Mpg Media Services
MPG Media Services is a privately held Louisville, Kentucky digital media agency that plans and buys targeted multi-channel advertising campaigns using proprietary geo-framing and custom audience technology for agency partners, direct business clients, and HVAC dealers.
- Company typePrivate
- Founded1993
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mpg Media Services does
MPG Media Services is a privately held, Louisville, Kentucky-based digital media agency that has operated for over 30 years (founded circa 1993) in the media planning and buying space. The company serves both agency partners and direct business clients, with a notably deep concentration in the HVAC vertical where it holds preferred-vendor status with three major OEMs (Carrier, Bryant, and International Comfort Products). Its service portfolio spans outdoor advertising, social media, display, OTT/CTV, native, direct mail, large format production, and podcasts/radio — coordinated as multi-channel campaigns rather than siloed channel buys.
The company's core product is Custom Audience Solutions, a targeting platform built around proprietary geo-framing technology that maps physical locations (competitor sites, events, past-customer addresses, new-mover households) to device IDs for cross-device ad serving. Supporting modules include Points of Interest Targeting (with up to 6-month retroactive POI capture), Past Customer & Direct Lists, Friends & Family household mapping, Digital Neighbors lookalike-by-address, New Movers live feed integration, Keyword and Website Search Retargeting, and Demographic Overlay. The platform is positioning-agnostic with respect to AI/ML — described entirely as data analytics rather than machine learning.
MPG operates a professional services revenue model with quote-based, scope-customized pricing. Go-to-market combines direct sales to agencies and enterprise clients with a channel partnership motion through HVAC dealer networks, and most recently a 2026 distribution deal with Rakuten TV to distribute FAST channels. Documented enterprise clients include Wendy's; the company claims performance outcomes such as 27:1 ROAS, 39% foot traffic lift, and a 19:1 average ROAS on HVAC campaigns. Ownership and leadership are concentrated — David Miller serves as owner and President, and Michael Miller leads partnership development for the HVAC vertical.
Mpg Media Services firmographics
Firmographics- Name
- Mpg Media Services
- Legal name
- MPG Media Services
- Website
- https://mpgmediaservices.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MPG Media Services is a privately held Louisville, Kentucky digital media agency that plans and buys targeted multi-channel advertising campaigns using proprietary geo-framing and custom audience technology for agency partners, direct business clients, and HVAC dealers.
- Ownership category
- akta.pro rank
Mpg Media Services industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Mpg Media Services is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mpg Media Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Media Planning and Buying Services: Strategic media planning and buying solutions that deliver targeted and impactful advertising campaigns across multiple channels including outdoor, social media, display, OTT/CTV, native, direct mail, large format production, podcasts, and radio.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mpg Media Services product offering
Product offeringCore offering
MPG Media Services is a media planning and buying agency that delivers Custom Audience Solutions—a proprietary targeting platform using geo-framing, past-customer device identification, new-mover data, and behavioral retargeting—alongside Media Solutions that place campaigns across outdoor, social, display, OTT/CTV, native, direct mail, large format production, and podcasts/radio channels. The agency sells these services on a customized, quote-based engagement to agencies and direct business clients, including a dedicated HVAC preferred-vendor program.
Product overview
MPG Media Services offers a media planning and buying platform with Custom Audience Solutions as its core targeting product, complemented by multi-channel Media Solutions. The Custom Audience Solutions product utilizes location-based and behavioral data technologies to identify and reach specific consumer segments through various targeting methods including Points of Interest geo-framing, Past Customers & Direct Lists, Friends & Family, Digital Neighbors, New Movers, Keyword Search Retargeting, Website Search Retargeting, and Demographic Overlay. The Media Solutions product provides advertising across multiple channels including Outdoor, Social Media, Display, OTT/CTV, Native, Direct Mail, Large Format Production, and Podcasts & Radio. The company also offers a Strategic Partner Program specifically designed for HVAC businesses (Carrier, Bryant, and ICP dealers) providing specialized advertising solutions for that industry vertical.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Audience Solutions Proprietary audience targeting platform that uses location-based and behavioral data to identify and reach specific consumer segments across connected devices for advertising clients.
- Media Solutions Multi-channel advertising placement service spanning outdoor, social media, display, OTT/CTV, native, direct mail, large format production, and podcasts/radio to reach audiences throughout their daily journey.
- Strategic Partner Program - HVAC Preferred-vendor advertising program tailored to HVAC dealers (Carrier, Bryant, International Comfort Products), providing industry-expert media planning and buying with no agency commissions and special campaign discounts.
