Therapy Management
Therapy Management is a Michigan-based contract rehabilitation company delivering outsourced physical, occupational, and speech therapy to skilled nursing facilities and senior living communities, with sub-brands extending services into assisted living and home health.
- Company typePrivate
- Founded2007
- HeadquartersPlymouth, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Therapy Management does
Therapy Management, Inc. (TMI) is a privately held, Michigan-based contract rehabilitation and therapy management company founded in 2006/2007 by Dan Diamond, OTR. The company delivers outsourced physical therapy (PT), occupational therapy (OT), and speech-language pathology (SLP) services to skilled nursing facilities (SNFs), assisted living communities, independent living communities, and continuing care retirement communities (CCRCs) across the state. TMI operates three go-to-market brands: the core TMI contract therapy line for SNFs, the EverActive sub-brand for outpatient therapy in assisted and independent living, and the Diamond Home Care sub-brand for skilled home health services, collectively forming a SNF-to-home continuum. Its service portfolio includes PT, OT, and SLP modules, specialized programs such as the Resilience functional maintenance offering and an integrated dementia care program (combining Allen Cognitive Levels, the Best Friends Approach, and Teepa Snow's Positive Approach to Brain Change), and condition-specific care pathways for diagnoses including CJR, CABG, acute MI, stroke, Parkinson's disease, diabetes, COPD, CHF, and pneumonia.
The company is built on a clinical-and-compliance platform anchored by a customized Rehab Optima documentation system that interfaces with facility EMR and billing systems and supports MDS (Minimum Data Set) crosswalks required under the Patient-Driven Payment Model (PDPM). Operational differentiators include RAC-certified Area Managers, a dedicated QA Director and Compliance Team, a 95%+ success rate on Additional Documentation Request (ADR) appeals, and an 80+ year combined leadership tenure in SNF and sub-acute management. The company is the GPO-selected preferred vendor for LeadingAge Michigan and actively participates in NADONA, HCAM, and LeadingAge Michigan events, while also running PDPM-focused educational webinars and workshops for clients and prospects.
TMI's revenue model is B2B contract-based, with income derived from Medicare Part A per-diem payments under PDPM case-mix adjusted rates for SNF sub-acute and long-term care patients, Medicare Part B outpatient therapy billed per CPT code (with MPPR adjustments) for assisted and independent living residents, and home health therapy delivered through Diamond Home Care. Go-to-market is sales-led and consultative, with business development representatives engaging directly with facility administrators and Directors of Nursing; contracts are typically multi-year, with pricing structures varying across per-minute, per-patient-day, percentage-of-rehab, per-level, and percentage-of-total-per-diem models depending on risk allocation between the SNF and TMI. Customer concentration is within Michigan only, and the company employs 251–500 staff across its Plymouth and Bay City offices.
Therapy Management firmographics
Firmographics- Name
- Therapy Management
- Legal name
- Therapy Management, Inc.
- Website
- https://therapy-management.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Therapy Management is a Michigan-based contract rehabilitation company delivering outsourced physical, occupational, and speech therapy to skilled nursing facilities and senior living communities, with sub-brands extending services into assisted living and home health.
- Ownership category
- akta.pro rank
Therapy Management industry classification
Industry- Product category
- Contract Rehabilitation and Therapy Management Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (6216), Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)
- akta.pro secondary industries
- Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG), Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM)
Keywords
Where Therapy Management is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Therapy Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Contract Therapy Services (Part A - Medicare Part A SNF): Contract rehabilitation and therapy management services billed to Medicare Part A for patients in skilled nursing facilities. Services include sub-acute rehab, long term care, and therapy management. Revenue is driven by PDPM (Patient-Driven Payment Model) case-mix adjusted per diem rates for PT, OT, SLP, nursing, and non-therapy ancillary components. Under PDPM (effective October 2019), each resident is classified at admission and reimbursement is determined by that classification for the length of stay.
