SupportSquare
SupportSquare NV is a Belgian SaaS company that sells the Passerelle Suite — an XR-enabled platform providing digital work instructions, remote visual assistance, and VR-based training to enterprise and government clients in manufacturing, construction, logistics, and vocational education.
- Company typePrivate
- Founded2018
- HeadquartersGhent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SupportSquare does
SupportSquare NV is a Belgian private SaaS company, founded in 2018 and headquartered in Ghent, that sells an XR-enabled workforce support platform branded Passerelle. The platform is structured as four integrated modules on a single subscription: Passerelle Guide (CAD-mapped step-by-step digital work instructions rendered across AR, VR, tablets, phones, and desktops), Passerelle Coach (real-time remote visual assistance with live annotations, intelligent routing, QR-code workflows, and smart-glasses integration), Passerelle Teach (VR-based immersive training with digital-twin environments and gamified hazard identification), and the Passerelle XR Platform (centralised administration of organisations, users, devices, subscriptions, content, and analytics). The underlying technology combines a multi-tenant cloud SaaS backbone with native clients for iOS, Android, Windows, Meta Quest, Pico Neo, and the Iristick.H1 / Z1 industrial smart glasses.
The company sells exclusively to enterprise and industrial buyers (industrial manufacturing, construction, logistics, postal services, education, and government) via direct field sales, supported by a self-serve 30-day free trial of Passerelle Coach and publicly downloadable mobile and desktop apps. Pricing is quote-based on either a site license (single entity, one location) or enterprise license (group-wide / multi-affiliate), billed monthly or annually in advance, with overage minutes invoiced separately at a per-minute rate; subscription fees are denominated in EUR and exclude VAT. Revenue is generated from recurring SaaS subscriptions and adjacent professional services (onboarding, hardware integration, hands-on training, custom XR app deployment). Named customers include Atlas Copco, JBT, GEA, Baxter, TVH, Vyncke, Bpost, Decathlon, Besix, TGW, Proximus, Vandewiele, De Vlaamse Waterweg, and educational institutions including Thomas More and RTC Oost-Vlaanderen. SupportSquare holds ISO 27001:2022 certification for its Information Security Management System and was founded with no disclosed external institutional funding.
SupportSquare firmographics
Firmographics- Name
- SupportSquare
- Legal name
- SupportSquare NV
- Website
- https://supportsquare.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SupportSquare NV is a Belgian SaaS company that sells the Passerelle Suite — an XR-enabled platform providing digital work instructions, remote visual assistance, and VR-based training to enterprise and government clients in manufacturing, construction, logistics, and vocational education.
- Ownership category
- akta.pro rank
SupportSquare industry classification
Industry- Product category
- Extended Reality (XR) Workforce Enablement Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industry
- Cross-Platform Porting, Compatibility & Device Abstraction Middleware (MPAFAFAI)
Keywords
Where SupportSquare is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
SupportSquare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Passerelle Suite): SaaS Subscription (Passerelle Suite) — Primary revenue stream. Customers pay subscription fees (monthly or annual) in advance for access to the Passerelle platform. Licenses are either site licenses (one entity, one location) or enterprise licenses (group-wide). Extra usage minutes beyond the subscription cap are billed separately monthly. Unlimited users per tenant; license key managed subscription scope.
- Professional Services (Onboarding, Training, Custom App Deployment): SupportSquare offers paid professional services including initial assessment and roadmap design, technical installation and hardware integration, hands-on training, and custom XR app deployment and configuration. These services support the SaaS subscription and are sold as add-on consulting engagements to enterprise clients undergoing digital transformation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Site License — single entity, single location subscription |
| Subscription | Annual | Enterprise License — group-wide or multi-affiliate subscription |
| Freemium | Pay-as-you-go | 30-Day Free Trial — no credit card required |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
SupportSquare product offering
Product offeringCore offering
SupportSquare develops and sells Passerelle, an XR-enabled SaaS platform that delivers workforce support through three core modules: Passerelle Guide (step-by-step digital work instructions on wearables), Passerelle Coach (remote visual assistance via live video and annotations), and Passerelle Teach (immersive VR training environments). The platform is administered through Passerelle XR Platform and runs on browsers, native mobile apps (iOS, Android), Windows desktop, Meta Quest, and Pico Neo XR headsets, with integrations for Iristick smart glasses.
