The Intersection
The Intersection is a privately-held multi-stage live music venue in Grand Rapids, Michigan, operating since 1972 across five distinct rooms (200 to 2,200 capacity) and serving West Michigan concertgoers, touring artists, corporate clients, wedding couples, and non-profits through ticket sales, private event rentals, food and beverage, and merchandise.
- Company typePrivate
- Founded1972
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Intersection does
The Intersection is a privately-held live music venue complex headquartered at 133 Cesar E. Chavez Ave SW in downtown Grand Rapids, Michigan. Operating continuously since 1972, the venue comprises five distinct performance spaces totaling 5,100 capacity: the 1,500-capacity Showroom, the 800-capacity Elevation, the 400-capacity The Stache, the 200-capacity The Mint, and the 2,200-capacity outdoor Rock the Lot stage. The company serves a regional West Michigan audience across rock, country, electronic, hip-hop, and comedy genres, and hosts national touring acts alongside corporate events, weddings, and non-profit fundraisers. Core technology consists of state-of-the-art lighting, sound, and A/V production infrastructure, with event-led go-to-market driven by ticket sales through Etix, the on-site box office, and phone orders.
The company operates an event-driven revenue model across four primary streams: ticketed concert and event sales (the dominant stream), private venue rentals, on-site food and beverage sales, and merchandise. Ticket pricing is structured as general admission standing for most shows with limited reserved seating available in Elevation and the Showroom, plus a freemium tier for free pre-party events tied to nearby amphitheater performances. Strategic partnerships with Live Nation Concerts (co-presenting major tours), 97.9 WGRD (radio promotion), Etix (ticketing), and Opnr (artist submissions) extend booking and distribution reach. The leadership team includes CEO Joel Langlois plus a General Manager/Talent Buyer, a General Manager/Director of Operations, dedicated talent buyers, box office and bar managers, a head audio engineer, and private events and venue rentals coordinators, with 51-100 total employees.
Growth posture is steady rather than expansionary: no funding rounds, no disclosed acquisitions, no parent company, and no active geographic expansion are evidenced. The principal forward signals are continued multi-room utilization, a maintained event calendar through 2027, and incremental revenue diversification into private events and merchandise. Revenue is not publicly disclosed, and the venue competes on brand longevity, multi-room scale, and regional touring-act relationships rather than on technology or AI differentiation.
The Intersection firmographics
Firmographics- Name
- The Intersection
- Legal name
- The Intersection
- Website
- https://sectionlive.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Intersection is a privately-held multi-stage live music venue in Grand Rapids, Michigan, operating since 1972 across five distinct rooms (200 to 2,200 capacity) and serving West Michigan concertgoers, touring artists, corporate clients, wedding couples, and non-profits through ticket sales, private event rentals, food and beverage, and merchandise.
- Ownership category
- akta.pro rank
The Intersection industry classification
Industry- Product category
- Live Music Venue & Entertainment Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where The Intersection is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Intersection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from concert and event ticket sales through etix.com, website, phone, and box office
- Venue Rental: Revenue from renting venue spaces for private events including corporate events, weddings, holiday parties, and fundraisers
- Beverage Sales: On-site food and beverage sales including craft beers, cocktails, wine, and food truck partnerships during events
- Merchandise: Merchandise sales at events through on-site shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Admission Standing |
| Other | Pay-as-you-go | Reserved Seating |
| Freemium | Pay-as-you-go | Free Events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Intersection product offering
Product offeringCore offering
The Intersection operates a multi-stage live music venue complex in downtown Grand Rapids, Michigan, hosting concerts, comedy shows, and dance parties across five distinct spaces with combined capacity of 5,100. The venue also rents its spaces for private events including corporate functions, weddings, and fundraisers, providing full-service event production with professional lighting, sound, and A/V systems. Tickets are sold primarily through Etix and the on-site box office.
Product overview
The Intersection is a multi-stage live music venue complex in Grand Rapids, Michigan, offering five distinct performance spaces: The Intersection main showroom (1,500 capacity), Elevation (800 capacity), The Stache (400 capacity), The Mint (200 capacity), and the outdoor Rock the Lot stage (2,200 capacity). Operating since 1972 and celebrating 50+ years, the venue provides live music entertainment, comedy shows, and private event rentals. The company sells tickets through etix.com and operates an on-site box office. Reserved seating is available for select shows in Elevation and the main showroom. The venue offers comprehensive event production services including state-of-the-art lighting and sound systems for private rentals.
Differentiator
Problem solved
Functional benefit
Brands
- SectionLive: The brand name used for the company's website, ticketing, and event promotion (sectionlive.com).
- The Intersection Showroom
- Elevation
- The Stache
- The Mint
- Rock the Lot
Products and services
- The Intersection Showroom The venue's primary concert hall with 1,500 capacity, hosting major national touring acts and live music events. Reserved seating available for select shows.
