Women's World
Woman's World is a women's lifestyle media brand targeting women 40+, publishing a flagship print and digital magazine on wellness, beauty, entertainment, and aging, supplemented by segmented newsletters, puzzles, online courses, and e-commerce, operated under McClatchy Media Network.
- Company typePrivate
- Founded-
- HeadquartersEnglewood Cliffs, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Women's World does
Woman's World is a women's lifestyle media brand operating a print and digital magazine targeted at women aged 40 and over, with editorial coverage spanning wellness, beauty, weight loss, entertainment, aging, life, and food. The publication is wholly owned and operated within the McClatchy Media Network, an American media conglomerate, and is structured as a digital-first self-serve product with optional print subscription. The product portfolio centers on the flagship Woman's World Magazine and Digital Edition, supplemented by four segmented email newsletters (Daily, Sweepstakes, Horoscope, Recipes), interactive games (Crosswords, Puzzles, Word Search), and a midlife wellness companion product called Woman's World Answers. Adjacent product lines include structured online learning modules in fitness, finance, and cooking, plus a dedicated e-commerce storefront at shop.womansworld.com.
The underlying technology is a standard content publishing platform — a content management system powering womansworld.com, a digital edition delivery platform at eedition.womansworld.com, an email marketing system managing the four newsletter products, and e-commerce integration supporting product recommendations and affiliate links to third-party retailers including Amazon and QVC. No proprietary technology, AI/ML capabilities, APIs, or mobile applications are disclosed. Editorial and production operations are led by an in-house team of approximately 25 named staff covering editor-in-chief, digital director, executive editors, content directors by vertical (food, entertainment, health, features), social media, design, photo, and writer roles.
The business model combines three revenue streams: recurring subscriptions for digital and print access (self-serve, monthly billing cadence implied), affiliate and referral commissions from product recommendations and shopping links embedded in editorial content, and display advertising and sponsored content on owned digital properties. Distribution and customer acquisition are product-led and community-led — free content and newsletter sign-ups drive top-of-funnel traffic, which is then converted to paid digital subscriptions, with retention reinforced through social media communities on Facebook, Instagram, Pinterest, and YouTube. Geographic focus is the United States, with the digital properties accessible globally. The publication has no disclosed partnerships, awards, patents, regulatory actions, M&A activity, funding rounds, or independent leadership changes in the source data.
Women's World firmographics
Firmographics- Name
- Women's World
- Legal name
- Woman's World
- Website
- https://womansworld.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woman's World is a women's lifestyle media brand targeting women 40+, publishing a flagship print and digital magazine on wellness, beauty, entertainment, and aging, supplemented by segmented newsletters, puzzles, online courses, and e-commerce, operated under McClatchy Media Network.
- Ownership category
- akta.pro rank
Women's World industry classification
Industry- Product category
- Women's Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Women's World is headquartered
LocationHeadquarters
- HQ city
- Englewood Cliffs
- HQ country
- United States
- HQ region
- North America
Markets served
Women's World business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Subscription Revenue: Paid digital and print subscriptions for magazine content access, including digital editions and premium newsletter offerings
- Affiliate/Referral Revenue: Commission-based revenue from product recommendations and shopping links to retailers including Amazon, QVC, and various consumer brands featured in shopping articles
- Advertising Revenue: Display advertising and sponsored content opportunities on the website and digital properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Edition Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Women's World product offering
Product offeringCore offering
Woman's World is a women's lifestyle media brand that publishes a flagship print and digital magazine along with a digital edition, multiple specialized email newsletters, online puzzles and games, online learning modules in fitness/finance/cooking, and an e-commerce shop. Content spans wellness, beauty, weight loss, entertainment, aging, food, relationships, and lifestyle topics targeting women over 40.
Product overview
Woman's World is a women's lifestyle media brand primarily publishing content through its flagship print and digital magazine. The product portfolio centers on the core Woman's World Magazine publication, supplemented by the Digital Edition for online access. Content delivery includes multiple specialized email newsletters (Daily, Sweepstakes, Horoscope, and Recipes), as well as interactive entertainment through Crosswords, Puzzles, and Word Search games. The brand also offers Woman's World Answers as a midlife wellness companion, along with Online Learning, Online Fitness, Online Finance, and Online Cooking educational modules. A Shop section provides e-commerce content featuring recommended products and deals. All content focuses on wellness, beauty, weight loss, entertainment, aging, food, and lifestyle topics for women over 40.
Differentiator
Problem solved
Functional benefit
Products and services
- Woman's World Magazine The flagship print and digital publication offering wellness, beauty, weight loss, entertainment, and lifestyle content tailored for women over 40, available via subscription.
- Digital Edition Electronic version of the Woman's World magazine accessible through eedition.womansworld.com for digital subscribers.
