Cade Winery
CADE Estate Winery is a luxury boutique winery on Howell Mountain in Napa Valley producing estate-grown organic Cabernet Sauvignon and Sauvignon Blanc, selling through direct-to-consumer e-commerce, a tiered wine club, and wholesale distribution.
- Company typePrivate
- Founded2005
- HeadquartersAngwin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cade Winery does
CADE Estate Winery (operating as Cade Winery) is a luxury boutique winery founded in 2005 in the Howell Mountain AVA of Napa Valley, California. The company produces a tiered portfolio of estate-grown wines — primarily Cabernet Sauvignon and Sauvignon Blanc — from organic, CCOF-certified vineyards at 1,850 feet elevation, with the flagship 13th Vineyard Reserve Cabernet Sauvignon priced at $884 per 2-pack. Its winery facility was the first estate winery in California to achieve LEED Gold certification, anchoring a sustainability-led brand positioning. Products range from $44 Sauvignon Blanc to ultra-premium reserve allocations, with vintages engineered for 10+ year aging potential.
The business operates across three go-to-market channels: direct-to-consumer sales via the estate tasting room (appointment-only, $100 per guest) and the PlumpJack Collection e-commerce platform; a tiered wine club (CADE Elevation Membership) with quarterly shipments of 4, 6, or 12 bottles at $576-$2,475 per shipment plus annual dues; and wholesale distribution through regional distributors with trade resources managed by a dedicated trade contact. Customer segmentation is horizontal, targeting affluent wine enthusiasts and collectors who value sustainability credentials, mountain terroir, and exclusive allocation access. Marketing relies on earned media (Vogue, Forbes, Wine Spectator, Robb Report, Travel + Leisure) supported by PR firm Glodow Nead, complemented by estate experiences, virtual tastings, winemaker dinners, and 'On The Road' multi-city events.
CADE is a private company operating as part of the PlumpJack Collection of wineries, with 1-10 employees. Ownership, cap-table, and revenue figures are not disclosed in available materials. Operations are headquartered at 360 Howell Mountain Rd S, Angwin, CA 94508, with all distribution currently domestic and primary marketing concentrated in Napa Valley.
Cade Winery firmographics
Firmographics- Name
- Cade Winery
- Legal name
- CADE Estate Winery
- Website
- https://cadewinery.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CADE Estate Winery is a luxury boutique winery on Howell Mountain in Napa Valley producing estate-grown organic Cabernet Sauvignon and Sauvignon Blanc, selling through direct-to-consumer e-commerce, a tiered wine club, and wholesale distribution.
- Ownership category
- akta.pro rank
Cade Winery industry classification
Industry- Product category
- Luxury Estate Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Cade Winery is headquartered
LocationHeadquarters
- HQ city
- Angwin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cade Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of wines through the estate tasting room and e-commerce platform. Customers purchase wines individually or in packs (2-pack, 6-pack) at various price points from $44 to $884.
- Wine Club Membership: Quarterly wine club shipments (February, April, September, November) with three tiers: 4 bottles ($576/shipment, $150 annual dues), 6 bottles ($888/shipment, $150 annual dues), and 12 bottles ($2,475/shipment, $250 annual dues). Members receive complimentary tastings, event access, and priority access to allocations.
- Wholesale Distribution: Wholesale distribution through a network of distributors, with regional wholesale maps and trade resources provided to trade partners.
- Tasting Experiences: Estate tasting experiences at $100 per guest, featuring current release wines and educational components about the winery and organic practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Current Release Tasting Experience |
| Subscription | Annual | 12-Bottle Wine Club Membership |
| Subscription | Annual | 6-Bottle Wine Club Membership |
| Subscription | Annual | 4-Bottle Wine Club Membership |
| Unit Pricing | Pay-as-you-go | CADE Sauvignon Blanc 2025 |
| Unit Pricing | Pay-as-you-go | CADE Estate Sauvignon Blanc 2024 Oakville |
| Unit Pricing | Pay-as-you-go | CADE Cabernet Sauvignon Napa Valley 2022 |
| Unit Pricing | Pay-as-you-go | CADE Estate Cabernet Sauvignon Howell Mountain 2022 |
| Unit Pricing | Pay-as-you-go | CADE Reserve Cabernet Sauvignon Howell Mountain 2022 |
| Unit Pricing | Pay-as-you-go | 13th Vineyard Reserve Cabernet Sauvignon Howell Mountain 2023 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Cade Winery product offering
Product offeringCore offering
CADE Estate Winery is a luxury estate winery producing wines from organic, CCOF-certified vineyards on Howell Mountain in Napa Valley at 1,850 feet elevation. The winery sells its portfolio of Sauvignon Blanc and Cabernet Sauvignon wines directly to consumers through estate tasting experiences, an e-commerce platform, and a tiered wine club membership program, while also distributing through a wholesale network.