- Outpatient Therapy Services (Part B - Medicare Part B): Onsite outpatient physical, occupational, and speech therapy services provided to residents of assisted living and independent living communities under Medicare Part B. Under Part B, therapy is billed per CPT code with Multiple Procedure Payment Reduction (MPPR) applying when more than one unit of certain CPT codes is provided/billed on the same day regardless of discipline. TMI's Part B programming is described as driven by evidence-based practice and person-centered care.
- Home Health Therapy Services: Therapy services (PT, OT, SLP) delivered in patients' homes as part of home health care, offered through affiliated brand Diamond Home Care. Supports the continuum of care from SNF to home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contract pricing for skilled nursing facilities — specific pricing tiers are not publicly disclosed. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Therapy Management product offering
Product offeringCore offering
Therapy Management provides outsourced contract rehabilitation and therapy management services, delivering Physical Therapy, Occupational Therapy, and Speech-Language Pathology to skilled nursing facilities, assisted living, independent living, and continuing care retirement communities across Michigan. Services are billed under Medicare Part A (SNF PDPM), Medicare Part B (outpatient per CPT code), and home health through its Diamond Home Care subsidiary, with specialized programs for dementia care, functional maintenance, and complex clinical diagnoses.
Product overview
Therapy Management offers a portfolio of contract therapy and rehabilitation management services primarily for the senior care sector. The core offering is Therapy Management (TMI) Contract Therapy, providing physical, occupational, and speech therapy to skilled nursing facilities, assisted living, and senior living communities. Two related sub-brands extend the continuum: EverActive delivers onsite outpatient therapy in assisted and independent living settings, while Diamond Home Care provides skilled home health services including therapy in patients' homes. The company also offers specialized programs such as the Resilience functional maintenance program, and comprehensive clinical services addressing conditions including falls prevention, dementia care, stroke recovery, dysphagia, and wound management. Services are delivered as outsourced contract therapy, not a software platform product.
Differentiator
Problem solved
Functional benefit
Brands
- EverActive: Onsite outpatient physical, occupational, and speech therapy in assisted living facilities & independent living communities
- Diamond Home Care
Products and services
- Therapy Management (TMI) Contract Therapy Outsourced contract rehabilitation and therapy management services providing physical, occupational, and speech therapy to skilled nursing facilities and assisted/independent living communities, delivered as an outsourced clinical service model with on-site TMI therapists.
- EverActive
Quantifiable outcome
- Decreased hospital readmissions
- +3 more outcomes
Companies that use Therapy Management
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Therapy Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Therapy Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- LeadingAge MichigancoreLeadingAge Michigan is a membership organization for organizations serving older adults. Therapy Management is LeadingAge Michigan's GPO-selected vendor for therapy services, meaning the company is the preferred provider of contract rehabilitation and therapy management services for all LeadingAge Michigan member facilities. The partnership includes collaborative educational initiatives such as TMI content appearing in LeadingAge Michigan's The Latest Wrinkle newsletter, and joint PDPM readiness workshops. This partnership provides TMI with preferential access to Michigan's senior living provider network.
- The National Ability CenterminorTherapy Management is a proud corporate sponsor of the National Ability Center (NAC), an organization that empowers individuals of all abilities by building self-esteem, confidence, and lifetime skills through sport, recreation, and educational programs. This is a charitable sponsorship relationship focused on community engagement and brand-building rather than commercial or product collaboration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Therapy Management competitors and assessment
Company assessmentDirect peers
- Genesis Rehab Services: One of the largest U.S. contract rehabilitation providers for skilled nursing facilities and senior living communities, offering PT/OT/SLP services under an outsourced model nearly identical to Therapy Management's core business. Directly comparable on customer segment, service mix, and PDPM-era reimbursement exposure.