Product overview
SupportSquare offers Passerelle, an XR-enabled SaaS platform comprising three core product modules: Guide for step-by-step work instructions on wearables, Coach for remote visual assistance via live video, and Teach for immersive VR training. The platform includes a centralized XR Platform for administration, XR Instructor for lesson management, Passerelle Player for trainee access, and MR Editor for mixed reality content creation. Professional services provide onboarding, configuration, training, and ongoing support. The products integrate with Iristick smart glasses and support Meta Quest and Pico Neo XR devices.
Differentiator
Problem solved
Functional benefit
Brands
- Passerelle Coach: Remote visual assistance solution enabling experts to guide on-site technicians through smart glasses, tablets, or smartphones with real-time annotations and video communication.
- Passerelle Teach
- Passerelle Guide
- Passerelle XR Platform
Products and services
- Passerelle Guide Digital work-instruction software that turns 3D CAD assemblies into step-by-step procedures with multi-angle 3D visualization, AR overlays, and operator performance analytics for production-floor operators, maintenance teams, and training staff at manufacturing and assembly companies.
- Passerelle Coach Remote visual assistance software that connects on-site technicians with remote experts through live video, real-time annotations, screen sharing, and QR-code-triggered workflows across smartphones, tablets, and smart glasses, targeted at field service and industrial support teams.
- Passerelle Teach Immersive VR training software providing realistic virtual environments, gamified safety exercises, and digital twin simulations of client sites for workforce training in construction, logistics, manufacturing, and vocational education.
- Passerelle XR Platform Cloud-based administration and analytics console for managing users, devices, subscriptions, content, and insights across the entire Passerelle XR deployment at enterprise customers.
- SupportSquare Professional Services Paid consulting and implementation services covering assessment, platform setup, hardware integration, training, custom XR application deployment, and ongoing support for enterprise customers deploying the Passerelle Suite.
Quantifiable outcome
- Reduced need for costly on-site expert visits through real-time remote visual assistance
- +3 more outcomes
Companies that use SupportSquare
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
SupportSquare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature10 records
SupportSquare partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and notable.
- IristickcoreSupportSquare and Iristick formed a partnership to provide comprehensive remote assistance solutions on Iristick industrial smart glasses (Iristick.H1, Iristick.Z1). The Passerelle Coach (Passerelle Remote Support) application leverages Iristick smart glasses features including optical zoom lens, hands-free communication, voice commands, full-shift battery, and unrestricted field of view. The combination enables real-time expert guidance with AR annotations on smart glasses. SupportSquare has integrated the Iristick SDK v2.x into Passerelle Coach for Android. Johan De Geyter (CEO Iristick) and Ben Mahy (Managing Director SupportSquare) publicly announced the partnership in October 2019.
- JBT Corporation (JBT)coreJBT Corporation adopted Passerelle Remote Support (now Passerelle Coach) as part of its 'Customer First' corporate value to provide remote assistance to its customers. JBT was formally welcomed into the Passerelle Coach community in February 2021. The partnership enables JBT field technicians to connect with remote experts using the Passerelle platform.
- AgidensnotableAgidens was the lead integrator for the AWATAR (Automated Waterway Transport with Augmented Reality) virtual operation simulator project commissioned by De Vlaamse Waterweg. SupportSquare served as the VR partner in the project, contributing immersive VR training environments for remote operation of moving engineering works from three control centers.
- INTERGO | International Centre for Safety, Ergonomics & Human FactorsnotableINTERGO collaborated with SupportSquare and Agidens as a specialist human factors and safety partner in the AWATAR project for De Vlaamse Waterweg. INTERGO contributed expertise in safety, ergonomics, and human factors for the VR-based operation simulator.
- ConstructivnotableConstructiv commissioned SupportSquare to design four distinct VR safety modules to enhance their safety courses and increase awareness of hazards on construction sites. The modules (Fall Hazard, Fire Hazard, Site from Hell, Load Securing & Shifting) were developed in close collaboration with educators and safety specialists and are being implemented in numerous schools and businesses across Flanders.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SupportSquare competitors and assessment
Company assessmentBroad incumbents
- PTC (Vuforia): PTC's Vuforia AR platform powers industrial AR work instructions and remote assistance for manufacturers — the most established direct competitor to Passerelle Guide and Coach in the enterprise CAD-to-AR workflow category.
