Elexa

What Elexa does

Elexa Consumer Products, Inc. is a privately held, vertically integrated engineering firm founded in 1993 and headquartered in Bannockburn, Illinois. The company designs, manufactures, and markets consumer products globally under three sub-brands — Guardian (water-leak detection and automatic shut-off systems), Dome (Z-Wave and WiFi home-automation sensors including door/window, leak, motion, and plug-in switch devices), and Level Mount (DIY TV and display mounts with integrated bubble levels). Manufacturing is controlled end-to-end through wholly owned factories in mainland China, overseen by the Hong Kong-based subsidiary Elexa Far East Ltd., which provides the cost and supply-chain leverage that supports competitive pricing across retail and B2B channels.

The company monetizes through three revenue streams: hardware product sales across all three brands, B2B component manufacturing for Fortune 500 OEMs including Google, Apple, Honeywell, Nintendo, and Bosch, and auto-renewing subscription services tied to connected Guardian and Dome products. Go-to-market combines omni-channel retail distribution (Home Depot, Amazon, Best Buy, Walmart, Costco, Menards, Ace Hardware, True Value's 4,000+ independent stores, plus online marketplaces) with B2B dealer networks (ADI, Ferguson, Worthington, Orgill, Do It Best), Canadian distribution through Simply Controlled, an emerging insurance channel via the Berkshire Hathaway GUARD pilot, and integrations into smart-home platforms such as Clare Controls' ClareHome.

The customer base spans homeowners seeking DIY smart-home and water-damage-prevention products, professional smart-home integrators, property-insurance carriers seeking loss-prevention tools, and Fortune 500 OEMs sourcing high-tech electrical components. Elexa is led by CEO Larry Beger and CTO Matt Cwiokowski, with a management team of approximately 11–50 employees and no disclosed external institutional capital.

Name

Elexa

Legal name

Elexa Consumer Products, Inc.

Website

https://www.elexausa.com/

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Elexa Consumer Products designs, manufactures, and markets consumer products through three sub-brands — Guardian water leak prevention, Dome Z-Wave automation sensors, and Level Mount TV mounts — serving homeowners, integrators, insurers, and Fortune 500 OEMs.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

Keywords

• Water leak prevention
• Z-Wave home automation
• TV mounting hardware
• Consumer electronics manufacturing
• Smart home sensors

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of physical consumer products including Guardian leak prevention systems, Dome home automation sensors (motion, door/window, water leak), and Level Mount TV mounts. One-time hardware purchase model with optional accessories.
2. Subscription Services: Auto-renewing paid subscription services for Guardian and other connected products. Paid subscriptions automatically extend for successive renewal periods at the then-current non-promotional rate. Includes prorated refund policy for annual subscriptions.
3. B2B Component Manufacturing: Design and manufacture of high-tech electrical components for Fortune 500 companies including Google, Apple, Honeywell, Nintendo, and Bosch.

Go-to-market motion2 records

Distribution channels11 records

Marketing channels4 records

Core offering

Elexa designs, engineers, and manufactures consumer hardware products across three brands: Guardian by Elexa (DIY water leak detection with automatic shut-off), Dome Home Automation (Z-Wave wireless sensors and plug-in switches for smart home security), and Level Mount (DIY TV mounts with integrated bubble levels). The company also manufactures high-tech electrical components supplied to Fortune 500 OEMs including Google, Apple, Honeywell, Nintendo, and Bosch, and operates vertically integrated factories in Asia via its Hong Kong subsidiary Elexa Far East Ltd.

Product overview

Elexa Consumer Products, Inc. is an engineering firm that designs, manufactures, and markets consumer products globally through multiple sub-brands. The company operates three distinct product lines: (1) Guardian by Elexa — a water leak detection and automatic shut-off system preventing water damage; (2) Dome Home Automation — Z-Wave and WiFi wireless products including door/window sensors, water leak detectors, motion sensors, and smart plugs; and (3) Level Mount — DIY TV mounts with built-in bubble levels. Elexa maintains vertically integrated factories controlling all aspects of design, engineering, manufacturing, and marketing, with a subsidiary in Hong Kong overseeing Asian operations.

