Doug Croley Insurance Services

What Doug Croley Insurance Services does

Doug Croley Insurance Services is a private insurance agency founded in 1978 and headquartered in Tallahassee, Florida. The agency provides property and casualty insurance, life insurance, and employee benefits consulting services to both commercial and personal lines clients across the Southeast United States, with an operational footprint covering Florida, Alabama, and Georgia. Following its acquisition by AssuredPartners and the subsequent rebrand of AssuredPartners to Gallagher (Arthur J. Gallagher & Co., NYSE: AJG), the agency now operates as a subsidiary within one of the world's largest insurance brokerage and risk management firms.

The agency's core products include commercial and personal property and casualty coverage, life insurance products, and employee benefits consulting services that help employers design and manage health, wellness, and retirement benefits programs. Doug Croley Insurance Services operates on a commission-based revenue model, earning transaction fees from insurance carriers for policies placed. Pricing is quote-based and determined through individual client risk assessments rather than standardized tiers. The go-to-market approach is local enterprise field sales, with direct client consultations and personal account service supported by Gallagher's broader product portfolio and global resources.

The company is no longer independently operated following the AssuredPartners-to-Gallagher transition. Its current strategic position is defined by its role within Gallagher's network of agencies, providing localized service delivery while leveraging the parent's expanded market access, industry-leading capabilities, and analytical tools. The agency benefits from Gallagher's brand equity, including nine consecutive years on the Fortune 500 list, as well as access to enterprise risk management, claims management, and global program capabilities that extend its service offering beyond traditional brokerage.

Name

Doug Croley Insurance Services

Legal name

Doug Croley Insurance Services

Website

https://dougcroleyins.com

Company type

Private

Founded year

1978

Operating status

Acquired

Headcount range

51–100 employees

Short description

Doug Croley Insurance Services is a private, Tallahassee-based insurance agency offering property and casualty insurance, life insurance, and employee benefits consulting to commercial and personal lines clients across the Southeast US, now operating as a subsidiary within Gallagher's global brokerage network.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Agency Commissions: Revenue generated through commissions from insurance carriers for property and casualty insurance, life insurance products, and employee benefits consulting services sold to commercial and personal lines clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Doug Croley Insurance Services is a Tallahassee, Florida-based insurance agency that places property and casualty insurance for commercial and personal lines clients, life insurance products for individuals and families, and provides employee benefits consulting services to employers. Operating as part of Gallagher (formerly AssuredPartners), the agency delivers risk management solutions, loss control services, claims management, and benefits strategy through direct, consultative sales.

Product overview

Doug Croley Insurance Services operates as an insurance agency under Gallagher (formerly AssuredPartners), offering a portfolio of insurance and consulting products. The core offerings consist of property and casualty insurance products serving both commercial and personal lines clients, life insurance products, and employee benefits consulting services. These products work together to provide comprehensive risk management and protection solutions for individuals, families, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Property and Casualty Insurance Insurance coverage for commercial and personal lines clients protecting against property damage, liability, and other casualty risks. Includes commercial property and casualty, bonds and surety, international programs, management liability, captives, and M&A coverage for businesses.
• Life Insurance Life insurance products providing financial protection for individuals and families.
• Employee Benefits Consulting Services Consulting services helping employers design, manage, measure, and optimize employee benefits programs including health insurance, retirement plans, and wellness programs. Leverages data analytics, global resources, and local account teams.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gallagher (formerly AssuredPartners)coreOthersDoug Croley Insurance Services joined Gallagher as part of the transition where AssuredPartners became Gallagher. The agency remains based in Tallahassee, Florida, offering property and casualty insurance and life insurance products to commercial and personal lines clients, as well as employee benefits consulting services. The partnership provides access to Gallagher's expanded insurance and risk management options, industry-leading capabilities, global resources, and competitive products.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hub International: Large global insurance brokerage providing commercial, personal, and employee benefits solutions across North America. A direct competitor in the regional agency space, with broader geographic reach and a wider product portfolio than Doug Croley.
• Brown & Brown, Inc. Large publicly traded insurance brokerage (NYSE: BRO) operating nationally across commercial, personal, and benefits lines. A scaled incumbent competitor and comparable operating model, though with vastly larger scope and resources than Doug Croley.
• Marsh McLennan: Global insurance brokerage and risk advisory firm offering commercial, personal, and benefits solutions worldwide. Ultimate parent-level competitor in the brokerage industry that competes for large commercial accounts that may filter down to Doug Croley's book.

Direct peers

• Risk Strategies: National insurance brokerage specializing in commercial and personal lines, employee benefits, and risk management consulting. Comparable mid-to-large agency model competing for similar regional and specialty accounts to Doug Croley.
• C.W. Howard Insurance Agency: Butler, Pennsylvania-based insurance agency under Gallagher (formerly AssuredPartners). Offers P&C products to commercial and personal lines clients — a direct sister agency with same parent and similar scope to Doug Croley.
• Jack Rice Insurance: St. Petersburg, Florida-based insurance agency that joined Gallagher via the AssuredPartners transition. Offers P&C and life insurance to commercial and personal lines clients plus employee benefits consulting — directly comparable product mix, size, and operating model to Doug Croley.
• Franklin Insurance Agency: Tallahassee, Florida-based insurance agency also under Gallagher (formerly AssuredPartners). Offers P&C products to commercial and personal lines clients in Northern Florida — sharing both geography and parent with Doug Croley.
• Howey & Associates Insurance: Woodhaven, Michigan-based agency under Gallagher (formerly AssuredPartners). Offers P&C and employee benefits consulting to commercial and personal lines clients — closely comparable operating model to Doug Croley.
• Saginaw Bay Underwriters: Saginaw, Michigan-based insurance agency under Gallagher (formerly AssuredPartners). Offers P&C and employee benefits consulting — direct sister agency with same parent and similar scope as Doug Croley.
• JGS Advisors Insurance Group: Plano, Texas-based insurance agency that joined Gallagher via the AssuredPartners transition. Offers P&C products to commercial and personal lines clients — a direct sister agency with same parent and similar product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doug Croley Insurance Services