What MI Global Partners does

MI Global Partners (legally MI Associates Pty Ltd) is an Australian boutique management consultancy founded in 1999 and headquartered in North Sydney, with additional offices in Melbourne and Brisbane. The firm provides integrated consulting services across three core verticals: Events, Sport, and Place-based (venue, precinct, and social infrastructure) projects. Its service portfolio spans the full project lifecycle, including strategy and feasibility, advisory, funding, social and economic impact analysis, venue and facility planning, overlay and masterplanning, sustainability, risk management, and legacy development. The company serves public and private sector clients including Olympic committees, international sporting federations, national sports organizations, stadium and arena operators, and federal, state, and local government agencies. MI has participated in every Summer Olympic Games since Sydney 2000 and every Rugby World Cup since 2003, with documented project work spanning 30 countries including Australia, Qatar, Singapore, Japan, the UK, France, the USA, Brazil, New Zealand, and the UAE.

The firm operates as a small, senior-heavy team of 11-50 employees, with named management including Managing Director Tom Sloane, Executive Director Michelle Morris, Principal Ryan Matzelle, ESG Board Advisor Ann Duffy, Senior Consultants Darren Ring, Ella Helene, and Danny Fung, Finance & HR Manager Louise Richards, Advisory Board Chair Monica Bradley, and Advisory Board Member Peter Campbell. Revenue is generated through professional services fees on project-based engagements and ongoing advisory relationships, with pricing not publicly disclosed. Notable commercial outcomes include a 93% client repeat business rate, a 32% year-over-year reduction in carbon emissions (27.04 tCO2-e in CY 2023 versus CY 2022), and a stated target of 50% absolute emissions reduction by 2030. The firm holds B Corp certification (July 2023) and Climate Active carbon neutral certification (March 2023), and in March 2025 announced a strategic collaboration with Green Spark Group to extend sustainability advisory into the entertainment industry. The company is privately held by its founding principals, with no disclosed external investors, parent company, or subsidiaries.

Name

MI Global Partners

Legal name

MI Associates Pty Ltd

Website

https://mi.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MI Global Partners is an Australian boutique management consultancy delivering integrated advisory, planning, and delivery services for major events, sport, and place-based projects across 30 countries, serving governments, sporting organizations, venues, and event organizing committees.

Ownership category

akta.pro rank

Product category

Management Consulting for Events, Sport and Place Projects

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Global Program Expansion, Localization & Regionalization (THACAMAK)

akta.pro secondary industries

Protocol, State Visits & Diplomatic Events Management (BPAIAIAJ), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Event management consulting
• Sport strategy advisory
• Venue masterplanning services
• Sustainability advisory consulting
• Major event delivery

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Consulting Services: Professional consulting services for events, sport and place-based projects. Services are delivered through project engagements and ongoing advisory relationships with public and private sector clients. Revenue is generated through consulting fees for advisory, planning, delivery, modeling and evaluation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MI Global Partners is a boutique management consultancy that delivers advisory, planning, delivery, modeling and evaluation services for events, sport and place-based (venue, precinct and social infrastructure) projects. Its offerings span the full project lifecycle, including strategy, feasibility, bidding support, overlay and masterplanning, venue and facility planning, sustainability, risk management, social and economic impact analysis, funding and legacy development, with specialized sustainability advisory and event readiness services.

Product overview

MI Global Partners is a boutique management consultancy offering integrated consulting services across three core areas: Events, Sport, and Place. Their service portfolio spans the full project lifecycle from strategy and feasibility through to delivery and legacy. Event services include advisory, funding, social and economic impact, overlay and masterplanning, sustainability, risk, and legacy development. Sport services cover strategy, business performance, sustainability, social impact, market research, government funding, league development, and facility planning. Place services encompass masterplanning, facility and venue planning, investment prioritisation, venue operations, economic modelling, business cases, project management, and sustainability. The company also provides specialized sustainability advisory services and risk management/event readiness consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Strategy & Advisory Services Comprehensive consulting services covering event strategy development, feasibility assessment, bidding support, foundation planning, event operations planning, overlay management, masterplanning, event readiness preparation, and post-event services for event owners, organizing committees and rights holders.
• Sport Strategy & Advisory Services Advisory services for sport strategy, business performance improvement, sustainability strategy, social impact initiatives, market research, government funding, professional league concept and expansion, and facility planning for sports organizations, leagues and federations.
• Place Strategy & Advisory Services Consulting services including masterplanning, facility and venue upgrade planning, investment prioritisation, venue operations optimization, demand, commercial and economic modelling, business case development, project management, project director services, and venue sustainability for property developers, governments and venue owners.
• Sustainability Advisory Specialized consulting that helps clients identify opportunities to improve sustainability and environmental performance, including decarbonisation and emissions reduction strategies, delivered as event sustainability, sport sustainability strategy and venue sustainability engagements.
• Risk Management & Event Readiness Risk assessment, emergency management planning, C4 (Command, Control, Communication and Coordination) strategy development, contingency planning, and readiness sessions including tabletop exercises and event-wide simulations for event owners and organizing committees.