Differentiator

Problem solved

Functional benefit

Brands

• Guardian: Leak detection and prevention system with valve controller that detects leaks and shuts off water automatically to prevent water damage. Brand mission is to prevent water damage.
• Dome
• Level Mount

Products and services

• Guardian by Elexa (Leak Prevention System) System of Leak Detectors and a Valve Controller that work together to detect leaks and shut off the water main automatically to prevent water damage. Installs without tools and without pipe cutting, operates standalone without requiring internet connectivity, and protects homes even when network or internet service is unavailable. Brand mission is to prevent water damage, addressing a market where more than 14,000 water damage claims are filed daily in the USA.
• Guardian Leak Prevention System Plus (GVD3 Valve Controller Kit) Standalone Valve Controller kit that connects to the existing water main and communicates with Leak Detectors throughout the home to automatically shut off water at the first sign of a leak, flood, or earthquake. Designed as a tool-free, no-pipe-cutting DIY upgrade for homeowners and integrators.
• Dome Home Automation (Z-Wave Smart Home Devices) Line of affordable Z-Wave (and select WiFi) wireless home security and automation products including Door/Window Sensor Pro, Door/Window Sensor, Leak Sensor, Motion Detector, On/Off Plug-in Switch, and Siren. Designed for easy DIY installation, interoperability with standard Z-Wave hubs, and 2+ year battery life enabled by low-power Adesto DataFlash memory with over-the-air firmware update support. Includes Homeowner-Targeted Z-Wave SKUs at domeha.com plus integration with the ClareHome platform via ClareVue Gen 2.
• Level Mount (DIY TV and Display Mounts) DIY TV and display mounting products featuring a built-in bubble level, adapter plates, extension arms, and all required installation hardware. Offered with an industry-leading Limited Lifetime Warranty on non-motorized mounts and a One Year Limited Warranty on motorized mounts. Designed for simple DIY installation with accurate alignment.

Quantifiable outcome

• Guardian Leak Prevention System installs in under 5 minutes with no tools required
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Clare ControlscoreTechnology or Integration · 1 November 2018Integration partnership where Dome Z-Wave products (Door/Window Sensor Pro, Door/Window Sensor, Leak Sensor, Motion Detector, On/Off Plug-in Switch) were selected, tested and included in ClareVue Gen 2 lighting product lineup for ClareHome smart home installations.
• Berkshire Hathaway GUARD Insurance CompaniescoreGTM or Marketing Partner · 4 May 2018Pilot program partnership launching in three states where Guardian Leak Prevention System is promoted to residential policyholders as a smart leak detection and prevention solution. Insurance company offering discounts to homeowners who purchase Guardian, aiming to reduce water damage claims.
• Simply ControlledcoreChannel Partner/ Reseller/ Distributor · 1 May 2018Canadian Master Distributor for Guardian Leak Prevention System. Headquartered in Calgary, Alberta, Simply Controlled is a manufacturers representative and distribution company specializing in consumer and custom electronics including audio/video, security, lighting and automation technologies.
• The True Value CompanycoreChannel Partner/ Reseller/ Distributor · 10 February 2018American retailer-owned hardware cooperative with over 4,000 independent retail locations worldwide. Guardian Leak Prevention System featured at True Value Spring & Rental Reunion event. True Value CEO John Hartmann endorsed Guardian as 'world class product' and 'bar for leak alert and damage prevention.'

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Resideo Technologies: Resideo (spun off from Honeywell) is a direct competitor in smart home water leak detection and shut-off valves, with broader professional installer channels. Highly comparable to Elexa's Guardian business in product, customer, and use case.
• Phyn: Phyn makes smart water monitoring and automatic shut-off systems under the sink and at the main. Closely comparable to Guardian's water leak detection and prevention positioning.
• FIBARO: FIBARO is a Z-Wave-based smart home sensor and automation company. Directly comparable to Elexa's Dome product line in protocol, customer, and product category.
• Aeotec: Aeotec manufactures Z-Wave smart home devices including sensors, switches, and sirens. Directly comparable to Dome's product portfolio and Z-Wave-first positioning.
• Zooz: Zooz is a smaller Z-Wave device maker focused on sensors, switches, and relays. Comparable to Dome as a Z-Wave-only competitor with overlapping product categories like leak sensors and on/off switches.
• LeakSmart: LeakSmart offers whole-home water leak detection and automatic shut-off systems. Directly comparable to Guardian's product positioning in DIY water damage prevention.
• Sanus: Sanus is a leading TV and display mount brand sold through Best Buy and other major retailers. Directly comparable to Elexa's Level Mount product line for TV mounting hardware.

Broad incumbents

• Ring: Ring (Amazon) is a broad incumbent in consumer smart home including leak sensors, door/window sensors, and motion detectors. Comparable to Dome across multiple sensor categories, but with much broader portfolio and ecosystem.
• Vivint: Vivint is a smart home and security platform provider with professionally installed sensor ecosystems. Overlaps with both Dome (sensors) and Guardian (water/leak detection) but operates a fundamentally different installation-driven business model.
• ADT: ADT is a broad smart home and security incumbent offering professionally monitored sensors including water leak detection. Adjacent competitor to Guardian and Dome but with a service-centric business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/guardianbyelexa
• Facebookfacebook.com/guardianbyelexa
• LinkedInlinkedin.com/showcase/guardian-by-elexa
• Instagraminstagram.com/guardianbyelexa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elexa