Reforest
Reforest operates a regenerative tourism platform that connects tourism, travel, and events businesses to verified local restoration projects, enabling per-booking tree planting campaigns, real-time impact dashboards, and personalised visitor engagement across destinations worldwide.
- Company typePrivate
- Founded2019
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reforest does
Reforest is a Brisbane-based private company, founded in 2019, that operates a regenerative tourism platform connecting tourism, travel, and events businesses to verified local restoration projects. The platform enables businesses to trigger tree-planting or carbon-removal campaigns on a per-booking, per-customer, or per-ticket basis, with each campaign tied to a real, locally managed restoration project in the destination where the business operates. Core technology components include an AI-assisted setup wizard for self-serve onboarding, real-time impact dashboards tracking trees planted, hectares restored, and CO₂ removed, personalised visitor impact experiences delivered via email, QR codes, or apps, and API connectivity that links the platform to external booking systems and CRMs so traveller attribution is automatic.
The company's customers span four segments: destinations and destination marketing organisations (Visit Sunshine Coast, Tourism Tropical North Queensland), travel corporates and brands (Flight Centre, G Adventures, Travel Associates), professional conference organisers and event operators (NAB, Laneway Festival, 24h Le Mans, the International Mathematical Olympiad, Cairns Convention Centre), and small to medium businesses served through a freemium self-serve portal. Revenue is generated primarily through transaction-based sales of Nature Units, where each unit represents a tree planted or a measure of carbon removed, supplemented by annual enterprise agreements with bespoke dashboards, API integrations, and dedicated campaign support for large travel corporates, destination marketing organisations, and major events.
The business is operated by Reforest Australia Pty Ltd from Brisbane, with a reported headcount of 1-10 employees and a global footprint covering Australia, New Zealand, Canada, the United States, Morocco, Mexico, Guatemala, Indonesia, and Fiji. Strategic investors include G Adventures, and the platform reports cumulative outcomes of 9M+ trees committed, 9,600 hectares under restoration, 50+ active projects, and 495 kt CO₂ being removed. The company markets itself as the only regenerative tourism platform purpose-built for the tourism, travel, and events verticals, contrasting its offering against generic carbon offset marketplaces.
Reforest firmographics
Firmographics- Name
- Reforest
- Legal name
- Reforest Australia Pty Ltd
- Website
- https://reforest.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reforest operates a regenerative tourism platform that connects tourism, travel, and events businesses to verified local restoration projects, enabling per-booking tree planting campaigns, real-time impact dashboards, and personalised visitor engagement across destinations worldwide.
- Ownership category
- akta.pro rank
Reforest industry classification
Industry- Product category
- Regenerative Tourism Software
- akta.pro primary industry
- Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)
- akta.pro secondary industries
- Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH), Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)
Keywords
Where Reforest is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Reforest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Nature Units / Transaction-based tree planting: Businesses purchase Nature Units — each unit corresponds to a tree planted or unit of carbon removal through verified local restoration projects. Campaigns are triggered per booking, per customer, or per event ticket. The revenue is usage/transaction-based, scaling with business volume.
- Enterprise Platform Agreements: Enterprise customers (e.g., Flight Centre, G Adventures, Visit Sunshine Coast) operate under custom enterprise agreements with dedicated dashboards, API integrations, and bespoke campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free self-serve SMB plan |
| Subscription | Annual | Enterprise / Custom agreements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Reforest product offering
Product offeringCore offering
Reforest operates a regenerative tourism platform that connects tourism, travel, and events businesses to a curated network of verified local restoration projects. Customers integrate per-booking or per-customer tree-planting commitments into their operations, with the platform providing real-time impact tracking, embeddable digital experiences, AI-assisted setup, and dashboards for stakeholders.
Product overview
Reforest is a regenerative tourism platform built specifically for tourism, travel, and events businesses. The platform connects businesses to verified local restoration projects and provides technology infrastructure including a Destination Dashboard for regional impact tracking, a Business Portal with embeddable widgets and QR codes, and Digital Experience tools for personalised customer engagement. Solutions are offered across four segments: Destinations (united industry programs), Travel Companies (customer-facing restoration campaigns), Events (delegate impact integration), and Small Businesses (simple campaign creation). The platform uses AI-assisted setup to match businesses to projects and provides API connectivity for booking systems and CRMs. Impact tracking spans 9M+ trees committed, 9,600 hectares being restored, 50+ projects, and 495kt CO2 being removed.
Differentiator
Problem solved
Functional benefit
Products and services
- Reforest Platform
Quantifiable outcome
- Flight Centre reached 500,000 trees planted (50% of 1-million-tree goal) in six months through the platform.
