What Vuelio does

Vuelio is a UK-based SaaS provider of media intelligence, political monitoring, and stakeholder relationship management software for the PR, communications, and public affairs profession. Its modular platform combines a media database of over one million journalists and influencers across nearly 200 countries, a political database with more than 60,000 verified UK government and parliamentary contacts, real-time media monitoring across broadcast, print, online, and social channels, AMEC-accredited analytics, news distribution, and a stakeholder relationship management module. The company operates under Pulsar Group alongside sister brands ResponseSource (journalist enquiry network) and Pulsar (audience intelligence), and serves over 3,500 brands across brands, agencies, not-for-profits, the UK public sector, and education, including NHS England, Airbnb, BBC Worldwide, Sony Music, Ogilvy, Ketchum, and multiple UK government departments.

The product portfolio is anchored by the Lumina AI Suite, which adds generative drafting (Distribution Composer), narrative clustering (Stories and Perspectives), AI-visibility tracking (Lumina AI View, monitoring how Gemini, ChatGPT, and Claude represent an organization), and AI-powered contact recommendations. Adjacent capabilities include the integrated Journalist Enquiry Service, Online Newsroom, Canvas for campaign showcases, Political Podcast Monitoring, and UK Parliament Instant Mentions, all interoperable within a single platform. The company holds ISO 9001, ISO 27001, Cyber Essentials, and GDPR certifications, and operates from London headquarters at Northburgh House with an additional HR/careers presence on Chiswell Street.

Vuelio runs a sales-led, quote-based subscription model on annual billing cycles, with pricing customized per client under a modular "pay only for what you need" structure. Distribution combines enterprise field sales for large organizations with inside sales and self-serve web enquiry channels for mid-market and SMB buyers, supported by content marketing, webinars, masterclasses, and industry event participation. The primary geographic focus is the United Kingdom with an EMEA-adjacent positioning, while the underlying media database supports global journalist outreach for export-oriented customers.

Name

Vuelio

Legal name

Vuelio

Website

https://vuelio.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Vuelio is a UK-based modular SaaS platform providing media intelligence, political monitoring, and stakeholder relationship management tools for PR, communications, and public affairs professionals, serving over 3,500 brands across government, agency, and enterprise sectors.

Ownership category

akta.pro rank

Product category

PR and Communications Software

NAICS

Advertising, Public Relations, and Related Services (5418), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Media intelligence software
• PR communications platform
• Stakeholder relationship management
• Media monitoring services
• Political database software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Modular Platform: Vuelio operates on a subscription-based SaaS model where clients pay for access to the platform. The product is modular, meaning clients only pay for the features they need. Pricing is quote-based and customized to organizational requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vuelio provides a modular SaaS platform for PR, communications, and public affairs professionals. The platform integrates a media database of over 1 million journalists and influencers, real-time media monitoring across broadcast, print, online and social channels, political intelligence with 60,000+ government contacts, stakeholder relationship management, news distribution, and the Lumina AI Suite for AI-powered insights, content generation and AI visibility tracking.

Product overview

Vuelio is a modular SaaS platform for PR, communications, and public affairs professionals. The core portfolio includes the Lumina AI Suite (AI View, Distribution Composer, Stories and Perspectives), Media Database (1M+ contacts), Media Monitoring (broadcast, print, online, social), News Distribution, Media Analysis/Insights, Stakeholder Management, Online Newsroom, Canvas, and the Journalist Enquiry Service. Political Services include Political Database (60,000+ contacts) and Political Monitoring with UK Parliament coverage. ResponseSource, a media network connecting journalists to resources, has been integrated into the platform. Products operate as interconnected modules within a unified ecosystem allowing data sharing across databases, monitoring, and stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Lumina: AI Suite built from the ground up for PR & Comms, including AI View for tracking AI visibility and Distribution Composer for content generation
• Vuelio Insights
• Vuelio Political Reports

Products and services

• Lumina – AI for PR & Comms AI Suite built from the ground up for PR and communications professionals. Lumina includes multiple AI-powered modules including AI View, Distribution Composer, and Stories and Perspectives.
• Media Database Comprehensive database of over one million journalists and influencers from nearly 200 countries. Includes AI-powered group suggestions and direct contact access for media outreach.
• Media Monitoring Real-time monitoring and evaluation of media coverage across broadcast, print, online and social media. Includes smart listening tools and the Monitoring Inbox for tracking breaking news.
• Media Analysis AMEC-accredited media insights and analytics tools for analyzing how stories were received. Includes dashboards for share-of-voice analysis and key message penetration tracking.
• News Distribution Multimedia story distribution service sending press releases directly to wire, social, search engines or websites with real-time tracking and analytics.
• Stakeholder Management Stakeholder Relationship Management (SRM) platform that centralizes engagement tracking for interactions with stakeholders, journalists, and influencers. Includes interactions logging, tagging, and campaign management.
• Journalist Enquiry Service Service providing instant access to hundreds of verified journalist requests daily across 25 categories. Offers live opportunities for expert commentary, spokespeople, data and product placements.
• Political Database Political contacts database with over 60,000 verified political and government contacts from UK parliaments including Westminster, Scotland, Wales and Northern Ireland, plus local government.
• Political Monitoring Comprehensive political monitoring spanning all UK parliaments, government departments, debates, parliamentary questions, committee reports and MP Twitter activity with tailored content delivery.
• Online Newsroom Customisable online media centre for making content available to journalists, stakeholders and influencers. Publishes press releases, images and supporting information with analytics.