Product overview
CADE Estate Winery is a luxury winery producing a portfolio of wines from Howell Mountain and Napa Valley. The product lineup includes: (1) Sauvignon Blanc wines (CADE Sauvignon Blanc Napa Valley and CADE Estate Sauvignon Blanc Oakville); (2) Cabernet Sauvignon wines at multiple tiers (cade Cabernet Sauvignon Napa Valley, CADE Estate Cabernet Sauvignon Howell Mountain, CADE Reserve Cabernet Sauvignon Howell Mountain, and the flagship 13th Vineyard Reserve Cabernet Sauvignon); (3) an Elevation Membership wine club program with 4/6/12 bottle quarterly shipment options; and (4) a tasting experience hospitality service. The wines progress from valley-floor appellation wines to estate mountain-grown wines, with pricing ranging from $44 (Sauvignon Blanc) to $884/2-pack (13th Vineyard Reserve).
Differentiator
Problem solved
Functional benefit
Products and services
- CADE Sauvignon Blanc, Napa Valley 2025 A crisp, refreshing white wine from Napa Valley featuring aromas of pear, green apple, grapefruit, lemon, lime zest, and floral notes from Viognier and Sauvignon Musqué additions. Priced at $44 per 750mL bottle and aimed at consumers seeking an accessible estate white wine.
- CADE Estate Sauvignon Blanc, Oakville 2024 A premium estate Sauvignon Blanc from Oakville with bright acidity, minerality, and flavors of toasted almond, tangerine, ruby red grapefruit, graham cracker, and orange blossoms. Priced at $68 per 750mL bottle for consumers seeking a more terroir-driven Napa white.
- CADE Cabernet Sauvignon, Napa Valley 2022 A Napa Valley Cabernet Sauvignon with aromas of Chelan cherry, raspberry, boysenberry, cola, vanilla bean, dried violets, and graham cracker, blended with Petit Verdot for additional structure. Priced at $108 per 750mL bottle.
- CADE Estate Cabernet Sauvignon, Howell Mountain 2022 A premium estate Cabernet Sauvignon from Howell Mountain at 1,850 feet elevation, showcasing classic Howell Mountain tannin structure, color, and mountain-grown elegance. Priced at $154 per 750mL bottle.
- CADE Reserve Cabernet Sauvignon, Howell Mountain 2022 A higher-tier reserve Cabernet Sauvignon from Howell Mountain crafted from select estate blocks with elevated tannins from high-elevation fruit. Priced at $564 per 2-pack ($282 per bottle).
- 13th Vineyard Reserve Cabernet Sauvignon, Howell Mountain 2023 The winery's flagship top-tier reserve, a blend of the best blocks, barrels, and wine from the 13th Vineyard estate, featuring iconic Howell Mountain tannin and structure, designed to age 10+ years. Priced at $884 per 2-pack ($442 per bottle).
- CADE Elevation Membership A wine club membership program with tiered quarterly shipment options of 4, 6, or 12 bottles. Members receive priority access to allocated wines, complimentary tastings at sister wineries in the PlumpJack Collection, virtual tastings, preferred pricing on events, and complimentary shipping on allocation shipments. Annual dues range from $150 to $250.
- Current Release Tasting Experience A 60-minute seated tasting experience at the estate in Angwin, CA at 1,850 feet elevation, featuring current release Sauvignon Blanc and Cabernet Sauvignon with education on organic vineyard practices and LEED Gold certification. Priced at $100 per guest, by appointment only.
Quantifiable outcome
- Wines from the 2023 vintage are expected to age 10+ years, demonstrating the long-term quality enabled by the cool, long growing season at elevation.