- +3 more outcomes
Companies that use Reforest
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Reforest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature6 records
Reforest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- America The Beautiful FoundationflagshipReforest is listed as a corporate/nonprofit partner collaborating with the America The Beautiful Foundation on a nationwide conservation campaign that includes reforestation efforts aiming to restore up to 10 million acres of degraded and fire-impacted forests. The partnership involves wildfire resilience, clean water technologies, and large-scale land and ecosystem restoration across all 50 US states. The Foundation is also collaborating with Lockheed Martin, PG&E, Western Fire Chiefs, and Salesforce as lead sponsors.
- Mission Partners Entertainment GroupminorMission Partners Entertainment Group developed the national IMAX film series as part of the America The Beautiful Foundation's nationwide campaign. Reforest is one of the conservation partners contributing to this broader initiative.
- Dorsey PicturesminorDorsey Pictures produced the national IMAX film series for the America The Beautiful Foundation's nationwide campaign. Reforest is contributing restoration expertise as part of this multi-faceted initiative.
- Planeterra FoundationcorePlaneterra Foundation is G Adventures' social enterprise arm that curates restoration project sites for the Trees for Days program. At launch, Planeterra supported 17 project sites worldwide, each supporting environmental causes and providing community benefits to local communities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Reforest competitors and assessment
Company assessmentDirect peers
- Patch: Carbon credit API platform enabling businesses to embed offsetting into their products at checkout. Closely comparable to Reforest's API-led, per-transaction integration model for embedding impact into customer experiences.
- Pachama: AI-powered carbon marketplace connecting businesses to high-quality forestry and nature-based projects globally. Directly comparable to Reforest as a verification-and-routing platform for restoration offsets, though Pachama serves multiple industries rather than specializing in tourism.
- Ecologi: Climate action platform for businesses and individuals to fund tree planting and carbon reduction projects. Comparable in transaction-based restoration funding model and B2B subscription offering.
- Chooose: Climate API platform purpose-built for aviation, travel, and events. The closest direct competitor to Reforest, also offering per-booking impact triggers and white-labelled dashboards for travel corporates.
- Cloverly: Carbon offsetting API for businesses to integrate climate action into checkout flows and travel bookings. Directly comparable to Reforest's API-first, transaction-triggered approach to embedding impact into travel commerce.
Broad incumbents
- Terrapass: Established North American carbon offset retailer offering verified offsets for businesses and individuals. Comparable as a broad incumbent in the voluntary carbon market serving travel and event buyers.
- South Pole Group: Large global carbon offset consultancy and project developer with deep expertise in nature-based solutions. Comparable as a broad incumbent offering verified offset services to enterprises across multiple verticals including travel.
Regional players
- Greenfleet: Australia-based reforestation charity planting native forests across the country. Comparable as a regional restoration project operator and potential partner in the Australian market where Reforest is headquartered.
Others
- One Tree Planted: Nonprofit reforestation organization partnering with businesses on tree-planting initiatives globally. Comparable as an ecosystem participant in restoration project funding, though structured as a nonprofit rather than a SaaS platform.
Emerging players
- Lune: API-driven climate infrastructure platform for embedding carbon measurement and offsetting into e-commerce and travel products. Comparable emerging player in the climate API space targeting similar per-transaction use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reforest social profiles
Digital presenceReforest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reforest leadership team
Management profileNumber of profiles
Reforest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reforest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reforest
What does Reforest do?
Reforest operates a regenerative tourism platform that connects tourism, travel, and events businesses to a curated network of verified local restoration projects. Customers integrate per-booking or per-customer tree-planting commitments into their operations, with the platform providing real-time impact tracking, embeddable digital experiences, AI-assisted setup, and dashboards for stakeholders.
Is Reforest a public or private company?
Reforest is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reforest founded?
Reforest was founded in 2019. It employs 1 to 10 people.
Where is Reforest based?
Reforest is headquartered in Brisbane, Australia, in the Oceania region.
How does Reforest make money?
Two revenue lines are on record. Nature Units / Transaction-based tree planting is the primary driver. The others are enterprise Platform Agreements.
Who are Reforest's main competitors?
Direct peers on record are Patch, Pachama, Ecologi, Chooose and Cloverly. Broad incumbents are Terrapass and South Pole Group. Greenfleet is listed as a regional player. One Tree Planted is listed as an others. Lune is listed as an emerging player.
Does Reforest have an API?
Yes. Reforest offers an API that connects to booking systems or CRMs, enabling automatic delivery of personalized impact stories to travellers. The API allows businesses to integrate restoration impact tracking into their existing systems so each traveller receives their own impact story tied to their trip. Available to business customers via the enterprise offering. Developer documentation is at Not specified.
What industry is Reforest in?
Reforest's product category is Regenerative Tourism Software. Its primary akta.pro industry code is THAAANAN, Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting), with a secondary code of THAAANAH, Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations).