Force Fire
- Company typePrivate
- Founded2004
- HeadquartersHomebush, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Force Fire firmographics
Firmographics- Name
- Force Fire
- Legal name
- Force Fire Holdings Pty Ltd
- Website
- https://forcefire.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Force Fire industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Building Inspection Services (541350), Other Building Equipment Contractors (23829), Plumbing, Heating, and Air-Conditioning Contractors (23822), Architectural, Engineering, and Related Services (5413)
- SIC
- Electrical Work (1731), Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Services-Engineering Services (8711)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Hydrant & Standpipe Inspection, Testing & Service (IMAIAJAK), Fire Pump Inspection, Testing & Service (IMAIAJAF)
Keywords
Where Force Fire is headquartered
LocationHeadquarters
- HQ city
- Homebush
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Force Fire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Fire System Design and Installation: Project-based revenue from designing and installing integrated fire protection systems for new constructions and fitouts. Services include sprinkler, hydrant, hose reel, detection, EWIS, and gas suppression systems for commercial, industrial, and infrastructure projects.
- Inspection, Testing and Maintenance Services: Ongoing maintenance contracts ensuring fire systems remain compliant and functional. Services over 1,000 sites across NSW and Queensland, providing routine servicing, emergency response, and compliance certification under Australian standards (AS 1851).
- Fire Protection Maintenance Contracts: Comprehensive lifecycle servicing covering detection, EWIS, sprinkler, hydrants, hose reels, extinguishers, fire pumpsets, and water storage tanks for ongoing compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Force Fire product offering
Product offeringCore offering
Force Fire is a specialist fire protection contractor that designs, installs, and maintains integrated wet fire (mechanical/sprinkler) and dry fire (electrical/detection) systems for commercial, industrial, infrastructure, and large-scale residential projects across New South Wales and Queensland. The company also delivers inspection, testing, and maintenance services under Australian Standard AS 1851 across 1,000+ sites, supported by the Uptick service management platform and 24/7 emergency response.
Product overview
Force Fire operates as a fire protection solutions provider offering a unified portfolio of design, installation, and maintenance services. The core offering consists of Fire System Design & Installation (wet and dry systems including sprinklers, hydrants, suppression) combined with Passive Fire Protection (stopping, coatings, compartmentation, doors) and Service capabilities (inspection, testing, maintenance using the Uptick platform). These services encompass specific products such as Automatic Sprinkler Systems, Special Hazards Systems, Fire Alarm Systems, VESDA Detection, Gas Suppression Systems, Fire Hydrants & Hose Reels, and Portable Fire Extinguishers, all delivered by a workforce of over 200 professionals including 140+ field technicians and 30+ licensed electricians across NSW and Queensland.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire System Design & Installation Comprehensive design and installation of integrated wet and dry fire systems including sprinklers, hydrants, hose reels, extinguishers, water mist, gaseous suppression, VESDA detection and EWIS, tailored to each project's unique fire risk profile and compliance needs across commercial, industrial, infrastructure and large-scale residential developments.
- Service (Inspection, Testing and Maintenance) Ongoing inspection, testing and maintenance of fire protection systems under Australian Standard AS 1851, covering detection, EWIS, sprinklers, hydrants, hose reels, extinguishers, fire pumpsets and water storage tanks, with 24/7 emergency response, compliance certification and detailed reporting via the Uptick fire protection service management platform across 1,000+ sites in NSW and Queensland.
- Fire Systems Comprehensive suite of active fire protection systems including automatic sprinkler systems, special hazards systems (clean agent suppression such as IG55 and IG541), fire hydrants and hose reels, portable fire extinguishers, and fire alarm systems (smoke detectors, heat sensors, manual call points) engineered for commercial, industrial, infrastructure and residential applications.
- Passive Fire Protection Integrated passive fire systems including fire stopping systems (fire-rated sealants, collars, wraps, batts and barriers), fire-resistant intumescent and cementitious coatings on structural steel and ductwork, fire and smoke compartmentation (fire-rated partitions, bulkheads, risers), fire doors and dampers, together with compliance audits, inspections, and documentation and certification services.
