in the tea category but does not specialize in premium Ceylon or design-led packaging.
Direct peers
- Harney & Sons: Premium tea brand offering loose-leaf and sachet teas with strong DTC e-commerce and luxury gifting positioning — directly comparable to Basilur's premium DTC model and gift-set orientation.
- T2 Tea: Premium tea retailer with distinctive packaging design and strong direct-to-consumer and omnichannel presence; competes in the same premium, design-led tea category as Basilur.
- Dilmah: Sri Lankan-origin Ceylon tea brand with global distribution and premium positioning; directly comparable on origin story and product category to Basilur.
- The Republic of Tea: Premium specialty tea brand with curated blends, subscription model, and gifting focus; overlaps with Basilur on premium DTC positioning and product breadth.
- Mariage Frères: French luxury tea brand with flagship retail, e-commerce, and premium gift collections; comparable to Basilur on luxury positioning and gifting orientation.
- Adagio Teas: Online-first premium loose-leaf tea retailer with broad blend catalog and DTC emphasis; competes for the same online premium tea consumer as Basilur.
- Stash Tea: Specialty tea brand offering premium loose-leaf and bagged teas with broad retail and online distribution; overlaps with Basilur on specialty tea assortment.
Regional players
- Yorkshire Tea (Betty's & Taylor's Group): UK-focused heritage tea brand with strong regional identity and DTC presence; relevant peer for branding and DTC tea strategy but does not directly compete in Basilur's core geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Basilur Tea social profiles
Digital presenceBasilur Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basilur Tea leadership team
Management profileNumber of profiles
Profiles1 record
Basilur Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basilur Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basilur Tea
What does Basilur Tea do?
Basilur Tea manufactures and sells premium Ceylon tea sourced from Sri Lankan estates, offered in loose-leaf, tea bag, pyramid sachet, and tea book formats across black, green, white, oolong, herbal, and fruit infusion varieties. The brand is sold primarily through its direct-to-consumer e-commerce storefront, with a strong emphasis on gift-ready packaging and limited-edition collectible collections.
Is Basilur Tea a public or private company?
Basilur Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Basilur Tea founded?
Basilur Tea was founded in 2011. It employs 101 to 250 people.
Where is Basilur Tea based?
Basilur Tea is headquartered in Angoda, Sri Lanka, in the Asia region.
How does Basilur Tea make money?
One revenue line is on record: direct Product Sales.
Who are Basilur Tea's main competitors?
Broad incumbents on record are Teavana (Starbucks) and Twinings (Associated British Foods). Direct peers are Harney & Sons, T2 Tea, Dilmah, The Republic of Tea, Mariage Frères, Adagio Teas and Stash Tea. Yorkshire Tea (Betty's & Taylor's Group) is listed as a regional player.
Does Basilur Tea have an API?
No public API is recorded for Basilur Tea.
What industry is Basilur Tea in?
Basilur Tea's product category is Premium Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.