What Cureveda does

Cureveda is a privately held Indian Ayurvedic and herbal wellness brand operating as a direct-to-consumer e-commerce company under its legal entity Climic Health Pvt. Ltd. The company markets over 35 health supplements, personal care items, and wellness tools organized across 12+ health categories including immunity, fitness and weight management, skin and hair, cognitive, cardiovascular, metabolic, gut, liver, and men's and women's health. It sells exclusively through its own Shopify-powered online storefront at cureveda.com, shipping within India only.

The product portfolio combines traditional Ayurvedic herbs with proprietary delivery and formulation technologies designed to improve bioavailability. Notable technical components include Curcuwin (a high-absorption curcumin claimed at 46x standard curcumin absorption), hydrolyzed Canadian pea protein peptides, liposomal delivery for vitamins D3 and B12, fermented probiotic blends, standardized Brahmi extract (50% bacosides), and an 8-step quality check process with Triphala-based purification for Shilajit. Products are positioned as plant-based, clinically proven, and FDA-approved at the formula level, targeting Indian consumers seeking clean-label alternatives to synthetic supplements.

Cureveda's business model is a pure-play DTC e-commerce play with one-time unit pricing across price points ranging from ₹455 to ₹3,335, complemented by tiered promotional codes (CURE75, CURE150, CURE300), 5% cashback, prepaid discounts, and health combo bundles. Customer acquisition is driven by a digital-first marketing strategy spanning organic social (Instagram, Facebook, Twitter), blog content, email newsletters, and a free nutritionist consultation service as a mid-funnel trust builder. The company is led by co-founder and CEO Bhavna Anand Sharma alongside co-founders Christy Wyskie and Shyam Biswal, operates from Nagpur at Shree Baidyanath Ayurved Bhawan, and claims a heritage dating to 1917.

Name

Cureveda

Legal name

Climic Health Pvt. Ltd.

Website

https://cureveda.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

Cureveda is a privately held Indian DTC Ayurvedic and herbal supplement brand selling over 35 plant-based health and wellness products directly to Indian consumers through its own e-commerce website.

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Ayurvedic supplements
• Herbal wellness products
• Plant-based nutrition
• Chyawanprash varieties
• Direct-to-consumer supplements

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from selling herbal supplements directly to consumers through own e-commerce website cureveda.com. Products sold at various price points ranging from ₹455 to ₹3,335 with promotional discounts and bundle offerings to drive average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Cureveda sells plant-based, herbal Ayurvedic supplements including Chyawanprash, plant proteins, beauty supplements, and specialized therapeutics directly to Indian consumers through its own e-commerce website. The brand combines traditional Ayurvedic formulations with modern ingredients such as Curcuwin, liposomal vitamins, and hydrolyzed pea protein peptides to deliver daily wellness and targeted therapeutic benefits.

Product overview

Cureveda is a premium Ayurvedic and herbal wellness brand offering a comprehensive portfolio of over 35 distinct health supplements, personal care products, and wellness tools. The company operates primarily as a direct-to-consumer e-commerce platform powered by Shopify, offering products organized across two main navigation taxonomies: health conditions (Skin & Hair, Fitness & Weight, Immunity, Men's Health, Women's Health, Digestion & Gut, Brain & Sleep, Heart Health, Liver & Detox, Bone & Joint, Oral Health, Diabetes Support) and product formats (Plant Protein, Chyawanprash, Collagen, Biotin, Shilajit, Multivitamins, Tablets, Effervescent, Gel Sticks, Herbal Tonics, Oils). The core product line includes immunity supplements (Pureprash, Pureprash Lite, Greens, Ignite Immunity), fitness and protein supplements (Pro+ Chia Plant Protein, Pro-Build Plant Protein, Plant Protein & Herbs, Weight-gut, Weight Well), cognitive and wellness products (Brain Boost, Vision, Mood Elixir, Stress Shield, Sleep Sure), cardiovascular formulations (Heart Elixir, Heart Hugs), beauty-from-within supplements (GLOW, Veg Collagen Peptides, Beauty Hair Skin & Nails, Skin-gut, Glutathione), metabolic support (Berberine 97%, Liposomal Vitamins), Shilajit-based vitality products, and specialized Ayurvedic formulations (Liver Loyal, Joyful Joints, Male Mate). The brand also offers complementary products including oral care (Sparkle Oil Pulling), personal care (organic soaps), and beauty tools (jade roller and guasha). Cureveda was mentioned in 2025 industry coverage as a leading innovator in personalized Ayurveda alongside Vedix and Jiva Ayurveda, positioning the brand at the intersection of traditional Ayurvedic wisdom and modern personalized wellness solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Chyawanprash range Traditional Ayurvedic immunity and vitality Chyawanprash formulations sold as a core daily-use herbal supplement for Indian consumers seeking preventive wellness.
• Plant-based protein supplements Plant protein powders and supplements built on hydrolyzed pea protein peptides, marketed to consumers seeking dairy-free, plant-based protein nutrition.
• Beauty supplements Herbal/Ayurvedic beauty-from-within supplements formulated for skin, hair, and beauty support, targeted at Indian consumers preferring natural beauty nutrition.
• Specialized therapeutic supplements Targeted therapeutic herbal formulations using Curcuwin, liposomal vitamins, fermented probiotics, and Triphala purification for condition-specific health support.