- Elevation Concert venue space with 800 capacity, offering reserved seating options for select shows and a more intimate experience than the main showroom.
- The Stache Club-style venue space with 400 capacity, featuring general admission standing layout and limited table seating.
- The Mint Intimate performance space with 200 capacity, located at 133 Cesar E. Chavez Ave SW, Grand Rapids.
- Rock the Lot Outdoor stage venue with 2,200 capacity, featuring the Rock the Lot stage for outdoor concert experiences.
- Private Events Rental Venue rental services for corporate events, weddings, holiday parties, and fundraisers, including access to all distinct spaces with state-of-the-art lighting and sound systems.
- Box Office Services In-person and phone ticket sales, open Wednesday-Friday 12pm-6pm and during select events, with online purchasing available via etix.com.
- Reserved Seating Reserved seating available in Elevation and The Intersection Showroom for select shows, with requests handled via email to [email protected].
Quantifiable outcome
- 50+ years of continuous operation
Companies that use The Intersection
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
The Intersection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Intersection partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Live Nation ConcertscoreCo-presenting major shows including AFI, Hawthorne Heights 20th anniversary tour, Aly & AJ tour, and various other national acts. Live Nation partnership provides expanded marketing reach and booking capabilities for the venue.
- 97.9 WGRDcoreRadio station partnership for show co-presentations. Current partnerships include GWAR, Dexter and The Moonrocks, and All Them Witches shows. Radio partner provides promotional support and audience reach.
- EtixcoreOfficial ticketing partner for all event ticket sales. Provides digital ticketing platform, will call services, and point-of-sale capabilities for box office operations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Intersection competitors and assessment
Company assessmentDirect peers
- First Avenue: Iconic multi-stage live music venue in Minneapolis operating multiple rooms under one complex. Directly comparable in business model (multi-stage live music + private events) and Midwestern regional positioning.
- 9:30 Club: Mid-size dedicated concert venue in Washington DC operated by I.M.P./Live Nation. Comparable in scale, general-admission standing format, and Live Nation ecosystem positioning for national touring acts.
- The Fillmore: Live Nation-operated historic concert venues (multiple US locations) hosting national touring acts. Direct comparator on programming model, Live Nation partnership structure, and multi-tier venue experience.
- The Crofoot: Multi-stage live music and events complex in Pontiac, Michigan. Regional Michigan peer with comparable multi-room format, private event rentals, and Midwest touring circuit positioning.
- The Machine Shop: Live music venue in Flint, Michigan hosting national rock and metal acts. Comparable in regional Michigan market positioning, general-admission standing format, and touring-act programming model.
- Rams Head On Stage: Intimate seated concert venue in Annapolis, Maryland. Comparable in dedicated live music focus, reserved-seating options, and event production capabilities, though single-room format.
Broad incumbents
- House of Blues: Live Nation-owned multi-location concert and dining venue chain. Broader incumbent with overlapping live music programming, food and beverage integration, and direct Live Nation touring pipeline access.
- AEG Presents: Global live entertainment promoter and venue operator. Broader incumbent and direct competitor for national artist routing, venue partnerships, and event promotion services at the regional level.
Regional players
- Bell's Eccentric Café: Music venue and restaurant in Kalamazoo, Michigan affiliated with Bell's Brewery. Regional Michigan competitor in the live music + food/beverage programming model, though smaller in capacity footprint.
- The Majestic Theatre: Historic live music and events venue in Detroit, Michigan. Regional peer operating in the same Michigan market, with comparable concert programming and private event rental offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Intersection social profiles
Digital presenceThe Intersection financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Intersection leadership team
Management profileNumber of profiles
Profiles12 records
The Intersection subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Intersection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Intersection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Intersection
What does The Intersection do?
The Intersection operates a multi-stage live music venue complex in downtown Grand Rapids, Michigan, hosting concerts, comedy shows, and dance parties across five distinct spaces with combined capacity of 5,100. The venue also rents its spaces for private events including corporate functions, weddings, and fundraisers, providing full-service event production with professional lighting, sound, and A/V systems. Tickets are sold primarily through Etix and the on-site box office.
Is The Intersection a public or private company?
The Intersection is a private company. It is classified as unknown and is currently operating.
When was The Intersection founded?
The Intersection was founded in 1972. It employs 51 to 100 people.
Where is The Intersection based?
The Intersection is headquartered in Grand Rapids, United States, in the North America region.
How does The Intersection make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, beverage Sales and merchandise.
Who are The Intersection's main competitors?
Direct peers on record are First Avenue, 9:30 Club, The Fillmore, The Crofoot, The Machine Shop and Rams Head On Stage. Broad incumbents are House of Blues and AEG Presents. Regional players are Bell's Eccentric Café and The Majestic Theatre.
Does The Intersection have an API?
No public API is recorded for The Intersection.
What industry is The Intersection in?
The Intersection's product category is Live Music Venue & Entertainment Services. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71131 and its SIC code is 7990.