What Clark Creative Advertising does

Clark Creative Group is a full-service advertising and marketing agency founded in 1992 by Fred Clark in Omaha, Nebraska, originally operating as Clark Creative Advertising and rebranded in 2019. The firm provides an integrated suite of services covering strategic planning, branding, graphic design, digital marketing, web development, copywriting, media strategy and placement, video production, social media management, and public relations. Its core technical assets include an in-house video production studio and editing suite with full 4K capabilities, aerial videography, motion graphics, and 3D animation. The agency serves regional clients primarily in the Omaha/Nebraska market across verticals including education (MCC, Wayne State College, Columbus Public Schools), nonprofits (Omaha Home for Boys, Siena Francis House, Women's Fund, Project Houseworks), financial institutions (Metro Credit Union, One United), tourism (Visit Omaha), automotive (Baxter Auto Group), and small businesses (Valentino's, Bucky's, Thermal Services).

The business model is a sales-led, partnership-based professional services model, generating revenue through project-based and ongoing retainer fees for creative and marketing engagements. Pricing is not publicly disclosed and is scope- and quote-dependent. The team is small — approximately 13 named professionals within a stated 11-50 range — with 60% having tenure of a decade or more, and a leadership team consisting of Fred Clark (President & Creative Director), Melanie Clark (President), Daryl Anderson (VP Creative Services), Tiffany Heckenlively (CFO), and Andrea Nash (VP Media Services). The company is privately held by the Clark family with no external investors, institutional funding, or M&A activity disclosed. Distribution is direct, with no intermediary channels, focused on regional accounts in the Midwest.

Customer economics are characterized by extreme longevity — the vast majority of full-service clients have relationships exceeding 12 years, with several averaging more than 20 years — indicating a retention-driven rather than acquisition-driven business. The firm has no disclosed AI/ML capabilities, no patents or trademarks, no industry awards, and no public certifications; competitive differentiation rests on talent retention, regional market knowledge, and the breadth of in-house creative production.

Name

Clark Creative Advertising

Legal name

Clark Creative Group

Website

https://clarkcreativegroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Clark Creative Group is a privately held, full-service advertising and marketing agency based in Omaha, Nebraska, founded in 1992, providing integrated creative, digital, video production, media planning, and PR services primarily to regional education, nonprofit, financial, tourism, and small-business clients in the Midwest.

Ownership category

akta.pro rank

Product category

Full-Service Advertising Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Full-service advertising
• Brand strategy services
• Video production services
• Media planning buying
• Creative agency services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Marketing Services: Full-service advertising agency providing comprehensive marketing and creative services to clients including strategic planning, branding, graphic design, digital services, web development, media strategy and placement, copywriting, video production, social media management, and public relations. Revenue is generated through professional service fees for these ongoing and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Clark Creative Group is a full-service advertising agency that provides integrated marketing, branding, and creative services to clients in the Omaha/Nebraska region. Its offerings span strategic planning, branding and identity development, graphic design, web design and development, copywriting, paid media strategy and placement, video production (with in-house 4K studio), social media management, and public relations, delivered as ongoing and project-based engagements.

Product overview

Clark Creative Group is a full-service advertising and marketing agency offering a comprehensive suite of marketing services. The company's offerings are organized as integrated service lines rather than discrete software products: Strategic Planning (brand strategy, integrated marketing strategies, research), Branding (identity development, positioning, rebranding), Graphic Design (visual identity, collateral, environmental design), Digital (email, analytics, content management), Web Development (website design, CMS, SEO), Copywriting (content creation, scripts, editorial), Media Strategy + Placement (paid media across TV, radio, digital, social), Video Production (4K capabilities, motion graphics, aerial), Social Media (strategy, design, analytics), and Public Relations (media relations, events, press). These services work together as an integrated marketing offering, with clients receiving personalized attention from experienced professionals who deliver creative development and strategic marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning
• Branding
• Graphic Design
• Digital Marketing Digital marketing services including email strategy, email design, email list management, content development, content management, attribution and analytics, and Google Analytics implementation.
• Web Design, Re-Design & Development Website design, redesign and development services including content management systems (CMS), application design and development, and search engine optimization (SEO).
• Copywriting Written content creation services including name development, positioning statements, taglines, editorial content, script writing, brochures, and blogs.
• Media Strategy + Placement Paid media planning and placement services including local, regional and national placement, broadcast TV and radio, digital audio, advanced TV, digital advertising across mobile, programmatic display and video, social media, content marketing/native, and search engine marketing (SEM).
• Video Production Video production services including television commercials, long-format and corporate video, instructional video, event videography, full 4K capabilities, camera stabilization gimbal (Mōvi), audio services, visual effects, 3D animation, motion graphics, video compression for new media, aerial videography, and time-lapse videography.
• Social Media Management Social media management services including strategy development and management, social graphic design, database management development, and research and analytics.
• Public Relations PR services including publicity management, press releases and kits, media relations, press conferences, event management, and social media management.

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bailey Lauerman: Long-standing Omaha-based full-service advertising agency offering branding, media, digital and PR services to regional and national clients. Directly comparable to Clark Creative Group in geography, service scope, and mid-market client focus.
• Swanson Russell: Omaha-based full-service marketing and advertising agency serving national brands, particularly in agriculture, outdoor recreation, and consumer goods. Same regional base, similar full-service integrated offering.
• Ervin & Smith: Omaha-headquartered advertising and public relations agency of similar size serving mid-market and regional clients. Comparable in scope (creative, digital, PR, media) and client profile to Clark Creative Group.
• Zachary Meyers Design & Marketing: Another Omaha-area marketing firm offering similar creative, branding, web and media services to small and mid-sized regional clients. Directly comparable in size and service mix.
• Bozell: Omaha-based advertising agency (part of Bozell & Associates / Interpublic Group history) with a full-service offering spanning creative, media, digital, and PR. Direct peer on geography and service breadth.

Regional players

• Mintz + Hoke: Full-service creative agency based in the Midwest (Connecticut/Midwest hybrid) serving a similar mid-market client profile with integrated brand, digital, and media services. Comparable in service model though different primary geography.

Broad incumbents

• Ogilvy: Global full-service advertising network offering the same core services (branding, creative, media, PR, digital) at much larger scale. Represents the large holding-company competitor that CCG positions against with local expertise.
• Droga5 (part of Accenture Song): High-profile creative-led advertising agency within a global network. Represents the creative boutique/incumbent tier CCG could compete against on client pitches requiring elevated creative credentials.

Emerging players

• The Integer Group: Omaha-headquartered shopper marketing and commerce creative agency with overlap on retail and brand activation work. Comparable on regional roots and creative focus but specializes in the commerce/shopper segment.
• Red Branch Media: Mid-sized full-service marketing agency with strong video/film production and branding capabilities. Comparable service mix and similar mid-market client profile, though not geographically overlapping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/clarkcreativegroup
• Instagraminstagram.com/clarkcreativegroup
• Xx.com/CCG_Omaha

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clark Creative Advertising