What Mushroom Revival does

Mushroom Revival is a privately held, USA-domiciled direct-to-consumer functional mushroom supplement company founded in 2018 by Alex Dorr. It sells USDA organic capsules, tinctures, gummies, and powders built around ten functional mushroom species (Cordyceps, Lion's Mane, Reishi, Turkey Tail, Chaga, Shiitake, Tremella, Meshima, Maitake, Poria Cocos), with the flagship Daily 10 Mix line providing a multi-mushroom blend positioned for immunity, focus, energy, and relaxation use-cases. The company's technical differentiation rests on a dual extraction methodology (alcohol plus hot water) applied to 100% mushroom fruiting bodies, avoiding the mycelium-on-grain inputs that dominate the category, and is supplemented by QR code-linked public lab results, NSF cGMP manufacturing, FDA-registered facilities, and a vertically integrated Cordyceps militaris farm — the first and largest USDA organic operation of its kind in the Americas.

The business operates a pure-play DTC e-commerce model through mushroomrevival.com, supplemented by subscription/Autoship recurring orders (20% discount on 30/60/90 day cycles) and a content-led community engine built around the #1-ranked mushroom podcast (53,000+ listeners), a free eBook library, blog, YouTube channel, and Refer-a-Friend and Affiliate programs. Products are priced at approximately $37.95 per SKU with multi-pack bundle discounts up to 28% and free US shipping above $100. The company holds seven certifications (USDA Organic, NSF cGMP, FDA Registered, KOF-K Kosher, Non-GMO Project Verified, Gluten-Free, Vegan), ships internationally to select countries via Passport Shipping, and runs a One Tree Planted environmental partnership tied to unit sales (133,000+ trees). The company is bootstrapped/founder-owned with no disclosed institutional funding rounds, revenue figures, or headcount figures.

The target customer base is the long-tail of health-conscious individual consumers — wellness, focus, energy, and stress-management use-cases — across persona segments including health-conscious, cognitive performance, energy/endurance, calm/stress, and eco-conscious buyers. Revenue is concentrated in individual DTC transactions, with international channels (UK, EU, and other select countries) representing a smaller secondary market. There is no B2B or enterprise presence, no retail wholesale channel, and no disclosed recurring B2B contract revenue.

Name

Mushroom Revival

Legal name

Mushroom Revival Inc.

Website

https://mushroomrevival.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mushroom Revival is a privately held DTC e-commerce company that sells USDA certified organic functional mushroom supplements (capsules, tinctures, gummies, powders) made from 100% fruiting bodies to health-conscious individual consumers seeking immunity, focus, energy, and relaxation support.

Ownership category

akta.pro rank

Product category

Functional Mushroom Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Functional mushroom supplements
• Organic adaptogenic supplements
• Mushroom capsules tinctures
• Herbal wellness supplements
• DTC supplement ecommerce

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Supplements: One-time purchase and subscription-based sales of functional mushroom supplements including capsules, tinctures, powders, and gummies. Core revenue stream from direct-to-consumer e-commerce.
2. Subscription/Autoship Program: Recurring subscription model offering 20% savings on regular deliveries (30/60/90 day cycles). Drives predictable recurring revenue with customer retention benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Mushroom Revival produces and sells USDA certified organic functional mushroom dietary supplements in capsules, tinctures, powders, and gummies, formulated from 100% mushroom fruiting bodies using a dual alcohol and hot water extraction process. Products are organized by health benefit (Immunity, Focus, Energy, Relaxation) and sold direct-to-consumer through the company's own website with subscription (Autoship) and one-time purchase options, supported by free e-books, an educational blog, and the #1 mushroom podcast in the world.

Product overview

Mushroom Revival is a functional mushroom supplement company offering a diversified portfolio of USDA certified organic mushroom products. The core product line consists of tinctures, capsules, and gummies featuring functional mushrooms including Reishi, Lion's Mane, Cordyceps, Turkey Tail, Chaga, Shiitake, Tremella, Meshima, Maitake, and Poria Cocos. Key products include the Daily 10 Mix (available in capsules, gummies, and tinctures) combining 10 functional mushrooms for comprehensive wellness support; single-mushroom focused products organized by benefit (Focus/Lion's Mane, Energy/Cordyceps, Relaxation/Calm-Reishi); and bundles/starter kits for new users. All products use 100% mushroom fruiting bodies (no mycelium on grain) and are dual-extracted for maximum potency. The company also offers educational resources including a podcast, blog, and e-books on mushroom education.

