AudioNova International

What AudioNova International does

AudioNova International is the US hearing care retail brand of Sonova Group, a Swiss-listed global leader in hearing care. AudioNova operates nearly 400 clinics across 37 US states, providing in-person hearing assessments, audiologist-led fittings, tinnitus management, earwax removal, cognitive training, and ongoing audiological care to individuals with mild-to-profound hearing loss. The company's primary customers are adult consumers with hearing loss and tinnitus sufferers, supplemented by OTC self-directed buyers and physician-referred patients.

The core product portfolio is built on Sonova's Phonak technology platform, including the 2024-launched Audéo Infinio Ultra Sphere (AI-powered Spheric Speech Clarity DNN processing), Audéo Infinio Ultra R (AutoSense OS 7.0 with 31-hour rechargeable battery), and Virto R Infinio (custom-fit). Adjacent offerings include Sennheiser OTC devices for mild-to-moderate loss, myPhonak and Unitron Remote Plus mobile apps, Roger wireless microphone accessories, and Serenity Choice hearing protection. Proprietary AI features are licensed through Sonova, not developed independently by AudioNova.

AudioNova generates revenue primarily through hardware sales of prescription and OTC hearing aids, professional audiology services, and recurring accessories and consumables through shop.audionova.com and in-clinic. The go-to-market combines direct-to-consumer clinic visits, telehealth consultations, an SEO-led content funnel (free online hearing test, Hear & Now blog), inside sales via 888-845-7931, and an enterprise physician referral network. Pricing follows unit pricing on devices (with periodic promotions such as $2,000 off Phonak Infinio Ultra Sphere) and a $89/month financing subscription tier to lower acquisition friction.

Name

AudioNova International

Legal name

AudioNova US (brand of Sonova)

Website

https://audionova.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AudioNova International is a private US hearing care retail brand owned by Sonova Group, operating nearly 400 clinics across 37 states to sell prescription and OTC hearing aids, audiology services, and accessories to consumers with hearing loss and tinnitus.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing aid retail
• Audiology services
• Hearing healthcare
• Hearing loss treatment
• Hearing protection

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Primary revenue stream from selling prescription hearing aids including Phonak Audéo Infinio, Virto R Infinio, and related devices. Products range from entry-level to premium AI-powered solutions with financing options.
2. Audiology Services: Revenue from hearing tests, consultations, fittings, and ongoing professional audiological care services at clinic locations. Includes tinnitus management and cognitive training programs.
3. Accessories & Consumables: Sales of hearing aid accessories including batteries, chargers, cleaning kits, Bluetooth devices, TV connectors, remote controls, and earwax guards through online shop.
4. Over-the-Counter Devices: Sale of OTC hearing aids including Sennheiser OTC devices for mild-to-moderate hearing loss without prescription.
5. Hearing Protection Products: Sales of custom and universal hearing protection including Serenity Choice earplugs for musicians, work, motorsport, hunting, and comfort use cases.
6. Physician Referrals: B2B services providing hearing healthcare referrals from physicians and healthcare providers to AudioNova clinics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AudioNova International operates nearly 400 hearing care clinics across 37 US states, retailing prescription Phonak hearing aids, OTC hearing aids, and accessories while providing professional audiology services including hearing tests, fittings, tinnitus management, earwax removal, and cognitive training. The business combines physical clinic-based hearing care delivery with an online shop and telehealth consultations under the Sonova Group umbrella.

Product overview

AudioNova is a hearing healthcare retail brand operating under Sonova Group (a global leader in hearing care with brands including Phonak, Unitron, Sennheiser, and Advanced Bionics). The company operates nearly 400 clinics across 37 US states. Their product portfolio includes prescription hearing aids (Phonak Audéo Infinio Ultra Sphere, Phonak Audéo Infinio Ultra R, Phonak Virto R Infinio), over-the-counter hearing aids (Sennheiser OTC), comprehensive audiology services (hearing tests, tinnitus management, earwax removal, cognitive training), hearing aid accessories (TV Connector, PartnerMic, Roger wireless microphones, ActiveVent Receiver), mobile apps (myPhonak App, Unitron Remote Plus App), hearing protection products (Serenity Choice line), and online hearing screening services. Financing is available starting at $89/month. The Phonak Infinio Ultra products feature AI-powered Spheric Speech Clarity technology with DNN signal processing, AutoSense OS 7.0 adaptive processing, and universal Bluetooth/Roger connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• AudioNova: Hearing care retail brand operated by Sonova Group, offering hearing aids, audiology services, and hearing health solutions across nearly 400 US clinics

