Squatters Craft Beer
Squatters Craft Beer is a heritage craft brewery founded in 1989 in Salt Lake City, Utah, operating jointly with sister brewery Wasatch under the Utah Brewers Cooperative and distributing craft beers to adult consumers across Utah.
- Company typePrivate
- Founded1989
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Squatters Craft Beer does
Squatters Craft Beer is a heritage American craft brewery founded in 1989 in Salt Lake City, Utah, operating alongside its sister brewery Wasatch Brewery (founded 1986 in Park City by Greg Schirf). The two breweries have been jointly operated since 2002 under the Utah Brewers Cooperative, sharing production and go-to-market infrastructure. Squatters' product portfolio centers on its 147 West IPA series — named after its founding Salt Lake City address — and a lineup of fan-favorite beers originally brewed in the 1990s, sold alongside Wasatch-branded beers.
The company's business model is a conventional regional craft brewing operation. Products are distributed through on-premise and off-premise retail channels across Utah, with consumer-facing point-of-sale discovery handled through an online Beer Finder tool. Brand awareness and consumer engagement are maintained via owned organic social channels on Instagram, Facebook, and Twitter. Pricing, channel economics, distributor relationships, and revenue figures are not publicly disclosed. The company is privately held with no external parent, no disclosed funding rounds, and no M&A activity in the available record.
Squatters serves adult craft beer consumers in Utah as a horizontal-segment consumer product, with no enterprise or B2B customers identified. Operations are confined to the Utah market, and there are no documented signals of geographic expansion, new product lines, leadership changes, or capital events in the input data. The company's competitive positioning rests on its status as one of Utah's two original microbreweries, giving it a multi-decade first-mover brand advantage in a state with historically restrictive alcohol regulations.
Squatters Craft Beer firmographics
Firmographics- Name
- Squatters Craft Beer
- Legal name
- Squatters Craft Beer
- Website
- https://squatters.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Squatters Craft Beer is a heritage craft brewery founded in 1989 in Salt Lake City, Utah, operating jointly with sister brewery Wasatch under the Utah Brewers Cooperative and distributing craft beers to adult consumers across Utah.
- Ownership category
- akta.pro rank
Squatters Craft Beer industry classification
Industry- Product category
- Craft Beer / Brewing
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Squatters Craft Beer is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squatters Craft Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
Squatters Craft Beer product offering
Product offeringCore offering
Squatters Craft Beers is a craft brewery that produces and sells craft beer under the Squatters brand, including the 147 West IPA series and other fan-favorite beers brewed since the 1990s. The brewery operates as part of the Utah Brewers Cooperative alongside its sister brewery Wasatch Brewery, distributing its products through retail locations throughout Utah.
Product overview
Squatters Craft Beer's product portfolio consists of craft beer brands offered through the Utah Brewers Cooperative. The company operates two core beer brands: Wasatch Beers (founded 1986, Utah's original craft brewery in Park City) and Squatters Craft Beers (founded 1989 in Salt Lake City). These sister-breweries merged in 2002 to form the Utah Brewers Cooperative. The product lineup includes the 147 West IPA series and various fan-favorite beers brewed since the 1990s.
Differentiator
Problem solved
Functional benefit
Products and services
- Squatters Craft Beers Craft beer brand founded in 1989 in Salt Lake City, featuring the 147 West IPA series named after the original location and fan-favorite beers brewed since the 1990s. Targeted at adult consumers in Utah seeking craft beer options.
- Wasatch Beers Original craft beer brand founded in 1986 in Park City, Utah's first craft brewery, which sparked the craft beer revolution in the state. Operates as a sister brewery to Squatters Craft Beers under the Utah Brewers Cooperative.
- 147 West IPA Series Signature IPA product line from Squatters Craft Beers, named after the brewery's founding Salt Lake City location. Targeted at craft beer enthusiasts seeking IPA offerings.
Companies that use Squatters Craft Beer
Customer profileSegments1 record
Ideal customer profiles1 record
Squatters Craft Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Squatters Craft Beer partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Squatters Craft Beer competitors and assessment
Company assessmentDirect peers
- Uinta Brewing Company: Uinta Brewing is a Salt Lake City-based craft brewery known for its Cutthroat pale ale and Crooked Line series, competing directly with Squatters in Utah grocery, on-premise, and distribution. It is comparable as a same-state, independent craft brewer of similar scale and product mix.
