SGT
SGT is a Paris-based software vendor, founded in 1990 and part of Hexaglobe Group, that provides TV broadcast playout automation (VEDA Automation), Media Asset Management (VEDA MAM), and Channel-in-a-Box (ELIA) solutions to over 300 TV channels, media groups, telecom operators, and institutional clients globally.
- Company typePrivate
- Founded1990
- HeadquartersChamps-sur-marne, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SGT does
SGT is a French software vendor founded in 1990 that builds TV broadcast playout automation and Media Asset Management (MAM) systems for professional broadcasters, media groups, telecom operators, and institutional clients. Headquartered in Paris (171-173 rue Saint-Martin) with a regional office in Prague, the company operates as a wholly-owned subsidiary of Hexaglobe Group, alongside sister entities BBright (live video contribution and Ultra HD delivery) and Hexaglobe (OTT streaming). SGT's portfolio centers on the VEDA platform — split into VEDA Automation for multi-channel playout and VEDA MAM for collaborative content management — augmented by the ELIA "Channel in a Box" all-in-one playout solution and newer HTTP-based operational tools such as WebPLAY and Media Mover.
Technically, SGT's stack is built on a service-oriented architecture exposing REST APIs and Web Services, with over 300 third-party equipment drivers spanning Harmonic, Grass Valley, Imagine Communications, Evertz, VizRt and Orad, plus standards-based interfaces (BXF for traffic, MOS for NRCS, FIMS, SCTE104). The software supports both on-premises and cloud deployment, frame-accurate SD/HD playout, advanced audio handling, semantic metadata search, and graphical workflow design. SGT's solutions are deployed at over 300 TV channels worldwide, including Canal+, France Télévisions, TV5 Monde, SSR-SRG, RTL Group, Euronews, Disney Channel, and telecom operators Altice, Numericable, and KPN.
SGT monetizes through enterprise software licenses and subscriptions (on-premises and cloud) plus professional services for implementation, support, and consulting. Go-to-market combines direct enterprise field sales, a worldwide reseller and system integrator network, regional sales offices (notably Prague for CEE), and presence at flagship industry events IBC Amsterdam and NAB Las Vegas. Pricing is quote-based and not publicly disclosed, consistent with large enterprise deal sizes and a long sales cycle typical of mission-critical broadcast infrastructure.
SGT firmographics
Firmographics- Name
- SGT
- Legal name
- SGT
- Website
- https://sgt.eu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SGT is a Paris-based software vendor, founded in 1990 and part of Hexaglobe Group, that provides TV broadcast playout automation (VEDA Automation), Media Asset Management (VEDA MAM), and Channel-in-a-Box (ELIA) solutions to over 300 TV channels, media groups, telecom operators, and institutional clients globally.
- Ownership category
- akta.pro rank
SGT industry classification
Industry- Product category
- Broadcast TV Playout Automation & Media Asset Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Postproduction Services and Other Motion Picture and Video Industries (51219), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Media Asset Management (MAM) Platforms (MPAHAGAA)
- akta.pro secondary industries
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)
Keywords
Where SGT is headquartered
LocationHeadquarters
- HQ city
- Champs-sur-marne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
SGT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: SGT provides software solutions for TV playout automation and MAM with VEDA Automation, VEDA MAM, and ELIA Channel in a Box products. The company offers both on-premises and cloud deployment options.
- Professional Services: Full range of professional services provided by SGT experts and partners including implementation, support, and consulting.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
SGT product offering
Product offeringCore offering
SGT develops and sells enterprise software for TV broadcast playout automation and Media Asset Management (MAM). Its flagship VEDA platform provides multi-channel playout automation and collaborative MAM for broadcasters and telecom operators, while the ELIA Channel-in-a-Box product delivers an all-in-one software-only playout server. Solutions are deployable on-premises or in the cloud and integrate with 300+ third-party broadcast equipment vendors via REST APIs and standards such as BXF, MOS, and FIMS.
Product overview
SGT (Hexaglobe Group) is a leader in TV playout automation and Media Asset Management (MAM) software solutions for the broadcast industry. Founded in 1990 and based in Paris with 45 experts, the company serves over 300 TV channels worldwide. The product portfolio consists of the VEDA platform (VEDA Automation and VEDA Media Asset Management as integrated modules) for enterprise broadcast operations, ELIA (Channel in a Box) for cost-effective playout, and WebPLAY/Media Mover as additional interface tools. VEDA Automation handles multi-channel playout with over 300 third-party equipment drivers, while VEDA MAM manages content workflows from acquisition to distribution. ELIA provides an all-in-one, fully IP/software-only solution deployable on virtual machines. The PLAY and FLOW sub-components power playout automation and media acquisition respectively. The company joined Hexaglobe Group in 2019.
Differentiator
Problem solved
Functional benefit
Brands
- VEDA Automation: Broadcast TV playout automation software solution for robust multi-channel playout, based on 25+ years of experience. Manages local, thematic and premium channels as well as multi-channel playout centers.
- VEDA Media Asset Management
- ELIA
- WebPLAY
- Media Mover (formerly Loader)
Products and services
- VEDA Automation Broadcast TV playout automation software for robust multi-channel playout, managing local, thematic and premium channels as well as multi-channel playout centers. Built on SOA architecture with 300+ third-party equipment drivers and a fully configurable interface for enterprise broadcasters and telecom operators.
