K. Beerschot V.A.
K. Beerschot V.A. is a Belgian professional football club founded in 1899 in Antwerp, competing in the Challenger Pro League. It generates revenue from matchday ticketing, merchandise, sponsorships, hospitality, youth academy programs, and venue rental, serving fans, corporate partners, and youth players.
- Company typePrivate
- Founded1899
- HeadquartersAntwerp, Belgium
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What K. Beerschot V.A. does
K. Beerschot V.A. is a Belgian professional football club founded in 1899 and headquartered in Antwerp, currently competing in the Challenger Pro League (Belgian second division) for the 2025-2026 season. It plays home matches at the Olympisch Stadion in the 't Kiel district, a venue with approximately 8,000 capacity, and operates an integrated portfolio spanning ticketing and season subscriptions (Abonnementen), a physical fanstore and e-commerce webshop (shop.beerschot.be) with seasonal pop-up retail in Antwerp city center, hospitality and VIP packages in the main tribune, stadium and meeting-room rental, and a Generation XIII youth academy covering U10 through U23 with Elite license certification. The club's commercial operations also include youth football camps, a referee academy led by former European referee Frans Van Den Wyngaert, and community programs (Community XIII) including the Younited Belgium inclusive football project and Football Memories dementia support initiative.
The business model combines recurring and transactional revenue streams: recurring matchday subscriptions, multi-year sponsorship contracts (Nova teamwear, MYstershirt, Coca-Cola, Jupiler, Port of Antwerp Bruges, Wolf Oil, Starcasino, High Security), and seasonal youth advertising; and transactional match tickets, merchandise (including limited-edition drops via the Nova store), hospitality, venue rental, and youth camp fees. Ticketing is operated through a digital platform with mandatory itsme®/Onfido identity verification under the Pro League framework, and payments have been fully migrated to card-based POS at stadium points of sale. Youth player development is supported by BR Analytics, an objective evaluation tool funded in part through the Night of Thirteen charity gala (€44,070 raised).
Ownership is fully concentrated: KINPOUDOU Holdings, Inc. acquired 100% of shares on September 24, 2024, taking over from United World (owner since 2018) and Immo & Sport Invest (held by Francis Vrancken and Philippe Verellen). The club is incorporated as a naamloze vennootschap (public limited company) under Belgian law with enterprise number BE 0698.992.391, and operates with 101-250 employees. The go-to-market motion is sales-led, targeting individual fans via ticketing/retail and corporate clients via sponsorship, hospitality, and venue rental channels, supported by an extensive social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Threads) and earned media through Challenger Pro League content partnerships.
K. Beerschot V.A. firmographics
Firmographics- Name
- K. Beerschot V.A.
- Legal name
- K. Beerschot V.A.
- Website
- https://beerschot.be
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- K. Beerschot V.A. is a Belgian professional football club founded in 1899 in Antwerp, competing in the Challenger Pro League. It generates revenue from matchday ticketing, merchandise, sponsorships, hospitality, youth academy programs, and venue rental, serving fans, corporate partners, and youth players.
- Ownership category
- akta.pro rank
K. Beerschot V.A. industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where K. Beerschot V.A. is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
K. Beerschot V.A. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Matchday Revenue: Ticket sales for home matches at the Olympisch Stadion, including single-match tickets and season subscriptions
- Merchandise Sales: Online webshop and physical fanstore sales of club merchandise including jerseys, apparel, accessories, and limited edition items
- Sponsorship & Advertising: Commercial partnerships with sponsors displayed on match shirts, training kits, and stadium signage. Includes main sponsors, kit suppliers, and advertising partners
- Hospitality: Premium dining experiences during home matches, VIP packages, and corporate hospitality offerings in the main tribune
- Venue Rental: Rental of stadium facilities including Club 13 themed café and meeting spaces for events
- Youth Development Programs: Football camps during school holidays (autumn, Easter, summer, carnival) for children ages 5-16
- Youth Field Advertising: Visibility advertising on youth complex synthetic turf fields for local businesses at €500 per season
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Football Camp - Carnival Holiday |
| Unit Pricing | One time | Football Camp - Autumn Holiday |
| Subscription | Annual | Youth Field Advertising |
| Unit Pricing | One time | Match Shirt Discount |
| Unit Pricing | One time | Limited Edition Away Shirt |
| Subscription | One time | Gift Voucher |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels12 records
K. Beerschot V.A. product offering
Product offeringCore offering
K. Beerschot V.A. operates a professional men's football team competing in the Belgian Challenger Pro League and generates revenue from matchday experiences (single-match tickets, season subscriptions), corporate hospitality and venue rental at the Olympisch Stadion, retail merchandise sales via online and physical stores, youth development through the Generation XIII academy, and community programs including football camps and social inclusion initiatives. The club's portfolio is structured around distinct units: A-kern (first team), Generation XIII (youth), Community XIII, and Club XIII (fans and heritage).
