By George PR

What By George PR does

By George PR is a boutique public relations firm headquartered in Independence, Missouri, co-founded and operated by Cindi Rogers and Jeff Rogers. The firm delivers a six-service portfolio covering publicity campaigns, promotional activities, media relations, event planning, copywriting, and social media strategy and content creation. Its client base spans enterprise entertainment studios (Sony Pictures, Netflix), nonprofits (Variety the Children's Charity), professional speakers (Pickpocket Gene), and regional brands, with engagements centered in the Kansas City region and extending to national media relationships held by the principals. The firm's value proposition rests on the co-founders' combined 50+ years of complementary experience — Cindi's PR/publicity track record at Allied Integrated Marketing (including oversight of a seven-figure national field budget and studio relationships with Warner Bros., Paramount, and Sony Entertainment) and Jeff's corporate management background at Bank of America, Aquila, and Sonic Industries — marketed as a personalized, relationship-driven boutique alternative to larger agencies.

The business model is professional services revenue, delivered via project-based or retainer engagements scoped to client needs. Pricing is not publicly disclosed and is quote-based, with services customized per engagement. Go-to-market is sales-led and direct, relying on a personal-relationship motion that combines a corporate website, blog, organic social media (@bygeorgeprkc), earned media, and referral generation through community board involvement at KCWIFT, Variety the Children's Charity, and the KC Film + Media office. There is no external funding, no parent company, and no stated headcount beyond the two principals; the firm operates as a bootstrapped, founder-controlled entity with no disclosed M&A, partnerships, or institutional investment activity.

Name

By George PR

Legal name

By George PR

Website

https://bygeorgepr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

By George PR is a boutique, two-person public relations firm in Independence, Missouri, offering publicity, media relations, event planning, copywriting, and social media services to entertainment studios, nonprofits, and regional brands.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Event PR & Communications Support (BPAFADAO), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Media relations
• Event planning
• Brand publicity campaigns
• Social media strategy

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Relations Services: Professional services revenue model offering public relations campaigns, publicity, media relations, event planning, copywriting, and social media services to clients. Services appear to be delivered on a project or retainer basis tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

By George PR is a boutique public relations firm that sells a suite of professional PR services directly to clients, including strategic publicity campaigns, promotional activities, media relations, event planning and coordination, copywriting, and social media strategy and content creation. Services are customized and delivered personally by the two co-founders on a project or retainer basis.

Product overview

By George PR is a boutique public relations firm offering a unified suite of service offerings rather than a software product platform. The company provides six core service modules: Publicity Services (strategic campaign exposure), Promotions Services (immediate response driving activities), Media Relations Services (journalist and media contact cultivation), Event Planning Services (full occasion coordination), Copywriting Services (press releases and messaging), and Social Media Services (strategy and content creation). These services are offered as integrated PR solutions for clients looking to build brand awareness, engage audiences, and tell their stories through various channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicity Services Strategic publicity campaigns to announce a client's work, product, or brand through intentional exposure to the public. Targeted at businesses and organizations needing favorable media coverage and brand awareness.
• Promotions Services Activities and campaigns designed to differentiate products, product lines, brands, or companies and drive immediate audience response. Targeted at brand managers and marketers seeking measurable engagement outcomes.
• Media Relations Services Cultivation and maintenance of relationships with journalists and media contacts at news, lifestyle, entertainment, and other outlets at local, regional, and national levels to pitch client stories.
• Event Planning Services Creation and coordination of unique occasions including site selection, event security, catering, speakers, entertainment, scheduling, transportation, and decor for client events.
• Copywriting Services Crafting of press releases, talking points, and written or verbal messaging designed to cut through competing audience attention for clients.
• Social Media Services Social media strategy assistance, content creation, and audience engagement across multiple social media platforms for clients seeking meaningful audience interactions.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Hiebing: Midwest-based (Madison, WI) full-service marketing agency with PR capabilities. Comparable as a regional boutique-to-mid-size competitor offering integrated PR, social, and content services.
• Signal Theory: Kansas City-based marketing communications firm serving regional and national brands. Comparable as a KC-based integrated communications competitor pursuing similar clients, though slightly larger and broader in scope.

Broad incumbents

• VMLY&R: Major Kansas City-headquartered global marketing agency with broad PR and communications capabilities. Comparable as a KC-based competitor at vastly larger scale, representing the ceiling incumbent in the same local market.
• Edelman: World's largest PR firm with deep entertainment and consumer practice areas. Comparable as a PR industry incumbent that competes for the same enterprise entertainment clients at much greater scale.
• Barkley: Kansas City-based independent advertising and marketing agency with PR offerings. Comparable as a larger KC competitor pursuing similar regional clients with broader capabilities.
• Weber Shandwick: Global top-tier PR firm with strong entertainment, consumer, and media relations practices. Comparable as a PR industry incumbent serving the same enterprise entertainment and consumer brand clients.

Direct peers

• BerlinRosen: Boutique-style PR agency serving consumer, entertainment, and lifestyle brands. Comparable as a high-end boutique PR firm operating at greater scale, providing a model for the trajectory By George PR could pursue.
• 5W Public Relations: Top-tier U.S. boutique PR firm serving consumer, entertainment, and lifestyle clients. Directly comparable on boutique positioning, entertainment vertical focus, and PR-led integrated services model.
• Allied Integrated Marketing: Cindi Rogers' former employer and a leading film studio field-representation agency handling theatrical marketing for major studios. Directly comparable on entertainment-industry PR, local studio rep work, and campaign execution for film/TV clients.
• Trozzolo Communications: Kansas City-based integrated marketing and PR agency of comparable boutique size. Directly comparable on regional Midwest positioning, integrated PR/marketing services, and similar mid-market client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/bygeorgeprkc
• Facebookfacebook.com/bygeorgeprkc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By George PR