Power Automedia

What Power Automedia does

Power Automedia is a privately held digital automotive media company headquartered in Temecula, California, founded in 2006 by James Lawrence. The company operates a portfolio of eight vertically specialized enthusiast digital magazines — Chevy Hardcore, Diesel Army, Dragzine, EngineLabs, Ford Muscle, LSX Magazine, Off Road Xtreme, and Street Muscle — reaching nearly 2 million monthly loyal readers, supplemented by additional titles such as Electrified and Power & Performance. Its core technology platform combines a multi-brand digital publishing infrastructure with SpeedVideo, a proprietary live HD and 4K ultra-HD broadcast platform that streams over 30 drag racing and automotive events per year across SpeedVideo.com, Facebook Live, YouTube, and mobile devices, supported by Alloy Studios, a full-service in-house video production division offering drone and commercial capture capabilities.

The company's business model is diversified across five revenue streams: digital advertising across the magazine network, event sponsorships and activations tied to flagship properties such as Mustang Week and Horsepower Wars, content licensing and sponsorship revenue from the Horsepower Wars original competition series, B2B video production services sold directly to automotive aftermarket clients, and direct-to-consumer merchandise sales through the Power and Performance Apparel e-commerce store. Monetization on the B2B side targets enterprise customers in the automotive aftermarket — including Summit Racing, K&N, ProCharger, Holley, Lucas Oil, MagnaFlow, and Mickey Thompson — through direct sales of advertising, sponsorships, branded content, and event activations. On the B2C side, the company engages a fragmented enthusiast audience via owned digital properties, 664,034 email subscribers, 5.2 million Facebook fans, and live event attendance.

Power Automedia's growth has been driven by a combination of organic brand launches (SpeedVideo in 2016, Horsepower Wars in 2017-2018, Electrified in 2023, Apparel in 2024), two completed acquisitions (FordMuscle.com in 2016, Xceleration Media in 2017), and a long-dated 10-year event partnership with POWER Events starting in 2027. Founder James Lawrence returned as CEO and majority shareholder in February 2024, signaling a renewed emphasis on growth and innovation. The company has 101-250 employees, no institutional funding rounds disclosed, and no identified parent company, operating as a founder-controlled LLC.

Name

Power Automedia

Legal name

Power Automedia, LLC

Website

https://powerautomedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Power Automedia is a private digital automotive media company operating 8+ enthusiast magazines, SpeedVideo live streaming, Alloy Studios video production, and flagship events like Mustang Week, monetizing through advertising, sponsorships, video production, and merchandise to reach nearly 2 million monthly readers.

Ownership category

akta.pro rank

Product category

Automotive Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Advertising Agencies (7311)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Automotive digital media
• Digital magazine publishing
• Live event broadcasting
• Video production services
• Enthusiast marketing platform

Headquarters

HQ city

Murrieta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Advertising: Power Automedia sells digital advertising across its network of 8 automotive digital magazine brands reaching nearly 2 million monthly readers. Ad offerings include display ads, sponsored content, and branded integrations across magazines and SpeedVideo.
2. Merchandise and Apparel Sales: Power Automedia operates Power and Performance Apparel, an online merchandise store selling premium automotive-themed apparel including t-shirts, hoodies, and accessories to enthusiasts.
3. Video Production Services: Alloy Studios provides professional video production services to automotive aftermarket clients, including commercial videos, brand content, and event coverage. Clients include MagnaFlow, Mickey Thompson, and other aftermarket brands.
4. Event Sponsorships and Activations: Power Automedia generates revenue through Mustang Week and other automotive events, including sponsor activations, vendor coordination, ticketing, and brand partnerships tied to live events.
5. Horsepower Wars Sponsorship and Content Licensing: The Horsepower Wars original automotive competition series generates revenue through sponsor partnerships (Summit Racing, K&N, ProCharger, etc.), content licensing, and brand integrations across the multi-platform broadcast.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Power Automedia publishes 8-10+ specialized digital automotive magazines (Dragzine, EngineLabs, Ford Muscle, LSX Magazine, Street Muscle, Chevy Hardcore, Diesel Army, Off Road Xtreme, Power & Performance, Electrified) reaching nearly 2 million monthly readers, and supports that audience with live broadcast streaming via SpeedVideo, professional automotive video production through Alloy Studios, original automotive competition content via Horsepower Wars, enthusiast events such as Mustang Week, and direct-to-consumer branded apparel via Power and Performance Apparel. The company sells digital advertising, sponsorships, content licensing and video production services to automotive aftermarket brands, and monetizes its enthusiast audience through e-commerce and event ticket/sponsorship sales.

