Jack Rice Insurance

What Jack Rice Insurance does

Jack Rice Insurance is a St. Petersburg, Florida-based insurance agency offering property and casualty insurance, life insurance, and employee benefits consulting services to commercial and personal lines clients. The firm operates through a direct sales model centered on local, face-to-face advisory engagement for mid-market clients, with headquarters at 9455 Koger Boulevard North in St. Petersburg and an additional footprint associated with Largo. The agency has been integrated into Gallagher (Arthur J. Gallagher & Co.) as part of the broader AssuredPartners assimilation into the Gallagher network, which repositioned the firm as a subsidiary under a Fortune 500 global insurance, risk management, and benefits consulting platform.

The agency derives revenue through standard insurance brokerage economics: commissions on premiums placed with carriers, fees on employee benefits consulting engagements, and renewal commissions on retained accounts. Its go-to-market is relationship-driven direct agency sales with face-to-face consultation, covering risk management needs for individuals, families, and businesses — including loss control, claims advocacy, enterprise risk management capabilities delivered through the parent. Pricing is quote-based and not publicly disclosed. Customer segmentation is horizontal across commercial and personal lines, with no industry specialization disclosed beyond general commercial and personal property/casualty risk.

Operationally, the firm carries 11-50 employees and operates in the United States only, with markets served confined to Florida. There is no proprietary technology stack disclosed, no app, no API, no AI/ML capability claims, and no patent or trademark portfolio in the source data. As a wholly absorbed unit of Gallagher, the agency effectively serves as a local distribution point that can leverage parent-level carrier access, claims infrastructure, and analytical tooling while retaining its community-level client relationships. Source data does not disclose revenue, funding, or detailed financial history.

Name

Jack Rice Insurance

Legal name

Jack Rice Insurance

Website

https://jackriceinsurance.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Jack Rice Insurance is a St. Petersburg, Florida-based insurance agency offering property and casualty, life insurance, and employee benefits consulting to commercial and personal lines clients, now operating as a subsidiary of Gallagher (formerly AssuredPartners).

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Commercial property insurance
• Personal lines coverage
• Life insurance products
• Employee benefits consulting
• Risk management services

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Jack Rice Insurance is a St. Petersburg, Florida-based insurance agency that brokers property and casualty insurance and life insurance products to commercial and personal lines clients, and provides employee benefits consulting services to employers. The agency operates as part of Gallagher (formerly AssuredPartners) and serves clients throughout the Tampa Bay region and broader Florida market through direct, face-to-face advisory relationships.

Product overview

Jack Rice Insurance is a St. Petersburg, Florida-based insurance agency that offers property and casualty insurance, life insurance products, and employee benefits consulting services to commercial and personal lines clients. The agency operates as part of Gallagher (formerly AssuredPartners), providing comprehensive risk management and insurance solutions within a broader network of insurance and risk management capabilities.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gallagher (Arthur J. Gallagher & Co.)coreStrategic or Co-development PartnerJack Rice Insurance, a St. Petersburg, Florida-based insurance agency, has joined Gallagher as part of the AssuredPartners integration. The agency offers property and casualty and life insurance products to commercial and personal lines clients, as well as employee benefits consulting services. This transition provides clients access to Gallagher's expanded insurance and risk management options.

Recent moves2 records

Expansion highlights2 records

Direct peers

• JGS Advisors Insurance Group: Plano, Texas AssuredPartners/Gallagher agency offering commercial and personal P&C. Another direct peer sharing the same integration story and product mix.
• Franklin Insurance Agency: Another Tallahassee, Florida AssuredPartners/Gallagher agency focused on commercial and personal P&C. Direct peer in scale, region, and product focus.
• Howey & Associates Insurance: Woodhaven, Michigan agency offering P&C and employee benefits consulting; same AssuredPartners-to-Gallagher integration journey and product portfolio.
• Doug Croley Insurance Services: Fellow Florida-based AssuredPartners-now-Gallagher agency offering P&C, life, and employee benefits. Same geographic state and product mix make it a near-clone peer.
• Saginaw Bay Underwriters: Michigan-based AssuredPartners/Gallagher agency providing P&C and employee benefits. Closely comparable in offerings and post-acquisition trajectory.
• C.W. Howard Insurance Agency: Also a former AssuredPartners agency integrated into Gallagher; Butler, PA-based P&C agency serving commercial and personal lines. Highly comparable in size, product mix, and go-to-market motion.

Broad incumbents

• Hub International: Major North American insurance brokerage built largely through regional agency rollups, offering P&C, benefits, and personal lines. Closely comparable business model at much larger scale.
• Risk Strategies Company: National specialty insurance brokerage built via agency acquisitions, offering P&C, benefits, and personal lines across the US. Comparable acquisition-driven growth model.
• Brown & Brown Insurance: Large publicly traded US insurance brokerage with a dense network of regional retail agencies offering P&C, benefits, and personal lines. Comparable in product offering but vastly larger scale.
• Marsh McLennan Agency: Middle-market arm of Marsh McLennan delivering P&C, employee benefits, and risk consulting to mid-market businesses. Highly comparable client segment and service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/jriceins
• Facebookfacebook.com/Jack.Rice.ins
• LinkedInlinkedin.com/company/jack-rice-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Rice Insurance