Epic Brewing
Epic Brewing Company is a Salt Lake City craft brewery founded in 2009, producing 50+ high-alcohol and barrel-aged beers for Utah consumers via its taproom, state liquor stores, and local wholesale distribution channels.
- Company typePrivate
- Founded2009
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Epic Brewing does
Epic Brewing Company is a craft brewery headquartered at 825 S. State Street in Salt Lake City, Utah, founded in 2009 by David Cole and others as the state's first brewery since prohibition to exclusively brew high-alcohol content beer (above Utah's 4% ABV regulatory threshold). The company produces a portfolio of 50+ unique beers spanning year-round flagships, seasonal releases, and limited-edition barrel-aged stouts. Core products include Big Bad Baptist Imperial Stout (an 11-12% ABV whiskey/bourbon barrel-aged stout with coffee and cacao nibs that earned a RateBeer 100-point score and "Best Beer in Utah" in 2015), Chasing Ghosts Double Hazy New England IPA (10% ABV), Los Locos Mexican-style Lager, Brainless Belgian Golden Ale and its fruit-infused variants (Peaches, Cherries, Raspberries, Passion) aged in French oak wine casks, and a broad range of IPAs, lagers, stouts, and sours. The production technology centers on small-batch brewing with a specialized barrel-aging program using whiskey/bourbon barrels, sake barrels, and French oak wine casks, with triple-filtered water and premium malts from US and European sources.
The business operates a hybrid direct-to-consumer and wholesale model. Revenue is generated through the on-site Salt Lake City taproom and bottle shop (open 7 days a week, featuring takeaway cold beer, 2oz tasters, and merchandise), wholesale distribution to Utah state liquor stores (required for high-ABV sales under state law), licensed distributors, restaurants, and bars throughout Utah, and e-commerce merchandise sales (apparel, glassware, accessories, gift cards in $25-$100 denominations). Pricing is unit-based across all channels, with merchandise ranging from $3.99 pint glasses to $50 hoodies and limited Big Bad Baptist Reserve releases produced in runs under 600 cases. The company has accumulated an extensive award portfolio across competitions including the Great American Beer Festival, European Beer Star, Australian International Beer Awards, and RateBeer/Beverage Testing Institute ratings, with the Brainless trademark registered as brand intellectual property.
Epic Brewing serves three primary segments: craft beer enthusiasts seeking barrel-aged stouts, Belgian ales, and experimental high-ABV styles; casual Utah craft beer drinkers looking for approachable session options; and licensed distributors/retailers seeking distinctive Utah craft offerings. In 2026, the company expanded its taproom with an elevated back bar, expanded indoor seating, outdoor patio, and bar-only exclusive brews alongside Epic cocktails, signaling investment in the on-premise experience. The company remains privately held with no disclosed external investors, operates exclusively within Utah, and has 51-100 employees with no evidence of geographic expansion outside the state.
Epic Brewing firmographics
Firmographics- Name
- Epic Brewing
- Legal name
- Epic Brewing Company
- Website
- https://epicbrewing.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Epic Brewing Company is a Salt Lake City craft brewery founded in 2009, producing 50+ high-alcohol and barrel-aged beers for Utah consumers via its taproom, state liquor stores, and local wholesale distribution channels.
- Ownership category
- akta.pro rank
Epic Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Epic Brewing is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Epic Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom and Bottle Shop Sales: On-site draft beer service and cold beer takeaway sales directly to consumers. Minors not allowed in taproom. Extended hours until 11PM on weekends.
- Packaged Beer Sales: Canned and bottled beer sold through state liquor stores, direct from brewery, and to licensed distributors/retailers. Beer packaged in 12oz cans, 22oz bottles (bombers), and 16oz cans.
- Merchandise Sales: Branded merchandise including t-shirts, hoodies, hats, glassware, tap handles, accessories, and home decor sold through on-site shop and e-commerce.
- Events and Private Bookings: Revenue from private taproom events, tours, and tastings. Food trucks and live music events generate additional engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hoodies and premium apparel |
| Unit Pricing | Pay-as-you-go | Standard apparel |
| Unit Pricing | Pay-as-you-go | Metal prints |
| Unit Pricing | Pay-as-you-go | Entry level merchandise |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Epic Brewing product offering
Product offeringCore offering
Epic Brewing Company is a craft brewery in Salt Lake City, Utah, that produces small-batch craft beers including barrel-aged imperial stouts, IPAs, Belgian ales, and lagers. The company operates a taproom and bottle shop at 825 S State Street for direct consumer sales, sells packaged beer through Utah state liquor stores and licensed distributors, and offers branded merchandise through its website and on-site shop.