- RehabCare (Encompass Health): Major national contract rehabilitation services provider serving SNFs, hospitals, and home health settings with PT/OT/SLP staffing. Operates the same outsourced therapy model as TMI but at significantly greater geographic scale, making it the most relevant direct peer on business model.
- Reliant Rehabilitation: National contract therapy company providing physical, occupational, and speech therapy to skilled nursing facilities and assisted living communities. Closely comparable to TMI on customer base, service offering, and PDPM-focused operating model.
- HealthPRO Heritage: Provides contract rehabilitation, consulting, and wellness services to senior living communities and SNFs across the U.S. Direct competitor in the same outsourced therapy staffing category, with a comparable focus on regulatory expertise and clinical programming for the post-acute continuum.
- Symbria: Therapy, wellness, and fitness services provider primarily serving senior living and continuing care retirement communities (CCRCs). Overlaps directly with TMI's EverActive outpatient offering for assisted and independent living residents.
- Encore Rehabilitation: National contract rehabilitation provider delivering PT/OT/SLP services to skilled nursing facilities, assisted living, and outpatient settings. Operates the same outsourced clinical staffing model as TMI across multiple states.
- Synchrony Health: Specialized rehabilitation and post-acute services provider focused on skilled nursing facilities and senior living operators. Closely comparable to TMI on customer vertical and outsourced therapy delivery.
- FOX Rehabilitation: Geriatric-focused PT/OT/SLP provider delivering on-site therapy to seniors across senior living, skilled nursing, and home settings. Closely comparable to TMI's clinical mission and patient population, though more weighted toward home-based delivery.
- Consonus Healthcare: Provides rehabilitation therapy and pharmacy services to skilled nursing and senior living operators. Directly comparable to TMI on SNF-focused therapy delivery and the bundled clinical services model that post-acute providers increasingly demand.
Broad incumbents
- ATI Physical Therapy: Large publicly traded physical therapy provider operating outpatient clinics nationwide with adjacent SNF and home health contract work. Comparable on core PT service line and therapist workforce, but serves a much broader ambulatory footprint than TMI's SNF-centric model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Therapy Management social profiles
Digital presenceTherapy Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy Management leadership team
Management profileNumber of profiles
Profiles3 records
Therapy Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy Management
What does Therapy Management do?
Therapy Management provides outsourced contract rehabilitation and therapy management services, delivering Physical Therapy, Occupational Therapy, and Speech-Language Pathology to skilled nursing facilities, assisted living, independent living, and continuing care retirement communities across Michigan. Services are billed under Medicare Part A (SNF PDPM), Medicare Part B (outpatient per CPT code), and home health through its Diamond Home Care subsidiary, with specialized programs for dementia care, functional maintenance, and complex clinical diagnoses.
Is Therapy Management a public or private company?
Therapy Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapy Management founded?
Therapy Management was founded in 2007. It employs 251 to 500 people.
Where is Therapy Management based?
Therapy Management is headquartered in Plymouth, United States, in the North America region.
How does Therapy Management make money?
Three revenue lines are on record. Contract Therapy Services (Part A - Medicare Part A SNF) is the primary driver. The others are outpatient Therapy Services (Part B - Medicare Part B) and home Health Therapy Services.
Who are Therapy Management's main competitors?
Direct peers on record are Genesis Rehab Services, RehabCare (Encompass Health), Reliant Rehabilitation, HealthPRO Heritage, Symbria, Encore Rehabilitation, Synchrony Health, FOX Rehabilitation and Consonus Healthcare. ATI Physical Therapy is listed as a broad incumbent.
Does Therapy Management have an API?
No public API is recorded for Therapy Management.
What industry is Therapy Management in?
Therapy Management's product category is Contract Rehabilitation and Therapy Management Services. Its primary akta.pro industry code is HLADAJAB, Skilled Nursing Facility (SNF)-Based Rehab Units, with a secondary code of HLADAJAG, Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP). Its NAICS code is 62134 and its SIC code is 8093.