Product overview

Power Automedia is a digital automotive media company operating a platform of 8-10+ digital magazines spanning diverse automotive niches (muscle cars, drag racing, diesel trucks, off-road, engine building, Ford performance, GM LS engines, and EVs). The portfolio includes core digital magazine brands (Chevy Hardcore, Diesel Army, Dragzine, EngineLabs, Ford Muscle, LSX Magazine, Off Road Xtreme, Street Muscle) plus specialized titles (Electrified, Power & Performance). The company extends beyond publishing into video production (Alloy Studios), live streaming (SpeedVideo), original content production (Horsepower Wars TV series), experiential events (Mustang Week), and e-commerce (Power and Performance Apparel). The platform reaches nearly 2 million monthly readers and delivers content across digital, video, live broadcast, and event formats.

Differentiator

Problem solved

Functional benefit

Brands

• Chevy Hardcore: All-Chevy magazine covering Tri-Fives, Nova, Chevelle, C10, and first-, second-, and third-generation Camaro.
• Diesel Army
• Dragzine
• EngineLabs
• Ford Muscle
• LSX Magazine
• Off Road Xtreme
• Street Muscle
• SpeedVideo
• Alloy Studios
• Power and Performance Apparel

Products and services

• Chevy Hardcore All-Chevy digital magazine covering Tri-Fives, Nova, Chevelle, C10, and first-, second- and third-generation Camaro for Chevy enthusiasts.
• Diesel Army Digital magazine resource for diesel truck owners covering towing tips, turbo tech and diesel-specific event coverage such as the Ultimate Callout Challenge.
• Dragzine Drag racing digital magazine delivering news, event coverage, in-depth car features and tech articles; grew 148% year-over-year to 695,000 visitors in April 2017.
• EngineLabs Digital magazine focused on engine building, dyno testing and technical horsepower content across LS, Coyote, Hemi and other popular engine platforms.
• Ford Muscle Digital magazine covering Ford performance from pushrod and early mod motors to the next generation of Ford performance vehicles, including Mustang-focused content.
• LSX Magazine Digital magazine dedicated to GM's small-block engines from LS1 to Gen V and beyond for late-model GM performance enthusiasts; grew 115% year-over-year to 219,000 visitors in April 2017.
• Off Road Xtreme Digital magazine covering off-road trucks and Jeeps including breaking news, tech articles, product reviews and off-road event coverage.
• Street Muscle Digital magazine celebrating muscle car enthusiasts on a quest for more horsepower and better handling, covering Camaro, Chevelle, Nova and classic American muscle.
• Electrified Digital brand dedicated to electric vehicles, covering the evolving EV market for automotive enthusiasts.
• Power & Performance All-digital title focused on late-model performance, covering Gen III Hemi, Coyote and LS/LT engine platforms.
• SpeedVideo Live HD automotive broadcast platform streaming drag racing and enthusiast events, distributed across SpeedVideo.com, Facebook Live, YouTube and mobile; covers 30+ events per year with 4K ultra-HD drone and high-definition capabilities, projected to reach 14+ million plays and 100+ million broadcast minutes by 2019.
• Alloy Studios Full-service automotive video production division producing 4K ultra-HD and drone-aerial commercial content, event coverage and branded entertainment for automotive aftermarket clients including MagnaFlow, Mickey Thompson and CAN member brands.
• Horsepower Wars Original automotive competition web series featuring $10K Drag Shootout, Pony Wars and Junkyard Truck Challenge, distributed across 15 digital magazines, 5 print titles, SpeedVideo and social media; reached more than 3 million viewers in its inaugural 2018 season.
• Mustang Week Flagship multi-day Ford enthusiast event featuring cruise-ins, autocross and drag racing activities, with ticketing, sponsor activations, vendor coordination and brand partnerships.
• Power and Performance Apparel Direct-to-consumer e-commerce store at store.powerandperformance.com selling premium automotive-themed apparel including t-shirts, hoodies and accessories to automotive enthusiasts.

Quantifiable outcome

• Nearly 2 million monthly loyal readers across 8 digital magazine brands
• +5 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered flagship, minor and core.