Quantifiable outcome
- 27:1 Return on Ad Spend (influenced 30% of new purchases)
- +5 more outcomes
Companies that use Mpg Media Services
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mpg Media Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mpg Media Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Rakuten TVcoreMPG Media Services signed a distribution deal with Rakuten TV to distribute FAST (Free Ad-Supported Streaming TV) channels. This partnership expands MPG's reach through Rakuten TV's streaming platform, providing access to viewers seeking free ad-supported content.
- ICP (International Comfort Products)coreMPG Media is a preferred vendor of ICP (International Comfort Products) Dealers, providing strategic advertising solutions that drive tangible results for HVAC businesses. Benefits include access to industry experts, no agency commissions, and special campaign discounts.
- BryantcoreMPG Media is a preferred vendor of Bryant Dealers, dedicated to providing strategic solutions that drive tangible results for HVAC businesses.
- CarriercoreMPG Media is a preferred vendor of Carrier Dealers, dedicated to providing strategic solutions that drive tangible results for HVAC businesses.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Mpg Media Services competitors and assessment
Company assessmentDirect peers
- Tinuiti: Large US performance-marketing agency offering paid media planning and buying across search, social, programmatic, and CTV. Directly comparable to MPG on core service lines (media buying, multi-channel campaign execution) with a similar full-service agency motion, but at meaningfully larger scale.
- Power Digital Marketing: Full-service digital marketing agency providing media planning and buying across paid social, search, programmatic, and connected TV. Closely comparable to MPG in service mix and target customer (mid-market and enterprise brands) while operating at a larger headcount footprint.
- Cardinal Digital Marketing: Digital marketing agency focused on media planning, buying, and audience targeting for mid-market and enterprise clients. Most comparable to MPG on multi-channel digital buying and outcome-based positioning.
- Scorpion: Marketing and technology company that builds vertical-specific marketing solutions and serves SMBs through OEM/manufacturer partner channels. Closely parallels MPG's preferred-vendor-with-HVAC-OEM model and tech-enabled audience targeting.
- Directive Consulting: B2B-focused digital marketing agency offering paid media, SEO, and content services. Comparable to MPG on paid-media buying expertise and emphasis on measurable ROI for business clients.
- Disruptive Advertising: Digital advertising agency specializing in paid media buying across Google, Facebook, and programmatic channels. Comparable to MPG's media-buying core and SMB/mid-market target customer with similar outcome-focused messaging.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering media buying, SEO, social media, and web design. Comparable on multi-channel paid media execution and SMB-to-mid-market client profile.
Emerging players
- Simpli.fi: Programmatic platform specializing in geo-targeting and household-level audience activation for agencies and advertisers. Direct technical overlap with MPG's geo-framing and addressable targeting capabilities, but operates as a technology vendor rather than an agency.
Broad incumbents
- Publicis Groupe: Global advertising and media-services holding company with full-service media planning and buying capabilities across all major channels. Represents the scaled incumbent alternative for clients evaluating MPG for enterprise retainers.
- Omnicom Group: Global advertising holding company with media agencies (e.g., OMG, PHD) offering end-to-end planning, buying, and analytics. Anchors the competitive set MPG must defend against when pitching enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mpg Media Services social profiles
Digital presenceMpg Media Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mpg Media Services leadership team
Management profileNumber of profiles
Profiles2 records
Mpg Media Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mpg Media Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mpg Media Services
What does Mpg Media Services do?
MPG Media Services is a media planning and buying agency that delivers Custom Audience Solutions—a proprietary targeting platform using geo-framing, past-customer device identification, new-mover data, and behavioral retargeting—alongside Media Solutions that place campaigns across outdoor, social, display, OTT/CTV, native, direct mail, large format production, and podcasts/radio channels. The agency sells these services on a customized, quote-based engagement to agencies and direct business clients, including a dedicated HVAC preferred-vendor program.
Is Mpg Media Services a public or private company?
Mpg Media Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mpg Media Services founded?
Mpg Media Services was founded in 1993. It employs 11 to 50 people.
Where is Mpg Media Services based?
Mpg Media Services is headquartered in Louisville, United States, in the North America region.
How does Mpg Media Services make money?
One revenue line is on record: media Planning and Buying Services.
Who are Mpg Media Services's main competitors?
Direct peers on record are Tinuiti, Power Digital Marketing, Cardinal Digital Marketing, Scorpion, Directive Consulting, Disruptive Advertising and Thrive Internet Marketing Agency. Simpli.fi is listed as an emerging player. Broad incumbents are Publicis Groupe and Omnicom Group.
Does Mpg Media Services have an API?
No public API is recorded for Mpg Media Services.
What industry is Mpg Media Services in?
Mpg Media Services's product category is Media Planning and Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 541830 and its SIC code is 7311.