Quantifiable outcome

• Curcuwin provides 46 times greater absorption than standard curcumin
• +4 more outcomes

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• OZiva: OZiva is an Indian plant-based nutrition D2C brand specializing in plant protein, hair/skin/weight management, and women's wellness. It overlaps with Cureveda on plant protein, beauty-from-within, and women's health categories with a similar premium-D2C go-to-market.
• Wellbeing Nutrition: Wellbeing Nutrition is an Indian nutrition D2C brand offering effervescent vitamins, melts, and condition-specific supplements. It overlaps with Cureveda on functional formats (effervescent, melts) and condition-specific positioning (hair, sleep, immunity, metabolic), with a similar premium D2C go-to-market.

Direct peers

• Himalaya Wellness: Himalaya Wellness is one of India's largest herbal/Ayurvedic supplement brands with extensive SKUs across immunity, liver, prostate, women's health, and personal care — directly overlapping Cureveda's category breadth and premium herbal positioning. Both target urban Indian consumers seeking clinically positioned plant-based supplements.
• Jiva Ayurveda: Jiva Ayurveda is an Ayurvedic wellness brand and clinic network named alongside Cureveda in the same 2025 personalization coverage. It overlaps on herbal supplements, doctor-led consultations, and condition-specific regimens, making it a directly comparable peer in the personalized Ayurveda space.
• Baidyanath: Baidyanath is one of India's oldest Ayurvedic houses (founded 1917), headquartered at the same Shree Baidyanath Ayurved Bhawan address where Cureveda is based. They overlap on Chyawanprash, Shilajit, and a wide Ayurvedic portfolio, making Baidyanath both a structural reference and a direct competitive peer.
• Vedix: Vedix is an Indian personalized-Ayurveda D2C brand explicitly named alongside Cureveda in 2025 industry coverage as a personalization leader. It targets similar condition-specific use cases (hair, skin, hormonal, immunity) with a tech-led quiz/diagnostic funnel, making it the closest direct competitor on positioning.
• Sri Sri Tattva: Sri Sri Tattva is an Ayurvedic and herbal wellness brand offering supplements, personal care, and functional foods across immunity, digestion, joint health, and beauty. It is comparable to Cureveda in product breadth, premium positioning, and Ayurvedic-with-modern-science messaging.

Broad incumbents

• Patanjali Ayurved: Patanjali is the dominant mass-market Ayurvedic FMCG brand in India with nationwide distribution and a broad herbal supplement/FMCG portfolio. While not premium-positioned like Cureveda, Patanjali sets the price-quality reference point for Indian Ayurvedic supplements and competes for the same end-consumer occasions.
• Dabur India: Dabur is a leading Indian FMCG company with a large Ayurvedic and naturals portfolio (Dabur Chyawanprash, Honey, Shilajit, Ayurvedic oils). It is a broad incumbent competing for the same Ayurvedic supplement wallet, with far greater distribution depth than Cureveda.
• Zandu (Emami): Zandu, owned by Emami, is a long-established Ayurvedic brand with a wide portfolio spanning Chyawanprash, immunity, digestive, and women's health products. It competes directly with Cureveda on Chyawanprash and immunity SKUs, with the scale advantage of the Emami distribution network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Cureveda1
• Facebookfacebook.com/curevedaremedies
• Instagraminstagram.com/curevedaremedies/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cureveda