Aspirations

What Aspirations does

Aspirations is a small, privately held counseling and training center headquartered in Edmonton, Alberta, Canada. According to its firmographic profile, the firm was founded in 2008 and operates with between 1 and 10 employees, delivering four interlocking service lines: counseling, psychological therapy, business consulting, and supervision (a term typically used in the mental-health profession for clinical oversight of trainees and practitioners).

The service mix indicates a hybrid B2C and B2B practice. The counseling and psychological therapy lines address individual and family clients seeking licensed mental-health support, while the business consulting and supervision lines point to organizational buyers — likely small businesses needing advisory support, and clinical trainees or early-career practitioners seeking supervision from a registered clinician. Revenue is generated through fee-for-service professional engagements rather than any disclosed productized or subscription offering; there is no public pricing, no disclosed customer roster, and no marketing channel mix in the source data.

The company's public web presence, asafeplacetogrow.ca, currently resolves to a default Apache2 Ubuntu placeholder page rather than a populated company site, which means there is no functional marketing, lead-capture, or service-description surface online. There is no information in the source data on funding, ownership, management team, technology stack, integrations, partnerships, awards, or geographic footprint beyond Edmonton. The absence of these data points materially constrains any external assessment of scale, customer base, and growth trajectory.

Name

Aspirations

Website

https://asafeplacetogrow.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspirations is a small Edmonton-based counseling and training center founded in 2008, delivering counseling, psychological therapy, business consulting, and clinical supervision to individuals and organizations across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Aspirations is a counseling and training center that provides individual and possibly organizational counseling, psychological therapy, business consulting, and professional supervision services. The practice operates as a small local provider in Edmonton, Canada, serving clients seeking mental health support, organizations needing consulting advice, and practitioners requiring clinical or professional supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling Services

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• TELUS Health (formerly LifeWorks): One of Canada's largest employee assistance and mental health service providers, offering counseling, EAP, and wellness programs to corporate clients. Comparable to Aspirations as a counseling provider, though operating at vastly larger scale with national reach and corporate contracts.
• Homewood Health: Canadian provider of mental health, addiction, and EAP services serving employers and individuals across Canada. Comparable in offering counseling and therapy services, but with broader geographic coverage and institutional client base than a single Edmonton practice.
• Headspace Health: Digital mental health platform combining meditation, coaching, and therapy services. Comparable in delivering counseling and wellbeing services, with subscription model and brand scale that traditional private practices struggle to match.

Emerging players

• BetterHelp: Online counseling platform offering therapy via messaging, phone, and video. Directly comparable in core service (counseling/therapy) but radically different delivery model and scale; represents the digital alternative Aspirations competes against.
• Cerebral: Online mental health subscription service providing therapy and medication management. Comparable as a therapy provider targeting individual clients, with a tech-enabled subscription model that pressures traditional practices on convenience and pricing.
• Talkspace: Online therapy platform connecting clients to licensed therapists via text and video. Directly comparable counseling service with significantly broader geographic reach and digital-first delivery, competing for the same end clients.
• Lyra Health: Mental health benefits provider offering therapy and coaching to employees through employer partnerships. Comparable counseling offering with B2B distribution model; represents how digital-native providers are scaling therapy through corporate channels.

Regional players

• Canadian Mental Health Association (CMHA) — Alberta Division: Canadian non-profit providing community-based mental health services, education, and advocacy. Comparable in offering counseling and mental health programming, with regional focus and nonprofit funding model that overlaps Aspirations' Edmonton service area.
• Pacific Blue Cross / GreenShield Canada: Canadian health benefits carriers that have expanded into mental health service provision and provider networks. Comparable as Canadian-based counseling/mental health service operators, though they primarily function as insurers and benefits administrators rather than direct practitioners.

Direct peers

• Calgary Counselling Centre: Non-profit counseling center in Calgary, Alberta offering individual, couples, and family therapy with sliding-scale fees. Directly comparable as a Canadian prairie-city counseling center with similar service mix, mission orientation, and small-to-mid practice scale.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/lynnekostiuk
• Facebookfacebook.com/aspirationsinccounselling
• LinkedInlinkedin.com/company/aspirations-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspirations