Burgundy School of Business - BSB

What Burgundy School of Business - BSB does

Burgundy School of Business (BSB), legally ESC Dijon-Bourgogne, is a French private higher education institution founded in 1899 and operating as an Établissement d'Enseignement Supérieur Consulaire (EESC) under a Management Board and Supervisory Board. It delivers business and management education from undergraduate through doctoral level, anchored by the Bachelor in Management (3-year), the Master in Management Grande École (2-year with specializations and an apprenticeship/alternance track from Bac+3 to Bac+5), a portfolio of 12+ Specialized Masters and MSc programs (including Wine Management, Luxury Management, Data Science, and AI & Digital Strategy), and a Doctorate of Business Administration. Two specialized schools—the School of Wine & Spirits Business, leveraging Burgundy's wine heritage, and the 2025-launched School of Media, Culture & Communication—provide vertical depth, while the Pathfinder™ program and One Health Center deliver personalized student support and the BSB Incubator supports entrepreneurship. BSB operates two campuses: the Dijon headquarters (29 rue Sambin) and a new 2,500-student Lyon campus opening for school year 2025, the school graduated 600+ students into the job market annually, drawing from approximately 80 nationalities.

The school's digital infrastructure consists of commodity SaaS—Moodle for the e-learning platform, E-Campus as the student information system, the Hello-BSB mobile app, JobTeaser for the Career Booster recruitment service, Microsoft Azure AD/OAuth for SSO, and SharePoint for the internal intranet—rather than proprietary technology. Revenue is generated primarily through tuition across the program portfolio, supplemented by apprenticeship (alternance) contracts where corporate hosts co-fund tuition while paying student salaries, corporate partnership revenue (classroom sponsorship, specialization naming, challenge sponsorship, including long-running arrangements with KPMG Luxembourg's AEC track), and the French taxe d'apprentissage (training tax) directed by partner companies. Go-to-market operates on two axes: a direct-to-consumer student recruitment motion via the Parcoursup national platform, BCE/CCIP concours, and an international application portal supported by QS fairs in Singapore and India and localized Chinese social channels; and an enterprise motion through the partenaires.bsb-education.com platform serving 1,500+ corporate recruiters. Pricing is not publicly disclosed.

BSB holds the Triple Crown of business school accreditation (AACSB, EQUIS, AMBA), placing it in the global top 1% of business schools, was ranked 49th in the 2025 Financial Times Global Ranking, and was named No. 1 in student satisfaction by Happy at School for both 2023 and 2024. The alumni network exceeds 19,000 graduates across more than 80 countries, and the school is GDPR-compliant under CNIL oversight with a designated DPO.

Name

Burgundy School of Business - BSB

Legal name

ESC Dijon-Bourgogne

Website

https://bsb-education.com

Company type

Private

Founded year

1899

Operating status

Operating

Short description

Burgundy School of Business (BSB) is a French Triple-Crown-accredited Grande École operating campuses in Dijon and Lyon, delivering undergraduate to doctoral management programs—including specialized Wine & Spirits and Media, Culture & Communication tracks—to a diverse, internationally recruited student body graduating ~600 students annually.

Ownership category

akta.pro rank

Product category

Business School / Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO)

Keywords

• Business school education
• Management degree programs
• MBA and MSc programs
• Wine and spirits business education
• Executive doctoral education

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition Fees: Revenue from degree programs including Bachelor, Master Grande École, MSc, Specialized Masters, and MBA programs. Programs available in initial or alternating (work-study) formats with varying fee structures.
2. Work-Study Training Revenue: Revenue from apprenticeship and professionalization contracts where companies host students, partially funding tuition while students receive salaries
3. Corporate Partnerships: Revenue from long-term partnerships including class sponsorship, specialization naming, academic challenge sponsorship, and promotion sponsorship arrangements with companies
4. Training Tax (Taxe d'Apprentissage): Government-mandated training contribution from companies that can be directed to educational institutions of the company's choice

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Burgundy School of Business (BSB) is a private Grande École de Management offering business and management degree programs at undergraduate (Bachelor in Management), graduate (Master in Management Grande École, 12+ Specialized MSc), and doctoral (DBA) levels, with specializations in wine and spirits, luxury, finance, AI, and media/culture. Programs are delivered in initial or work-study (alternance) formats across campuses in Dijon and Lyon, supported by personalized coaching (Pathfinder), entrepreneurship (BSB Incubator), and career placement (Career Booster via JobTeaser).