Product overview
Epic Brewing Company is a craft brewery headquartered in Salt Lake City, Utah, that produces a diverse portfolio of high-alcohol craft beers, year-round classics, seasonal releases, and limited-edition barrel-aged stouts. Founded in 2009 as Utah's first brewery since prohibition to exclusively brew high-alcohol content beer, the company operates as a single unified brewery with an extensive beer lineup that includes flagship products like Big Bad Baptist Imperial Stout, Chasing Ghosts IPA, and Los Locos Mexican-style Lager, complemented by seasonal offerings such as Brainless Honeycomb, Munich Mayhem, and Horchata Cream Ale, limited small batch series featuring barrel-aged imperial stouts (Godfather, Lucha Libre, Macaron, Manhattan, Samurai, Solstice), and merchandise including apparel, glassware, and accessories sold through their taproom and website.
Differentiator
Problem solved
Functional benefit
Brands
- Big Bad Baptist: Barrel-aged Imperial Stout series aged in whiskey/bourbon barrels, infused with coffee and cocoa nibs. Multiple variants including Reserve, Baptist Series releases.
- Chasing Ghosts
- Brainless
- Son of a Baptist
- Escape to Colorado
- Peach Cream Ale
- Los Locos
- Tart N Juicy
- Citralush
- Pink Boots
Products and services
- Big Bad Baptist Imperial Stout
Companies that use Epic Brewing
Customer profileSegments3 records
Ideal customer profiles2 records
Epic Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Epic Brewing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Epic Brewing competitors and assessment
Company assessmentDirect peers
- Squatters Craft Beers: Salt Lake City-based craft brewery operating a brewpub and taproom; directly comparable as a Utah craft brewery serving the same Salt Lake City market with similar product breadth and on-premise experience.
- Uinta Brewing Company: Utah-founded craft brewery (Salt Lake City) producing a wide range of beers with broader multi-state distribution; comparable as a fellow Utah craft brewery with similar portfolio diversity and award-winning products.
- Wasatch Brewery: Park City/Salt Lake City-based craft brewery with strong Utah distribution and taproom presence; comparable as a fellow Utah craft brewery competing for the same local craft beer consumer base.
- Red Rock Brewing Company: Salt Lake City-based brewpub and craft brewery producing a diverse lineup of beer styles; comparable as a Utah craft brewery with a similar full-service brewpub/taproom model and award-winning portfolio.
Broad incumbents
- Stone Brewing Co. Large independent craft brewery with national distribution focused on IPAs and barrel-aged beers; comparable as a broader craft brewery incumbent competing for shelf space and consumer attention in the same high-ABV craft category.
- Sierra Nevada Brewing Co. Major craft brewery with national distribution and broad portfolio including barrel-aged and specialty series; comparable as a large craft incumbent whose barrel-aged and seasonal programs compete with Epic's premium offerings.
- Dogfish Head Craft Brewery: Established craft brewery known for high-ABV specialty and barrel-aged beers; comparable as a craft incumbent whose specialty/high-ABV positioning overlaps with Epic's high-alcohol beer focus.
- New Belgium Brewing: Major craft brewery with national distribution and a broad portfolio including sour and experimental series; comparable as a larger craft player whose specialty releases and sours overlap with Epic's Tart N Juicy and barrel-aged offerings.
Regional players
- Deschutes Brewery: Oregon-based craft brewery with regional distribution and a diverse portfolio including barrel-aged and seasonal offerings; comparable as a regional craft brewery of similar scale with overlapping product categories.
- Odell Brewing Company: Colorado-based independent craft brewery of similar size and product breadth, including barrel-aged and seasonal releases; comparable as a similarly scaled regional craft brewery facing the same multi-state distribution dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Epic Brewing social profiles
Digital presenceEpic Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epic Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Epic Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epic Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epic Brewing
What does Epic Brewing do?
Epic Brewing Company is a craft brewery in Salt Lake City, Utah, that produces small-batch craft beers including barrel-aged imperial stouts, IPAs, Belgian ales, and lagers. The company operates a taproom and bottle shop at 825 S State Street for direct consumer sales, sells packaged beer through Utah state liquor stores and licensed distributors, and offers branded merchandise through its website and on-site shop.
Is Epic Brewing a public or private company?
Epic Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Epic Brewing founded?
Epic Brewing was founded in 2009. It employs 51 to 100 people.
Where is Epic Brewing based?
Epic Brewing is headquartered in Salt Lake City, United States, in the North America region.
How does Epic Brewing make money?
Four revenue lines are on record. Taproom and Bottle Shop Sales are the primary driver. The others are packaged Beer Sales, merchandise Sales and events and Private Bookings.
Who are Epic Brewing's main competitors?
Direct peers on record are Squatters Craft Beers, Uinta Brewing Company, Wasatch Brewery and Red Rock Brewing Company. Broad incumbents are Stone Brewing Co., Sierra Nevada Brewing Co., Dogfish Head Craft Brewery and New Belgium Brewing. Regional players are Deschutes Brewery and Odell Brewing Company.
Does Epic Brewing have an API?
No public API is recorded for Epic Brewing.
What industry is Epic Brewing in?
Epic Brewing's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.