Caudill's Commercial Electric Company

What Caudill's Commercial Electric Company does

Caudill's Commercial Electric Company is a second-generation, family-owned electrical services firm founded in 1973 in Kernersville, North Carolina, by Danny and Charlene Caudill. The company provides integrated electrical, security, audio/video, and home automation services to residential homeowners and commercial businesses across the Piedmont Triad region, including Winston-Salem, Greensboro, High Point, and approximately ten surrounding communities. Headcount is in the 11-50 range, and operations are now led by the founders' daughter Dana Caudill Jones and her husband David Jones, while the founders remain actively involved. The business holds North Carolina electrical contractor licensing and HUB-MWBE certification.

Core offerings span four lines: (1) residential and commercial electrical services including repairs, panel upgrades, wiring, lighting installation, EV charger installation, and safety inspections; (2) security systems built on the Alarm.com platform with cellular backup, crash-and-smash protection, and 24/7 professional monitoring; (3) audio/video installations such as multi-room audio distribution, smart TV integration, and video intercom systems; and (4) smart home automation integrated with Amazon Alexa, Google Home, Apple HomeKit, Control4, and Savant. Low-voltage landscape lighting is offered as a specialized adjunct service. The technology architecture is third-party-centric - Caudill's integrates and installs partner platforms rather than developing proprietary systems.

The revenue model is project-based professional services with light recurring components. Pricing is quote-driven: standard electrical work bills at $50-$200 per hour or fixed fees for common installations, while whole-home automation projects run $2,000-$6,000 and single-room installations start at $500-$1,000. Alarm.com monitoring contracts introduce modest recurring revenue. Go-to-market is direct-to-consumer field service: customers reach the company via phone (336.996.5151), online consultation forms, and local SEO across per-municipality landing pages, and licensed technicians are dispatched from the Kernersville headquarters. Marketing is anchored by 200+ Google reviews averaging 4.9 stars, word-of-mouth referrals, and community involvement. Customer financing is offered through Hearth.

Name

Caudill's Commercial Electric Company

Legal name

Caudill's Commercial Electric Company, Inc.

Website

https://caudills.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Caudill's Commercial Electric Company is a family-owned, second-generation electrical services firm founded in 1973 in Kernersville, NC, delivering integrated electrical, Alarm.com-powered security, audio/video, and home automation services to residential and commercial customers across the Piedmont Triad region.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Security Systems Services (56162)

SIC

Electrical Work (1731)

akta.pro primary industry

Residential Electrical Installation & New Construction Wiring (HSAOADAA)

akta.pro secondary industries

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), Control Panel, Keypad & Siren Installation/Replacement (HSAHABAE), Outlet, Switch & GFCI/AFCI Troubleshooting & Repair (HSAOAEAE), Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical services
• Home automation installation
• Security system installation

Headquarters

HQ city

Kernersville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Services: Residential and commercial electrical services including repairs, panel upgrades, wiring, lighting installation, EV charger installation, and safety inspections. Revenue generated through service fees, with pricing based on hourly rates or fixed fees for common installations.
2. Security System Installation: Installation of Alarm.com-powered security systems including alarms, surveillance cameras, smart locks, fire/CO detectors, and 24/7 professional monitoring services.
3. Audio/Video Installation: Multi-room audio distribution, smart TV integration, video intercom systems, and entertainment system installations for residential and commercial clients.
4. Home Automation: Smart home system design, installation, and programming including automated lighting, climate control, and whole-home integration. Professional installations range from $2,000 to $6,000 for whole-home systems.
5. Low Voltage Landscape Lighting: Outdoor low voltage lighting installation including landscape lighting, spotlights, deck/patio lighting, pool lighting, and outdoor outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Caudill's Commercial Electric Company provides licensed electrical contracting, Alarm.com-powered security system installation, audio/video integration, and home automation services for residential and commercial customers throughout the Piedmont Triad of North Carolina. Founded in 1973, the firm dispatches technicians from its Kernersville headquarters for repairs, panel upgrades, rewiring, lighting, EV charger installation, security monitoring, multi-room audio, smart home integration (Alexa, Google Home, Apple HomeKit, Control4, Savant), and low-voltage landscape lighting, including 24/7 emergency response.

Product overview

Caudill's Commercial Electric Company is a family-owned electrical service company (founded 1973) offering integrated Electrical, Security, Audio/Video, and Home Automation services for residential and commercial customers across the Piedmont Triad of North Carolina. The company's core offering is electrical services (repairs, installations, panel upgrades, rewiring) supplemented by Alarm.com-powered security systems, smart home automation integrated with major platforms (Alexa, Google Home, Apple HomeKit, Control4, Savant), and specialized low voltage landscape lighting. Services are provided through licensed technicians operating from Kernersville headquarters serving communities including Winston-Salem, Greensboro, High Point, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services

Quantifiable outcome

• 4.9 out of 5 stars on Google from 200+ verified reviews
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Alarm.comcoreTechnology or IntegrationTechnology partnership using Alarm.com's professional-grade security platform as the foundation for all security system installations. Alarm.com provides always-on monitoring, cellular backup, crash-and-smash protection, 24/7 professional monitoring, and mobile app control capabilities. This platform enables Caudill's to deliver professional-grade security systems that outperform DIY alternatives and basic monitoring services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vivint Smart Home: National smart home and professionally installed security provider with proprietary platform and direct-to-home sales force. Broad incumbent in Caudill's smart home/security category with overlapping residential customer profile and bundling strategy.
• ADT: Largest US professionally monitored security provider with national reach, deep brand recognition, and broad smart home integrations. Competes with Caudill's on the monitoring and installation layer but at vastly greater scale and with its own dealer network.

Direct peers

• WireNut Home Services: Regional electrical, security, and home automation contractor serving Colorado and surrounding markets. Comparable as a multi-trade residential service provider integrating electrical work with security and automation installations.
• Mr. Electric: Neighborly-owned national franchise network providing residential and commercial electrical services. Operates a similar electrical-led service model with smart home/security add-ons, but at national scale via franchisees — directly comparable to Caudill's integrated offering.
• Mister Sparky Electric: National residential electrical services franchise with on-time guarantees, emergency service, and smart home/security up-sells. Closely mirrors Caudill's residential electrical service plus integrated smart home positioning.
• SafeStreets: ADT's authorized dealer and professional installer network for residential security, automation, and home services. Direct comparable to Caudill's security installation arm in target customer, product set, and recurring monitoring model.

Emerging players

• SimpliSafe: Leading DIY home security brand with optional professional monitoring. Directly competes with the lower-end of Caudill's alarm and camera offerings but bypasses the professional installation layer entirely — a key substitution risk for entry-level projects.
• Frontpoint Home Security: DIY-installed home security provider with optional professional monitoring, focused on the smart home enthusiast segment. Competes for the same residential customer base that Caudill's targets at the entry tier of security installs.

Others

• Alarm.com: Core technology platform powering Caudill's professional-grade security installations and 24/7 monitoring services. Not a competitor but a critical enabling partner whose pricing, product roadmap, and platform health directly shape Caudill's security economics.
• Hearth: Consumer financing platform for home improvement projects; Caudill's displays a Hearth-powered financing banner on its website. Functions as a payment/enablement layer that helps close larger whole-home automation and electrical upgrade tickets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Caudills1
• Facebookfacebook.com/caudills

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caudill's Commercial Electric Company