What Appnova does

Appnova is a London-headquartered creative digital agency founded in 2004 that designs, builds and markets digital experiences for luxury retail, fashion, jewellery and lifestyle brands ranging from startups to multinationals. Its service portfolio spans eCommerce website development, website design and build, UX/UI design, digital marketing (SEO/SEM and paid media), content creation, creative branding, digital strategy and iOS/Android app development, delivered across multi-platform technology stacks including Sitecore, Magento, Salesforce Commerce Cloud, Shopify, WordPress/WooCommerce, Drupal and Umbraco. The firm additionally productised a WooCommerce-specialised service line targeting smaller projects under £20k alongside its core enterprise engagements.

The agency's commercial model is professional services revenue from bespoke, project-based engagements with budgets ranging from £10,000 to over £100,000, sold through direct consultative sales via website lead capture and London/New York office-based account engagement. Named enterprise clients include LIXIL Americas (and related brands American Standard, GROHE, DXV, INAX), Dockers Europe, Joseph, Virtu, Studio Indigo, Thaden, Bodilson, Roobba, IIUVO and the UK-ASEAN Business Council — recurring references to Dockers Europe and the UK-ASEAN Business Council suggest multi-year retainer relationships.

Operating geographies cover the United Kingdom and the United States, supported by a 11-50 headcount band and two physical offices (125 Kingsway, London WC2B 6NH and 33 Irving Pl, New York NY 10003). The company is privately held as Appnova Ltd., with no disclosed funding rounds, M&A activity, parent company, or executive leadership changes in the source material. Recent strategic emphasis has shifted toward publishing thought leadership on AI-driven personalisation for luxury commerce, treating ML-based recommendation, predictive analytics and behaviour-triggered orchestration as a consultative capability layered over the agency's existing implementation work.

Name

Appnova

Legal name

Appnova Ltd.

Website

https://appnova.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Appnova is a London-headquartered, privately held creative digital agency founded in 2004 that designs and builds eCommerce, brand, UX/UI and digital marketing experiences for luxury retail, fashion, jewellery and lifestyle brands, with a secondary office in New York.

Ownership category

akta.pro rank

Product category

Creative Digital Agency Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative digital agency
• ECommerce development services
• Luxury brand web design
• UX/UI design services
• Digital marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services including eCommerce website development, design & UX, branding, digital marketing, content creation, strategy, and app development. Revenue is generated through custom project engagements with budgets ranging from £10,000 to £100,000+. Services are tailored to each client's specific needs, with pricing based on project scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Appnova is a London-based creative digital agency that designs, develops, and delivers bespoke eCommerce websites, brand websites, UX/UI experiences, digital marketing campaigns, content, branding, strategy, and mobile apps for luxury retail, fashion, jewellery, and lifestyle brands. It implements on major platforms including Sitecore, Magento, Salesforce Commerce Cloud, Shopify, WordPress/WooCommerce, Drupal, and Umbraco, with budgets typically ranging from £10,000 to £100,000+.

Product overview

Appnova is a London-based creative digital agency offering an integrated suite of services spanning eCommerce development, website design, UX/UI, digital marketing, content creation, creative branding, strategy, and app development. The agency specialises in luxury retail, fashion, jewellery, and lifestyle brands. Core offerings include Shopify, Magento, Sitecore, Salesforce Commerce Cloud, WordPress/WooCommerce, Drupal, and Umbraco platform implementations. WooCommerce services specifically include design, development, plugin and theme development, third-party integrations, migration, and maintenance and support. The agency also publishes thought leadership content on AI-driven personalisation for luxury commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Website Development Services Full-service eCommerce development delivering bespoke digital experiences for luxury fashion, beauty, and lifestyle brands, combining tailored UX/UI design with platform implementation.
• Website Design & Development Custom website design and development services creating high-conversion websites with seamless customer journeys from browsing to purchase.
• Design & UX Services User experience and interface design services focused on creating intuitive, visually cohesive digital experiences across devices and platforms.
• Digital Marketing Services Comprehensive digital marketing including SEO, SEM, social media campaigns, and paid media management for luxury and lifestyle brands.
• Content Services Content strategy and creation including website content, newsletters, and marketing copy designed to drive engagement and conversion while enforcing brand DNA.
• Creative & Brand Design Services Brand identity development and creative design services including logo design, visual identity systems, and brand guidelines for luxury retailers, fashion, jewellery, and lifestyle brands.
• Strategy Services Digital strategy consulting helping brands define their digital roadmap, user journeys, and overall digital ecosystem approach.
• Apps Design & Development Mobile application design and development services for iOS and Android platforms, creating app experiences aligned with brand identity.
• WooCommerce Design & Development Specialised WooCommerce eCommerce store development including design, plugin development, theme development, third-party integrations, migration, and ongoing maintenance and support for WordPress-based online stores.

Quantifiable outcome

• Substantial increase in revenue for LIXIL Americas through holistic e-commerce approach
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kin+Carta: Commerce-focused digital agency operating a strategy-design-engineering model across multiple eCommerce platforms, directly comparable to Appnova's integrated service suite.
• House of Kaizen: London-based digital agency specialising in luxury, fashion and beauty eCommerce build and growth — most direct vertical competitor to Appnova in the UK market.
• Dept Agency: Global integrated creative & digital agency with strong commerce/eCommerce practice; competes head-to-head with Appnova for enterprise luxury and lifestyle brand engagements.
• AnalogFolk: London-headquartered creative digital agency with deep luxury, fashion and lifestyle credentials — same vertical specialisation, same city, similar project economics to Appnova.
• Wagstaffs: UK creative and digital agency serving fashion, lifestyle and retail brands with design, web and eCommerce services, mirroring Appnova's full-service positioning.

Broad incumbents

• R/GA: Global digital agency with strong luxury and consumer brand portfolio; offers overlapping commerce, design and brand storytelling capabilities but at significantly larger scale.
• Accenture Song (formerly Karmarama): Global creative commerce arm of Accenture; competes for the same enterprise luxury eCommerce transformation mandates as Appnova but with vastly deeper consulting and technology resources.
• MediaMonks (S4 Capital): Global digital content and commerce agency delivering end-to-end experience work for luxury and lifestyle brands — overlapping capability set, materially larger footprint.
• WPP / VMLY&R Commerce: World's largest advertising holding company; its commerce and brand experience agencies compete for premium luxury clients with broader media and data capabilities than Appnova.

Emerging players

• Diff Blue Agency: Boutique digital commerce agency focused on luxury and premium lifestyle eCommerce builds, often on Shopify and Salesforce Commerce Cloud — partial overlap with Appnova's platform practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/appnova
• Facebookfacebook.com/appnova
• LinkedInlinkedin.com/company/appnova-limited
• Instagraminstagram.com/appnova

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appnova