Lommel
Lommel SK is a Belgian professional football club based in Lommel, Belgium, operating a men's first team in the Jupiler Pro League, a women's team, U21 (Jong Lommel), and a youth academy, serving regional fans, corporate partners, and youth talent since 1932 and operating within the City Football Group since 2020.
- Company typePrivate
- Founded1932
- HeadquartersLommel, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lommel does
Lommel SK NV is a Belgian professional football club headquartered at Speelpleinstraat 20, 3920 Lommel (Belgium), operating under company number BE0677706633 with approximately 11-50 employees. The club fields a men's first team currently competing in the Jupiler Pro League (First Division A) following promotion via the 2025/2026 play-offs, alongside a women's team (Lommel SK Dames), a U21 side (Jong Lommel) competing in Third National Division after winning the U21 championship, and a youth academy (CFA Lommel) participating at Elite 2 level.
The club's commercial and operational platform is built around the Soevereinstadion, a RoboTicket-powered online ticketing system (tickets.lommelsk.be) with digital E-ticket delivery, and an official mobile application on iOS and Android developed with Azerion Sports B.V. Ticketing uses a two-tier A/B structure introduced for 2026/2027, with Category A matches priced €20-25 and Category B at €15-20. Memberships (Abonnementen) operate on 12-month recurring terms with automatic renewal and Early Bird promotional windows; LSKids Matchdays form a recurring community product that has sold out in prior seasons.
Revenue streams are diversified across matchday ticket sales, recurring season memberships, merchandise (jerseys at €69.99, accessories priced €9.99-€29.99) distributed via Voetbalshop.be under a partnership with Badge Direct B.V., sponsorship arrangements with Puma (kit), Appsys ICT, Belien BMW, Etihad Airways, and Henders & Hazel among others, a Business Club offering corporate hospitality, and community programming under the Lommel in the Community (LITC) umbrella. Since 2020 the club has operated within the City Football Group network, accessing Manchester City Football Programs (MCFP) and shared football expertise. Distribution channels include direct online/app ticketing, a physical box office with a €3 surcharge, the Voetbalshop.be merchandise partnership, and direct corporate sales for the Business Club.
Lommel firmographics
Firmographics- Name
- Lommel
- Legal name
- Lommel SK NV
- Website
- https://lommelsk.be
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lommel SK is a Belgian professional football club based in Lommel, Belgium, operating a men's first team in the Jupiler Pro League, a women's team, U21 (Jong Lommel), and a youth academy, serving regional fans, corporate partners, and youth talent since 1932 and operating within the City Football Group since 2020.
- Ownership category
- akta.pro rank
Lommel industry classification
Industry- Product category
- Professional Football Club / Sports Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industry
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)
Keywords
Where Lommel is headquartered
LocationHeadquarters
- HQ city
- Lommel
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Lommel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Matchday Revenue: Revenue from ticket sales for league matches, play-offs, and cup competitions. Tickets are sold in two categories (A and B) with different price points based on the opponent's attractiveness.
- Memberships and Season Cards: Annual and multi-year membership subscriptions providing access to home matches, with Early Bird pricing periods offering discounted rates. Abonnements have automatic renewal with 12-month binding periods.
- Merchandise and Fan Shop: Revenue from official merchandise including jerseys (home, away, third kits), accessories (mugs, bags, banners, beanies), and personalized items sold through Voetbalshop.be.
- Sponsorships and Partnerships: Commercial revenue from multiple sponsors including kit sponsor Puma, main partners (Appsys, Belien BMW, Etihad, Henders & Hazel), and secondary partners across various industries.
- Community and Event Programs: Revenue from community programs including LSKids Matchdays and potential venue hire for events at the Soevereinstadion.
- Business Club: Corporate hospitality and business club offerings targeting enterprise and mid-market business customers for matchday experiences and networking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Category A Tickets - Standing and Uncovered Seating |
| Unit Pricing | Pay-as-you-go | Category A Tickets - Covered Seating |
| Unit Pricing | Pay-as-you-go | Category B Tickets - Standing and Uncovered Seating |
| Unit Pricing | Pay-as-you-go | Category B Tickets - Covered Seating |
| Subscription | Annual | Membership/Season Card |
| Subscription | Multi-year contract | LSKids Matchdays |
| One time/ perpetual license | Pay-as-you-go | LSK Merchandise - Jerseys |
| One time/ perpetual license | Pay-as-you-go | LSK Merchandise - Accessories |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Lommel product offering
Product offeringCore offering
Lommel SK is a Belgian professional football club that competes in domestic league play and sells matchday tickets, season memberships, official merchandise, and corporate hospitality packages to individual fans and corporate partners. It also operates a youth talent academy (CFA Lommel) holding Elite 2 status and runs community-focused programs including LSKids Matchdays and ManCity Football Programs.
Product overview
Lommel SK is a Belgian professional football club offering a multi-level football operation including men's first team (competing in Jupiler Pro League), women's team, U21 (Jong Lommel), and youth academy teams in Elite 2. The club's product portfolio centers on matchday experiences through its RoboTicket-powered ticketing system and official mobile application, complemented by the Soevereinstadion venue. Community programs include LSKids Matchdays and ManCity Football Programs partnerships, while merchandise is available through the online fanshop operated by Badge Direct B.V. The club has been part of the City Football Group network since 2020.
Differentiator
Problem solved
Functional benefit
Brands
- LSKids Matchdays: Children's matchday experience program where young supporters walk onto the field with the first team, receive exclusive shirts, watch warm-up and play on the A-field during halftime.
- Lommel in the Community
- Jong Lommel
- CFA Lommel
- Youth Talent
Products and services
- Season Memberships (Abonnementen 2026-2027)
Quantifiable outcome
- U21 Championship achieved - promoted back to Third National Division
- +2 more outcomes
Companies that use Lommel
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Lommel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Lommel partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, secondary and minor.