Product overview
K. Beerschot V.A. is a professional football club operating primarily in the Challenger Pro League, offering a unified portfolio of products and services centered on matchday experiences and community engagement. Core offerings include ticketing and season subscriptions (Abonnementen) for stadium access, retail through the Webshop and physical Fanstores including seasonal Winter Store pop-ups, and hospitality services for dining and events. The club's youth development ecosystem encompasses Generation XIII Academy (U10-U23) with Elite status and pathway programs, while community initiatives include Community XIII with Younited Belgium social football and the Beerschot Kids-Club. Supporting offerings include room rental at the Olympic Stadium, football camps, referee training, and Club 13/Museum XIII entertainment and heritage venues.
Differentiator
Problem solved
Functional benefit
Brands
- Generation XIII: The club's youth academy program responsible for developing young football talent.
- Community XIII
- Club XIII
- Younited Beerschot
Products and services
- Ticketing Platform Digital self-service platform for purchasing single-match tickets to home games at the Olympisch Stadion; requires identity verification.
- Season Subscriptions (Abonnementen) Annual season ticket memberships granting access to all regular season home matches with assigned seating across stadium sections; identity verification required.
- Webshop Online e-commerce store selling official club merchandise including jerseys, apparel, accessories, and souvenirs.
- Physical Fanstore On-site retail store at the Olympisch Stadion selling official club merchandise and memorabilia on matchdays and walk-in hours.
- Winter Store / Pop-up Store Seasonal pop-up retail location in central Antwerp (Hopland 6, near the Meir) offering limited-edition and exclusive merchandise during holiday periods.
- Hospitality & Dining Premium dining and VIP experiences during home matches in the main tribune, plus corporate hospitality packages.
- Room Rental (Zaalverhuur) Rental of meeting and event spaces at the Olympisch Stadion, including the Club 13 themed café, for corporate events, celebrations, and private functions.
- Generation XIII Youth Academy Elite-certified youth development program for players aged U10 through U23, offering a pathway from youth academy to professional first-team contracts, including the BR Analytics objective player evaluation system.
- Community XIII Community outreach and social responsibility program including Football Memories (dementia support) and other local social initiatives.
- Younited Beerschot
- Football Camps School-holiday football camps for children aged 5-16 (Autumn, Carnival, Easter, Summer editions) including supervision, training, meals, and snacks.
- Referee Academy Referee training program for ages 12-20 led by former European referee Frans Van Den Wyngaert, preparing participants for official referee certification.
- Gift Vouchers (Cadeaubon) Gift vouchers redeemable across match tickets, mid-season subscriptions, and all hospitality packages; one-year validity.
- Beerschot Kids-Club Supervised children's area in Tribune 1 for kids aged 4-12 during home matches, operated in partnership with ALL-FIELDS.
- Club 13 / Museum XIII Themed café (Club 13) open after home matches until 2:00 AM, plus the on-site club museum (Museum XIII) showcasing club history and heritage.
- Youth Field Advertising Visibility advertising on synthetic turf fields at the youth training complex for local businesses at €500 per season (3-season minimum commitment), with purple boarding featuring white logo.
Quantifiable outcome
- €44,070 raised for youth development technology
- +2 more outcomes
Companies that use K. Beerschot V.A.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
K. Beerschot V.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
K. Beerschot V.A. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- High SecurityminorSecurity partnership for at least three seasons announced in May 2025.
- NovacoreTeamwear partner supplying match and training kits for first team and entire youth academy for minimum 3 seasons. Belgian company with production facilities in Portugal and design development in Antwerp. Nova is the flagship club in Nova's growing football portfolio.
- MYstershirtminorExisting partner appearing on back of match shirts. Brand owned by Arthur Heeren who also founded Nova.
- Younited BelgiumcoreSocial football project using football to address social challenges and provide opportunities for vulnerable people. Beerschot Younited team participates in inclusive football community.
- ALL-FIELDSminorPartner in Beerschot Kids-club initiative for children ages 4-12 seated in Tribune 1, providing play area and supervision during matches.
- Armata ViolaminorOfficial supporter group with agreement for operating merchandise stand under Tribune 3. Committed to positive atmosphere and respectful support.
- itsmecoreDigital identity verification integration with Pro League for secure ticket and subscription sales. Three-year partnership.
- Pro LeaguecoreBelgian football league governing body. Partnership includes itsme integration for fan identification and Challenger Pro League content channels.
- StarcasinominorSponsor featured on partner badges. Partnership described as 'full of struggle and passion'.
- Coca-ColaminorOfficial beverage sponsor with logo displayed on partner badges.
- JupilerminorOfficial beer sponsor with logo displayed on partner badges.
- Port of Antwerp BrugesminorPartner sponsor with logo displayed on partner badges.
