Genesis Behavioral Health
Genesis Behavioral Health is a private mental health center in San Antonio, Texas, founded in 1990, that provides psychiatric evaluation, counseling, group therapy, and FDA-approved TMS treatment for treatment-resistant depression to individual patients, families, and employers.
- Company typePrivate
- Founded1990
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Genesis Behavioral Health does
Genesis Behavioral Health is a private, for-profit mental health center founded in 1990 and headquartered in San Antonio, Texas. The firm operates from a single physical location (7122 Stonewall Hill) and employs 11-50 staff, delivering psychiatric evaluation, medication management, counseling, and group therapy to adults, children, seniors, couples, and families in the San Antonio metropolitan area. Its flagship differentiated offering is Transcranial Magnetic Stimulation (TMS) — an FDA-approved, non-invasive brain stimulation therapy delivered in approximately 40-minute sessions, five days per week, over a 4-6 week course — which positions the practice as a regional referral site for treatment-resistant depression.
The business is structured as a multi-disciplinary clinical practice combining psychiatrists, nurse practitioners, physician assistants, licensed counselors, and TMS specialists under one roof, supplemented by a telehealth/virtual appointment channel. Revenue is generated by billing insurance for clinical encounters and TMS treatment courses; the practice is in-network with Aetna, Blue Cross/Blue Shield, Cigna, Humana, and United Healthcare, and out-of-network for other plans and Medicare. Patient acquisition blends referrals, direct intake (phone/email, with 1-2 week insurance verification), content/SEO marketing, organic social media, and a website-based TMS qualification quiz.
The product portfolio has expanded beyond core psychiatry and counseling into specialty lines, including an ADHD Center of Excellence, a Workplace Wellness & Leadership Building program targeting organizational buyers, and recurring group programs such as WILD5 (covering exercise, sleep, nutrition, mindfulness, and social connectedness) and a TMS support group. The practice reports 4,000+ lifetime patients and cites clinical outcomes in which up to 60% of treatment-resistant depression patients experience symptom alleviation with TMS and roughly one-third achieve remission. The company has no disclosed funding, no M&A history, no patents, and no disclosed AI/ML capabilities.
Genesis Behavioral Health firmographics
Firmographics- Name
- Genesis Behavioral Health
- Legal name
- Genesis Behavioral Health
- Website
- https://genesisbehavioralhealth.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genesis Behavioral Health is a private mental health center in San Antonio, Texas, founded in 1990, that provides psychiatric evaluation, counseling, group therapy, and FDA-approved TMS treatment for treatment-resistant depression to individual patients, families, and employers.
- Ownership category
- akta.pro rank
Genesis Behavioral Health industry classification
Industry- Product category
- Outpatient Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Genesis Behavioral Health is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genesis Behavioral Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Clinical Mental Health Services: Revenue generated from psychiatric evaluations, medication management, counseling sessions, and therapy services billed through insurance.
- TMS Therapy Sessions: TMS treatment sessions billed per treatment course. Insurance typically covers TMS therapy for treatment-resistant depression patients who meet criteria (usually requires trying 4+ antidepressants first). In-network with Aetna, Blue Cross/Blue Shield, Cigna, Humana, and United Healthcare.
- Group Therapy Programs: Revenue from WILD5 wellness group and TMS support group sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Insurance-covered TMS therapy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Genesis Behavioral Health product offering
Product offeringCore offering
Genesis Behavioral Health is a San Antonio-based mental health center delivering outpatient psychiatric care. Its core offerings include psychiatric evaluation and medication management, FDA-approved Transcranial Magnetic Stimulation (TMS) therapy for treatment-resistant depression, individual/couples/family/child counseling, and group therapy programs including the WILD5 wellness group and TMS support group.
