Automotive PR

What Automotive PR does

Automotive PR is a global partnership network of specialist communications agencies serving the automotive industry, established in 2003 and headquartered in London, United Kingdom. The company operates as a coordinated network of 19 independent consultancies across 33 markets, with regional operating units including APR Espana (FA comunicacion, Madrid), APR Benelux (Evoke, Belgium), APR America (AutoCom Associations), Torque Agency Group (UK), and CVLC Communication (South Africa). The network serves over 100 clients in the automotive sector, including major OEMs (Jaguar, Land Rover, Porsche, Renault, Audi, BYD, Chery/OMODA/JAECOO), Tier 1 suppliers (Bosch, Continental, Michelin, Valeo, Hella, Pininfarina, Grammer AG), and aftermarket companies (DAF, Yadea, Exide).

Name

Automotive PR

Legal name

Automotive PR Ltd

Website

https://automotivepr.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Automotive PR is a global partnership network of 19 independent communications agencies across 33 markets, founded in 2003, delivering PR, media relations, content creation, crisis communications, digital, and event services to over 100 automotive industry clients including major OEMs and suppliers.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Reputation Management & Online PR (BPAFADAN)

Keywords

• Automotive public relations
• Media relations services
• Crisis communications
• Marketing communications
• Content creation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Professional services revenue generated through PR, media relations, crisis communications, content creation, internal communication, marketing communications, digital and social media, and events services delivered to automotive clients globally through the network of partner agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Automotive PR is a global partnership of 19 independent specialist communications agencies operating across 33 markets, delivering PR, media relations, crisis communications, content creation, internal communication, marketing communications, digital and social media, and events services to automotive OEMs, suppliers, and aftermarket companies. The network combines local market expertise with coordinated cross-market execution to serve over 100 automotive clients.

Product overview

Automotive PR is a global partnership of specialist communications agencies offering a unified portfolio of PR and communications services for the automotive industry. The network, established in 2003 and comprising 19 independent consultancies across 33 markets, provides eight core service offerings: Communication Strategy, PR & Media Relations, Crisis Communications, Content Creation, Internal Communication, Marketing Communications, Digital & Social Media, and Events. These services are delivered through coordinated teams across the network, combining local market expertise with global reach to serve over 100 automotive clients.

Differentiator

Problem solved

Functional benefit

Brands

• APR España: Spanish regional partner of Automotive PR network (operated as FA comunicación)
• APR Benelux
• APR America

Products and services

• Communication Strategy

Quantifiable outcome

• Achieved 50+ media clippings for OMODA 5 & J7 launch including Het Laatste Nieuws, La Dernière Heure, and Go Car
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FA comunicación (APR España)coreStrategic or Co-development Partner · 1 January 2003FA comunicación is the Spanish partner of the Automotive PR network, operating as APR España. They specialize in automotive communications including PR, events, and social media for clients in the Spanish automotive aftermarket and OEM sectors.
• Evoke (APR Benelux)coreStrategic or Co-development Partner · 1 January 2003Evoke serves as the Benelux partner within the Automotive PR network (APR Benelux). They handle PR communications for automotive clients including electric vehicle companies and fleet management firms across Belgium, Netherlands, and Luxembourg.
• AutoCom (APR America)coreStrategic or Co-development Partner · 1 January 2003AutoCom Associations operates as the Americas partner (APR America) in the Automotive PR network. They specialize in automotive public relations with expertise in North American media landscape and trade press.
• CVLC CommunicationcoreStrategic or Co-development Partner · 1 January 2003CVLC Communication serves as the South African/African representative within the Automotive PR network. Led by Chief Visionary Catherine Larkin, they focus on automotive communications in the African market.
• Torque Agency GroupcoreStrategic or Co-development Partner · 1 January 2003Torque Agency Group is the UK-based parent/host agency for the Automotive PR network headquartered in London. They coordinate the global network operations and serve as the UK representative.
• CETRAAminorStrategic or Co-development PartnerSpanish Confederation of Automobile Repair Workshops and Affiliates. APR España (FA comunicación) supported CETRAA's Security Triangle road safety campaign, providing PR, events, and social media services.
• AutopromotecminorStrategic or Co-development PartnerItalian automotive aftermarket exhibition organizer. APR España (FA comunicación) helped organize the Spanish delegation's participation in the Futurmotive expo organized by Autopromotec.
• VueliominorOthersThird-party media contact database provider used by Automotive PR for managing media contacts and journalist relationships.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Torque Agency Group: UK-based automotive communications agency headquartered in London and the host agency of the Automotive PR network. Provides automotive-specialist PR, content, and digital services — directly aligned in vertical, geography, and service mix with Automotive PR.
• Sequel Group: UK-based independent PR and communications agency with a dedicated automotive practice. Direct specialist competitor in the same vertical with overlapping mid-market OEM and supplier clients.

Broad incumbents

• Edelman: Largest global PR firm with a dedicated automotive practice serving OEMs, suppliers, and mobility clients worldwide. Competes for the same enterprise automotive PR mandates Automotive PR targets, though as part of a much broader portfolio spanning consumer, corporate, and policy work.
• FleishmanHillard: Global PR network with an established automotive and mobility practice serving major OEMs and Tier-1 suppliers. Competes on multi-market automotive mandates but offers a much wider non-automotive portfolio to clients.
• Ketchum: Major global PR firm with deep automotive experience (e.g., long-running work with major automakers). Serves the same OEM/supplier clients as Automotive PR across regions, with broader agency services beyond automotive.
• Weber Shandwick: Interpublic-owned global PR agency with automotive and mobility experience across OEMs and suppliers. Competes for enterprise automotive mandates as part of a large multi-vertical network rather than a specialist.
• Burson Cohn & Wolfe (BCW): WPP-owned global PR network with a notable automotive practice serving OEMs and Tier-1 suppliers. Pursues the same multinational automotive clients as Automotive PR but bundled with broader parent-network capabilities.
• Hill+Knowlton: Global communications consultancy with automotive sector work and long-running OEM/supplier relationships. Targets enterprise automotive PR briefs that overlap with Automotive PR's positioning.
• Brunswick Group: Global communications advisory firm with automotive and mobility mandates for OEMs and suppliers, particularly on corporate reputation and crisis. Overlaps with Automotive PR on crisis comms and corporate-level OEM work.

Regional players

• Mission Marketing (M Group / Mission): UK-listed marketing and communications group with automotive sector work via subsidiary agencies. Comparable in regional footprint and service mix but primarily serves UK/European clients rather than the network's full 33-market reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/automotivepr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive PR