- Wolf OilminorSponsor partner featured on partner badges. Naming partner for Generation XIII Cup.
- Belgian Football ClassicsminorRetro merchandise partner hosting exhibitions and selling vintage football shirts in Winter Store.
- KRC GenkminorYouth player Emile Doucouré transferred to KRC Genk in February.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
K. Beerschot V.A. competitors and assessment
Company assessmentBroad incumbents
- KAA Gent: KAA Gent is a stable Belgian First Division A club with established commercial partnerships and youth development infrastructure. Comparable on partnership portfolio, academy structure, and revenue stream composition relevant to Beerschot's growth ambitions.
- Club Brugge: Club Brugge is the dominant Belgian football club with multiple First Division A titles and consistent European competition. Comparable as the Belgian football benchmark for sponsorship rates, player valuations, and revenue multiples that Beerschot would aspire to capture with promotion.
- KRC Genk: KRC Genk is a top-tier Belgian football club recognized as one of Belgium's leading talent-development academies. Recently acquired Beerschot youth player Emile Doucouré, making it directly relevant as a transfer-market counterparty and as a benchmark for academy-to-first-team economics.
- OH Leuven: OH Leuven is a Belgian First Division A club owned by a single foreign investor (King Power), making it structurally comparable to Beerschot's single-ownership model under KINPOUDOU Holdings. Useful benchmark for foreign-investor-driven Belgian club economics and corporate commercial dynamics.
- Union Saint-Gilloise: Union SG has rapidly risen from Belgian lower divisions to the First Division A and European competition in recent years, providing a comparable trajectory to what KINPOUDOU's promotion ambition at Beerschot is targeting. Useful benchmark for community-driven Belgian club modernization.
Direct peers
- Lommel SK: Lommel SK competes in the Belgian Challenger Pro League and shares the structural profile of a second-tier Belgian club working to develop talent and stabilize finances. Directly comparable on matchday revenue scale, sponsorship ceiling, and promotion-cycle economics.
- Club NXT: Club NXT is Club Brugge's reserve team competing in the Challenger Pro League. Directly comparable as a second-tier Belgian club participant, though structurally subsidized by a top-tier parent — useful as an upper-bound benchmark for what second-tier participation can look like with backing.
- RWDM Brussels FC: RWDM is a Belgian football club based in Brussels with comparable scale, historical ups and downs, and recent second-tier trajectory. Highly comparable as a Belgian second-division or recently-promoted club navigating the same revenue ceiling and broadcast-pool dynamics as Beerschot.
- SK Beveren: SK Beveren is a Belgian second-tier football club with comparable scale, recent historical volatility, and similar commercial partnership dynamics. Useful comparable for assessing second-tier Belgian club economics and partnership valuations.
- Royal Antwerp FC: Royal Antwerp FC is the other professional football club based in Antwerp, currently competing in the Belgian First Division A. Direct city rival to Beerschot with comparable heritage and supporter base, providing the closest market-comparable for Beerschot's local market positioning, sponsorship dynamics, and talent competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
K. Beerschot V.A. social profiles
Digital presenceK. Beerschot V.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
K. Beerschot V.A. leadership team
Management profileNumber of profiles
Profiles4 records
K. Beerschot V.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K. Beerschot V.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K. Beerschot V.A.
What does K. Beerschot V.A. do?
K. Beerschot V.A. operates a professional men's football team competing in the Belgian Challenger Pro League and generates revenue from matchday experiences (single-match tickets, season subscriptions), corporate hospitality and venue rental at the Olympisch Stadion, retail merchandise sales via online and physical stores, youth development through the Generation XIII academy, and community programs including football camps and social inclusion initiatives. The club's portfolio is structured around distinct units: A-kern (first team), Generation XIII (youth), Community XIII, and Club XIII (fans and heritage).
Is K. Beerschot V.A. a public or private company?
K. Beerschot V.A. is a private company. It is classified as corporate owned and is currently operating.
When was K. Beerschot V.A. founded?
K. Beerschot V.A. was founded in 1899. It employs 101 to 250 people.
Where is K. Beerschot V.A. based?
K. Beerschot V.A. is headquartered in Antwerp, Belgium, in the Europe region.
How does K. Beerschot V.A. make money?
Seven revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandise Sales, sponsorship & Advertising, hospitality, venue Rental, youth Development Programs and youth Field Advertising.
Who are K. Beerschot V.A.'s main competitors?
Broad incumbents on record are KAA Gent, Club Brugge, KRC Genk, OH Leuven and Union Saint-Gilloise. Direct peers are Lommel SK, Club NXT, RWDM Brussels FC, SK Beveren and Royal Antwerp FC.
Does K. Beerschot V.A. have an API?
No public API is recorded for K. Beerschot V.A..
What industry is K. Beerschot V.A. in?
K. Beerschot V.A.'s product category is Professional Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.