Quantifiable outcome

• 93% client repeat business rate
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Green Spark GroupcoreStrategic or Co-development Partner · 1 March 2025Strategic collaboration between two B Corp certified firms to advance sustainability across global events, sports and place-making projects. MI brings sustainability strategy and project planning expertise while Green Spark Group contributes entertainment industry sustainability consulting including strategy, program management, training, sustainable production and environmental best practices.
• Sports Environment Alliance (SEA)coreStrategic or Co-development PartnerAssociate member of SEA, a charity leading, educating and inspiring Australia and New Zealand's sport community toward sustainability. Partnership leverages MI's extensive experience in sport and sustainability to help SEA create strategic funding opportunities, develop partnership strategies and broaden reach.
• Red EnergyminorOthersEnergy provider for MI's Sydney headquarters, supplying 100% GreenPower from renewable sources (hydro, wind, solar, waste). Red Energy is 100% Australian owned by Snowy Hydro.
• Canopy BlueminorOthersOffshore seaweed cultivation project in Western Australia that sequesters CO2, restores oceans, and delivers carbon neutral alternatives. MI introduced 85 kelp plants to assist marine ecosystem restoration through Everclime platform.
• EverclimeminorOthersPlatform connecting consumers, employees and business stakeholders with impact projects, enabling MI to support Canopy Blue seaweed cultivation for carbon offsetting.
• CitySwitchminorOthersNational sustainability leadership program for tenanted businesses transitioning to green economy. Signatory member with access to network of companies improving sustainability practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Two Circles: Global sports data and commercial strategy consultancy serving federations, leagues, and events. Directly comparable to MI Global Partners in serving major sports organisations with strategic and commercial advisory across the event/sport lifecycle.
• Elevate: Boutique sports and entertainment consultancy advising leagues, teams, and venues on strategy, ticketing, and commercial growth. Closely aligned to MI's sport-and-place advisory practice and senior-led boutique model.
• The Sports Consultancy: Specialist consultancy focused on major sporting events, venues, and federations across strategy, feasibility, and delivery. Overlaps directly with MI's event strategy, sport strategy, and venue planning service lines.

Broad incumbents

• Octagon: Global sport and entertainment marketing agency within IPG offering consulting, athlete management, and event services. A scaled incumbent whose sports advisory practice competes with MI for major event and federation clients.
• Wasserman: Global sports, music, and entertainment services firm offering consulting, marketing, and event management. Competes with MI in major-event advisory and venue consulting at the high end of the market.
• Legends Hospitality: Premium experience company spanning venue planning, hospitality, and major-event operations. Overlaps with MI's Place (venue operations) and event-readiness consulting offerings.
• Nielsen Sports: Global sport analytics and advisory business covering sponsorship valuation, fan insights, and event strategy. Competes with MI in sport advisory work for federations and rights holders.
• CAA Sports (Creative Artists Agency): Global entertainment and sports advisory arm of CAA representing leagues, federations, and governing bodies on media rights, strategy, and major events. Overlaps with MI on sport and major-event consulting mandates.
• Arup Sports & Events: Engineering and advisory division of Arup specialising in major event and venue infrastructure planning. Competes with MI on venue design, overlay planning, and event-readiness mandates for Olympic-class events.
• Populous: Global architecture firm specialising in sports and entertainment venues, including Olympic stadia. Comparable to MI on the venue/place planning side, particularly for major event infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mi-global-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MI Global Partners