What Gatorworks does

Gatorworks is a Baton Rouge, Louisiana-based full-service digital marketing agency founded in 2001 by Brian Rodriguez and Nicholas Angelette. The company operates as a private subsidiary of Guaranty Corporation following its August 2017 acquisition, with founder Brian Rodriguez retained as President. The agency delivers an integrated marketing services portfolio covering custom WordPress web design and development (built without templates), paid media management (PPC, OTT/Streaming TV, programmatic audio, targeted display, paid social, email marketing), organic services (SEO, AI Optimization, content marketing), and creative services (logo and branding, graphic design, ADA Manual Remediation). The go-to-market is direct sales-led via phone, email, and website inbound channels, serving both Baton Rouge SMBs and national enterprise clients across healthcare, home services, government/non-profit, education, industrial, and B2B verticals — with primary concentration in healthcare and home services.

The business model is overwhelmingly professional services billing on customized engagements, with a recurring layer from managed web hosting (transparent fixed-fee subscriptions) and ADA audit retainers. Revenue supports a 30+ person in-house team organized by function (VP Operations, VP Digital Marketing, and directors of SEO, Technology, Creative, Paid Search, Content, and Strategic Partnerships). Key enterprise and government engagements include Quit With Us LA (Louisiana Department of Health), Whole Health Louisiana, Louisiana Department of Education, Office of the State Public Defender, AMG Integrated Healthcare Management, and Cost Cutting Blades — supporting healthcare and government as primary revenue verticals.

The technology stack mixes custom development on WordPress with partner-sourced media infrastructure: a 140+ million record targeted email database, sub-16-foot geo-fencing with 30-day retargeting, and access to premium OTT/CTV inventory across ESPN, CNN, Hulu, Fox, Pluto TV, and others, plus programmatic audio on Spotify, Pandora, TuneIn, and SoundCloud. Integrations include accessiBe for accessibility scanning, Google Partner status (Agency ID 7827385490), and Bing Accredited credentials. Award record includes #2 LSU 100 ranking in 2020, Company of the Year (Baton Rouge Business Report 2020), eleven-time LSU 100 honoree status, and six consecutive Best Places to Work designations (2019-2024).

Name

Gatorworks

Legal name

Gatorworks

Website

https://gatorworks.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Gatorworks is a Baton Rouge-based full-service digital marketing agency delivering web design, SEO, PPC, OTT/CTV, programmatic audio, and AI Optimization services to healthcare, home services, and government clients nationally under Guaranty Corporation ownership.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

akta.pro secondary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Digital marketing services
• Web design development
• Search engine optimization
• Programmatic advertising
• Brand development services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering comprehensive online marketing solutions including SEO, PPC, social media management, content marketing, email marketing, targeted display advertising, OTT/streaming TV, and programmatic audio advertising. Revenue generated through professional service fees for strategy, management, and execution of digital campaigns.
2. Web Design & Development: Custom website design and development services including wireframing, responsive design, front-end and back-end development, and CMS integration. Website maintenance and ongoing support included with services.
3. Logo & Branding Services: Brand development, logo design, business card design, letterhead design, and stationery design. Revenue from creative professional services.
4. Web Hosting Services: Managed web hosting with 24/7 monitoring, malware scanning, firewalls, SSL certificates, plugin updates, backups, and dedicated account management. Transparent fixed-fee pricing with scalable plans.
5. ADA Compliance Services: Website accessibility audits and manual remediation services following WCAG 2.1 AA, ADA, Section 508 standards. Includes quarterly and bi-yearly accessibility audit services for ongoing compliance.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gatorworks is a full-service digital marketing agency that designs and develops custom WordPress websites and executes integrated digital advertising campaigns across SEO, paid search (Google/Bing), targeted display with geo-fencing, OTT/streaming TV, paid social, programmatic audio, and email. The agency also delivers branding, graphic design, content marketing, ADA accessibility remediation, and managed web hosting — all bundled into custom strategies tailored per client.

