Your Event Solutions

What Your Event Solutions does

Your Event Solutions (YES) is a global meetings, incentives, conferences, and exhibitions (MICE) provider headquartered in the UK and operating across 12 offices in the Americas, EMEA, and Asia Pacific. Founded in 2001 in Halifax by Sue Gill, the company was acquired by Internova Travel Group in 2019 and in April 2024 was consolidated with ALTOUR's M&I division, Travel Leaders Corporate's meetings division, and On Tempo (Mexico) into a single global YES brand operating as 'an ALTOUR Company'. YES offers enterprise clients a full-service event stack across nine service lines: Meetings & Events, Rewards & Recognition, Brand Activation, Digital (virtual/hybrid events, apps, VR), Creative, Strategy & Insight, Logistics, Group Travel, and Venue Services. The company delivered 7,675 events and 226,200 attendees across 66 countries in the trailing 12 months and serves enterprise customers across cosmetics, veterinary, pharmaceutical, telecoms, beauty, technology, travel, retail, and office supplies.

YES generates revenue through professional services fees for end-to-end event planning, creative, logistics, travel, and venue management, with pricing customized per engagement rather than via published tiers. The go-to-market is enterprise field sales via dedicated account managers, supported by a global network of destination management companies and supplier relationships cultivated over 20+ years. The provider counts multiple M&IT industry awards, a 15+ year run on MeetingsNet's CMI 25 list, and parent-level buying power through ALTOUR/Internova as core commercial assets. The technology stack is conventional event-management tooling (registration platforms, mobile apps, VR experiences) delivered as part of the service rather than as a standalone product; no public APIs, SDKs, or AI/ML capabilities are disclosed.

Name

Your Event Solutions

Legal name

Your Event Solutions Ltd

Website

https://youreventsolutions.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Your Event Solutions (YES) is a global corporate meetings and events provider serving enterprise clients across the Americas, EMEA, and Asia Pacific, delivering conferences, incentives, brand activations, and group travel under the ALTOUR/Internova Travel Group corporate umbrella.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Facilities Support Management Services (8744), Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE)

Keywords

• Meetings and events management
• Corporate event planning
• Incentive travel programs
• Brand activation services
• Group travel management

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meetings & Events Services: Full-service event management including conferences, corporate meetings, conventions, congresses, symposiums, award ceremonies, team building, and education & training events. Revenue generated through service fees for planning, coordination, and execution.
2. Rewards & Recognition Programs: Incentive travel, motivation & loyalty programs, corporate gifting and merchandise services
3. Brand Activation Services: Activation strategy, creative concept development, event planning and management, brand ambassador staffing, and onsite execution
4. Group Travel Management: Event travel management, group air, VIP travel, and ground transportation services leveraging ALTOUR's buying power
5. Venue Sourcing & Management: Venue sourcing, contract negotiations, contract management, and destination services

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Your Event Solutions (YES) is a global meetings and events management provider that delivers end-to-end event services including conferences, corporate meetings, incentive travel, brand activations, group travel, venue sourcing, creative design, and digital/hybrid event solutions. Operating as the meetings and events division of ALTOUR within Internova Travel Group, YES serves enterprise clients across EMEA, US, and LATAM with 200+ professionals and 12 global offices.

Product overview

Your Event Solutions (YES) is a multi-award winning global meetings and events provider offering a comprehensive suite of professional services organized into nine core offerings: Meetings & Events (conferences, corporate meetings, exhibitions, team building), Rewards & Recognition (incentive travel, loyalty programs, corporate gifting), Brand Activation, Digital Services (virtual/hybrid events, apps, VR experiences), Creative Services, Strategy & Insight (strategic meetings management, ROI measurement), Logistics, Group Travel, and Venue Services. Operating as a division of ALTOUR within Internova Travel Group, YES delivers end-to-end event management from strategic planning through onsite execution across EMEA, US, and LATAM regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Meetings & Events Full-service meetings and events management covering conferences, corporate meetings, conventions, congresses, symposiums, award ceremonies, team building, education & training, and exhibitions for enterprise corporate clients.
• Rewards & Recognition Incentive travel programs, motivation and loyalty programs, corporate gifting and merchandise services to recognize and reward employees, partners, and clients.
• Brand Activation Activation strategy and planning, creative concept development, event planning and management, brand ambassadors and staffing, onsite execution, and performance tracking and reporting for brand experiential marketing.
• Digital Event Services Digital event solutions including digital events, virtual/hybrid events, event websites, mobile apps, attendee management platforms, gamification, and VR experiences for immersive event engagement.
• Creative Services Ideation and concept development, experiential design, event communications, content creation, staging, AV and production services for corporate events.
• Strategy & Insight Strategic meetings management, sustainability event management practices and measurement, communications and campaign strategy, and return on investment measurement consulting for corporate events.
• Event Logistics Event planning and management, attendee management, registration services, health and safety management, sustainability solutions, compliance and risk management, speaker management, and on-site management and staffing services.
• Group Travel Management Event travel management, group air bookings, VIP travel, and ground transportation and logistics services leveraging ALTOUR's travel buying power.
• Venue Services Venue sourcing, contract negotiations, contract management, and destination services for corporate events.