Products and services

• Phonak Audéo Infinio (Ultra) Sphere AI-powered premium hearing aid offering speech clarity from any direction, with universal Bluetooth connectivity and Roger compatibility, sold to individuals with hearing loss through AudioNova clinics.
• Phonak Audéo Infinio (Ultra) R Rechargeable hearing aid with AutoSense OS 7.0 that adapts automatically to listening environments, offering 31 hours of battery life, universal Bluetooth connectivity, and Roger compatibility for hearing aid users.
• Phonak Virto R Infinio Smallest rechargeable custom-fit hearing aid with a medical-grade titanium shell option, Snap Charge system, and universal Bluetooth connectivity for users with mild to profound hearing loss.
• Over-the-Counter (OTC) Hearing Aids FDA-approved OTC hearing aids for perceived mild-to-moderate hearing loss, including Sennheiser-branded OTC devices sold through AudioNova's online shop without prescription.
• Audiology Services Comprehensive audiological care including free hearing tests, consultations, hearing aid demonstrations, tinnitus management, earwax removal, and cognitive training delivered at AudioNova clinic locations.
• Tinnitus Solutions Tinnitus management plan combining hearing loss treatment, tinnitus masking features on hearing aids, distraction strategies, Tinnitus Retraining Therapy, and the Tinnitus Balance App for individuals experiencing tinnitus.
• Hearing Aid Accessories Accessories including batteries, rechargeable kits, phone accessories, remote controls, TV Connector audio streaming devices, PartnerMic and Roger microphones, cleaning kits, and earwax guards sold through the AudioNova online shop.
• Hearing Protection Products Hearing protection products including the Serenity Choice portfolio of generic and custom earplugs for music, work, motorsport, hunting/shooting, and comfort use cases with noise reduction ratings from 8 to 22 NRR.
• Hearing Aid Financing Plans Monthly financing plans for hearing aid purchases starting at $89 per month, offered to make hearing solutions more affordable for consumers.
• Physician Referral Program

Quantifiable outcome

• Hearing aid use over 3 years can slow cognitive decline by 48% in older adults at increased risk
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Sonova GroupcoreStrategic or Co-development Partner · 3 March 2026AudioNova is Sonova's hearing care retail brand in the United States. Sonova is a global leader in innovative hearing care solutions including hearing instruments, audiological care, consumer hearing, and cochlear implants. Sonova generated CHF 3.9 billion in sales in FY 2024/25 and employs approximately 18,000 people globally. AudioNova operates within Sonova's Audiological Care business unit.
• PhonakcoreStrategic or Co-development PartnerPhonak is Sonova's flagship hearing aid brand, providing AudioNova with premium hearing technology including AI-powered Audéo Infinio, Virto R Infinio, and proprietary AutoSense OS. Phonak develops Spheric Speech Clarity DNN processing and Roger wireless technology used across AudioNova's product portfolio.
• UnitronsecondaryTechnology or IntegrationUnitron provides the Remote Plus App for Unitron hearing aid users, offering volume control, customizable listening programs, and access to how-to videos. One of several app partners for AudioNova's connected hearing ecosystem.
• SennheisersecondaryTechnology or IntegrationAudioNova offers highly-rated Sennheiser OTC (over-the-counter) hearing aids through their online shop, providing lower-cost hearing solutions for mild-to-moderate hearing loss under Sennheiser consumer brand license.
• Physicians and Healthcare ProviderscoreChannel Partner/ Reseller/ DistributorNetwork of physicians, ENT specialists, and audiologists referring patients to AudioNova clinics. The company provides dedicated physician resources including webinars, clinical research, and referral tools to support the partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miracle-Ear: Miracle-Ear is a US hearing aid retail chain with ~1,500 franchised and company-owned locations, owned by Amplifon. Directly competes with AudioNova in prescription hearing aid sales through clinic-based model with similar audiology services and financing options.
• Beltone: Beltone operates a network of hearing care centers across the US, owned by GN Hearing. Directly comparable to AudioNova in retail audiology clinic model, selling prescription hearing aids with professional fitting services and physician referral channels.
• HearUSA: HearUSA is a US hearing care retailer owned by WS Audiology, operating hundreds of clinics offering Widex and Signia hearing aids. Directly competes with AudioNova in the prescription hearing aid retail category with similar clinic-based service model.
• Costco Hearing Aid Centers: Costco operates in-store hearing aid centers at hundreds of US warehouse locations, offering discounted prescription hearing aids. Directly competes with AudioNova on price-sensitive prescription customers through its retail-clinic model with licensed hearing aid specialists.
• Lexie Hearing: Lexie Hearing is a direct-to-consumer hearing aid brand offering subsidized OTC and prescription devices through online channels with remote audiology support. Competes with AudioNova's OTC and mild-to-moderate segments through convenience and lower pricing.
• Eargo: Eargo is a DTC hearing aid company selling rechargeable, virtually invisible hearing aids directly to consumers online with telecare support. Competes with AudioNova's OTC and entry-level prescription segments, particularly for tech-savvy and stigma-conscious buyers.

Broad incumbents

• Amplifon: Amplifon is the global leader in hearing care retail with 9,000+ points of sale across 26 countries and parent of Miracle-Ear. A broader incumbent in the same industry, with portfolio of retail brands competing across multiple geographies including AudioNova's US market.
• WS Audiology: WS Audiology is a global hearing care conglomerate formed from the merger of Widex and Sivantos, owning brands including Widex, Signia, and HearUSA. A broader incumbent that competes with Sonova/AudioNova across manufacturing and retail channels.
• Demant: Demant is a Danish hearing healthcare group owning Oticon, Bernafon, Sonic, and Philips Hearing Solutions, with retail operations in select markets. A broader incumbent competing with Sonova/AudioNova through its branded hearing aids and direct-to-consumer channels.
• GN Hearing: GN Hearing is a Danish hearing aid manufacturer owning ReSound, Beltone, and Jabra Enhance brands, serving both retail chains and direct consumers. A broader incumbent that competes with Sonova across manufacturing while its retail brands directly overlap with AudioNova's clinic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/audionova_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AudioNova International