What's Next Marketing

What What's Next Marketing does

Sachs Media is a privately held strategic communications and public affairs firm headquartered in Tallahassee, Florida, operating across the United States with a documented 50-state delivery capability. The firm is led by founder and CEO Ron Sachs and organizes its offering along two axes: functional services including Public Relations, Public Affairs, Research, Crisis Communications, Digital, and Creative, and industry verticals including healthcare (branded as SachsHEALTH), energy, education, nonprofit, financial, and government. Notable clients span HCA Healthcare, Intermountain Health, the American Cancer Society Cancer Action Network, Seacoast Bank, Suddath Government Services, the Computer & Communications Industry Association, NACDS, the Nature Conservancy, Florida Realtors, and Farm Share, among others.

The firm makes money through professional services engagements - retainer agreements, consulting projects, and project-based work - with pricing quoted based on scope and engagement type rather than publicly disclosed standard rates. Distribution is direct: an enterprise sales-led motion targeting decision-makers through thought leadership, case studies, and client testimonials. The firm has no proprietary technology platform; its primary technology-adjacent asset is the SachsHEALTH Influence Index, a proprietary measurement tool that quantifies the gap between healthcare trust and public voice. Membership in the Worldcom PR Group and the PR Council extends international reach and access to industry networks without an organic geographic buildout.

The business model is that of a traditional professional services firm monetizing senior practitioner time and accumulated policy/communications expertise. Sachs Media positions itself as a research-informed partner for high-stakes, multi-state advocacy and crisis communications, differentiating on judgment and stakeholder alignment rather than on proprietary software or technology. No funding rounds, M&A, or external investors are disclosed; the firm appears to be independently owned with growth funded internally.

Name

What's Next Marketing

Legal name

Sachs Media

Website

https://SachsMedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sachs Media is a Tallahassee-based strategic communications firm delivering public relations, public affairs, research, crisis, digital, and creative services to enterprise, nonprofit, association, and government clients through research-informed, multi-state advocacy campaigns.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Creative Concepting & Campaign Development (BPAFAEAD), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Strategic communications
• Public relations
• Public affairs
• Crisis communications
• Media relations

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Services: Professional services revenue through consulting engagements, retainer agreements, and project-based work for strategic communications, public affairs, crisis management, digital, creative, and research services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

What's Next Marketing operates as a strategic communications firm delivering public relations, public affairs, crisis communications, digital services, research, and creative services to enterprise clients across healthcare, energy, education, nonprofit, financial, and government sectors. The firm offers a 50-state solution enabling market-tailored advocacy campaigns and uses research-informed methodologies to shift narratives and build stakeholder support. Services are delivered through consulting engagements, retainer agreements, and project-based work.

Product overview

Sachs Media is a strategic communications firm offering a unified service portfolio organized by function (Public Relations, Public Affairs, Research, Crisis, Digital, Creative) and industry verticals (Sachs Health, Energy, Education, Nonprofit, Financial, Government). The firm also produces proprietary research products like the SachsHEALTH Influence Index. The core offering centers on research-informed communications campaigns designed for multi-state advocacy and high-stakes challenges, with services tailored for specific industries.

Differentiator

Problem solved

Functional benefit

Brands

• SachsHEALTH: A specialized healthcare communications practice area within Sachs Media focused on healthcare trust and influence.

Products and services

• Public Relations
• Public Affairs
• Research
• Crisis Communications
• Digital Services
• Creative Services
• Sachs Health
• Energy Practice
• Education Practice
• Nonprofit Practice
• Financial Practice
• Government Practice
• SachsHEALTH Influence Index

Quantifiable outcome

• Deeper partnerships and meaningful boost in donations for nonprofit clients
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Worldcom PR GroupminorStrategic or Co-development PartnerMembership in Worldcom PR Group, a global partnership of independently owned public relations firms, providing international reach and collaboration capabilities.
• PR CouncilminorStrategic or Co-development PartnerMembership in PR Council, an organization for PR agencies, supporting professional development and industry standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• APCO Worldwide: Global public affairs and communications consultancy with deep multi-state and multi-national advocacy capabilities; directly comparable to Sachs Media on public affairs, crisis, and corporate communications, but materially larger in scale and geographic footprint.
• Edelman: World's largest PR firm with extensive healthcare, public affairs, and crisis practices; competes with Sachs for the same enterprise clients (HCA, Intermountain category), but at vastly greater scale and geographic reach.
• Ketchum: Major global communications agency with strong healthcare, public affairs, and research offerings; operates as a broader incumbent in many of the same verticals as Sachs Media's industry practices.

Direct peers

• Hamilton Place Strategies: Policy-focused communications and government relations firm working with Fortune 500 and nonprofit clients on advocacy strategy; comparable in vertical mix (healthcare, nonprofit, tech) and multi-state advocacy engagements.
• Rokk Solutions: Public affairs and reputation firm with strong crisis, ESG, and association practice; comparable in client profile (healthcare, nonprofit, financial) and emphasis on research-informed messaging.
• Mercury Public Affairs: US-focused public affairs and strategic communications firm emphasizing multi-state legislative, regulatory, and advocacy work; closest direct competitor to Sachs Media's 50-state advocacy positioning.
• Matrix Strategies: Strategic communications and public affairs firm focused on association, nonprofit, and corporate clients with advocacy needs; comparable in mid-market positioning and vertical mix to Sachs Media.

Regional players

• The Herald Group: Mid-Atlantic-focused public affairs and PR firm with nonprofit and association concentration; comparable service mix but narrower geographic focus than Sachs Media's national reach.
• By George PR: Florida-based communications firm focused on public affairs, crisis, and association clients in the Southeast; one of the closest regional comparables given shared Tallahassee/Florida market presence.

Emerging players

• Targeted Victory: Digital-first advocacy and communications firm serving political, nonprofit, and association clients with paid-media and content capabilities; overlaps with Sachs Media's digital/advocacy work but differentiates on digital advertising scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sachsmediagrp
• Facebookfacebook.com/sachsmedia
• LinkedInlinkedin.com/company/sachs-media-group
• Instagraminstagram.com/sachsmediagrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What's Next Marketing