Quantifiable outcome

• Delivered experiences to 226,200 attendees at 7,675 events across 66 countries
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ALTOURcoreStrategic or Co-development Partner · 1 January 2017Corporate division of Internova Travel Group. YES is the Meetings and Events division of ALTOUR. ALTOUR is one of the largest travel management companies in the US and globally.
• Travel Leaders Corporate (TLC)coreStrategic or Co-development Partner · 1 January 2017Meetings and Incentives divisions of TLC in the United States were merged under the YES brand in 2024.
• On TempocoreStrategic or Co-development Partner · 1 January 2017Event planning division of Corporate Travel Services (CTS) based in Mexico City. Merged under YES brand in April 2024.
• Corporate Travel Services (CTS)coreStrategic or Co-development Partner · 1 January 2017Partner company whose event planning division (On Tempo) was merged into YES in 2024.
• ViatorminorGTM or Marketing PartnerTravel Leaders partnered with Viator to offer discounted tours and front-of-the-line access to attractions, shows and museums for bleisure travelers.
• Global DMC Network PartnersminorChannel Partner/ Reseller/ DistributorRegional DMC partners across ASPAC (Laos, Taiwan, Vietnam), Americas, Middle East & Africa (Cote de Azur, Ivory Coast), and Europe (Bosnia & Herzegovina, Serbia & Montenegro, Türkiye, Kazakhstan, Russia) for destination services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BCD Meetings & Events: Global MICE agency within BCD Group offering strategic meetings management, event production, and incentive travel for enterprise clients. Direct competitor across YES's full-service meetings and events portfolio.
• Bishop McCann: US-headquartered global meetings, incentives, and event agency serving enterprise clients. Direct competitor in the corporate MICE segment with similar service philosophy.
• HelmsBriscoe: World's largest venue sourcing and meetings management company, directly competing with YES's Venue Services and Strategic Meetings Management offerings.
• CWT Meetings & Events: Meetings, incentives, and events division of CWT, serving enterprise clients globally with similar event services, travel management integration, and incentive programs. Comparable in scale and corporate client base.
• ConferenceDirect: Global meetings and events agency with strong venue sourcing, incentive, and corporate event services. Comparable mid-sized competitor with similar vertical and customer mix.
• McVeigh Global Meetings & Events: Mid-to-large global corporate event management agency with comparable enterprise client focus, incentive travel, and full-service production. Similar headcount and tier to YES.
• PRA (now part of PCMA): Corporate event management agency specializing in events, incentive travel, and brand activations for enterprise clients. Comparable scope and customer profile.
• Maritz Travel (KDR/Arrival): One of the largest global corporate events and incentive travel agencies, serving many Fortune 500 clients. Closest direct competitor in scale, award recognition, and full-service delivery model.

Emerging players

• Touchpoint Group / Sparks: Brand experience and event agency with strong experiential/brand activation focus. Overlaps with YES's Brand Activation service line and serves similar enterprise marketing buyers.

Broad incumbents

• American Express Global Business Travel (Meetings & Events): Mature global travel management company with a dedicated meetings and events practice. Broader corporate travel portfolio than YES but directly competing for enterprise MICE spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yes-your-event-solutions-ltd
• Instagraminstagram.com/youreventsolutions
• Xx.com/YES_YourEvents
• Facebookfacebook.com/YourEventSolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Event Solutions