• Mustang Week / POWER EventsflagshipStrategic or Co-development Partner · 3 February 202610-year partnership (starting 2027) with POWER Events to preserve and expand the Fabulous Fords Forever Ford enthusiast event. Power Automedia will integrate the event into Mustang Week programming, expanding its footprint and reach within the Ford enthusiast community.
• Chad FinchumminorGTM or Marketing Partner · 21 August 2024Mustang Week partnered with NASCAR driver Chad Finchum, bringing professional motorsports credibility to the enthusiast event.
• Summit Racing EquipmentcoreGTM or Marketing Partner · 21 August 2023Summit Racing Equipment is presenting sponsor for EngineLabs 2023 Engine Build Giveaway, building a Whipple supercharged 426 cubic-inch Gen III HEMI making 1,200 horsepower at the PRI Show.
• Late Model EnginesminorGTM or Marketing Partner · 21 August 2023Late Model Engines (LME) builds the EngineLabs 2023 Engine Build Giveaway engine — a Whipple supercharged 426 cubic-inch Gen III HEMI — in real-time at the PRI Show.
• Dana Aftermarket / Victor ReinzminorGTM or Marketing Partner · 17 September 2019Victor Reinz, part of Dana Aftermarket, partners with Horsepower Wars for Season 2.
• ProChargercoreGTM or Marketing Partner · 23 August 2019ProCharger boosts Horsepower Wars teams in the 2019 Pony Wars Shootout featuring Mustang vs. Camaro vs. Challenger, providing forced induction systems for competition vehicles.
• Lucas OilminorGTM or Marketing Partner · 22 August 2019Lucas Oil backs Horsepower Wars teams with oil and lubricants for Season 2 competitions.
• Toyo TiresminorGTM or Marketing Partner · 21 August 2019Toyo Tires partners with Horsepower Wars for the 2019 Pony Wars and Junkyard Challenge automotive web series.
• VP Racing FuelsminorGTM or Marketing Partner · 20 August 2019VP Racing Fuels continues as a power partner for Horsepower Wars Season 2, providing racing fuels for competition vehicles.
• HolleycoreGTM or Marketing Partner · 13 March 2019Holley and Horsepower Wars team up for Horsepower Wars Season 2, providing performance products and support for competition builds.
• Summit Racing EquipmentflagshipGTM or Marketing Partner · 21 January 2019Summit Racing is the Official Retail Partner and major sponsor of Horsepower Wars, providing product support, gift cards (including over $20,000 for the inaugural $10K Drag Shootout), and overnight shipping for competition builds. The partnership was extended for 2 additional years in January 2019 and covers the $10K Drag Shootout and Junkyard Truck Challenge events.
• K&N EngineeringcoreGTM or Marketing Partner · 8 January 2019K&N Engineering joined Horsepower Wars Season 2 as the Official Filtration Partner and title sponsor of the Horsepower Wars Truck/Junkyard Challenge Competition. K&N provides performance air intake systems and filtration products featured in all three Horsepower Wars series for 2019.
• Street Car TakeoverminorGTM or Marketing Partner · 3 March 2018SpeedVideo and Street Car Takeover entered a partnership to broadcast Street Car Takeover Charlotte 2020.
• Ultimate Callout ChallengecoreGTM or Marketing Partner · 11 October 2017SpeedVideo entered a multi-year agreement starting in 2018 to live-broadcast Ultimate Callout Challenge, the world's largest diesel event featuring dyno performance, drag racing, and sled pulling competitions over three days.
• Xceleration Media LLCflagshipStrategic or Co-development Partner · 2 October 2017Power Automedia acquired Xceleration Media LLC, a performance-oriented publisher of automotive print and digital titles reaching over 1 million automotive enthusiasts. Xceleration Media properties included Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines. The acquisition expanded Power Automedia's portfolio to include print titles.
• Family EventscoreGTM or Marketing Partner · 6 July 2017Family Events and Power Automedia entered a 2017 National Media Partnership. Power Automedia provides editorial and social media coverage through Alloy Studios and editors from its magazine brands for Family Events automotive shows including A&A Auto Stores 4-Wheel Jamboree Nationals, OReilly Auto Parts Street Machine Summer Nationals, and Sand Sports Super Show.
• Custom Automotive Network (CAN)coreStrategic or Co-development Partner · 14 March 2017Power Automedia's Alloy Studios is CAN's preferred video production partner. CAN members receive dedicated consultation and aggressive pricing on video production services. Power Automedia also promotes CAN through its 12 digital magazines, SpeedVideo, and social media networks.
• Miller Brothers ProductionsminorGTM or Marketing Partner · 10 February 2017Multi-year live broadcast partnership for Haltech World Cup Finals drag racing event.
• PDRA (Professional Drag Racers Association)coreGTM or Marketing Partner · 6 December 2016SpeedVideo and PDRA entered a multi-year live stream broadcast partnership for PDRA Drag Racing Series events, bringing HD-quality live streaming of professional drag racing to viewers worldwide.
• ProMedia (NMRA/NMCA)coreGTM or Marketing Partner · 11 November 2016SpeedVideo and ProMedia signed a multi-year agreement to live broadcast NMRA and NMCA racing series, expanding SpeedVideo's coverage of championship drag racing series.
• Duck X ProductionscoreGTM or Marketing Partner · 25 October 2016SpeedVideo entered a multi-year broadcast agreement to live stream TX2K roll race event, one of the premier street racing events in the country.
• Southern Speed PromotionsminorGTM or Marketing Partner · 9 August 2016Multi-year partnership to live broadcast the Outlaw Street Car Reunion for 2017 and beyond in HD.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Hearst Autos: Division of Hearst that publishes Car and Driver, Road & Track, and Autoweek across digital and print. Comparable as a major automotive enthusiast publisher with diversified editorial brands, video content, and large advertiser relationships, though at a much larger and broader scale.
• Hot Rod Network (MotorTrend): Long-running performance and hot rod enthusiast brand, now part of MotorTrend Group. Comparable as an automotive performance editorial brand serving a largely overlapping enthusiast audience (muscle cars, drag racing, hot rods) with both digital and video content.