Product overview

Burgundy School of Business (BSB) is a higher education institution offering a comprehensive portfolio of business and management programs across undergraduate, graduate, and doctoral levels. Its core academic offerings include the Bachelor in Management (3-year undergraduate), the Master in Management Grande École (2-year postgraduate with specializations), and a suite of 12+ Specialized Masters and MSc programs spanning finance, luxury management, wine and spirits business, data science, and AI & digital strategy. BSB differentiates through two specialized schools — the School of Wine & Spirits Business (leveraging the Burgundy region's heritage) and the School of Media, Culture & Communication (new in 2025) — as well as a Doctorate of Business Administration for executives. Programs are delivered through multiple formats: full-time initial, work-study (alternance) from Bac+3 through Bac+5, international exchange, short programs, and VAE (prior learning validation). Student support infrastructure includes the Pathfinder personalized coaching program (1st Day to 1st Job), the BSB Incubator for entrepreneurship, the One Health Center for wellbeing, a 19,000+ Alumni Network, and the BSB Foundation for scholarships. Digital student services comprise the Hello-BSB mobile app, The Hub knowledge base, E-Campus student portal, Digital Learning Center, Intranet, and Career Booster powered by JobTeaser. The school holds the triple crown accreditation (AACSB, EQUIS, AMBA) placing it in the global top 1% of business schools and is ranked 49th in the 2025 Financial Times Global Ranking.

Differentiator

Problem solved

Functional benefit

Brands

• School of Wine & Spirits Business: Specialized school focused on wine and spirits business education and research
• School of Media, Culture & Communication
• Pathfinder Support
• One Health Center
• BSB Incubator

Products and services

• Bachelor in Management
• Master in Management (Grande École) Two-year Grande École Master's program with specializations in Marketing & Communication, Finance, International Business, AI, and sustainability, available in initial or apprenticeship (alternance) format. Targeted at students with prior undergraduate degrees (Bac+2/3).
• MiM & MSc Double Degree Dual-degree pathway enabling students to earn both a Master in Management and an MSc, combining Grande École breadth with specialized scientific expertise.
• Specialized Masters & MSc Portfolio of 12+ specialized Master's of Science programs (taught in English or French) in areas including Luxury Management, Finance, Wine Management, Data Science, and Artificial Intelligence & Digital Strategy. Targeted at career changers and those seeking industry-specific expertise.
• School of Wine & Spirits Business Dedicated institute for wine and spirits education covering the entire value chain, including the Wine & Spirits MBA and MSc Wine Management, leveraging Burgundy's regional expertise. Targeted at wine and spirits industry professionals and aspirants.
• School of Media, Culture & Communication Specialized school launched in 2025 covering media, culture, and communication disciplines, including Bachelor MCC and MSc MCC programs. Targeted at students pursuing careers in media, cultural, and communication industries.
• Work-Study Courses (Alternance) Apprenticeship and professionalization contract programs allowing students to alternate between company employment and campus study, available from Bachelor Year 3 (Bac+3) through Master years (Bac+4/+5). 92% of work-study students obtained a permanent contract (CDI) in less than 3 months.
• Doctorate of Business Administration (DBA) Doctoral-level executive program in business administration targeting professionals and executives seeking advanced research and academic credentials.
• Exchange Programmes Semester and year-long international exchange programs enabling students to study abroad at partner universities as part of their degree.
• Short Programmes Compact intensive programs for professionals and students seeking targeted skill development outside of full degree tracks.
• Validation of Acquired Knowledge (VAE) French government-recognized process allowing individuals to obtain official credentials by validating professional experience and prior learning.
• Wine & Spirits MBA MBA program within the School of Wine & Spirits Business covering the entire wine and spirits value chain with global market focus, targeted at mid-career professionals in the wine and spirits industry.