- PumacorePuma is the official kit sponsor providing match shirts, training wear, and merchandise for Lommel SK. The partnership includes replica jerseys sold through official channels.
- Appsys ICT GroupcoreTechnology partner providing ICT solutions and services for the club's digital infrastructure.
- Belien BMWsecondaryOfficial car partner providing vehicles for club use and appearing on sponsor listings.
- Etihad AirwayssecondaryInternational airline partner associated with City Football Group ecosystem, appearing in stadium sponsor displays.
- Henders & HazelsecondaryFurniture/home living brand sponsoring the Henders & Hazel tribune (T3 sections H, I1, I2, I3, J, K, L, M, N) in the stadium, offering premium seating areas.
- Theuws GroepsecondaryMetal construction company that has supported the LSKids Matchdays program for multiple years, enabling community youth engagement initiatives.
- Ciner GlassminorGlass manufacturing partner appearing in the club's partner list.
- Theuws MetaalminorMetal construction company partner in the club's sponsorship ecosystem.
- SoloyaminorPartner appearing in the club's sponsor listing.
- Voetbalshop.becoreOfficial online fan shop operated by Badge Direct B.V., selling all official Lommel SK merchandise including jerseys, accessories, and personalized items.
- MartensminorPartner appearing in the club's sponsor listing.
- QcleanersminorCleaning services partner appearing in the club's sponsor listing.
- BerkmansminorPartner appearing in the club's sponsor listing.
- QjobsminorJob placement/HR services partner appearing in the club's sponsor listing.
- City Football GroupcoreLommel SK has been part of City Football Group since 2020, providing access to international football expertise, talent development systems, and the Manchester City Football Programs (MCFP).
- Azerion Sports B.V.coreExternal service provider developing and offering the Fanzone application, connecting certain features (account creation, fan experience games), providing application management (hosting and content delivery networks), and identifying and correcting bugs/errors. Also processes personal data for marketing purposes.
- RoboTicketcoreTicketing technology provider powering the official ticketing platform at tickets.lommelsk.be, managing ticket sales, memberships, and event registrations.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Lommel competitors and assessment
Company assessmentDirect peers
- RAAL La Louvière: Recently promoted Belgian Pro League club with similar small-city dynamics and a promotion trajectory analogous to Lommel's. Directly comparable for newly-promoted economics.
- OH Leuven: Jupiler Pro League club owned by King Power (Leicester City group) — directly comparable multi-club-ownership model and similar scale/market dynamics in Belgian top-flight football.
- K Beerschot VA: Belgian Pro League club from Antwerp competing in the same league system; relevant peer for small-city professional football economics in Belgium.
- Sint-Truidense VV (STVV): Jupiler Pro League club owned by DMM.com group — comparable as a foreign-owned, smaller-market Belgian club navigating top-flight competition with multi-club ownership backing.
- KVC Westerlo: Belgian Pro League club of similar size with promotion/relegation history in recent seasons; directly comparable as a small-market Belgian professional football club competing in the same 1A/1B tier system.
- KV Mechelen: Established Jupiler Pro League club operating in a comparable provincial Belgian city, useful benchmark for ticketing, sponsorship, and youth academy economics at this tier.
Emerging players
- Club NXT (Club Brugge reserve): Reserve/youth team of a Belgian top club competing in similar youth divisions; relevant peer for benchmarking Elite 2 academy operations and player-development output against Lommel's CFA Lommel.
Broad incumbents
- Manchester City FC: Sister club within City Football Group; provides the talent pipeline, coaching methodology, and partnership network that Lommel leverages. Broad incumbent for ecosystem benchmarking rather than direct competition.
- Melbourne City FC: CFG sister club in the A-League; comparable as a multi-club-ownership property at a similar scale of academy/community emphasis, useful for benchmarking CFG playbook execution.
Regional players
- SK Beveren: Belgian Challenger/lower-tier professional club in the same regional football ecosystem; comparable business model around ticket sales, memberships, and youth development without top-flight overhead.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Lommel social profiles
Digital presenceLommel compliance and trust
Trust signalCompliance3 records
Lommel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lommel leadership team
Management profileNumber of profiles
Profiles9 records
Lommel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lommel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lommel
What does Lommel do?
Lommel SK is a Belgian professional football club that competes in domestic league play and sells matchday tickets, season memberships, official merchandise, and corporate hospitality packages to individual fans and corporate partners. It also operates a youth talent academy (CFA Lommel) holding Elite 2 status and runs community-focused programs including LSKids Matchdays and ManCity Football Programs.
Is Lommel a public or private company?
Lommel is a private company. It is classified as corporate owned and is currently operating.
When was Lommel founded?
Lommel was founded in 1932. It employs 11 to 50 people.
Where is Lommel based?
Lommel is headquartered in Lommel, Belgium, in the Europe region.
How does Lommel make money?
Six revenue lines are on record. Matchday Revenue is the primary driver. The others are memberships and Season Cards, merchandise and Fan Shop, sponsorships and Partnerships, community and Event Programs and business Club.
Who are Lommel's main competitors?
Direct peers on record are RAAL La Louvière, OH Leuven, K Beerschot VA, Sint-Truidense VV (STVV), KVC Westerlo and KV Mechelen. Club NXT (Club Brugge reserve) is listed as an emerging player. Broad incumbents are Manchester City FC and Melbourne City FC. SK Beveren is listed as a regional player.
Does Lommel have an API?
No public API is recorded for Lommel.
What industry is Lommel in?
Lommel's product category is Professional Football Club / Sports Club. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 711211 and its SIC code is 7997.