Reforest

What Reforest does

Reforest is a Brisbane-based private company, founded in 2019, that operates a regenerative tourism platform connecting tourism, travel, and events businesses to verified local restoration projects. The platform enables businesses to trigger tree-planting or carbon-removal campaigns on a per-booking, per-customer, or per-ticket basis, with each campaign tied to a real, locally managed restoration project in the destination where the business operates. Core technology components include an AI-assisted setup wizard for self-serve onboarding, real-time impact dashboards tracking trees planted, hectares restored, and CO₂ removed, personalised visitor impact experiences delivered via email, QR codes, or apps, and API connectivity that links the platform to external booking systems and CRMs so traveller attribution is automatic.

The company's customers span four segments: destinations and destination marketing organisations (Visit Sunshine Coast, Tourism Tropical North Queensland), travel corporates and brands (Flight Centre, G Adventures, Travel Associates), professional conference organisers and event operators (NAB, Laneway Festival, 24h Le Mans, the International Mathematical Olympiad, Cairns Convention Centre), and small to medium businesses served through a freemium self-serve portal. Revenue is generated primarily through transaction-based sales of Nature Units, where each unit represents a tree planted or a measure of carbon removed, supplemented by annual enterprise agreements with bespoke dashboards, API integrations, and dedicated campaign support for large travel corporates, destination marketing organisations, and major events.

The business is operated by Reforest Australia Pty Ltd from Brisbane, with a reported headcount of 1-10 employees and a global footprint covering Australia, New Zealand, Canada, the United States, Morocco, Mexico, Guatemala, Indonesia, and Fiji. Strategic investors include G Adventures, and the platform reports cumulative outcomes of 9M+ trees committed, 9,600 hectares under restoration, 50+ active projects, and 495 kt CO₂ being removed. The company markets itself as the only regenerative tourism platform purpose-built for the tourism, travel, and events verticals, contrasting its offering against generic carbon offset marketplaces.

Name

Reforest

Legal name

Reforest Australia Pty Ltd

Website

https://reforest.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Reforest operates a regenerative tourism platform that connects tourism, travel, and events businesses to verified local restoration projects, enabling per-booking tree planting campaigns, real-time impact dashboards, and personalised visitor engagement across destinations worldwide.

Ownership category

akta.pro rank

Product category

Regenerative Tourism Software

akta.pro primary industry

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)

akta.pro secondary industries

Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH), Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

Keywords

• Regenerative tourism platform
• Nature-based solutions
• Carbon offset software
• Tourism sustainability software
• Travel emissions tracking

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Nature Units / Transaction-based tree planting: Businesses purchase Nature Units — each unit corresponds to a tree planted or unit of carbon removal through verified local restoration projects. Campaigns are triggered per booking, per customer, or per event ticket. The revenue is usage/transaction-based, scaling with business volume.
2. Enterprise Platform Agreements: Enterprise customers (e.g., Flight Centre, G Adventures, Visit Sunshine Coast) operate under custom enterprise agreements with dedicated dashboards, API integrations, and bespoke campaign management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reforest operates a regenerative tourism platform that connects tourism, travel, and events businesses to a curated network of verified local restoration projects. Customers integrate per-booking or per-customer tree-planting commitments into their operations, with the platform providing real-time impact tracking, embeddable digital experiences, AI-assisted setup, and dashboards for stakeholders.

Product overview

Reforest is a regenerative tourism platform built specifically for tourism, travel, and events businesses. The platform connects businesses to verified local restoration projects and provides technology infrastructure including a Destination Dashboard for regional impact tracking, a Business Portal with embeddable widgets and QR codes, and Digital Experience tools for personalised customer engagement. Solutions are offered across four segments: Destinations (united industry programs), Travel Companies (customer-facing restoration campaigns), Events (delegate impact integration), and Small Businesses (simple campaign creation). The platform uses AI-assisted setup to match businesses to projects and provides API connectivity for booking systems and CRMs. Impact tracking spans 9M+ trees committed, 9,600 hectares being restored, 50+ projects, and 495kt CO2 being removed.

Differentiator

Problem solved

Functional benefit

Products and services

• Reforest Platform

Quantifiable outcome

• Flight Centre reached 500,000 trees planted (50% of 1-million-tree goal) in six months through the platform.
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• America The Beautiful FoundationflagshipStrategic or Co-development Partner · 1 April 2026Reforest is listed as a corporate/nonprofit partner collaborating with the America The Beautiful Foundation on a nationwide conservation campaign that includes reforestation efforts aiming to restore up to 10 million acres of degraded and fire-impacted forests. The partnership involves wildfire resilience, clean water technologies, and large-scale land and ecosystem restoration across all 50 US states. The Foundation is also collaborating with Lockheed Martin, PG&E, Western Fire Chiefs, and Salesforce as lead sponsors.
• Mission Partners Entertainment GroupminorStrategic or Co-development Partner · 1 April 2026Mission Partners Entertainment Group developed the national IMAX film series as part of the America The Beautiful Foundation's nationwide campaign. Reforest is one of the conservation partners contributing to this broader initiative.
• Dorsey PicturesminorStrategic or Co-development Partner · 1 April 2026Dorsey Pictures produced the national IMAX film series for the America The Beautiful Foundation's nationwide campaign. Reforest is contributing restoration expertise as part of this multi-faceted initiative.
• Planeterra FoundationcoreStrategic or Co-development Partner · 1 September 2023Planeterra Foundation is G Adventures' social enterprise arm that curates restoration project sites for the Trees for Days program. At launch, Planeterra supported 17 project sites worldwide, each supporting environmental causes and providing community benefits to local communities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Patch: Carbon credit API platform enabling businesses to embed offsetting into their products at checkout. Closely comparable to Reforest's API-led, per-transaction integration model for embedding impact into customer experiences.
• Pachama: AI-powered carbon marketplace connecting businesses to high-quality forestry and nature-based projects globally. Directly comparable to Reforest as a verification-and-routing platform for restoration offsets, though Pachama serves multiple industries rather than specializing in tourism.
• Ecologi: Climate action platform for businesses and individuals to fund tree planting and carbon reduction projects. Comparable in transaction-based restoration funding model and B2B subscription offering.
• Chooose: Climate API platform purpose-built for aviation, travel, and events. The closest direct competitor to Reforest, also offering per-booking impact triggers and white-labelled dashboards for travel corporates.
• Cloverly: Carbon offsetting API for businesses to integrate climate action into checkout flows and travel bookings. Directly comparable to Reforest's API-first, transaction-triggered approach to embedding impact into travel commerce.

Broad incumbents

• Terrapass: Established North American carbon offset retailer offering verified offsets for businesses and individuals. Comparable as a broad incumbent in the voluntary carbon market serving travel and event buyers.
• South Pole Group: Large global carbon offset consultancy and project developer with deep expertise in nature-based solutions. Comparable as a broad incumbent offering verified offset services to enterprises across multiple verticals including travel.

Regional players

• Greenfleet: Australia-based reforestation charity planting native forests across the country. Comparable as a regional restoration project operator and potential partner in the Australian market where Reforest is headquartered.

Others

• One Tree Planted: Nonprofit reforestation organization partnering with businesses on tree-planting initiatives globally. Comparable as an ecosystem participant in restoration project funding, though structured as a nonprofit rather than a SaaS platform.

Emerging players

• Lune: API-driven climate infrastructure platform for embedding carbon measurement and offsetting into e-commerce and travel products. Comparable emerging player in the climate API space targeting similar per-transaction use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reforestyourco2
• Facebookfacebook.com/reforestyourfootprint
• LinkedInlinkedin.com/company/reforest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reforest