Differentiator

Problem solved

Functional benefit

Products and services

• Calm Reishi Tincture A Reishi-based dual-extracted liquid tincture for relaxation, immune function, occasional stress adaptability, and cardiovascular support. Alcohol and hot water extraction captures both triterpenes and beta-glucans for maximum potency; positioned for individual consumers seeking natural calm support.
• Daily 10 Mix Mushroom Capsules USDA certified organic capsules containing a blend of 10 functional mushrooms (Cordyceps, Lion's Mane, Reishi, Turkey Tail, Chaga, Shiitake, Tremella, Meshima, Maitake, Poria Cocos) at 2,526mg equivalent per serving. Supports occasional stress adaptability, antioxidant properties, brainpower, and energy; targeted at individual consumers seeking comprehensive daily wellness in a single supplement.
• Daily 10 Mix Mushroom Gummies Plant-based pectin gummies delivering the same 10-mushroom blend as the capsules for immune system, antioxidant, and overall wellness support. First USDA certified organic mushroom gummies globally; targeted at individual consumers preferring gummies over capsules.
• Daily 10 Mix Mushroom Tincture Liquid tincture of the 10-mushroom blend for fast-acting, quick absorption. Dual-extracted for maximum potency; targeted at individual consumers preferring liquid supplementation.
• Energy Cordyceps Tincture
• Energy Cordyceps Gummies Plant-based pectin gummies delivering 1,520mg equivalent of Cordyceps militaris per serving (60 gummies per bag, 2 per serving). First USDA certified organic Cordyceps gummies globally; caffeine-free, jitter-free natural energy support for individual consumers.
• Focus Lion's Mane Capsules
• Focus Lion's Mane Gummies Plant-based pectin gummies delivering Lion's Mane for mental clarity, focus, and cognitive function. First USDA certified organic Lion's Mane gummies globally in a low-sugar formulation; targeted at individual consumers.
• Focus Lion's Mane Tincture
• Focus Lion's Mane Powder
• Calm Reishi Mushroom Capsules
• AM+PM Mushroom Tinctures Bundle
• Focused & Healthy Gummies Bundle
• Focused & Healthy Mushroom Capsules Bundle
• Get Sh!t Done Gummies Bundle
• Mushroom Tinctures Starter Kit
• The Little Book of Mushrooms (e-book)

Quantifiable outcome

• 133,000+ trees planted through One Tree Planted partnership
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental partnership where one tree is planted for every product sold. To date, over 133,000 trees have been planted around the world. This aligns with the company's sustainability values given the symbiotic relationship between trees and fungi in nature.
• Passport ShippingcoreChannel Partner/ Reseller/ DistributorInternational shipping partner handling order fulfillment and delivery for international orders. Partners with local shipping providers around the world to ensure safe and timely delivery. Handles customs and duties for DDP (Delivered Duty Paid) eligible countries.
• Global Network of Mushroom FarmscoreStrategic or Co-development PartnerPartnership with top mushroom farmers worldwide, including family-run organic farms, to grow highest quality functional mushrooms. Farms are audited and lab tested at minimum 5 times throughout production. Includes the company's own Cordyceps militaris farm in the Americas.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Mushrooms: Real Mushrooms markets itself as a fruiting-body-only, certified organic mushroom supplement brand, positioning directly against Mushroom Revival's '100% fruiting body, never mycelium on grain' claim. SKU overlap is near-complete across capsules, powders, and pet supplements.
• Host Defense Mushrooms: Founded by mycologist Paul Stamets, Host Defense sells mushroom supplements using mycelium-based extracts across capsules, extracts, and powders. It is one of the most established functional mushroom supplement brands and overlaps directly with Mushroom Revival's Lion's Mane, Reishi, Cordyceps, and Turkey Tail offerings.
• Teelixir: Teelixir sells dual-extracted functional mushroom and adaptogenic herb powders and tinctures with strong emphasis on fruiting-body sourcing and transparent testing. It is one of the closest direct competitors to Mushroom Revival on dual-extraction methodology and quality positioning.
• Four Sigmatic: Four Sigmatic is a direct-to-consumer functional mushroom brand best known for mushroom coffee, hot cacao, and supplement blends. It competes head-on with Mushroom Revival in the functional mushroom supplement category with similar benefit-organized SKUs (focus, energy, calm, immunity).
• Moon Juice: Moon Juice is a premium adaptogen and functional mushroom brand offering tinctures, capsules, and powders positioned around beauty, brain, sleep, and immunity benefits. Its direct-to-consumer model and adaptogen positioning overlap with Mushroom Revival's premium, benefit-led catalog.
• Om Mushrooms: Om Mushrooms sells an organic mushroom supplement line (Focus, Relax, Immunity, Energy stacks) that mirrors Mushroom Revival's benefit-organized catalog. It competes on similar ingredients (Lion's Mane, Cordyceps, Reishi, Turkey Tail) and on organic and vegan certifications.

Emerging players

• Life Cykel: Life Cykel is an Australian functional mushroom brand offering liquid mushroom extracts and dual-extracted supplements, with a strong sustainability/upcycling narrative. It overlaps with Mushroom Revival on dual extraction and eco positioning but at smaller scale.

Others

• One Tree Planted: One Tree Planted is a global reforestation non-profit that is Mushroom Revival's sustainability partner. While not a competitor, it is ecosystem-adjacent and a useful comparable for understanding the scale and verification of Mushroom Revival's tree-planting claims (133,000+ trees to date).

Broad incumbents

• Gaia Herbs: Gaia Herbs is a long-established herbal supplement brand with broad retail distribution that includes functional mushrooms (Reishi, Lion's Mane, Cordyceps) alongside herbs and adaptogens. It is a broader incumbent that competes with Mushroom Revival in the herbal supplement category rather than as a mushroom specialist.

Regional players

• Superfeast: Superfeast is an Australian-based medicinal mushroom and tonic herb brand offering dual-extracted powders and tinctures (Reishi, Cordyceps, Lion's Mane, Turkey Tail). It is closely comparable on methodology and positioning but is primarily an Asia-Pacific/regional player relative to Mushroom Revival's US-centric base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzOtCA5nZgDxW_EPfJor1kA
• Facebookfacebook.com/mushroomrevival
• Instagraminstagram.com/mushroomrevival
• LinkedInlinkedin.com/company/mushroom-revival-llc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mushroom Revival