Quantifiable outcome

• Over 1 million media contacts from nearly 200 countries
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature13 records

Partnerships

Six partnerships are on record, tiered minor, parent company and sister company.

• Trade Association Forum (TAF)minorGTM or Marketing Partner · 14 March 2024Vuelio partnered with Trade Association Forum (alongside CBI and FSB) to host the Women in Trade Associations Powerlist 2024 drinks reception, championing female leaders in trade bodies. Event held at Space14 in London on March 14, 2024.
• Pulsar Groupparent companyOthersPulsar Group is the parent company of Vuelio. The group also includes ResponseSource (network connecting media and influencers to resources) and Pulsar (audience insights and social listening platform). Vuelio operates as a tech innovator within the Pulsar Group portfolio delivering SaaS products for the PR, communications and marketing industries.
• ResponseSourcesister companyStrategic or Co-development PartnerResponseSource is a sister company within Pulsar Group, operating as a network that connects media and influencers to the resources they need. The Journalist Enquiry Service (previously ResponseSource) has been integrated into the Vuelio platform, combining forward planning and journalist requests with engagement tools and insight.
• Pulsar (Audience Intelligence)sister companyStrategic or Co-development PartnerPulsar is a sister company within Pulsar Group providing audience insights and social listening platform. Part of the broader ecosystem of communications technology solutions.
• Burson UKminorStrategic or Co-development PartnerBurson UK Head of Media Strategy Sean Allen-Moy participated as a panel expert in Vuelio's webinar on mapping media fragmentation. This represents thought leadership collaboration.
• JournalismUKminorStrategic or Co-development PartnerJournalismUK Community Editor Jacob Granger participated as a panel expert in Vuelio's webinar on mapping media fragmentation. This represents thought leadership collaboration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cision: Global leader in PR, communications and media intelligence software with CisionOne platform. Directly competes with Vuelio in media database, monitoring and analytics for enterprise PR teams, with significantly larger international footprint.
• Meltwater: Publicly-traded media intelligence and social listening SaaS company. Competes head-on with Vuelio in media monitoring, journalist outreach and analytics, and is pursuing AI-driven PR workflow features comparable to Lumina.
• Onclusive: PR and communications measurement company (formerly PRgloo and Kantar Media's PR unit). Direct peer in earned media analytics, PR reporting and media monitoring for agencies and brands, with a comparable UK/EMEA focus.
• Muck Rack: PR software platform for journalists database, press release distribution and media monitoring. Closest US-based direct peer, particularly competing on journalist discovery and outreach workflows.
• Notified: PR and IR communications platform (Intrado) combining news distribution, monitoring, and stakeholder engagement. Direct competitor in press release distribution and media monitoring, often selling into public companies and IR teams.

Emerging players

• CoverageBook: PR reporting and analytics tool focused on turning coverage into polished client-ready reports. Emerges as a more focused, easier-to-deploy alternative for PR agencies, creating pricing pressure at the lower end of Vuelio's Media Analysis module.
• Prowly: PR SaaS platform offering media database, press release distribution and monitoring aimed at SMB and mid-market. Overlaps with Vuelio's modular offering but targets smaller organizations with self-serve pricing.

Broad incumbents

• Talkwalker: Broader consumer intelligence and social listening platform with a strong AI analytics layer. Overlaps with Vuelio's media monitoring and Lumina analytics, but as part of a wider marketing and social suite.
• Brandwatch: Digital consumer intelligence and social listening platform, owned by Cision parent (now Planet). Competes with Vuelio in social monitoring and audience insights rather than PR press office workflows.
• LexisNexis: Global information and media monitoring provider (LexisNexis Newsdesk) used by enterprise and government communications teams. Overlaps with Vuelio's media monitoring and political monitoring for public sector buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vuelio
• YouTubeyoutube.com/c/Vuelio
• Facebookfacebook.com/Vuelio
• LinkedInlinkedin.com/company/vuelio
• Instagraminstagram.com/vuelio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vuelio