Product overview

Gatorworks is a digital marketing agency that operates as a service-based company offering a comprehensive suite of digital marketing and web services rather than a unified software product with modular components. The portfolio includes core web services (Web Design, Web Development, Web Hosting), digital advertising services (Search Engine Marketing/PPC, Targeted Display, OTT/Streaming TV, Paid Social Media, Programmatic Audio, Email Marketing), organic growth services (SEO, AI Optimization, Content Marketing), and creative services (Logo & Branding, Graphic Design, Social Media Management, ADA Manual Remediation). These services are offered as individual offerings that can be combined into custom marketing strategies tailored to each client's needs. The company does not sell a software product; instead, they provide managed digital marketing services executed by their in-house team of specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom website design services including wireframing, responsive/mobile design, and user experience optimization, delivering beautiful, functional websites that generate leads across desktop, tablet, and mobile devices.
• Web Development Website development using WordPress with customized CMS integrations, including front-end and back-end development, responsive frameworks, and cross-browser, cross-device testing.
• Search Engine Optimization (SEO) Organic search optimization including on-page (meta tags, site structure, content creation, internal linking, site speed) and off-page (link building, social signals, directory citations), focused on sustainable long-term website traffic.
• Search Engine Marketing (PPC) Pay-per-click advertising on Google Ads and Bing Ads, including search ads, remarketing, display, product listing ads, and Google Ad Grants management for nonprofits, delivered by Google Qualified and Bing Accredited staff.
• AI Optimization AI Search and Generative SEO services optimizing content for AI-generated results, Google's AI Overviews, and other advanced search features by structuring content for AI readability and targeting conversational queries.
• Targeted Display Programmatic and targeted display advertising including geo-fencing, site retargeting, contextual targeting, CRM targeting, keyword search retargeting, and addressable geo-fencing to display targeted ads to internet users most likely to purchase.
• OTT/Streaming TV Advertising Over-the-top and connected TV advertising reaching viewers through streaming services via devices such as Apple TV, Roku, and Amazon Fire, with addressable geo-fencing and demographic/behavioral targeting across premium publishers including ESPN, CNN, Hulu, and others.
• Paid Social Media Advertising Social media advertising on Facebook, Instagram, and LinkedIn, including conversion-based ads, branding ads, traffic ads, catalog sales ads, video ads, and carousel formats, managed via Facebook Business Manager for audience targeting.
• Programmatic Audio Advertising Programmatic audio advertising on streaming platforms including Spotify, Pandora, TuneIn, and SoundCloud, with ads served between songs and during podcast ad breaks, configurable from 5 seconds to 30 seconds.
• Email Marketing Custom email marketing strategies including CRM-based customer communication and targeted email list outreach with B2B targeting by industry/job title/company size and B2C targeting with demographic and interest segments, plus retargeting display ads to email engagers, backed by a database of over 140 million verified consumer and business emails.
• Social Media Management Organic social media management including platform development, audience acquisition, content creation, online contests, community management, and data analysis to maintain customer engagement across appropriate social platforms.
• Content Marketing Professional blogging and content writing services including competitive research, keyword research, evergreen content creation, and content planning/calendar development for engagement, information, and conversion optimization.
• Logo & Branding Logo design and brand development services including brand strategy, visual identity creation, messaging frameworks, and brand standards documentation that conveys mission, goals, and defining messages.
• Graphic Design Creative graphic design solutions including logo design, brochure layout, print advertising, letterheads, stationery, conference posters and banners, with brand guidelines developed to ensure consistency.
• ADA Manual Remediation Website accessibility compliance audit and remediation services following WCAG 2.1 AA, ADA, and Section 508 standards; scans 5–10 unique pages, provides detailed issue reports with solutions, executes code/content fixes, and includes quarterly and bi-yearly ongoing accessibility audits.
• Web Hosting Managed web hosting with dedicated account managers, 24/7 proactive monitoring, malware scanning, firewalls, SSL certificates, plugin updates, backups, and scalable hosting plans with transparent fixed pricing.

Quantifiable outcome

• Quit With Us LA campaign achieved $17.57 cost per conversion with nearly 5,000 program enrollments from 15,000+ website visitors
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• KlientBoost: Performance marketing agency focused on paid acquisition (PPC, paid social) and landing-page CRO. Comparable to Gatorworks on the paid-media side, especially Search Engine Marketing and Paid Social offerings.
• SmartSites: Digital marketing agency offering web design, SEO, PPC, and social media services to SMB clients. Comparable service portfolio and Google Partner credentials make it a direct competitor for similar client segments.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and content marketing to SMB and mid-market clients. Comparable to Gatorworks in service breadth and client profile, though at significantly larger scale.
• OuterBox: Digital marketing agency combining web design/development with SEO, PPC, and eCommerce-focused services. Comparable to Gatorworks in the integration of web development with performance marketing.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO with a strong client-review-driven brand. Comparable in paid-search and SEO focus areas to Gatorworks' Search Engine Marketing and SEO offerings.
• Mainstreethost: Mid-sized digital marketing agency offering web design, SEO, PPC, and social media management to SMB clients. Similar size, service mix, and SMB-mid-market positioning as Gatorworks.
• Straight North: Mid-sized digital marketing agency offering SEO, PPC, web design, and email marketing. Comparable to Gatorworks in services, target market, and integration of creative with performance marketing.
• Thrive Internet Marketing Agency: Full-service digital agency providing SEO, PPC, social media, web design, and content marketing. Closely comparable to Gatorworks across service mix and SMB-to-mid-market positioning.
• Power Digital Marketing: Full-service digital agency offering SEO, paid media, content, and creative services across verticals including healthcare and B2B. Overlaps directly with Gatorworks' vertical-specialization strategy.

Regional players

• Huify: Louisiana-based digital agency offering web design, SEO, and digital marketing services. Direct regional competitor in Gatorworks' home market of Baton Rouge and across the Gulf South.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gatorworks
• Instagraminstagram.com/gatorworks
• Xx.com/gatorworks
• LinkedInlinkedin.com/company/974221

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gatorworks