Direct peers

• Driving Line: Digital automotive enthusiast media brand covering trucks, Jeeps, off-road, performance, and tuning. Comparable as a digital-first enthusiast publisher producing editorial, videos, and event-style content for the same performance aftermarket audience.
• MotorTrend Group: Owned by Warner Bros. Discovery, MotorTrend Group (formerly TEN: The Enthusiast Network) operates the largest portfolio of automotive enthusiast digital and print brands including MotorTrend, Hot Rod, and formerly GM High-Tech and Vette (where Power Automedia's CCO Scott Parker previously served as editor). Directly comparable as a multi-brand enthusiast automotive publisher and video producer.
• Grassroots Motorsports: Independent enthusiast publisher covering grassroots racing, project car builds, and budget performance. Directly comparable as a niche automotive enthusiast media brand focused on racing, technical content, and community — a smaller-scale peer in the same vertical.
• Hagerty Media: Media arm of Hagerty, the classic car insurance and enthusiast marketplace company. Operates a digital automotive media network (Hagerty Drivers Club magazine, Drive by Hagerty, video series like Redline Rebuild) targeting enthusiast collectors and restorers — overlapping audience with Power Automedia's classic muscle and Ford/GM performance brands.
• BangShift: Digital media brand focused on drag racing, muscle cars, street racing, and gearhead culture. Directly comparable to Dragzine and Street Muscle as a drag racing and muscle car enthusiast publisher with editorial, video, and event coverage.

Others

• Cars & Parts (Xceleration Media / Power Automedia): Classic car enthusiast print and digital title now part of Power Automedia following the 2017 Xceleration Media acquisition. Comparable as a sister brand within Power Automedia's portfolio rather than a true external peer.

Regional players

• Diesel Power Products: Diesel performance aftermarket retailer and media publisher covering diesel trucks. Comparable as a vertical diesel truck content/retail brand intersecting with Power Automedia's Diesel Army magazine and Ultimate Callout Challenge coverage.

Emerging players

• The Drive: Digital-first automotive news and enthusiast media brand covering cars, culture, and the automotive industry. Comparable as a digitally native automotive media company targeting enthusiast readers, though broader in scope and less performance-aftermarket focused than Power Automedia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/powerautomedia
• YouTubeyoutube.com/PowerPerformanceYouTube
• Facebookfacebook.com/powerautomedia
• LinkedInlinkedin.com/company/power-automedia
• Instagraminstagram.com/powerautomediaig

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Automedia