- +1 more outcomes
Companies that use Cade Winery
Customer profileSegments1 record
Ideal customer profiles2 records
Cade Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cade Winery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlumpJack Collection (Parent Company)coreCADE Estate Winery is part of the PlumpJack Collection of wineries, which provides shared infrastructure including e-commerce platform (plumpjackcollection.com), wine club management, trade resources, and marketing support. Members receive complimentary tastings at sister wineries and access to cross-property events.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Cade Winery competitors and assessment
Company assessmentDirect peers
- Joseph Phelps Vineyards: Long-established Napa Valley producer of Insignia, one of the most collectible luxury Cabernet blends. Comparable premium pricing, estate vineyard focus including Howell Mountain sourcing, wine club allocations, and DTC hospitality model targeting serious wine collectors.
- Stag's Leap Wine Cellars: Iconic Napa Valley luxury Cabernet producer in the Stags Leap District AVA. Comparable premium pricing structure, estate-grown mountain fruit positioning, hospitality-driven DTC model, and collector/allocations wine club program serving the same affluent customer base.
- Far Niente Winery: Established Napa Valley luxury producer of Cabernet Sauvignon and Chardonnay with by-appointment estate tastings and a strong wine club. Comparable premium price points, Napa estate positioning, and DTC-driven business model with limited wholesale emphasis.
- Silver Oak Cellars: Premium Napa (and Alexander Valley) Cabernet producer with a DTC-first business model, wine club, and by-appointment tastings. Comparable luxury positioning, hospitality-driven sales, and emphasis on estate-grown mountain fruit, though at materially higher production scale.
- PlumpJack Winery: Sister winery within the PlumpJack Collection, located in Oakville, Napa Valley. Operates the same parent-company DTC model with tasting experiences, e-commerce, and wine club, making it the most directly comparable property to CADE in terms of operations and customer overlap.
- Darioush Winery: Luxury Napa Valley winery known for Cabernet Sauvignon with architecturally distinctive hospitality and high-end tasting experiences. Operates a similar appointment-based DTC model with elevated tasting fees and collector wine club, serving affluent luxury consumers in direct competition with CADE.
- Odette Estate Winery: Another PlumpJack Collection sister winery in Oakville producing premium Napa Cabernet Sauvignon. Shares the parent company's portfolio infrastructure, hospitality programming, and luxury DTC positioning, with similar sustainability and architectural credentials.
Broad incumbents
- Caymus Vineyards: One of the most recognized Napa Valley Cabernet producers with a much larger production footprint and broader distribution. Comparable premium Cabernet positioning and Special Selection tier at the very top of Napa pricing, but serves a wider mass-premium market beyond CADE's boutique focus.
- Charles Krug Winery: Historic Napa Valley winery (since 1861) producing premium estate Cabernet Sauvignon with a substantial tasting room and wine club. Comparable Napa luxury positioning and DTC model, but operates at significantly larger scale and broader portfolio breadth than CADE.
- Opus One Winery: Bordeaux-style luxury wine producer in Oakville, Napa Valley, jointly owned by Constellation Brands and the Mouton Rothschild family. Comparable ultra-premium positioning, by-appointment estate hospitality, and allocation-driven wine club, though at substantially higher brand scale and global recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cade Winery social profiles
Digital presenceCade Winery compliance and trust
Trust signalCompliance2 records
Cade Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cade Winery leadership team
Management profileNumber of profiles
Profiles3 records
Cade Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cade Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cade Winery
What does Cade Winery do?
CADE Estate Winery is a luxury estate winery producing wines from organic, CCOF-certified vineyards on Howell Mountain in Napa Valley at 1,850 feet elevation. The winery sells its portfolio of Sauvignon Blanc and Cabernet Sauvignon wines directly to consumers through estate tasting experiences, an e-commerce platform, and a tiered wine club membership program, while also distributing through a wholesale network.
Is Cade Winery a public or private company?
Cade Winery is a private company. It is classified as corporate owned and is currently operating.
When was Cade Winery founded?
Cade Winery was founded in 2005. It employs 1 to 10 people.
Where is Cade Winery based?
Cade Winery is headquartered in Angwin, United States, in the North America region.
How does Cade Winery make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, wholesale Distribution and tasting Experiences.
Who are Cade Winery's main competitors?
Direct peers on record are Joseph Phelps Vineyards, Stag's Leap Wine Cellars, Far Niente Winery, Silver Oak Cellars, PlumpJack Winery, Darioush Winery and Odette Estate Winery. Broad incumbents are Caymus Vineyards, Charles Krug Winery and Opus One Winery.
Does Cade Winery have an API?
No public API is recorded for Cade Winery.
What industry is Cade Winery in?
Cade Winery's product category is Luxury Estate Wines. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.