Red Branch Media
Red Branch Media is a full-service B2B marketing agency serving HR technology and adjacent SaaS clients since 2008, delivering strategy, content, paid media, web development, and HubSpot implementation through dedicated cross-functional pods under a membership pricing model.
- Company typePrivate
- Founded2008
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Branch Media does
Red Branch Media is a full-service B2B marketing agency specializing in the human resources and recruiting technology sector. Founded in 2008 in Omaha, Nebraska by Maren Hogan, the firm serves approximately 200+ clients over its operating history, with 80% of active clients operating in HR technology and the remaining 20% in adjacent verticals such as B2B SaaS, staffing, consulting, and nonprofit. Service offerings span inbound marketing, content marketing, digital marketing and paid media, web design and development (WordPress and HubSpot CMS), consumer and corporate branding, research and messaging, employer branding, recruitment marketing, and HubSpot implementation and management. The firm holds HubSpot Gold/Platinum Partner status and Google Ads certification, and maintains a strategic delivery partnership with Global Brand Strategies (GBS) for employer-branding engagements.
The agency's business model rests on a membership-style delivery structure: clients subscribe to monthly retainers (Membership at $8,625/month, Strategy Only at $5,000/month) for ongoing access to a dedicated cross-functional pod of marketing specialists, supplemented by transactional Marketing-as-a-Service (MaaS) project work. Pods construct and execute monthly campaign plans covering content, SEO, paid media, webinars, and sales support. The firm is remote-first with team members distributed across Omaha, San Diego, Chicago, Manila, and Sydney, and reports an 89% client retention rate.
Revenue mechanics are diversified across recurring subscriptions, project-based fees, and strategy-only retainers, all delivered under month-to-month contracts with publicly listed pricing. Technology infrastructure centers on the HubSpot platform for CRM and marketing automation, WordPress and HubSpot CMS for web delivery, Google Ads and Bing Ads for paid search, LinkedIn Ads for B2B social, and programmatic platforms (AdRoll, StackAdapt, Outbrain) for retargeting and display. A newer productized offering, Intelligent Marketing Integration (IMI), packages AI-marketing tooling across audit, 2-3 tool implementation, and continuous optimization phases, supported by an internal AI Memory Bank of prompts and SOPs. The firm is privately held with no disclosed external investors and operates from offices in San Diego and Sydney alongside its Omaha origins.
Red Branch Media firmographics
Firmographics- Name
- Red Branch Media
- Legal name
- Red Branch Media
- Website
- https://redbranchmedia.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Branch Media is a full-service B2B marketing agency serving HR technology and adjacent SaaS clients since 2008, delivering strategy, content, paid media, web development, and HubSpot implementation through dedicated cross-functional pods under a membership pricing model.
- Ownership category
- akta.pro rank
Red Branch Media industry classification
Industry- Product category
- B2B Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where Red Branch Media is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Red Branch Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Full-Service Memberships: Recurring monthly membership giving access to dedicated pod of marketing specialists. Pod builds monthly campaign plans, executes all tactics, and reports on results. Clients can scale up or down month-to-month.
- Marketing-as-a-Service (MaaS): Transactional, project-based marketing support. Clients pay for specific services as needed - content creation, lead-gen campaigns, conversion-focused messaging. No long-term commitment required.
- Strategy Only: Monthly retainer for roadmaps, plans, and implementation guides for teams who can execute internally. DIY with expert direction.
- Project-Based/Custom: One-time projects with custom pricing for specific initiatives, launches, or campaigns. Clear scope and timeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership - $8,625/month |
| Subscription | Monthly | Strategy Only - $5,000/month |
| One time/ perpetual license | Pay-as-you-go | Project-Based/Custom |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels17 records
Red Branch Media product offering
Product offeringCore offering
Red Branch Media is a full-service B2B marketing agency operating on a membership model in which clients subscribe for ongoing access to a dedicated cross-functional pod of marketing specialists. The pod builds and executes monthly campaign plans covering content, inbound/SEO, paid media, web design, branding, recruitment marketing, and HubSpot implementation. They also offer Marketing-as-a-Service (MaaS) for transactional, project-based engagements, with deep specialization in the HR technology sector (80% of clients).