Product overview
Genesis Behavioral Health is a mental health services provider offering a comprehensive, integrated suite of treatment services. The core offerings include TMS Therapy (Transcranial Magnetic Stimulation), an FDA-approved non-invasive brain stimulation treatment for depression; Psychiatry Services for evaluation and medication management; Counseling Services (individual, couples, family, and child therapy); and Group Therapy including WILD5 Wellness and TMS Support Groups. Additional specialty services include an ADHD Center of Excellence and Workplace Wellness programs. Services are delivered in-person at their San Antonio facility and via Virtual Appointments through a secure telehealth platform. The company emphasizes a holistic, whole-person approach combining mind, body, and spirit care.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychiatry Services
Quantifiable outcome
- Up to 60% of treatment-resistant depression patients experience symptom alleviation after TMS therapy; approximately one-third achieve complete remission
- +2 more outcomes
Companies that use Genesis Behavioral Health
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Genesis Behavioral Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Genesis Behavioral Health partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Genesis Behavioral Health competitors and assessment
Company assessmentDirect peers
- Mindful Health Solutions: Multi-location outpatient psychiatry and TMS therapy practice serving patients with treatment-resistant depression across California. Closest direct peer: shares the integrated psychiatry + counseling + TMS service model targeting the same treatment-resistant depression patient segment.
- Greenbrook TMS: National TMS-focused mental health provider operating 100+ treatment centers across the U.S. Direct competitor in TMS therapy delivery for depression and OCD, with similar in-network payor strategy and referral-based patient acquisition model.
- Success TMS: Multi-state TMS therapy provider specializing in treatment-resistant depression and related conditions. Comparable service mix, payor relationships, and patient acquisition approach; competes directly for TMS patients in overlapping regional markets.
Broad incumbents
- Talkiatry: National telepsychiatry practice employing 300+ psychiatrists across the U.S. Broad incumbent in the same outpatient psychiatry space, but delivered via telehealth rather than in-person; offers overlapping medication management and diagnostic services.
- Cerebral: Subscription-based online mental health platform offering psychiatry, counseling, and medication management nationwide. Competes for the same depression/anxiety patient pool but via a digital-only delivery model and different pricing structure.
- BetterHelp: Large-scale online counseling platform connecting consumers with licensed therapists. Adjacent incumbent in the therapy/counseling service line that competes for consumer mental health dollars, though it does not offer psychiatry or TMS.
Emerging players
- Lyra Health: Mental health benefits platform serving employers and their employees with therapy, coaching, and psychiatry services. Emerging player with overlapping service mix and employer-sponsored distribution, comparable to Genesis's workplace wellness channel.
Others
- Neuronetics: Manufacturer of the NeuroStar TMS system used widely in U.S. TMS clinics. Not a direct competitor but the primary equipment supplier for practices like Genesis; provides insight into TMS technology adoption trends and capital equipment economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Genesis Behavioral Health social profiles
Digital presenceGenesis Behavioral Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesis Behavioral Health leadership team
Management profileNumber of profiles
Profiles1 record
Genesis Behavioral Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesis Behavioral Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesis Behavioral Health
What does Genesis Behavioral Health do?
Genesis Behavioral Health is a San Antonio-based mental health center delivering outpatient psychiatric care. Its core offerings include psychiatric evaluation and medication management, FDA-approved Transcranial Magnetic Stimulation (TMS) therapy for treatment-resistant depression, individual/couples/family/child counseling, and group therapy programs including the WILD5 wellness group and TMS support group.
Is Genesis Behavioral Health a public or private company?
Genesis Behavioral Health is a private company. It is classified as unknown and is currently operating.
When was Genesis Behavioral Health founded?
Genesis Behavioral Health was founded in 1990. It employs 11 to 50 people.
Where is Genesis Behavioral Health based?
Genesis Behavioral Health is headquartered in San Antonio, United States, in the North America region.
How does Genesis Behavioral Health make money?
Three revenue lines are on record. Clinical Mental Health Services are the primary driver. The others are TMS Therapy Sessions and group Therapy Programs.
Who are Genesis Behavioral Health's main competitors?
Direct peers on record are Mindful Health Solutions, Greenbrook TMS and Success TMS. Broad incumbents are Talkiatry, Cerebral and BetterHelp. Lyra Health is listed as an emerging player. Neuronetics is listed as an others.
Does Genesis Behavioral Health have an API?
No public API is recorded for Genesis Behavioral Health.
What industry is Genesis Behavioral Health in?
Genesis Behavioral Health's product category is Outpatient Behavioral Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8011.