Quantifiable outcome
- Servicing over 1,000 sites across NSW and Queensland
- +1 more outcomes
Companies that use Force Fire
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Force Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Force Fire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brisbane Fire ProtectioncoreForce Fire expanded into Queensland in 2021 through the acquisition of Brisbane Fire Protection, broadening local capability and enhancing service delivery across the region. Brisbane Fire Protection holds QBCC licences across all relevant fire protection streams including passive fire, special hazards, water-based systems, portables, and electrical systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Force Fire competitors and assessment
Company assessmentOthers
- Heyday Group (SCEE Group): NSW/ACT-based electrical contractor within the SCEE Group portfolio, frequently co-delivered with Force Fire on data centre, commercial and fit-out projects. Sister entity rather than competitor, but addresses the same enterprise customers with adjacent services.
- S.J. Electric (SCEE Group): National electrical and maintenance contractor within the SCEE Group, serving supermarkets, retail and commercial sectors. Sister company that provides cross-sell context for Force Fire and competes for related electrical scope on enterprise accounts.
Direct peers
- FSS Group (Fire Security Services): Australian multi-disciplinary fire and security contractor with wet fire, dry fire and electrical capabilities. Closely comparable business model to Force Fire's integrated offering across commercial and infrastructure end markets.
- Wormald (Johnson Controls): One of Australia's largest fire protection contractors, offering design, installation, service and monitoring across wet, dry and special hazard systems. Direct competitor on commercial, industrial and infrastructure fire protection tenders that Force Fire also pursues.
- Chubb Fire & Security (APi Group): National fire suppression, detection and life safety provider operating across Australia. Competes head-to-head with Force Fire on sprinkler, alarm, extinguisher and special hazard scopes for enterprise and government accounts.
- Total Fire Solutions: Australian fire protection specialist delivering installation, service and compliance for sprinkler, hydrant, alarm and special hazard systems. Comparable scope and customer mix to Force Fire on commercial and industrial projects.
- Detection Group: Australian fire detection and alarm specialist providing VESDA, EWIS and integrated detection solutions. Comparable niche to Force Fire's dry fire and special hazards offering for data centres and critical infrastructure.
- AGB Fire & Security: Fire protection specialist delivering design, installation, service and compliance across sprinklers, alarms and passive fire. Overlaps directly with Force Fire on commercial, healthcare and government projects in eastern Australia.
Regional players
- Independent Fire Services: NSW-based fire protection contractor focused on sprinkler, hydrant and fire alarm design and maintenance. Comparable mid-sized player competing with Force Fire on the same NSW commercial and infrastructure tenders.
- Reliance Fire & Security: Victorian-headquartered fire protection and security contractor serving commercial, industrial and government clients. Comparable integrated wet/dry/passive offering to Force Fire but operating primarily in a different geography.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
Force Fire social profiles
Digital presenceForce Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Force Fire leadership team
Management profileNumber of profiles
Profiles3 records
Force Fire subsidiaries and ownership
Company hierarchySubsidiaries1 record
Force Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Force Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Force Fire
What does Force Fire do?
Force Fire is a specialist fire protection contractor that designs, installs, and maintains integrated wet fire (mechanical/sprinkler) and dry fire (electrical/detection) systems for commercial, industrial, infrastructure, and large-scale residential projects across New South Wales and Queensland. The company also delivers inspection, testing, and maintenance services under Australian Standard AS 1851 across 1,000+ sites, supported by the Uptick service management platform and 24/7 emergency response.
Is Force Fire a public or private company?
Force Fire is a private company. It is classified as corporate owned and is currently operating.
When was Force Fire founded?
Force Fire was founded in 2004. It employs 51 to 100 people.
Where is Force Fire based?
Force Fire is headquartered in Homebush, Australia, in the Oceania region.
How does Force Fire make money?
Three revenue lines are on record. Fire System Design and Installation is the primary driver. The others are inspection, Testing and Maintenance Services and fire Protection Maintenance Contracts.
Who are Force Fire's main competitors?
Others on record are Heyday Group (SCEE Group) and S.J. Electric (SCEE Group). Direct peers are FSS Group (Fire Security Services), Wormald (Johnson Controls), Chubb Fire & Security (APi Group), Total Fire Solutions, Detection Group and AGB Fire & Security. Regional players are Independent Fire Services and Reliance Fire & Security.
Does Force Fire have an API?
No public API is recorded for Force Fire.
What industry is Force Fire in?
Force Fire's product category is Fire Protection Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of BPABAHAB, Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing). Its NAICS code is 541350 and its SIC code is 1731.