Product overview
Red Branch Media is a full-service B2B marketing agency operating on a membership model with two primary service delivery structures: Full-Service Membership (comprehensive ongoing strategy and execution via dedicated cross-functional pods) and Marketing-as-a-Service (MaaS, transactional project-based execution). The agency offers a portfolio of integrated service modules including Inbound Marketing, Content Marketing, Recruitment Marketing, Digital Marketing/Paid Media, Web Design & Development (WordPress and HubSpot CMS), Consumer & Corporate Branding, Research & Messaging, and HubSpot Implementation & Management. Specialized offerings include Quick & Dirty Audit (2-week marketing assessment), Go-to-Market Strategy development, and Intelligent Marketing Integration (AI-powered 3-phase implementation). Pricing tiers include Membership ($8,625/month), Project-Based (custom), and Strategy Only ($5,000/month). The agency serves primarily HR technology, SaaS, staffing, consulting, nonprofit, and professional services sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Membership
Quantifiable outcome
- 89% client retention rate
- +7 more outcomes
Companies that use Red Branch Media
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
Red Branch Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature4 records
Red Branch Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- HubSpotcoreRed Branch Media is a HubSpot Gold/Platinum Partner agency providing HubSpot onboarding, implementation, migration, and ongoing management. As a certified partner, they offer reduced onboarding fees and direct access to HubSpot's partner support resources. Services include CRM configuration, marketing automation setup, workflow creation, CMS website builds, data migration, and ongoing management.
- Global Brand Strategies (GBS)strategicEmployer brand consultancy that partners with Red Branch for recruitment marketing execution. GBS leads strategy and client relationships while Red Branch builds, launches, and manages campaigns. Model designed for zero competitive conflict - strategic client relationship stays with GBS.
- GooglecoreDigital marketing team holds Google Ads certification with agency-level access to partner tools and media buying discounts for managing client PPC campaigns.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Red Branch Media competitors and assessment
Company assessmentDirect peers
- Heinz Marketing: A US-based B2B marketing agency of similar size and tenure focused on tech/SaaS clients with predictable retainer-based delivery, closely matching Red Branch's SMB-to-mid-market membership style and B2B services portfolio.
- Single Grain: A digital marketing agency specializing in B2B SaaS with content, SEO, and paid media offerings sold through retainer packages — directly comparable in ICP, service mix, and the membership-style recurring revenue model.
- SmartBug Media: A HubSpot Elite Partner agency providing inbound marketing, content, and HubSpot implementation for B2B companies — a direct peer in the HubSpot partner ecosystem offering the same martech-integrated services Red Branch delivers.
- Refactored: A B2B technology marketing agency serving SaaS and software clients with content, demand generation, and ABM — comparable specialist positioning and ICP overlap with Red Branch's tech-vertical focus.
- Aptitude 8: A HubSpot Diamond/Elite partner agency delivering marketing operations, HubSpot implementation, and inbound strategy to B2B SaaS — overlapping the martech-integration and pod-style delivery that defines Red Branch.
- Velocity Partners: A B2B marketing agency serving B2B technology companies with content, demand generation, and ABM services — directly comparable agency-of-record role for tech clients.
- Square 2 Marketing: A B2B inbound marketing agency offering marketing strategy, content, and HubSpot services on a retainer basis — comparable in recurring-revenue model and B2B SaaS ICP.
- Weidert Group: An inbound marketing agency specializing in B2B manufacturing and industrial tech with HubSpot credentials — overlapping Red Branch in HubSpot partnership ecosystem and content-driven B2B delivery.
- KlientBoost: A performance and B2B SaaS marketing agency providing paid media, CRO, and creative with retainer-style engagement — comparable in B2B SaaS focus and paid-media execution capability.
- Gorilla 76: A B2B marketing agency serving industrial and tech manufacturers with inbound strategy and content — comparable in segment specialization, HubSpot methodology, and recurring retainer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Branch Media social profiles
Digital presenceRed Branch Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Branch Media leadership team
Management profileNumber of profiles
Profiles2 records
Red Branch Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Branch Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Branch Media
What does Red Branch Media do?
Red Branch Media is a full-service B2B marketing agency operating on a membership model in which clients subscribe for ongoing access to a dedicated cross-functional pod of marketing specialists. The pod builds and executes monthly campaign plans covering content, inbound/SEO, paid media, web design, branding, recruitment marketing, and HubSpot implementation. They also offer Marketing-as-a-Service (MaaS) for transactional, project-based engagements, with deep specialization in the HR technology sector (80% of clients).
Is Red Branch Media a public or private company?
Red Branch Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Branch Media founded?
Red Branch Media was founded in 2008. It employs 11 to 50 people.
Where is Red Branch Media based?
Red Branch Media is headquartered in Omaha, United States, in the North America region.
How does Red Branch Media make money?
Four revenue lines are on record. Full-Service Memberships are the primary driver. The others are marketing-as-a-Service (MaaS), strategy Only and project-Based/Custom.
Who are Red Branch Media's main competitors?
Direct peers on record are Heinz Marketing, Single Grain, SmartBug Media, Refactored, Aptitude 8, Velocity Partners, Square 2 Marketing, Weidert Group, KlientBoost and Gorilla 76.
Does Red Branch Media have an API?
No public API is recorded for Red Branch Media.
What industry is Red Branch Media in?
Red Branch Media's product category is B2B Marketing Agency Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR. Its NAICS code is 5418 and its SIC code is 7310.