- Woman's World Daily Newsletter Daily email newsletter delivering trending stories, wellness tips, and lifestyle content to subscribers.
- Woman's World Sweepstakes Newsletter Specialized newsletter featuring sweepstakes, contests, and giveaway opportunities for subscribers.
- Woman's World Horoscope Newsletter Weekly horoscope forecasts and zodiac-related content delivered via email to subscribers.
- Woman's World Recipes Newsletter Email newsletter featuring food recipes, cooking tips, and culinary content for subscribers.
- Puzzles Online puzzle games including crosswords, word searches, and themed puzzles available on the website for entertainment and cognitive engagement.
- Woman's World Answers Midlife wellness companion providing health and wellness Q&A content for women.
- Online Learning Educational online courses covering various lifestyle topics available to subscribers, including fitness, finance, and cooking modules.
- Online Fitness Fitness-related online learning content and workout programs for subscribers.
- Online Finance Financial education and money management content available through online courses.
- Online Cooking Culinary instruction and cooking tutorials available through online learning modules.
- Shop E-commerce section featuring recommended products, deals, and shopping content for readers, including affiliate links to external retailers.
Companies that use Women's World
Customer profileSegments1 record
Ideal customer profiles1 record
Women's World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Women's World partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Women's World competitors and assessment
Company assessmentDirect peers
- Shape: Shape is a women's fitness, wellness, and lifestyle magazine and digital publication. It overlaps with Woman's World in wellness, weight loss, and healthy living content for a female audience, though skewing slightly younger and more fitness-focused.
- Woman's Day: Woman's Day is a long-established women's lifestyle magazine covering health, food, relationships, and home content aimed at a similar female audience. It competes directly with Woman's World for the same reader attention and subscription dollars.
- First for Women: First for Women is a women's lifestyle magazine and digital publication targeting a similar midlife female demographic with wellness, recipes, and feel-good content. It is the closest direct competitor to Woman's World in editorial positioning and audience.
- AARP The Magazine: AARP The Magazine is the largest-circulation magazine in the US, targeting adults 50+ with wellness, money, and lifestyle content. It is the most direct competitor for the older segment of Woman's World's 40+ audience.
- Prevention: Prevention is a wellness-focused women's health magazine and website covering fitness, nutrition, and healthy aging. It is directly comparable in the midlife women's wellness content vertical that Woman's World occupies.
- Good Housekeeping: Good Housekeeping is a Hearst-published women's lifestyle brand covering health, wellness, food, and home. It serves a similar female demographic and competes in adjacent lifestyle verticals with comparable subscription and advertising models.
- Oprah Daily (O, The Oprah Magazine): Oprah Daily is the digital evolution of O, The Oprah Magazine, covering wellness, relationships, and lifestyle content for women. It targets a similar midlife+ female audience and competes in adjacent verticals.
- Health Magazine: Health Magazine covers women's health, wellness, and lifestyle topics. It competes with Woman's World specifically in the health and wellness editorial vertical targeting female readers.
Emerging players
- Well+Good: Well+Good is a digital-native wellness publisher targeting millennial and Gen X women with health, fitness, and lifestyle content. It is an emerging competitor in the same wellness content category that Woman's World serves.
Others
- Daily Mail / MailOnline (US Lifestyle vertical): Daily Mail's US lifestyle vertical is a large-scale digital publisher covering celebrity, health, and lifestyle news that competes for the same female reader attention and advertising dollars as Woman's World. It is a broader incumbent rather than a direct niche peer.
Market position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Women's World social profiles
Digital presenceWomen's World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women's World leadership team
Management profileNumber of profiles
Profiles16 records
Women's World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women's World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women's World
What does Women's World do?
Woman's World is a women's lifestyle media brand that publishes a flagship print and digital magazine along with a digital edition, multiple specialized email newsletters, online puzzles and games, online learning modules in fitness/finance/cooking, and an e-commerce shop. Content spans wellness, beauty, weight loss, entertainment, aging, food, relationships, and lifestyle topics targeting women over 40.
Is Women's World a public or private company?
Women's World is a private company. It is classified as corporate owned and is currently operating.
When was Women's World founded?
Women's World was founded in -1. It employs 11 to 50 people.
Where is Women's World based?
Women's World is headquartered in Englewood Cliffs, United States, in the North America region.
How does Women's World make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are affiliate/Referral Revenue and advertising Revenue.
Who are Women's World's main competitors?
Direct peers on record are Shape, Woman's Day, First for Women, AARP The Magazine, Prevention, Good Housekeeping, Oprah Daily (O, The Oprah Magazine) and Health Magazine. Well+Good is listed as an emerging player. Daily Mail / MailOnline (US Lifestyle vertical) is listed as an others.
Does Women's World have an API?
No public API is recorded for Women's World.
What industry is Women's World in?
Women's World's product category is Women's Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.