Quantifiable outcome

• 92% of work-study students secure permanent contract (CDI) within 3 months
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• KPMG LuxembourgcoreStrategic or Co-development Partner · 22 November 2017KPMG Luxembourg has been a sponsor of the Audit Expertise Conseil (AEC) track for nearly 10 years. The partnership includes classroom sponsorship, company visits, case study competitions, and recruitment events. KPMG hosts approximately 10 interns annually in Luxembourg positions and maintains a strong community of BSB graduates.
• Club MedcoreStrategic or Co-development PartnerPartner of the responsible Innovation Sprint challenge, contributing to RSE-focused business education and student engagement with corporate social responsibility themes.
• Mondelez InternationalcoreStrategic or Co-development PartnerPartner of the Innovation Sprint challenge, providing real-world business challenges related to corporate social responsibility for student teams.
• VeoliacoreStrategic or Co-development PartnerPartner of the Innovation Sprint challenge focused on responsible business practices and sustainability challenges for BSB students.
• Caisse d'EpargneminorStrategic or Co-development PartnerPartner of BSB's disability mission (Mission Handicap), supporting inclusive education initiatives and accessibility programs for students with disabilities.
• LVMHminorChannel Partner/ Reseller/ DistributorMajor luxury conglomerate recruiting graduates for various positions across its portfolio of brands, leveraging BSB's luxury management specialization.
• ChanelminorChannel Partner/ Reseller/ DistributorLuxury fashion house recruiting BSB graduates for luxury brand management and business positions.
• Pernod RicardminorChannel Partner/ Reseller/ DistributorWine and spirits company partnering with BSB's School of Wine & Spirits Business for recruitment and industry expertise.
• DanoneminorChannel Partner/ Reseller/ DistributorConsumer goods company recruiting BSB students for marketing, finance, and general management positions.
• TeslaminorChannel Partner/ Reseller/ DistributorElectric vehicle and clean energy company recruiting BSB graduates for various business functions.
• AirbusminorChannel Partner/ Reseller/ DistributorAerospace company recruiting BSB graduates across business programs for international positions.
• AmazonminorChannel Partner/ Reseller/ DistributorE-commerce and technology giant recruiting BSB students for operations, marketing, and business development roles.
• PwCminorChannel Partner/ Reseller/ DistributorProfessional services firm recruiting BSB graduates for audit, consulting, and advisory positions.
• SNCFminorChannel Partner/ Reseller/ DistributorFrench national railway company recruiting students for transportation management and logistics positions.
• CarrefourminorChannel Partner/ Reseller/ DistributorMajor retail chain recruiting BSB students for retail management, supply chain, and business positions.
• KPMGminorChannel Partner/ Reseller/ DistributorProfessional services firm recruiting BSB graduates for audit and advisory positions.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• IESEG School of Management: AACSB-accredited French business school with overlapping Bachelor, Master, and MSc programs targeting French and international students. Direct competitor on program mix, alternance culture, and corporate partnerships.
• EM Lyon Business School: French Grande École headquartered in Lyon and overlapping BSB's Lyon campus market and program portfolio. Comparable tier of triple-accredited business schools with similar undergraduate, Grande École Master, and MSc offerings.
• SKEMA Business School: French Grande École with global multi-campus network and portfolio of MSc, Grande École, and specialized programs. Competes for the same international and French applicants and corporate apprenticeship/recruitment flows.
• KEDGE Business School: Triple-accredited French business school with multi-campus structure comparable to BSB's Dijon/Lyon footprint. Direct peer on program mix, accreditation tier, and international recruitment focus.
• NEOMA Business School: French Grande École operating across Reims and Paris campuses, with overlapping Bachelor, Master, and MSc programs at a comparable tier. Direct competitor for French students, alternance placements, and corporate recruiter relationships.
• EDHEC Business School: Triple-accredited French business school with comparable Grande École, MSc, and MBA portfolio. Direct competitor for the same French and international applicants and corporate recruitment partnerships.
• Audencia Business School: French business school with triple accreditation offering similar Bachelor, Grande École Master, MSc, and MBA programs. Competes directly for applicants and corporate partnership revenue within the same French Grande École ecosystem.
• ICN Business School: French Grande École with comparable program structure (Bachelor, Master, MSc) and similar positioning as a mid-tier triple-accredited French business school. Competitor for undergraduate and graduate French applicants.

Broad incumbents

• HEC Paris: Top-tier French Grande École with the strongest domestic brand and graduate outcomes. Competes with BSB across Bachelor, Master, MBA, and executive education, but at a markedly more premium positioning and global scale.
• ESSEC Business School: Higher-tier French Grande École with broader global brand, larger alumni network, and stronger rankings performance. Operates directly overlapping programs and competes for the same applicant pool, but at a more prestigious positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/burgundy-school-of-business
• Xx.com/burgundysb
• Facebookfacebook.com/BSB.BurgundySB

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgundy School of Business - BSB