- VEDA Media Asset Management Media & workflows management from acquisition to distribution. Award-winning MAM solution that enables broadcast and media organizations to adapt workflows and manage assets and tasks collaboratively, with rich metadata, semantic search, and graphical workflow designer for process automation.
- ELIA Channel in a Box Integrated Channel-in-a-Box TV playout solution combining playout automation, ingest, branding, and media asset management in an all-in-one robust video server with RAID redundant storage. Fully IP and software-only, deployable on virtual machines in private or public cloud environments.
- VEDA 20 Comprehensive MAM and Automation solution (VEDA suite release V20) designed to optimize workflows and enhance operational efficiency for broadcast organizations, with live demonstrations at NAB 2025.
Quantifiable outcome
- Supports 300+ TV channels globally with broadcast automation
- +1 more outcomes
Companies that use SGT
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
SGT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability7 records
Feature7 records
SGT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ultra HD ForumcoreHexaglobe Group (including SGT) joined the Ultra HD Forum in June 2024. The Forum is the leading global organization dedicated to promoting Ultra HD technologies including HDR and WCG. Membership enables collaboration with industry leaders to develop and promote superior standards for Ultra HD content.
- BBrightcoreBBright, a specialist in live video solutions, joined Hexaglobe Group in February 2024. BBright brings expertise in next-generation video delivery, Ultra HD, HDR, Dolby Atmos, and AC4 audio formats. The acquisition accelerates BBright's development in North America and Europe while providing Hexaglobe with enhanced technical capabilities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SGT competitors and assessment
Company assessmentBroad incumbents
- Ross Video: Broad broadcast technology vendor with production switchers, graphics, newsroom, and playout automation. Overlaps with SGT in playout automation and integrates via SGT's 300+ driver catalog.
- Grass Valley: Major broadcast technology vendor offering playout automation, MAM, switchers, routing, and graphics as part of a broad portfolio. SGT lists Grass Valley as one of its 300+ integration partners, illustrating direct overlap in playout/MAM workflows.
- Imagine Communications: Large broadcast technology vendor with playout automation, MAM, and ad-tech solutions, including IP/cloud playout. Named as a SGT integration partner via 300+ drivers, indicating direct functional overlap.
- Evertz: Established broadcast infrastructure vendor offering routing, playout, and IP-based broadcast solutions. SGT maintains dedicated driver support for Evertz, reflecting overlapping customer environments.
- Vizrt Group: Broadcast graphics, automation, MAM, and playout vendor. SGT has dedicated Vizrt driver support, and Vizrt's newsroom/graphics stack overlaps with SGT's automation scope.
- Harmonic: Vendor of video infrastructure including playout, compression, and OTT delivery. SGT integrates with Harmonic video servers and playout systems, and both compete for the same broadcaster wallet.
Direct peers
- PlayBox Technology: Specialist vendor of Channel-in-a-Box and broadcast playout automation software, closely matching SGT's ELIA and VEDA Automation products in scope and customer profile.
- BroadStream Solutions: Provider of broadcast playout automation, graphics, and master control software, with a comparable Channel-in-a-Box and MAM offering targeting similar broadcaster customers as SGT.
- Pebble Beach Systems (Pebble): UK-based specialist in broadcast playout automation and Channel-in-a-Box solutions, very similar in scope to SGT's VEDA and ELIA offerings. Targets the same mid-market and enterprise broadcaster segment.
Emerging players
- Cinegy: Software-only broadcast MAM, playout, and newsroom vendor with a strong IP/cloud posture. Competes for similar broadcaster accounts as SGT, particularly in software-defined workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SGT social profiles
Digital presenceSGT compliance and trust
Trust signalCompliance1 record
SGT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SGT leadership team
Management profileNumber of profiles
Profiles3 records
SGT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SGT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SGT
What does SGT do?
SGT develops and sells enterprise software for TV broadcast playout automation and Media Asset Management (MAM). Its flagship VEDA platform provides multi-channel playout automation and collaborative MAM for broadcasters and telecom operators, while the ELIA Channel-in-a-Box product delivers an all-in-one software-only playout server. Solutions are deployable on-premises or in the cloud and integrate with 300+ third-party broadcast equipment vendors via REST APIs and standards such as BXF, MOS, and FIMS.
Is SGT a public or private company?
SGT is a private company. It is classified as corporate owned and is currently operating.
When was SGT founded?
SGT was founded in 1990. It employs 11 to 50 people.
Where is SGT based?
SGT is headquartered in Champs-sur-marne, France, in the Europe region.
How does SGT make money?
Two revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services.
Who are SGT's main competitors?
Broad incumbents on record are Ross Video, Grass Valley, Imagine Communications, Evertz, Vizrt Group and Harmonic. Direct peers are PlayBox Technology, BroadStream Solutions and Pebble Beach Systems (Pebble). Cinegy is listed as an emerging player.
Does SGT have an API?
Yes. SGT offers REST API and SOA (Web Services) interfaces for third-party system integration. The VEDA suite communicates with any third-party systems through its Web Services, REST API and modular architecture. Interfaces include BXF for traffic systems, MOS for NRCS, and VEDA On Air Service for exposing real-time playlist content.
What industry is SGT in?
SGT's product category is Broadcast TV Playout Automation & Media Asset Management Software. Its primary akta.pro industry code is MPAHAGAA, Media Asset Management (MAM) Platforms, with a secondary code of MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 54151 and its SIC code is 7370.