ProMedia

What ProMedia does

ProMedia is a privately held, Miami-based full-service Direct Response Advertising Agency founded in 2010 by Sharon Lior. The company provides turn-key advertising services across Television, Radio, and Digital channels, with primary verticals including Healthcare, Insurance, Legal Services, Financial Services, and Direct-to-Consumer brands. Disclosed enterprise clients include DirectTV and BET Network, and the company operates from a single Miami headquarters with a team of approximately 30 members following a sixfold headcount expansion under current CEO Jonathan Peress, who assumed leadership in 2013 after a stint at Viacom's DRTV sales team. The company is bootstrapped with no institutional funding rounds disclosed.

The agency's technical core is the proprietary Insight™ platform, an in-house data tracking and analytics system providing 24/7 real-time campaign monitoring and response attribution. In August 2022, ProMedia deployed a patent-pending Advanced Audience Ratings and Impressions Solution that integrates VideoAmp's commingled TV viewership dataset covering 60+ million devices, enabling cross-channel audience profiling and real-time optimization. The full stack is supported by integrations with Google Analytics, DRMetrix, Nielsen, AWS, and Adobe, and the company operates ProMedia Studios, a fully automated 12K-ready in-house production facility spanning script-to-screen creative services. ProMedia claims 35+ million historical responses driven through TV advertising and 2.6 million+ responses annually.

The commercial model is anchored on a Cost Per Response (CPR) pricing structure under multi-year contracts, where clients pay only for qualified leads generated. Revenue is supplemented by media buying commissions, production services, and analytics engagements. Distribution is direct enterprise and mid-market sales through industry relationships, conference participation (e.g., PDMI East 2022), and digital channels. Geographic coverage spans South Florida roots to Southeastern United States and National accounts, with streaming, satellite radio, and digital inventory enabling international reach in principle. The company has been recognized three consecutive years on the Inc 5000 list and ranked #11 on the 2022 SFBJ Fast 50.

Name

ProMedia

Legal name

ProMedia, Inc.

Website

https://promedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ProMedia is a Miami-based, privately held full-service Direct Response Advertising Agency serving healthcare, insurance, legal, financial services, and D2C verticals across TV, radio, and digital channels using its proprietary Insight™ analytics platform and cost-per-response pricing model.

Ownership category

akta.pro rank

Product category

Direct Response Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

Keywords

• Direct response advertising
• Television media buying
• Radio advertising
• Adtech analytics
• Production services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Buying Services: ProMedia generates revenue through media buying services across Television, Radio, and Digital channels. The agency leverages industry relationships to purchase media inventory at competitive rates and marks up or earns commissions on media placements.
2. Cost Per Response (CPR): Performance-based pricing model where clients pay only for qualified responses/leads generated. This aligns agency incentives with client outcomes and represents the primary revenue model.
3. Production Services: Full production suite services including concept development, script-writing, production, post-production, and distribution. Turn-key creative services from concept to screen.
4. Analytics and Reporting Services: Custom AdTech and Analytics services providing real-time monitoring, response attribution, and ROI reporting through proprietary technology platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ProMedia is a full-service Direct Response Advertising Agency providing turn-key production, campaign management, and media buying across Television, Radio, and Digital channels. The company combines in-house creative production with a proprietary AdTech and analytics platform (Insight™) to deliver performance-based advertising campaigns billed on a cost-per-response model.

Product overview

ProMedia is a full-service, tech-enabled Direct Response Advertising Agency offering a comprehensive portfolio of advertising services. The core offering includes Television, Radio, and Digital advertising across multiple channels and languages (English/Spanish). The company operates a Full Production Suite with a state-of-the-art 12K-ready automated studio for in-house content creation. At the technology layer, ProMedia provides Custom AdTech & Analytics powered by proprietary technology including the Insight™ platform for real-time campaign monitoring and optimization. The agency leverages integrations with VideoAmp, Google Analytics, DRMetrix, and Nielsen for advanced audience measurement and attribution. Services span media planning, media buying, production, and analytics with a cost-per-response model.