- TeamViewer (Frontline / Viso): TeamViewer's Frontline (formerly Ubimax) is an enterprise AR workflow suite covering remote assistance, guided work instructions, and picking — directly overlapping Passerelle Coach and Guide but bundled into a much larger remote-access platform with global reach.
- Microsoft Dynamics 365 Guides / Remote Assist: Microsoft's Dynamics 365 Guides and Remote Assist deliver AR work instructions and remote expert collaboration on HoloLens — a direct competitor to Passerelle Guide and Coach with deep enterprise integration and a much larger sales motion.
Direct peers
- RE'FLEKT: RE'FLEKT provides an enterprise AR platform for remote assistance, work instructions, and training — closely aligned with SupportSquare's Passerelle Coach and Guide offerings for industrial clients.
- Help Lightning: Help Lightning provides merged-reality remote assistance for field service and manufacturing — a direct competitor to Passerelle Coach's live-annotation remote-expert use case.
- Scope AR: Scope AR's WorkLink and Remote AR provide CAD-based AR work instructions and live remote assistance for industrial customers — a direct competitor to Passerelle Guide and Coach with a similar mid-market enterprise focus.
- Strivr: Strivr is an enterprise VR training platform focused on immersive learning for frontline workers — directly comparable to SupportSquare's Passerelle Teach module in industrial workforce training.
- Arvizio: Arvizio delivers enterprise XR solutions for guided work instructions, training, and 3D visualization — overlapping with Passerelle Guide and Teach in the industrial-training workflow category.
- Librestream (Onsight): Librestream's Onsight platform enables remote visual assistance on smart glasses and mobile devices for field service teams — directly comparable to Passerelle Coach's smart-glasses-based remote expert workflow.
Emerging players
- Interplay Learning: Interplay Learning provides VR-based training for skilled trades and technical vocations — adjacent to Passerelle Teach's vocational and construction safety training deployments (e.g., Constructiv, RTC Oost-Vlaanderen).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SupportSquare social profiles
Digital presenceSupportSquare compliance and trust
Trust signalCompliance1 record
SupportSquare financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupportSquare leadership team
Management profileNumber of profiles
Profiles1 record
SupportSquare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupportSquare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupportSquare
What does SupportSquare do?
SupportSquare develops and sells Passerelle, an XR-enabled SaaS platform that delivers workforce support through three core modules: Passerelle Guide (step-by-step digital work instructions on wearables), Passerelle Coach (remote visual assistance via live video and annotations), and Passerelle Teach (immersive VR training environments). The platform is administered through Passerelle XR Platform and runs on browsers, native mobile apps (iOS, Android), Windows desktop, Meta Quest, and Pico Neo XR headsets, with integrations for Iristick smart glasses.
Is SupportSquare a public or private company?
SupportSquare is a private company. It is classified as unknown and is currently operating.
When was SupportSquare founded?
SupportSquare was founded in 2018. It employs 11 to 50 people.
Where is SupportSquare based?
SupportSquare is headquartered in Ghent, Belgium, in the Europe region.
How does SupportSquare make money?
Two revenue lines are on record. SaaS Subscription (Passerelle Suite) is the primary driver. The others are professional Services (Onboarding, Training, Custom App Deployment).
Who are SupportSquare's main competitors?
Broad incumbents on record are PTC (Vuforia), TeamViewer (Frontline / Viso) and Microsoft Dynamics 365 Guides / Remote Assist. Direct peers are RE'FLEKT, Help Lightning, Scope AR, Strivr, Arvizio and Librestream (Onsight). Interplay Learning is listed as an emerging player.
Does SupportSquare have an API?
Yes. Passerelle Coach offers a REST API enabling developers to programmatically interact with the platform. Available API capabilities include: Webhook integration for missed call notifications, API endpoint to end active calls, API endpoint to add participants with presenter option, and API to execute actions including toggle camera/microphone/flashlight/freeze and zoom in/out controls. Developer documentation is at passerelle-coach-documentation.supportsquare.io/5.2.
What industry is SupportSquare in?
SupportSquare's product category is Extended Reality (XR) Workforce Enablement Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of MPAFAFAI, Cross-Platform Porting, Compatibility & Device Abstraction Middleware. Its NAICS code is 54151 and its SIC code is 7371.