- Bohemian Brewing Company: Bohemian Brewing is a Utah-based craft brewery with a similar Salt Lake-area distribution footprint and brewpub-style product offering. It is comparable as a regional craft competitor pursuing the same Utah consumer base with similar product formats.
- Epic Brewing Company: Epic Brewing is a Salt Lake City-based craft brewery founded in 2008, competing head-to-head with Squatters for Utah taproom, on-premise, and retail shelf share. It is comparable as a similarly scaled, Utah-anchored craft beer manufacturer targeting the same craft beer consumer segment.
- Roosters Brewing Co. Roosters Brewing is a Utah-based craft brewery with a comparable Salt Lake-area footprint and brewpub-plus-distribution model. It is comparable as a same-state craft competitor targeting overlapping on-premise and retail accounts.
- Red Rock Brewing Company: Red Rock Brewing is a Salt Lake City-based craft brewery and brewpub operating a similar Utah-anchored model with on-premise service and packaged distribution. It competes for the same Salt Lake City craft beer consumer and on-premise accounts as Squatters.
- Wasatch Brewery: Wasatch Brewery is Squatters' sister brewery under the Utah Brewers Cooperative, operating from the same parent structure with overlapping Salt Lake City/Park City consumer base and shared distribution. It is the most directly comparable peer given its identical operating model, identical Utah-only geographic footprint, and joint brewery cooperative.
Broad incumbents
- Stone Brewing: Stone Brewing is a large, multi-region craft brewery with an IPA-led portfolio that overlaps with Squatters' 147 West IPA positioning. It is comparable as a broader craft incumbent whose brand strength and national distribution establish competitive pressure in the IPA category.
- Boulevard Brewing Company: Boulevard Brewing is a mid-to-large regional craft brewery (acquired by Duvel Moortgat) with a comparable size and product portfolio mix to Squatters/Utah Brewers Cooperative. It is comparable as a regional craft incumbent that has scaled beyond a single state and represents a plausible growth trajectory and acquirer archetype for Squatters.
- Sierra Nevada Brewing Co. Sierra Nevada is a large, nationally distributed craft brewery whose Pale Ale, IPA, and seasonal lines compete with Squatters on Utah grocery and on-premise shelves. It is comparable as a broader craft incumbent whose portfolio establishes the competitive baseline Squatters must outperform within its home market.
- New Belgium Brewing Company: New Belgium (owned by Kirin/Lion) is a nationally distributed craft brewery whose Fat Tire and Voodoo Ranger lines compete with Squatters across Utah retail accounts. It is comparable as a large craft incumbent whose scale, marketing, and distribution infrastructure set the competitive ceiling for regional peers like Squatters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Squatters Craft Beer social profiles
Digital presenceSquatters Craft Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squatters Craft Beer leadership team
Management profileNumber of profiles
Profiles1 record
Squatters Craft Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squatters Craft Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squatters Craft Beer
What does Squatters Craft Beer do?
Squatters Craft Beers is a craft brewery that produces and sells craft beer under the Squatters brand, including the 147 West IPA series and other fan-favorite beers brewed since the 1990s. The brewery operates as part of the Utah Brewers Cooperative alongside its sister brewery Wasatch Brewery, distributing its products through retail locations throughout Utah.
Is Squatters Craft Beer a public or private company?
Squatters Craft Beer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squatters Craft Beer founded?
Squatters Craft Beer was founded in 1989. It employs 11 to 50 people.
Where is Squatters Craft Beer based?
Squatters Craft Beer is headquartered in Salt Lake City, United States, in the North America region.
Who are Squatters Craft Beer's main competitors?
Direct peers on record are Uinta Brewing Company, Bohemian Brewing Company, Epic Brewing Company, Roosters Brewing Co., Red Rock Brewing Company and Wasatch Brewery. Broad incumbents are Stone Brewing, Boulevard Brewing Company, Sierra Nevada Brewing Co. and New Belgium Brewing Company.
Does Squatters Craft Beer have an API?
No public API is recorded for Squatters Craft Beer.
What industry is Squatters Craft Beer in?
Squatters Craft Beer's product category is Craft Beer / Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.