Differentiator

Problem solved

Functional benefit

Brands

• ProMedia Studios: Full production suite and studio facilities for advertising content creation, including concepting, script-writing, location-scouting, procurement, planning, talent acquisition, shooting, post-production and distribution services. The studio is fully automated and 12K ready.

Products and services

• Television Advertising

Quantifiable outcome

• Over 35 million responses driven for customers historically
• +5 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, core and supporting.

• JPMorgan Chase & Co.minorGTM or Marketing Partner · 8 February 2023CEO Jonathan Peress participated in Chase for Business The Experience: Miami roundtable alongside other South Florida business leaders, sharing experiences and insights as small business owners.
• VideoAmpcoreTechnology or Integration · 4 August 2022VideoAmp provides advertising measurement and optimization platform with commingled TV viewership dataset covering over 60 million devices. ProMedia leverages this data to create advanced audience metrics, identify cross-channel opportunities, and provide clients with actionable insights for more efficient media spending. This partnership enables enhanced targeting and ROI efficiencies in the direct-to-consumer space.
• PDMI (Performance-Driven Marketing Institute)minorGTM or Marketing Partner · 15 March 2022ProMedia participated as a sponsor at PDMI EAST 2022 conference in Miami Beach. COO Chris Bishouty served as panelist discussing CTV ad marketplace opportunities.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics integration for tracking and analyzing campaign performance across digital channels.
• DRMetrixsupportingTechnology or IntegrationIndustry-standard direct response television measurement integrated into ProMedia's 24/7 monitoring platform.
• NielsensupportingTechnology or IntegrationNielsen measurement and ratings data integrated into ProMedia's analytics platform for comprehensive campaign tracking.
• AWS (Amazon Web Services)supportingTechnology or IntegrationCloud infrastructure partner for hosting ProMedia's proprietary technology platform and data analytics.
• AdobesupportingTechnology or IntegrationCreative and marketing technology solutions utilized in ProMedia's production and analytics workflows.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marketing Architects: Full-service direct response advertising agency specializing in TV, radio, digital and streaming for performance-driven advertisers. Comparable in scale, business model, and customer base to ProMedia, with overlapping verticals in healthcare, insurance, and D2C.
• Havas Edge: Direct response TV and digital media agency within the Havas network. Directly competes with ProMedia in DRTV media buying, response-driven campaigns, and performance analytics for regulated verticals.
• MNI Targeted Media: Direct response media buying and targeting firm focused on programmatic, TV and digital response advertising. Closely comparable to ProMedia in performance-based media execution and CPR-style pricing.
• PossibleNow (Possible Marketing): Direct response marketing agency delivering performance campaigns across TV, digital, and lead generation. Competitor in DRTV media buying and CPR-style pricing for similar regulated and D2C verticals.
• Empower MediaGroup: Independent media agency with deep direct response TV heritage and integrated planning across paid media. Closely comparable to ProMedia in DRTV execution, healthcare/insurance verticals, and outcome-based buying.
• Tinuiti: Performance marketing agency specializing in digital advertising, streaming/CTV, and commerce media. Overlaps with ProMedia on performance-based pricing and direct response execution across streaming/OTT and digital channels.
• Outcome Media Group: Direct response media agency focused on performance-based buying across TV, digital, and emerging channels. Closely comparable to ProMedia in DRTV, CPR pricing, and vertical specialization in regulated categories.

Broad incumbents

• Wavemaker: WPP-owned global media agency with explicit focus on positive bias toward outcomes and performance media. Competes with ProMedia on enterprise media buying and analytics, but operates at much larger scale and across broader categories.
• Publicis Health Media: Publicis Groupe's healthcare-focused media agency network. Direct competitor to ProMedia in healthcare and insurance vertical media planning/buying, with significantly broader scale and holding-company resources.
• Hearts & Science: Omnicom media agency built around data-driven, outcome-based buying. Comparable to ProMedia in outcome-oriented media execution and analytics emphasis, though serving broader enterprise clients at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/promediadr
• Facebookfacebook.com/promediadr
• LinkedInlinkedin.com/company/pro-media-dr
• Instagraminstagram.com/promediadr

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProMedia